Alphabet Inc.
GOOG- Exchange
- Nasdaq
- Industry
- Services-Computer Programming, Data Processing, Etc.
- SEC CIK
- 0001652044
In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.
13F holders, Q4 2025
Institutional positions in Alphabet Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 5,180
- +609 vs. Q3 2025
- Shares held
- 3.35B
- +228.5M (+7.3%) vs. Q3 2025
- Total value
- $1.02T
- +$255.2B (+33.6%) vs. Q3 2025
- New holders
- 699
- 1,647 more added
- Sold out
- 90
- 2,305 more reduced
95 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 5,263 | $1.19T |
| Q1 2026 | 5,154 | $919.5B |
| Q4 2025 | 5,180 | $1.02T |
| Q3 2025 | 4,666 | $762.9B |
| Q2 2025 | 4,464 | $564.9B |
| Q1 2025 | 4,394 | $501.0B |
| Q4 2024 | 4,524 | $624.2B |
| Q3 2024 | 4,092 | $547.1B |
| Q2 2024 | 4,105 | $611.1B |
| Q1 2024 | 3,960 | $509.9B |
| Q4 2023 | 3,924 | $478.7B |
| Q3 2023 | 3,649 | $451.5B |
| Q2 2023 | 3,592 | $419.0B |
| Q1 2023 | 3,493 | $364.9B |
| Q4 2022 | 3,433 | $322.3B |
| Q3 2022 | 3,328 | $362.5B |
| Q2 2022 | 3,375 | $421.5B |
| Q1 2022 | 3,478 | $553.7B |
| Q4 2021 | 3,482 | $588.6B |
| Q3 2021 | 3,138 | $546.6B |
| Q2 2021 | 3,094 | $526.1B |
| Q1 2021 | 3,031 | $443.1B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Bowman & Co S.C. | 816 | $256.0K | 0.11% | +816 | New |
| Great Waters Wealth Management | 817 | $256.2K | 0.03% | +817 | New |
| Crumly & Associates Inc. | 818 | $256.7K | 0.05% | +818 | New |
| FF Advisors,LLC | 819 | $257.0K | 0.11% | +819 | New |
| Second Line Capital, LLC | 820 | $257.2K | 0.05% | +820 | New |
| Landmark Wealth Management, LLC | 820 | $257.3K | 0.10% | +820 | New |
| VERITY Wealth Advisors | 820 | $257.3K | 0.16% | +820 | New |
| Gibson Capital, LLC | 820 | $257.3K | 0.05% | −1−0.1% | Reduced |
| Freedom Financial Partners LLC | 825 | $258.8K | 0.09% | +825 | New |
| Comprehensive Financial Consultants Institutional, Inc. | 825 | $258.9K | 0.08% | −5−0.6% | Reduced |
| Allodium Investment Consultants, LLC | 825 | $258.9K | 0.13% | +825 | New |
| Spectrum Investment Advisors, Inc. | 828 | $259.7K | 0.13% | −6−0.7% | Reduced |
| Invera Wealth Advisors, LLC | 833 | $261.4K | 0.17% | 00.0% | Unchanged |
| Moisand Fitzgerald Tamayo, LLC | 833 | $261.4K | 0.03% | −17−2.0% | Reduced |
| Cynosure Management, LLC | 833 | $261.4K | 0.03% | −145−14.8% | Reduced |
| Lane Brothers & Co Inc | 834 | $261.7K | 0.19% | +834 | New |
| NVWM, LLC | 837 | $262.7K | 0.06% | −493−37.1% | Reduced |
| University of Texas/Texas Am Investment Managment Co | 841 | $263.9K | 0.04% | +282+50.4% | Added |
| Encompass More Asset Management | 844 | $264.7K | 0.05% | +844 | New |
| Argyle Capital Management Inc. | 846 | $265.5K | 0.09% | 00.0% | Unchanged |
| Independence Financial Advisors, LLC | 846 | $265.5K | 0.07% | 00.0% | Unchanged |
| Consultiva Wealth Management, Corp. | 850 | $266.7K | 0.75% | −30−3.4% | Reduced |
