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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2025

Institutional positions in Alphabet Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
5,179
+609 vs. Q3 2025
Shares held
3.35B
+228.5M (+7.3%) vs. Q3 2025
Total value
$1.02T
+$255.2B (+33.6%) vs. Q3 2025
New holders
699
1,647 more added
Sold out
90
2,304 more reduced

95 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2025: 5,179 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,483 institutionsQ1 2022: 3,477 institutionsQ2 2022: 3,374 institutionsQ3 2022: 3,327 institutionsQ4 2022: 3,432 institutionsQ1 2023: 3,492 institutionsQ2 2023: 3,591 institutionsQ3 2023: 3,648 institutionsQ4 2023: 3,923 institutionsQ1 2024: 3,959 institutionsQ2 2024: 4,104 institutionsQ3 2024: 4,091 institutionsQ4 2024: 4,523 institutionsQ1 2025: 4,393 institutionsQ2 2025: 4,463 institutionsQ3 2025: 4,665 institutionsQ4 2025: 5,179 institutionsQ1 2026: 5,153 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2025: $1.02T
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,153$919.5B
Q4 20255,179$1.02T
Q3 20254,665$762.9B
Q2 20254,463$564.9B
Q1 20254,393$501.0B
Q4 20244,523$624.2B
Q3 20244,091$547.1B
Q2 20244,104$611.1B
Q1 20243,959$509.9B
Q4 20233,923$478.7B
Q3 20233,648$451.5B
Q2 20233,591$419.0B
Q1 20233,492$364.9B
Q4 20223,432$322.3B
Q3 20223,327$362.5B
Q2 20223,374$421.5B
Q1 20223,477$553.7B
Q4 20213,483$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2025.

