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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2025

Institutional positions in Alphabet Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
5,180
+609 vs. Q3 2025
Shares held
3.35B
+228.5M (+7.3%) vs. Q3 2025
Total value
$1.02T
+$255.2B (+33.6%) vs. Q3 2025
New holders
699
1,647 more added
Sold out
90
2,305 more reduced

95 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2025: 5,180 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2025: $1.02T
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2025.

Institutions holding GOOG in Q4 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Strategent Financial, LLC690$216.5K0.14%+690New
Alessandra Capital Management, LLC690$216.5K0.19%+690New
Genesis Financial Group, LLC690$216.5K0.13%+690New
Insight Wealth Partners, LLC693$217.6K0.09%+693New
Kessler Investment Group, LLC695$218.1K0.09%+695New
Resolute Capital, LLC698$219.0K0.09%+698New
Aurdan Capital Management, LLC700$219.7K0.07%−805−53.5%Reduced
Rocky Mountain Advisers, LLC700$219.7K0.06%00.0%Unchanged
TrueWealth Financial Partners700$219.7K0.18%+700New
True Blue Financial, LLC700$219.7K0.18%+700New
FMA Wealth Management, LLC700$219.7K0.14%+700New
E6 Portfolios, LLC702$220.4K0.25%+702New
Post Resch Tallon Group Inc.703$220.6K0.19%+703New
Financial Alternatives, Inc703$220.6K0.13%−787−52.8%Reduced
Kerntke Otto McGlone Wealth Management Group705$221.2K0.16%−139−16.5%Reduced
Trinity Wealth Management, LLC707$221.9K0.08%+707New
Downshift Financial, LLC677$223.7K0.14%+677New
Strategic Wealth Designers713$223.7K0.03%−261−26.8%Reduced
Rolek Wealth Management LLC714$224.2K0.15%+714New
Norris Financial Group, LLC715$224.4K0.08%+715New
Sachetta, LLC717$225.0K0.12%−4,883−87.2%Reduced
Hill Investment Group Partners, LLC718$225.3K0.03%+718New
Viawealth, LLC719$225.6K0.13%−167−18.8%Reduced
Barnes Pettey Financial Advisors, LLC719$225.6K0.11%+719New
Alongside, LLC719$225.7K0.07%+719New
Provident Wealth Management, LLC720$225.9K0.07%00.0%Unchanged
Seven Post Investment Office LP720$225.9K0.08%+720New
Silver Oak Advisory Group, Inc.721$226.0K0.10%−176−19.6%Reduced
PFS Partners, LLC723$226.9K0.10%00.0%Unchanged
Keener Financial Planning LLC725$227.0K0.10%+225+45.0%Added
Three Cord True Wealth Management, LLC733$230.1K0.13%+733New
Sun Financial Inc735$230.8K0.13%+735New
Shakespeare Wealth Management, Inc.740$232.2K0.05%+740New
Constitution Capital LLC740$232.2K0.11%+740New
Three Arch Wealth Management LLC740$232.2K0.04%+740New
Bear Mountain Capital, Inc.700$233.1K0.08%−268−27.7%Reduced
Kropog Financial Group, LLC745$233.7K0.18%+745New
Horizon Family Wealth, Inc.747$234.2K0.12%+747New
Ridgeline Wealth Planning, LLC747$234.5K0.17%+747New
Burk Holdings LLC749$235.0K0.11%+749New
True Wealth Design, LLC752$235.9K0.07%−118−13.6%Reduced
Squire Investment Management Company, LLC754$236.6K0.07%+754New
FC Advisory LLC755$236.9K0.07%+755New
Good Steward Wealth Advisors,LLC755$236.9K0.16%−104−12.1%Reduced