| BKM Wealth Management, LLC | 853 | $267.7K | 0.10% | 00.0% | Unchanged |
| Vistica Wealth Advisors, LLC | 854 | $268.0K | 0.27% | +854 | New |
| Amara Financial, LLC. | 855 | $268.2K | 0.19% | +1+0.1% | Added |
| Mustico Financial Group, Inc. | 815 | $268.2K | 0.22% | 00.0% | Unchanged |
| OneAscent Wealth Management LLC | 855 | $268.3K | 0.09% | +6+0.7% | Added |
| Kelsey Financial, LLC | 857 | $268.8K | 0.23% | +857 | New |
| Chatterton & Associates Inc. | 857 | $268.9K | 0.23% | +857 | New |
| Thomas Story & Son LLC | 860 | $269.9K | 0.10% | 00.0% | Unchanged |
| J. Team Financial, Inc. | 863 | $270.9K | 0.27% | 00.0% | Unchanged |
| LiftPoint Family Wealth Advisors LLC | 865 | $271.4K | 0.23% | +865 | New |
| Wealth Management Strategies, Inc. | 866 | $271.7K | 0.13% | +1+0.1% | Added |
| Michael S. Ryan, Inc. | 868 | $272.4K | 0.16% | 00.0% | Unchanged |
| Kure Advisory, LLC | 870 | $272.9K | 0.15% | +870 | New |
| Chung Wu Investment Group, LLC | 870 | $273.0K | 0.22% | +300+52.6% | Added |
| Sequent Planning LLC | 871 | $273.4K | 0.07% | +871 | New |
| NatWest Group plc | 875 | $274.6K | 0.06% | 00.0% | Unchanged |
| Seamount Financial Group Inc | 875 | $274.6K | 0.12% | 00.0% | Unchanged |
| Passumpsic Savings Bank | 875 | $274.6K | 0.15% | +875 | New |
| Hudson Oak Wealth Advisory LLC | 875 | $274.6K | 0.24% | +875 | New |
| McMorgan & Co LLC | 877 | $275.2K | 0.05% | −5,913−87.1% | Reduced |
| SWP Financial LLC | 878 | $275.5K | 0.14% | +18+2.1% | Added |
| ARK & TLK Investments, LLC | 880 | $276.1K | 0.08% | 00.0% | Unchanged |
| Beacon Financial Strategies CORP | 880 | $276.1K | 0.15% | 00.0% | Unchanged |
| CGC Financial Services, LLC | 881 | $276.5K | 0.07% | +753+588.3% | Added |
| Midwest Financial Group LLC | 881 | $276.6K | 0.12% | 00.0% | Unchanged |
| Rebalance, LLC | 883 | $277.1K | 0.02% | 00.0% | Unchanged |
| Inspire Advisors, LLC | 883 | $277.2K | 0.03% | +32+3.8% | Added |
| Standard Family Office LLC | 884 | $277.4K | 0.29% | 00.0% | Unchanged |
| Inceptionr LLC | 886 | $278.0K | 0.08% | +886 | New |
| Carbahal Olsen Financial Services Group, LLC | 886 | $278.1K | 0.21% | +886 | New |
| Sollinda Capital Management LLC | 887 | $278.3K | 0.07% | −93−9.5% | Reduced |
| Lawood & Co | 887 | $278.3K | 0.26% | +887 | New |
| Serenus Wealth Advisors, LLC | 887 | $278.4K | 0.05% | +13+1.5% | Added |
| Graney & King, LLC | 887 | $278.4K | 0.16% | 00.0% | Unchanged |
| Stolz & Associates, PS | 890 | $279.3K | 0.22% | +890 | New |
| Richmond Brothers, Inc. | 891 | $279.6K | 0.18% | 00.0% | Unchanged |
| Pflug Koory, LLC | 894 | $280.5K | 0.13% | −10−1.1% | Reduced |
| Hillcrest Wealth Advisors - NY, LLC | 895 | $280.9K | 0.12% | −20−2.2% | Reduced |
| Keystone Financial Services, LLC | 896 | $281.2K | 0.19% | +896 | New |
| Nia Impact Advisors, LLC | 896 | $281.3K | 0.09% | +45+5.3% | Added |
