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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2025

Institutional positions in Alphabet Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,666
+276 vs. Q2 2025
Shares held
3.13B
−26.7M (−0.8%) vs. Q2 2025
Total value
$762.9B
+$203.3B (+36.3%) vs. Q2 2025
New holders
366
1,731 more added
Sold out
90
2,002 more reduced

74 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 4,666 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2025: $762.9B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2025.

Institutions holding GOOG in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Farmers & Merchants Trust Co of Chambersburg PA1,047$255.0K0.07%+108+11.5%Added
Pathway Financial Advisors LLC1,049$255.5K0.03%+1,049New
Equita Financial Network, Inc.1,050$255.6K0.09%+1,050New
Jacobson & Schmitt Advisors, LLC1,050$255.7K0.04%+1,050New
Pioneer Wealth Management Group1,051$256.0K0.08%+1,051New
Global View Capital Management LLC1,051$256.0K0.05%+1,051New
Cantor Fitzgerald Investment Adviser L.P.1,053$256.5K0.02%+1,053New
Carrera Capital Advisors1,057$257.4K0.05%+1,057New
FSA Advisors, Inc.1,060$258.2K0.20%−260−19.7%Reduced
Grace & White Inc1,060$258.2K0.05%+1,060New
Jmac Enterprises LLC1,060$258.2K0.05%+1,060New
BCU Wealth Advisors, LLC1,061$258.3K0.10%+1,061New
Lloyd Advisory Services, LLC.1,062$258.7K0.12%+1,062New
Gleason Group, Inc.1,065$259.4K0.03%−97−8.3%Reduced
Causey Wealth LLC1,065$259.4K0.13%+1,065New
Value Partners Investments Inc.1,067$259.8K0.02%+1,067New
McNamara Financial Services, Inc.1,067$259.9K0.05%+1,067New
TD Capital Management LLC1,068$260.0K0.02%+1+0.1%Added
Wealth Advisors Northwest LLC1,072$261.1K0.13%+1,072New
MinichMacGregor Wealth Management, LLC1,074$261.6K0.05%+1,074New
DMKC Advisory Services, LLC1,078$262.5K0.13%−1,001−48.1%Reduced
Lifeworks Advisors, LLC1,078$262.6K0.04%−595−35.6%Reduced
Hendley & Co Inc1,080$263.0K0.09%+1,080New
Next Level Wealth Planning, LLC1,080$263.0K0.15%−126−10.4%Reduced
Long Island Wealth Management, Inc.1,080$263.1K0.13%+1,080New
Mascagni Wealth Management, Inc.1,082$263.5K0.20%+1,082New
ESG Planning1,084$264.0K0.13%+1,084New
Tenon Financial LLC1,238$264.7K0.14%+1,238New
Brogan Financial, Inc.1,087$264.8K0.11%+1,087New
RHS Financial, LLC1,087$264.8K0.14%+1,087New
Parkshore Wealth Management, Inc.1,090$265.5K0.11%−50−4.4%Reduced
VanderPol Investments L.L.C.1,021$266.0K0.52%+1,021New
Pinney & Scofield, Inc.1,093$266.2K0.17%00.0%Unchanged
Morse Asset Management, Inc1,093$266.2K0.05%+35+3.3%Added
Blackston Financial Advisory Group, LLC1,094$266.5K0.16%+1,094New
Bestgate Wealth Advisors, LLC1,095$266.7K0.47%+1,095New
Axis Wealth Partners, LLC1,098$267.3K0.16%+1,098New
Brooks, Moore & Associates, Inc.1,100$267.9K0.14%00.0%Unchanged
Tanglewood Legacy Advisors, LLC1,100$267.9K0.10%00.0%Unchanged
Marathon Trading Investment Management LLC1,100$267.9K0.11%+900+450.0%Added
Lynx Capital Group Ltd1,100$267.9K0.12%+1,100New
Ehrenkranz Partners L.P.1,100$267.9K0.23%+1,100New
Eagle Bluffs Wealth Management LLC1,100$267.9K0.12%+1,100New
