Alphabet Inc.
GOOG- Exchange
- Nasdaq
- Industry
- Services-Computer Programming, Data Processing, Etc.
- SEC CIK
- 0001652044
In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.
13F holders, Q4 2025
Institutional positions in Alphabet Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 5,179
- +609 vs. Q3 2025
- Shares held
- 3.35B
- +228.5M (+7.3%) vs. Q3 2025
- Total value
- $1.02T
- +$255.2B (+33.6%) vs. Q3 2025
- New holders
- 699
- 1,647 more added
- Sold out
- 90
- 2,304 more reduced
95 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 5,263 | $1.19T |
| Q1 2026 | 5,154 | $919.5B |
| Q4 2025 | 5,180 | $1.02T |
| Q3 2025 | 4,666 | $762.9B |
| Q2 2025 | 4,464 | $564.9B |
| Q1 2025 | 4,394 | $501.0B |
| Q4 2024 | 4,524 | $624.2B |
| Q3 2024 | 4,092 | $547.1B |
| Q2 2024 | 4,105 | $611.1B |
| Q1 2024 | 3,960 | $509.9B |
| Q4 2023 | 3,924 | $478.7B |
| Q3 2023 | 3,649 | $451.5B |
| Q2 2023 | 3,592 | $419.0B |
| Q1 2023 | 3,493 | $364.9B |
| Q4 2022 | 3,433 | $322.3B |
| Q3 2022 | 3,328 | $362.5B |
| Q2 2022 | 3,375 | $421.5B |
| Q1 2022 | 3,478 | $553.7B |
| Q4 2021 | 3,482 | $588.6B |
| Q3 2021 | 3,138 | $546.6B |
| Q2 2021 | 3,094 | $526.1B |
| Q1 2021 | 3,031 | $443.1B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Capital Wealth Planning, LLC | 1,522 | $477.6K | 0.00% | +190+14.3% | Added |
| Family Office Research LLC | 1,519 | $477.8K | 0.20% | −42−2.7% | Reduced |
| GoalFusion Wealth Management, LLC | 1,524 | $478.3K | 0.22% | +22+1.5% | Added |
| Legacy Financial Group LLC | 1,437 | $478.8K | 0.06% | +2+0.1% | Added |
| Bank & Trust Co | 1,527 | $479.2K | 0.34% | 00.0% | Unchanged |
| Whipplewood Advisors, LLC | 1,527 | $479.2K | 0.31% | +27+1.8% | Added |
| O'Keefe Stevens Advisory, Inc. | 1,531 | $480.4K | 0.12% | 00.0% | Unchanged |
| Kelly Financial Services LLC | 1,531 | $480.6K | 0.12% | −16−1.0% | Reduced |
| Clear Trail Advisors, LLC | 1,534 | $481.4K | 0.11% | +1,534 | New |
| AdvisorShares Investments LLC | 1,536 | $482.0K | 0.08% | −893−36.8% | Reduced |
| Pursuit Wealth Strategies, LLC | 1,541 | $483.6K | 0.68% | +1,541 | New |
| Valued Retirements, Inc. | 1,546 | $485.1K | 0.47% | 00.0% | Unchanged |
| Forza Wealth Management, LLC | 1,554 | $487.6K | 0.18% | −55−3.4% | Reduced |
| Summit Place Financial Advisors, LLC | 1,554 | $487.6K | 0.24% | 00.0% | Unchanged |
| Mills Wealth Advisors LLC | 1,555 | $488.1K | 0.19% | −67−4.1% | Reduced |
| Wilkins Miller Wealth Management, LLC | 1,556 | $488.5K | 0.29% | 00.0% | Unchanged |
| Coordinated Financial Services, Inc. | 1,558 | $489.0K | 0.28% | +203+15.0% | Added |
| IMZ Advisory Inc | 1,559 | $489.4K | 0.18% | −132−7.8% | Reduced |
| Puzo Michael J | 1,560 | $489.5K | 0.13% | −60−3.7% | Reduced |
| Petra Financial Advisors Inc | 1,560 | $489.5K | 0.29% | −39−2.4% | Reduced |
| Vestia Personal Wealth Advisors | 1,492 | $490.0K | 0.25% | +18+1.2% | Added |
| Midway Capital Research & Management | 1,565 | $491.1K | 0.48% | +1,565 | New |