| Sfam, LLC | 897 | $281.5K | 0.26% | +897 | New |
| Glass Wealth Management Co LLC | 900 | $282.4K | 0.12% | −1,000−52.6% | Reduced |
| Capital CS Group, LLC | 900 | $282.4K | 0.45% | 00.0% | Unchanged |
| Financial Life Advisors | 901 | $282.7K | 0.09% | +901 | New |
| PPS&V Asset Management Consultants, Inc. | 902 | $283.0K | 0.16% | −135−13.0% | Reduced |
| Bonfire Financial | 903 | $283.3K | 0.21% | +36+4.2% | Added |
| Spectrum Planning & Advisory Services Inc. | 906 | $284.2K | 0.15% | −9−1.0% | Reduced |
| SpringVest Wealth Management LLC | 907 | $284.6K | 0.20% | +9+1.0% | Added |
| BayBridge Capital Group, LLC | 911 | $285.8K | 0.18% | +30+3.4% | Added |
| Sage Investment Counsel LLC | 911 | $285.9K | 0.31% | −20−2.1% | Reduced |
| Certior Financial Group, LLC | 919 | $288.3K | 0.20% | +31+3.5% | Added |
| Cadinha & Co LLC | 920 | $288.7K | 0.04% | +10+1.1% | Added |
| Aspire Private Capital, LLC | 921 | $289.0K | 0.06% | −250−21.3% | Reduced |
| Silver Coast Investments LLC | 924 | $290.0K | 0.10% | −5−0.5% | Reduced |
| TopTier Wealth Management, LLC | 925 | $290.2K | 0.20% | +925 | New |
| Fortress Financial Group, LLC | 927 | $291.0K | 0.21% | −1,113−54.6% | Reduced |
| Nicholson Wealth Management Group, LLC | 929 | $291.5K | 0.17% | 00.0% | Unchanged |
| Mayar Capital Ltd. | 930 | $291.8K | 0.40% | −32,200−97.2% | Reduced |
| Timonier Family Office, LTD. | 931 | $292.1K | 0.09% | 00.0% | Unchanged |
| Cottonwood Capital Advisors, LLC | 933 | $292.7K | 0.21% | 00.0% | Unchanged |
| Carroll Investors, Inc | 935 | $293.4K | 0.14% | 00.0% | Unchanged |
| Stewardship Advisors, LLC | 935 | $293.4K | 0.07% | +935 | New |
| CMG Global Holdings, LLC | 881 | $293.5K | 0.13% | +4+0.5% | Added |
| Silver Lake Advisory, LLC | 940 | $294.9K | 0.11% | +1+0.1% | Added |
| BCM Advisors, LLC | 900 | $295.6K | 0.06% | 00.0% | Unchanged |
| AMG Asset Management Group, Inc. | 944 | $296.2K | 0.95% | +944 | New |
| Keyes, Stange & Wooten Wealth Management, LLC | 945 | $296.5K | 0.14% | 00.0% | Unchanged |
| Troutman Wealth Management, LLC | 947 | $297.1K | 0.25% | +947 | New |
| USAdvisors Wealth Management, LLC | 952 | $298.0K | 0.10% | +49+5.4% | Added |
| Forbes Financial Planning, Inc. | 950 | $298.1K | 0.17% | +950 | New |
| Pathway Financial Advisors LLC | 949 | $298.5K | 0.04% | −100−9.5% | Reduced |
| Financial Network Wealth Advisors LLC | 952 | $298.7K | 0.31% | −5−0.5% | Reduced |
| Pinnacle Financial Group, LLC | 953 | $299.1K | 0.09% | +953 | New |
| Walsh & Associates, LLC | 953 | $299.1K | 0.29% | +953 | New |
| Coleford Investment Management Ltd. | 955 | $299.7K | 0.07% | −1,140−54.4% | Reduced |
| Optivise Advisory Services LLC | 957 | $300.3K | 0.17% | +25+2.7% | Added |
| Elevated Private Wealth, LLC | 957 | $300.3K | 0.31% | +957 | New |
| Manuka Financial, LLC | 958 | $300.6K | 0.19% | +111+13.1% | Added |