Alphabet Inc.
GOOG- Exchange
- Nasdaq
- Industry
- Services-Computer Programming, Data Processing, Etc.
- SEC CIK
- 0001652044
In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.
13F holders, Q3 2025
Institutional positions in Alphabet Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,666
- +276 vs. Q2 2025
- Shares held
- 3.13B
- −26.7M (−0.8%) vs. Q2 2025
- Total value
- $762.9B
- +$203.3B (+36.3%) vs. Q2 2025
- New holders
- 366
- 1,731 more added
- Sold out
- 90
- 2,002 more reduced
74 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 5,263 | $1.19T |
| Q1 2026 | 5,154 | $919.5B |
| Q4 2025 | 5,180 | $1.02T |
| Q3 2025 | 4,666 | $762.9B |
| Q2 2025 | 4,464 | $564.9B |
| Q1 2025 | 4,394 | $501.0B |
| Q4 2024 | 4,524 | $624.2B |
| Q3 2024 | 4,092 | $547.1B |
| Q2 2024 | 4,105 | $611.1B |
| Q1 2024 | 3,960 | $509.9B |
| Q4 2023 | 3,924 | $478.7B |
| Q3 2023 | 3,649 | $451.5B |
| Q2 2023 | 3,592 | $419.0B |
| Q1 2023 | 3,493 | $364.9B |
| Q4 2022 | 3,433 | $322.3B |
| Q3 2022 | 3,328 | $362.5B |
| Q2 2022 | 3,375 | $421.5B |
| Q1 2022 | 3,478 | $553.7B |
| Q4 2021 | 3,482 | $588.6B |
| Q3 2021 | 3,138 | $546.6B |
| Q2 2021 | 3,094 | $526.1B |
| Q1 2021 | 3,031 | $443.1B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Cooke & Bieler LP | 1,600 | $389.7K | 0.00% | 00.0% | Unchanged |
| AllSquare Wealth Management LLC | 1,600 | $389.7K | 0.21% | 00.0% | Unchanged |
| 10Elms LLP | 1,600 | $389.7K | 0.35% | 00.0% | Unchanged |
| Claris Financial LLC | 1,604 | $390.8K | 0.22% | −100−5.9% | Reduced |
| TLWM | 1,605 | $390.9K | 0.07% | +50+3.2% | Added |
| Friday Financial | 1,606 | $391.1K | 0.16% | +160+11.1% | Added |
| Forza Wealth Management, LLC | 1,609 | $391.9K | 0.15% | −1,310−44.9% | Reduced |
| Passive Capital Management, LLC. | 1,609 | $391.9K | 0.13% | +137+9.3% | Added |
| Market Street Wealth Management Advisors LLC | 1,610 | $392.1K | 0.06% | +82+5.4% | Added |
| O'Connor Financial Group LLC | 1,618 | $394.1K | 0.17% | +46+2.9% | Added |
| Puzo Michael J | 1,620 | $394.6K | 0.11% | −80−4.7% | Reduced |
| Foundry Financial Group, Inc. | 1,620 | $394.6K | 0.21% | −54−3.2% | Reduced |
| Oberweis Asset Management Inc | 1,620 | $394.6K | 0.02% | 00.0% | Unchanged |
| Mills Wealth Advisors LLC | 1,622 | $395.1K | 0.16% | −2−0.1% | Reduced |
| Integras Partners LLC | 1,629 | $396.7K | 0.32% | 00.0% | Unchanged |
| Trust Co of Kansas | 1,629 | $397.0K | 0.19% | 00.0% | Unchanged |
| Wealthedge Investment Advisors, LLC | 1,643 | $400.2K | 0.15% | +19+1.2% | Added |
| Peterson Wealth Services | 342 | $400.4K | 0.10% | −1,313−79.3% | Reduced |
| Brickley Wealth Management | 1,646 | $400.9K | 0.07% | +1+0.1% | Added |
| Granite Group Advisors, LLC | 1,647 | $401.1K | 0.24% | −82−4.7% | Reduced |
| Hourglass Capital, LLC | 1,648 | $401.4K | 0.09% | −2−0.1% | Reduced |
| Hurlow Wealth Management Group, Inc. | 1,648 | $401.4K | 0.10% | 00.0% | Unchanged |
| Black Swift Group, LLC | 1,650 | $401.9K | 0.07% | 00.0% | Unchanged |