| Centennial Advisors, LLC | 1,566 | $491.3K | 0.64% | +1,566 | New |
| Align Financial, LLC | 492,513 | $492.5K | 0.29% | +492,513 | New |
| Columbus Macro, LLC | 1,573 | $493.6K | 0.05% | 00.0% | Unchanged |
| A. D. Beadell Investment Counsel, Inc. | 1,575 | $494.0K | 0.32% | 00.0% | Unchanged |
| Essential Partners LLC | 1,576 | $494.5K | 0.15% | +139+9.7% | Added |
| Morse Asset Management, Inc | 1,576 | $494.5K | 0.10% | +483+44.2% | Added |
| Apeiron RIA LLC | 1,448 | $494.8K | 0.10% | +194+15.5% | Added |
| Blackston Financial Advisory Group, LLC | 1,579 | $495.6K | 0.30% | +485+44.3% | Added |
| GuidedMoney, LLC | 1,580 | $495.8K | 0.26% | +1,580 | New |
| Mustard Seed Financial, LLC | 1,581 | $496.0K | 0.31% | 00.0% | Unchanged |
| Cannon Wealth Management Services, LLC | 1,586 | $497.7K | 0.35% | +6+0.4% | Added |
| Cannon Financial Strategists, Inc. | 1,589 | $498.6K | 0.07% | +30+1.9% | Added |
| eCIO, Inc. | 1,590 | $498.9K | 0.23% | −594−27.2% | Reduced |
| DHJJ Financial Advisors, Ltd. | 1,591 | $499.3K | 0.17% | 00.0% | Unchanged |
| WealthCare Investment Partners, LLC | 1,585 | $499.8K | 0.15% | +55+3.6% | Added |
| Cooke & Bieler LP | 1,600 | $502.1K | 0.01% | 00.0% | Unchanged |
| 10Elms LLP | 1,600 | $502.1K | 0.46% | 00.0% | Unchanged |
| Birchwood Financial Partners, Inc. | 1,605 | $503.5K | 0.50% | +1,605 | New |
| Up Strategic Wealth Investment Advisors LLC | 1,560 | $504.0K | 0.37% | −1,163−42.7% | Reduced |
| Passive Capital Management, LLC. | 1,609 | $504.9K | 0.16% | 00.0% | Unchanged |
| Wood Tarver Financial Group, LLC | 1,611 | $505.0K | 0.14% | +44+2.8% | Added |
| Aspire Capital Advisors LLC | 1,609 | $505.0K | 0.12% | +35+2.2% | Added |
| Entrust Financial LLC | 1,613 | $506.3K | 0.38% | +1,613 | New |
| Foundry Financial Group, Inc. | 1,614 | $506.5K | 0.25% | −6−0.4% | Reduced |
| Hamrick Investment Counsel, llc | 1,615 | $506.8K | 0.38% | +1,615 | New |
| Engineers Gate Manager LP | 1,616 | $507.1K | 0.01% | +150+10.2% | Added |
| TLWM | 1,619 | $508.0K | 0.09% | +14+0.9% | Added |
| Oberweis Asset Management Inc | 1,620 | $508.4K | 0.02% | 00.0% | Unchanged |
| Gambit Capital Management, LLC | 1,620 | $508.4K | 0.36% | +1,620 | New |
| Twin Focus Capital Partners, LLC | 1,628 | $510.9K | 0.06% | −1,162−41.6% | Reduced |
| Acorn Financial Advisory Services Inc | 1,630 | $511.5K | 0.08% | −166−9.2% | Reduced |
| Friday Financial | 1,635 | $513.1K | 0.18% | +29+1.8% | Added |
| Atlantic Private Wealth, LLC | 1,636 | $513.4K | 0.33% | −323−16.5% | Reduced |
| Meadowbrook Advisors Group, LLC | 1,637 | $513.7K | 0.29% | +1,637 | New |
| Belleair Asset Management, LLC | 1,638 | $514.0K | 0.49% | +1,638 | New |
| Arcus Capital Partners, LLC | 1,641 | $514.9K | 0.18% | +54+3.4% | Added |
| Winter & Associates, Inc. | 1,644 | $515.8K | 0.48% | +1,644 | New |
| Peterson Wealth Services | 1,644 | $516.0K | 0.13% | +1,302+380.7% | Added |
| Brickley Wealth Management | 1,646 | $516.5K | 0.09% | 00.0% | Unchanged |