Institutions holding GOOG in Q4 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Thompson David Blair4,367$1.37M0.78%+4,367New
Summit Financial Strategies, Inc.4,369$1.37M0.11%+326+8.1%Added
Fulcrum Capital LLC4,377$1.37M0.28%−83−1.9%Reduced
Trueblood Wealth Management, LLC4,382$1.38M0.54%−9−0.2%Reduced
Elite Life Management LLC4,266$1.38M2.24%+85+2.0%Added
FirstWave Capital Management LLC4,394$1.38M0.82%+4,394New
North Capital, Inc.4,397$1.38M1.19%+80+1.9%Added
Armstrong, Fleming & Moore, Inc4,400$1.38M0.64%00.0%Unchanged
Vision Capital Management, Inc.4,402$1.38M0.17%−757−14.7%Reduced
Intergy Private Wealth, LLC4,403$1.38M0.42%−410−8.5%Reduced
Battery Global Advisors, LLC4,410$1.38M0.65%+232+5.6%Added
Milestone Asset Management Group, LLC4,422$1.39M0.78%+27+0.6%Added
Conservest Capital Advisors, Inc.4,425$1.39M0.13%−79−1.8%Reduced
David J Yvars Group4,425$1.39M0.74%+74+1.7%Added
OMC Financial Services LTD4,428$1.39M0.52%+92+2.1%Added
Heritage Financial Services, LLC4,428$1.39M0.12%−321−6.8%Reduced
Valicenti Advisory Services Inc4,433$1.39M0.29%+324+7.9%Added
Ehrenkranz Partners L.P.4,433$1.39M1.58%+3,333+303.0%Added
Sterling Group Wealth Management, LLC4,434$1.39M0.67%−19−0.4%Reduced
Lowery Thomas, LLC4,440$1.39M0.79%+3,293+287.1%Added
WealthTrust Axiom LLC4,441$1.39M0.36%00.0%Unchanged
Madison Wealth Partners, Inc4,442$1.39M0.25%+760+20.6%Added
Syverson Strege & Co4,444$1.39M0.33%−87−1.9%Reduced
Piscataqua Savings Bank4,446$1.40M0.98%+74+1.7%Added
Hoxton Planning & Management, LLC4,452$1.40M0.42%+63+1.4%Added
Beck Bode, LLC4,461$1.40M0.23%+4,461New
Hohimer Wealth Management, LLC4,462$1.40M0.19%00.0%Unchanged
Acropolis Investment Management, LLC4,469$1.40M0.06%−145−3.1%Reduced
Wescott Financial Advisory Group, LLC4,469$1.40M0.12%+739+19.8%Added
Wills Financial Group LLC4,470$1.40M0.54%−555−11.0%Reduced
Dempze Nancy E4,485$1.41M0.73%00.0%Unchanged
Paulson Wealth Management Inc.4,496$1.41M0.33%−2,590−36.6%Reduced
Moment Partners, LLC4,496$1.41M0.29%−60−1.3%Reduced
Sym Financial Corp4,497$1.41M0.14%+299+7.1%Added
SOA Wealth Advisors, LLC.4,497$1.41M0.24%−136−2.9%Reduced
One Degree Advisors Inc4,505$1.41M0.39%−861−16.0%Reduced
Chokshi & Queen Wealth Advisors, Inc4,503$1.41M0.74%−257−5.4%Reduced
Salomon & Ludwin, LLC4,459$1.41M0.13%+437+10.9%Added
Old North State Trust, LLC4,514$1.42M0.84%−42−0.9%Reduced
Pathway Financial Advisers, LLC4,517$1.42M0.41%−50−1.1%Reduced
Wilkins Investment Counsel Inc4,523$1.42M0.21%00.0%Unchanged
Pring Turner Capital Group Inc4,523$1.42M0.88%+977+27.6%Added
B.O.S.S. Retirement Advisors, LLC4,526$1.42M0.45%−3,691−44.9%Reduced
Kensington Investment Counsel, LLC4,527$1.42M0.58%+984+27.8%Added
LifeWealth Investments, LLC4,530$1.42M0.45%−4,917−52.0%Reduced
Ellenbecker Investment Group4,530$1.42M0.20%+94+2.1%Added
Trinity Financial Advisors LLC4,548$1.43M0.40%−912−16.7%Reduced
Founders Financial Securities LLC4,549$1.43M0.08%+1,683+58.7%Added
KWMG, LLC4,553$1.43M0.12%+190+4.4%Added
Capital Insight Partners, LLC4,558$1.43M0.30%−990−17.8%Reduced
Wellington-Altus USA Inc.4,560$1.43M1.06%+4,560New
Encompass Wealth Advisors, LLC4,562$1.43M0.49%−5−0.1%Reduced
Greenhouse Wealth Management, LLC4,566$1.43M0.85%+10.0%Added
Everest Financial Group LLC4,568$1.43M0.32%+4,568New
Darwin Advisors, LLC4,570$1.43M0.45%+85+1.9%Added
Studio Investment Management LLC4,574$1.44M0.26%−299−6.1%Reduced
Variant Private Wealth, LLC4,575$1.44M1.49%+3+0.1%Added
Moneywise, Inc.4,580$1.44M0.60%−53−1.1%Reduced
Davies Financial Advisors, Inc.4,590$1.44M2.66%−7,048−60.6%Reduced
Lineweaver Wealth Advisors, LLC4,593$1.44M0.20%+137+3.1%Added
Dougherty Wealth Advisers LLC4,593$1.44M0.81%00.0%Unchanged
Global Wealth Management Investment Advisory, Inc.4,594$1.44M0.23%+94+2.1%Added
Key Client Fiduciary Advisors, LLC4,612$1.45M0.50%−96−2.0%Reduced
Hallmark Capital Management Inc4,613$1.45M0.09%−100−2.1%Reduced
Hamilton Capital, LLC4,614$1.45M0.07%+4,614New
Tannin Capital LLC4,616$1.45M1.30%+4,616New
Archvest Wealth Advisors, Inc.4,622$1.45M0.93%+157+3.5%Added
Gs Investments, Inc.4,630$1.45M0.79%−655−12.4%Reduced
Paradigm Asset Management Co LLC4,630$1.45M0.34%−300−6.1%Reduced
New Covenant Trust Company, N.A.4,615$1.46M1.31%+12+0.3%Added
Lakeshore Financial Planning, Inc.4,638$1.46M0.52%+272+6.2%Added
Keynote Financial Services LLC4,641$1.46M0.81%−145−3.0%Reduced
Wharton Business Group, LLC4,642$1.46M0.06%+56+1.2%Added
Voisard Asset Management Group, Inc.4,650$1.46M0.31%+620+15.4%Added
Tulsa Wealth Advisors, INC4,650$1.46M0.49%+4,650New
TFC Financial Management4,660$1.46M0.18%−645−12.2%Reduced
Dedeker Financial LLC4,661$1.46M1.31%+4,661New
Pinnacle West Asset Management, Inc.4,670$1.47M0.95%−10−0.2%Reduced
Azzad Asset Management Inc4,669$1.47M0.14%−260−5.3%Reduced
Spring Capital Management, LLC4,670$1.47M0.74%00.0%Unchanged
Baron Wealth Management LLC4,678$1.47M0.45%+84+1.8%Added
Single Point Partners, LLC162,550$1.47M0.29%−84,143−34.1%Reduced
Olistico Wealth, LLC4,690$1.47M0.72%00.0%Unchanged
Washington Capital Management Inc4,700$1.47M1.20%−4,400−48.4%Reduced
Strategic Equity Management4,700$1.47M0.50%00.0%Unchanged
Halbert Hargrove Global Advisors, LLC4,709$1.48M0.07%−455−8.8%Reduced
PCM Encore, LLC4,716$1.48M0.31%+4,716New
Greystone Financial Group, LLC4,720$1.48M0.23%+834+21.5%Added
West Michigan Advisors, LLC4,722$1.48M0.34%−373−7.3%Reduced
Laffer Tengler Investments4,726$1.48M0.23%−249−5.0%Reduced
Sage Private Wealth Group, LLC4,728$1.48M0.80%−25−0.5%Reduced
Insight 2811, Inc.4,733$1.49M0.66%−80−1.7%Reduced
Groesbeck Investment Management Corp4,740$1.49M2.81%00.0%Unchanged
Brady Family Wealth, LLC4,742$1.49M0.46%00.0%Unchanged
Everstar Asset Management, LLC4,743$1.49M0.80%−89−1.8%Reduced
Cardinal Strategic Wealth Guidance4,750$1.49M0.39%−385−7.5%Reduced
Per Stirling Capital Management, LLC.4,751$1.49M0.17%+678+16.6%Added
Pincus Capital Management, LP4,751$1.49M1.00%+4,751New
Basepoint Wealth LLC4,751$1.49M0.91%−555−10.5%Reduced
Delta Asset Management LLC4,756$1.49M0.13%−264−5.3%Reduced