American Financial & Tax Strategies Inc755$236.9K0.12%+755New
Tucker Asset Management LLC757$237.7K0.07%+89+13.3%Added
Vista Private Wealth Partners. LLC1,341$237.9K0.08%00.0%Unchanged
Global View Capital Management LLC759$238.2K0.04%−292−27.8%Reduced
Advocate Group LLC760$238.5K0.04%+760New
Argo Wealth Advisory, LLC760$238.5K0.14%+760New
Capital Asset Managemnet, LLC760$238.5K0.26%+760New
Lake Hills Wealth Management, LLC763$239.3K0.12%+763New
Granville Capital, Inc.765$240.1K0.13%+765New
Farrell Financial LLC765$240.1K0.14%+765New
Retirement Capital Strategies768$241.0K0.09%+768New
StrongBox Wealth, LLC769$241.3K0.08%−105−12.0%Reduced
Cadia Private Client LLC770$241.6K0.19%+770New
Invested Advisors772$242.3K0.25%+772New
Marmo Financial Group, LLC775$243.2K0.12%+775New
MGO Private Wealth, LLC776$243.5K0.15%+776New
Stephenson & Company, Inc.776$243.6K0.13%+776New
NCP Inc.778$244.4K0.20%+778New
Schwallier Wealth Management LLC723$244.6K0.16%+723New
My Personal CFO, LLC780$244.8K0.10%+780New
MBB Public Markets I LLC781$245.1K0.03%+781New
Financial Synergies Wealth Advisors, Inc.782$245.5K0.02%+782New
Retirement Investment Advisors, Inc.784$246.0K0.02%+784New
Financial Freedom, LLC785$246.2K0.12%−180−18.7%Reduced
Innovator Capital Management, LLC786$246.6K7.24%−180−18.6%Reduced
Capstone Capital Management Ltd787$247.0K0.24%+787New
Slagle Financial, LLC787$247.0K0.09%+787New
Capstone Capital Wealth Advisors789$247.6K0.16%−336−29.9%Reduced
JHP Wealth Management, LLC791$248.2K0.24%+791New
Blossom Wealth Management792$248.6K0.41%+792New
MN Wealth Advisors, LLC792$248.8K0.13%+792New
JGP Global Gestao de Recursos Ltda.795$249.5K0.15%+795New
American Trust Investment Advisors, LLC796$249.8K0.13%−195−19.7%Reduced
Royal Fund Management, LLC799$250.8K0.02%+799New
Mountain Pacific Investment Advisers Inc800$251.0K0.04%+800New
Brown Financial Advisory800$251.0K0.13%+800New
Manitou Investment Management Ltd.800$251.0K0.04%00.0%Unchanged
Teachers Insurance & Annuity Association of America800$251.0K0.29%+800New
Wilsey Asset Management Inc800$251.0K0.04%+800New
Targeted Financial Services LLC800$251.0K0.22%+800New
Elevate Capital Advisors, LLC800$251.0K0.17%+800New
AtlasMark Financial, Inc800$251.0K0.16%+800New
Patriot Investment Management Inc.800$251.1K0.02%+800New
Gould Asset Management LLC803$252.0K0.04%+803New
Sunrise Financial Services, LLC803$252.0K0.19%+803New
Rialto Wealth Management, LLC803$252.0K0.06%+206+34.5%Added
DSM Capital Partners LLC805$252.6K0.00%+805New
Wiser Advisor Group LLC805$252.8K0.29%00.0%Unchanged
Measured Risk Portfolios, Inc.807$253.2K0.29%+807New
Archer Investment Management, LLC807$253.2K0.14%+807New
Winning Points Advisors, LLC811$254.0K0.29%+811New
NavPoint Financial, Inc.810$254.2K0.11%+810New
Defined Wealth Management, LLC813$255.1K0.15%+813New
Balanced Rock Investment Advisor814$255.6K0.18%−8−1.0%Reduced
Dominguez Wealth Management Solutions, Inc.815$255.7K0.16%+815New
PTM Wealth Management, LLC806$255.7K0.14%+1+0.1%Added