| Colton Groome Financial Advisors, LLC | 1,651 | $402.1K | 0.12% | −91−5.2% | Reduced |
| Foronjy Financial LLC | 1,656 | $403.3K | 0.18% | +1,656 | New |
| Harvest Management LLC | 1,660 | $404.3K | 0.20% | 00.0% | Unchanged |
| Turning Point Benefit Group, Inc. | 1,652 | $405.6K | 0.24% | +1,652 | New |
| Precision Wealth Strategies, LLC | 1,670 | $406.7K | 0.13% | +10+0.6% | Added |
| Bank Ozk | 1,672 | $407.2K | 0.14% | 00.0% | Unchanged |
| Mountain Capital Investment Advisors, Inc | 1,661 | $407.8K | 0.07% | −140−7.8% | Reduced |
| Cape Investment Advisory, Inc. | 1,675 | $407.9K | 0.40% | −8,636−83.8% | Reduced |
| Persium Advisors, LLC | 1,682 | $409.7K | 0.31% | −30−1.8% | Reduced |
| Johnson Wealth Management, LLC | 1,682 | $409.7K | 0.23% | +1,682 | New |
| Bravias Capital Group, LLC | 1,682 | $409.7K | 0.27% | +90+5.7% | Added |
| PSI Advisors, LLC | 1,683 | $409.9K | 0.11% | +39+2.4% | Added |
| Scratch Capital LLC | 1,683 | $409.9K | 0.27% | +1,683 | New |
| Impact Investors, Inc | 1,686 | $410.6K | 0.27% | +246+17.1% | Added |
| Oak Harvest Investment Services | 1,688 | $411.2K | 0.05% | 00.0% | Unchanged |
| Prepared Retirement Institute LLC | 1,689 | $411.4K | 0.21% | −100−5.6% | Reduced |
| ACT Advisors, LLC. | 1,690 | $411.6K | 0.17% | +65+4.0% | Added |
| IMZ Advisory Inc | 1,691 | $411.7K | 0.15% | −39−2.3% | Reduced |
| BG Investment Services, Inc. | 1,691 | $411.7K | 0.41% | +143+9.2% | Added |
| Keeler & Nadler Financial Planning & Wealth Management | 1,691 | $411.8K | 0.15% | +12+0.7% | Added |
| Comprehensive Money Management Services LLC | 1,696 | $413.1K | 0.29% | 00.0% | Unchanged |
| Account Management LLC | 1,700 | $414.0K | 0.44% | 00.0% | Unchanged |
| Hofer & Associates. Inc | 1,700 | $414.0K | 0.24% | +1,700 | New |
| Synergy Financial Management, LLC | 1,706 | $415.5K | 0.02% | 00.0% | Unchanged |
| White Wing Wealth Management | 1,692 | $415.5K | 0.26% | +1,692 | New |
| Hughes Financial Services, LLC | 1,430 | $415.5K | 0.07% | 00.0% | Unchanged |
| McRae Capital Management Inc | 1,712 | $417.0K | 0.08% | 00.0% | Unchanged |
| First Hawaiian Bank | 1,714 | $417.4K | 0.05% | +9+0.5% | Added |
| Pinnacle Family Advisors, LLC | 1,717 | $418.3K | 0.18% | −15−0.9% | Reduced |
| Continental Investors Services, Inc. | 1,649 | $418.5K | 0.62% | +9+0.5% | Added |
| Capstone Wealth Management, LLC | 1,724 | $419.9K | 0.32% | +34+2.0% | Added |
| Iron Financial, LLC | 1,725 | $420.2K | 0.20% | +259+17.7% | Added |
| Partners Capital Investment Group, LLP | 1,727 | $420.7K | 0.02% | 00.0% | Unchanged |
| S&T Bank | 1,728 | $420.9K | 0.12% | +563+48.3% | Added |
| Baring Financial LLC | 1,729 | $421.0K | 0.29% | −18−1.0% | Reduced |
| Opus Capital Group, LLC | 1,736 | $423.0K | 0.05% | +8+0.5% | Added |
| IMG Wealth Management, Inc. | 1,738 | $423.3K | 0.29% | 00.0% | Unchanged |
| Advantage Trust Co | 1,740 | $423.8K | 0.19% | −1,200−40.8% | Reduced |
| Michael B. Yongue | 1,740 | $423.8K | 0.30% | 00.0% | Unchanged |
