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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2025

Institutional positions in Alphabet Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
5,180
+609 vs. Q3 2025
Shares held
3.35B
+228.5M (+7.3%) vs. Q3 2025
Total value
$1.02T
+$255.2B (+33.6%) vs. Q3 2025
New holders
699
1,647 more added
Sold out
90
2,305 more reduced

95 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2025: 5,180 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2025: $1.02T
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2025.

Institutions holding GOOG in Q4 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Bowman & Co S.C.816$256.0K0.11%+816New
Great Waters Wealth Management817$256.2K0.03%+817New
Crumly & Associates Inc.818$256.7K0.05%+818New
FF Advisors,LLC819$257.0K0.11%+819New
Second Line Capital, LLC820$257.2K0.05%+820New
Landmark Wealth Management, LLC820$257.3K0.10%+820New
VERITY Wealth Advisors820$257.3K0.16%+820New
Gibson Capital, LLC820$257.3K0.05%−1−0.1%Reduced
Freedom Financial Partners LLC825$258.8K0.09%+825New
Comprehensive Financial Consultants Institutional, Inc.825$258.9K0.08%−5−0.6%Reduced
Allodium Investment Consultants, LLC825$258.9K0.13%+825New
Spectrum Investment Advisors, Inc.828$259.7K0.13%−6−0.7%Reduced
Invera Wealth Advisors, LLC833$261.4K0.17%00.0%Unchanged
Moisand Fitzgerald Tamayo, LLC833$261.4K0.03%−17−2.0%Reduced
Cynosure Management, LLC833$261.4K0.03%−145−14.8%Reduced
Lane Brothers & Co Inc834$261.7K0.19%+834New
NVWM, LLC837$262.7K0.06%−493−37.1%Reduced
University of Texas/Texas Am Investment Managment Co841$263.9K0.04%+282+50.4%Added
Encompass More Asset Management844$264.7K0.05%+844New
Argyle Capital Management Inc.846$265.5K0.09%00.0%Unchanged
Independence Financial Advisors, LLC846$265.5K0.07%00.0%Unchanged
Consultiva Wealth Management, Corp.850$266.7K0.75%−30−3.4%Reduced
BKM Wealth Management, LLC853$267.7K0.10%00.0%Unchanged
Vistica Wealth Advisors, LLC854$268.0K0.27%+854New
Amara Financial, LLC.855$268.2K0.19%+1+0.1%Added
Mustico Financial Group, Inc.815$268.2K0.22%00.0%Unchanged
OneAscent Wealth Management LLC855$268.3K0.09%+6+0.7%Added
Kelsey Financial, LLC857$268.8K0.23%+857New
Chatterton & Associates Inc.857$268.9K0.23%+857New
Thomas Story & Son LLC860$269.9K0.10%00.0%Unchanged
J. Team Financial, Inc.863$270.9K0.27%00.0%Unchanged
LiftPoint Family Wealth Advisors LLC865$271.4K0.23%+865New
Wealth Management Strategies, Inc.866$271.7K0.13%+1+0.1%Added
Michael S. Ryan, Inc.868$272.4K0.16%00.0%Unchanged
Kure Advisory, LLC870$272.9K0.15%+870New
Chung Wu Investment Group, LLC870$273.0K0.22%+300+52.6%Added
Sequent Planning LLC871$273.4K0.07%+871New
NatWest Group plc875$274.6K0.06%00.0%Unchanged
Seamount Financial Group Inc875$274.6K0.12%00.0%Unchanged
Passumpsic Savings Bank875$274.6K0.15%+875New
Hudson Oak Wealth Advisory LLC875$274.6K0.24%+875New
McMorgan & Co LLC877$275.2K0.05%−5,913−87.1%Reduced
SWP Financial LLC878$275.5K0.14%+18+2.1%Added
ARK & TLK Investments, LLC880$276.1K0.08%00.0%Unchanged
Beacon Financial Strategies CORP880$276.1K0.15%00.0%Unchanged