| Beacon Investment Advisors LLC | 1,646 | $516.6K | 0.21% | +51+3.2% | Added |
| Hourglass Capital, LLC | 1,648 | $517.1K | 0.11% | 00.0% | Unchanged |
| Hurlow Wealth Management Group, Inc. | 1,648 | $517.1K | 0.13% | 00.0% | Unchanged |
| True Link Financial Advisors, LLC | 1,649 | $517.5K | 0.03% | +1,649 | New |
| Donalies Financial Planning, LLC | 1,649 | $517.6K | 0.44% | +1,649 | New |
| Blackhawk Capital Partners LLC. | 1,649 | $517.6K | 0.19% | −826−33.4% | Reduced |
| Black Swift Group, LLC | 1,650 | $517.8K | 0.09% | 00.0% | Unchanged |
| Kerr Financial Planning Corp | 1,579 | $518.2K | 0.70% | +11+0.7% | Added |
| Abc Arbitrage SA | 1,660 | $520.9K | 0.05% | −10,634−86.5% | Reduced |
| Colter Lewis Investment Partners LLC | 1,662 | $521.5K | 0.60% | +1,662 | New |
| Bank Ozk | 1,672 | $524.7K | 0.19% | 00.0% | Unchanged |
| Red Lighthouse Investment Management, LLC | 1,673 | $525.0K | 0.19% | +1,673 | New |
| M. Kulyk & Associates, LLC | 1,673 | $525.0K | 0.10% | +77+4.8% | Added |
| Redwood Family Wealth LLC | 1,676 | $526.0K | 0.52% | +1,676 | New |
| Unify Financial Advisors | 1,680 | $527.2K | 0.55% | +1,680 | New |
| WMG Financial Advisors, LLC | 1,681 | $527.3K | 0.22% | −498−22.9% | Reduced |
| Adamsbrown Wealth Consultants LLC | 1,683 | $528.3K | 0.15% | −91−5.1% | Reduced |
| Impact Investors, Inc | 1,684 | $528.5K | 0.37% | −2−0.1% | Reduced |
| Prepared Retirement Institute LLC | 1,689 | $530.1K | 0.27% | 00.0% | Unchanged |
| Keeler & Nadler Financial Planning & Wealth Management | 1,691 | $530.7K | 0.18% | 00.0% | Unchanged |
| Opus Capital Group, LLC | 1,696 | $532.0K | 0.06% | −40−2.3% | Reduced |
| O'Connor Financial Group LLC | 1,620 | $532.1K | 0.21% | +2+0.1% | Added |
| Stage Harbor Financial, LLC | 1,698 | $532.8K | 0.36% | −144−7.8% | Reduced |
| Samjo Management, LLC | 1,700 | $533.5K | 0.21% | −50−2.9% | Reduced |
| Account Management LLC | 1,700 | $533.5K | 0.57% | 00.0% | Unchanged |
| Hofer & Associates. Inc | 1,700 | $533.5K | 0.28% | 00.0% | Unchanged |
| ATLas Financial Planning LLC | 1,704 | $534.7K | 0.52% | +1,704 | New |
| Carroll Advisory Group, LLC | 1,705 | $535.0K | 0.23% | +1,705 | New |
| Darrow Company, Inc. | 1,705 | $535.2K | 0.24% | 00.0% | Unchanged |
| Axq Capital, LP | 1,708 | $536.0K | 0.12% | +1,708 | New |
| Synergy Financial Management, LLC | 1,711 | $536.9K | 0.06% | +5+0.3% | Added |
| Aspiring Ventures, LLC | 1,712 | $537.2K | 0.19% | +120+7.5% | Added |
| Prudent Investors Network | 1,712 | $537.2K | 0.12% | +135+8.6% | Added |
| Western Financial Corp | 1,713 | $537.5K | 0.21% | −487−22.1% | Reduced |
| Ares Financial Consulting, LLC | 1,715 | $538.2K | 0.51% | +1,715 | New |
| Pinnacle Family Advisors, LLC | 1,717 | $538.9K | 0.24% | 00.0% | Unchanged |
| Michael B. Yongue | 1,718 | $539.1K | 0.37% | −22−1.3% | Reduced |
| May Barnhard Investments LLC | 1,719 | $539.5K | 0.25% | −797−31.7% | Reduced |
| Breachway Investments LLC | 1,720 | $539.7K | 0.57% | +1,720 | New |