| Uncommon Cents Investing LLC | 1,740 | $423.8K | 0.11% | +10+0.6% | Added |
| PYA Waltman Capital, LLC | 1,748 | $425.7K | 0.11% | −103−5.6% | Reduced |
| Samjo Management, LLC | 1,750 | $426.2K | 0.16% | −50−2.8% | Reduced |
| M1 Capital Management LLC | 1,755 | $427.4K | 0.18% | −357−16.9% | Reduced |
| Hoertkorn Richard Charles | 1,758 | $428.2K | 0.17% | −1,667−48.7% | Reduced |
| Phoenix Wealth Advisors | 1,760 | $428.6K | 0.16% | 00.0% | Unchanged |
| Darrow Company, Inc. | 1,705 | $430.7K | 0.20% | +85+5.2% | Added |
| IVC Wealth Advisors LLC | 1,770 | $431.1K | 0.19% | +188+11.9% | Added |
| Delos Wealth Advisors, LLC | 1,771 | $431.3K | 0.29% | 00.0% | Unchanged |
| Adamsbrown Wealth Consultants LLC | 1,774 | $432.1K | 0.12% | +68+4.0% | Added |
| Bridgewealth Advisory Group, LLC | 1,777 | $432.8K | 0.10% | −75−4.0% | Reduced |
| Evergreen Wealth Solutions, LLC | 1,779 | $433.3K | 0.24% | −485−21.4% | Reduced |
| Sterling Financial Planning, Inc. | 1,780 | $433.5K | 0.14% | −100−5.3% | Reduced |
| Whitaker-Myers Wealth Managers, LTD. | 1,780 | $433.6K | 0.09% | −3,075−63.3% | Reduced |
| Courage Miller Partners, LLC | 1,789 | $435.7K | 0.13% | 00.0% | Unchanged |
| Campion Asset Management LLC | 1,790 | $436.0K | 0.31% | 00.0% | Unchanged |
| William Mack & Associates, Inc. | 1,794 | $437.0K | 0.24% | 00.0% | Unchanged |
| Acorn Financial Advisory Services Inc | 1,796 | $437.4K | 0.07% | −2−0.1% | Reduced |
| Diversified Portfolios, Inc. | 1,796 | $437.4K | 0.04% | 00.0% | Unchanged |
| Sincerus Advisory, LLC | 1,801 | $438.7K | 0.38% | −37−2.0% | Reduced |
| Willner & Heller, LLC | 1,808 | $440.4K | 0.34% | +306+20.4% | Added |
| Transamerica Financial Advisors, Inc. | 1,810 | $440.8K | 0.04% | +1,808+90,400.0% | Added |
| CoreFirst Bank & Trust | 1,810 | $440.8K | 0.24% | −80−4.2% | Reduced |
| Hartmann Taylor Wealth Management, LLC | 1,813 | $441.6K | 0.32% | +40+2.3% | Added |
| BCS Private Wealth Management, Inc. | 1,815 | $442.0K | 0.16% | −150−7.6% | Reduced |
| Barry Investment Advisors, LLC | 1,815 | $442.1K | 0.10% | +135+8.0% | Added |
| Braun-Bostich & Associates Inc. | 1,817 | $442.5K | 0.28% | 00.0% | Unchanged |
| Higgins & Schmidt Wealth Strategies LLC | 1,818 | $442.9K | 0.22% | +40+2.2% | Added |
| Affinity Wealth Management LLC | 1,820 | $443.3K | 0.06% | 00.0% | Unchanged |
| Outbound Financial Inc | 1,820 | $443.3K | 0.36% | 00.0% | Unchanged |
| Widmann Financial Services, Inc. | 1,822 | $443.7K | 0.28% | +158+9.5% | Added |
| TruNorth Capital Management, LLC | 1,832 | $446.2K | 0.09% | +626+51.9% | Added |
| Alpha Financial Advisors, LLC | 1,832 | $446.2K | 0.16% | +15+0.8% | Added |
| RS Crum Inc. | 1,836 | $447.2K | 0.10% | 00.0% | Unchanged |
| Stage Harbor Financial, LLC | 1,842 | $448.6K | 0.33% | +1,842 | New |
| Kirtland Hills Capital Management, LLC | 1,847 | $449.8K | 0.18% | 00.0% | Unchanged |
| Quaker Wealth Management, LLC | 1,850 | $450.6K | 0.15% | −10−0.5% | Reduced |
| Strategic Advocates LLC | 1,852 | $451.0K | 0.12% | 00.0% | Unchanged |