CGC Financial Services, LLC881$276.5K0.07%+753+588.3%Added
Midwest Financial Group LLC881$276.6K0.12%00.0%Unchanged
Rebalance, LLC883$277.1K0.02%00.0%Unchanged
Inspire Advisors, LLC883$277.2K0.03%+32+3.8%Added
Standard Family Office LLC884$277.4K0.29%00.0%Unchanged
Inceptionr LLC886$278.0K0.08%+886New
Carbahal Olsen Financial Services Group, LLC886$278.1K0.21%+886New
Sollinda Capital Management LLC887$278.3K0.07%−93−9.5%Reduced
Lawood & Co887$278.3K0.26%+887New
Serenus Wealth Advisors, LLC887$278.4K0.05%+13+1.5%Added
Graney & King, LLC887$278.4K0.16%00.0%Unchanged
Stolz & Associates, PS890$279.3K0.22%+890New
Richmond Brothers, Inc.891$279.6K0.18%00.0%Unchanged
Pflug Koory, LLC894$280.5K0.13%−10−1.1%Reduced
Hillcrest Wealth Advisors - NY, LLC895$280.9K0.12%−20−2.2%Reduced
Keystone Financial Services, LLC896$281.2K0.19%+896New
Nia Impact Advisors, LLC896$281.3K0.09%+45+5.3%Added
Sfam, LLC897$281.5K0.26%+897New
Glass Wealth Management Co LLC900$282.4K0.12%−1,000−52.6%Reduced
Capital CS Group, LLC900$282.4K0.45%00.0%Unchanged
Financial Life Advisors901$282.7K0.09%+901New
PPS&V Asset Management Consultants, Inc.902$283.0K0.16%−135−13.0%Reduced
Bonfire Financial903$283.3K0.21%+36+4.2%Added
Spectrum Planning & Advisory Services Inc.906$284.2K0.15%−9−1.0%Reduced
SpringVest Wealth Management LLC907$284.6K0.20%+9+1.0%Added
BayBridge Capital Group, LLC911$285.8K0.18%+30+3.4%Added
Sage Investment Counsel LLC911$285.9K0.31%−20−2.1%Reduced
Certior Financial Group, LLC919$288.3K0.20%+31+3.5%Added
Cadinha & Co LLC920$288.7K0.04%+10+1.1%Added
Aspire Private Capital, LLC921$289.0K0.06%−250−21.3%Reduced
Silver Coast Investments LLC924$290.0K0.10%−5−0.5%Reduced
TopTier Wealth Management, LLC925$290.2K0.20%+925New
Fortress Financial Group, LLC927$291.0K0.21%−1,113−54.6%Reduced
Nicholson Wealth Management Group, LLC929$291.5K0.17%00.0%Unchanged
Mayar Capital Ltd.930$291.8K0.40%−32,200−97.2%Reduced
Timonier Family Office, LTD.931$292.1K0.09%00.0%Unchanged
Cottonwood Capital Advisors, LLC933$292.7K0.21%00.0%Unchanged
Carroll Investors, Inc935$293.4K0.14%00.0%Unchanged
Stewardship Advisors, LLC935$293.4K0.07%+935New
CMG Global Holdings, LLC881$293.5K0.13%+4+0.5%Added
Silver Lake Advisory, LLC940$294.9K0.11%+1+0.1%Added
BCM Advisors, LLC900$295.6K0.06%00.0%Unchanged
AMG Asset Management Group, Inc.944$296.2K0.95%+944New
Keyes, Stange & Wooten Wealth Management, LLC945$296.5K0.14%00.0%Unchanged
Troutman Wealth Management, LLC947$297.1K0.25%+947New
USAdvisors Wealth Management, LLC952$298.0K0.10%+49+5.4%Added
Forbes Financial Planning, Inc.950$298.1K0.17%+950New
Pathway Financial Advisors LLC949$298.5K0.04%−100−9.5%Reduced
Financial Network Wealth Advisors LLC952$298.7K0.31%−5−0.5%Reduced
Pinnacle Financial Group, LLC953$299.1K0.09%+953New
Walsh & Associates, LLC953$299.1K0.29%+953New
Coleford Investment Management Ltd.955$299.7K0.07%−1,140−54.4%Reduced
Optivise Advisory Services LLC957$300.3K0.17%+25+2.7%Added
Elevated Private Wealth, LLC957$300.3K0.31%+957New
Manuka Financial, LLC958$300.6K0.19%+111+13.1%Added