Capasso Planning Partners LLC1,100$267.9K0.17%−80−6.8%Reduced
Indie Asset Partners, LLC1,107$269.7K0.36%+1,107New
Traub Capital Management LLC1,110$270.2K0.27%−60−5.1%Reduced
Opulen Financial Group LLC1,112$270.8K0.21%+1,112New
Nikulski Financial, Inc.1,113$271.1K0.07%+1,113New
M.E. Allison & Co., Inc.1,113$271.2K0.19%+1,113New
Gutierrez Wealth Advisory, LLC1,114$271.3K0.17%−221−16.6%Reduced
Armbruster Capital Management, Inc.1,120$272.8K0.05%−35−3.0%Reduced
Capstone Capital Wealth Advisors1,125$274.0K0.18%+1,125New
GR Financial Group, LLC1,125$274.1K0.06%−11,196−90.9%Reduced
Valued Retirements, Inc.1,546$274.2K0.31%00.0%Unchanged
Afg Fiduciary Services Limited Partnership1,117$274.3K0.16%+1,117New
Nestegg Advisors, Inc.1,127$274.5K0.24%+1,127New
BWM Planning, LLC1,130$275.2K0.08%+1,130New
APCM Wealth Management for Individuals1,137$276.9K0.04%−49−4.1%Reduced
Virginia Wealth Management Group, Inc.1,138$277.2K0.16%00.0%Unchanged
PAX Financial Group, LLC1,140$277.5K0.05%+1,140New
Avant Capital LLC1,140$277.6K0.20%−18−1.6%Reduced
Harbor Group, Inc.1,140$277.6K0.04%+5+0.4%Added
Winslow Asset Management Inc1,140$278.0K0.05%00.0%Unchanged
Traction Financial Partners, LLC1,143$278.4K0.17%+1,143New
Latitude Advisors, LLC1,146$279.1K0.13%+1,146New
Lowery Thomas, LLC1,147$279.2K0.16%+1+0.1%Added
Narus Financial Partners, LLC1,149$279.8K0.08%+1,149New
Powers Advisory Group, LLC1,152$280.7K0.11%00.0%Unchanged
Bullseye Investment Management, LLC1,799$281.1K0.17%00.0%Unchanged
ADG Wealth Management Group, LLC1,156$281.5K0.22%+1,156New
Fiscal Wisdom Wealth Management, LLC1,115$281.6K0.27%+1,115New
Santori & Peters1,157$281.8K0.10%00.0%Unchanged
Divergent Planning, LLC1,148$282.9K0.08%−79−6.4%Reduced
Waterway Wealth Management, LLC1,162$283.0K0.07%−100−7.9%Reduced
Red Crane Wealth Management, LLC1,164$283.5K0.24%−100−7.9%Reduced
Milestones Private Investment Advisors LLC1,164$283.5K0.19%−40−3.3%Reduced
Morningstar Investment Management LLC1,169$285.0K0.01%+1,169New
Aspire Private Capital, LLC1,171$285.2K0.06%+1+0.1%Added
Alerus Financial NA1,172$285.4K0.01%+132+12.7%Added
North Point Portfolio Managers Corp1,180$287.4K0.05%−20−1.7%Reduced
Old Second National Bank of Aurora1,183$288.1K0.06%−117−9.0%Reduced
Lincoln Capital Corp1,185$288.6K0.10%00.0%Unchanged
Grantvest Financial Group LLC1,186$288.9K0.20%−50−4.0%Reduced
Asset Allocation Strategies LLC1,187$289.0K0.06%+36+3.1%Added
Shum Financial Group, Inc.1,190$289.8K0.22%+1,190New
Mascoma Wealth Management LLC1,190$289.8K0.06%+180+17.8%Added
Concorde Asset Management, LLC1,187$290.0K0.12%+1,187New
FSA Investment Group, LLC1,186$291.2K0.18%+1,186New
Wealth Quarterback LLC1,198$291.8K0.11%+1+0.1%Added
Sharper & Granite LLC1,200$292.3K0.10%00.0%Unchanged
Brewster Financial Planning LLC1,200$292.3K0.18%00.0%Unchanged
Massar Capital Management, LP1,200$292.3K0.10%00.0%Unchanged
Eagle Harbor Asset Management Inc1,201$292.5K0.25%+1,201New
Family Wealth Group, LLC1,202$292.7K0.20%−225−15.8%Reduced
Montgomery Investment Management Inc1,202$292.9K0.10%+1+0.1%Added
Putney Financial Group LLC1,203$293.0K0.29%−200−14.3%Reduced
Stordahl Capital Management, Inc.1,204$293.2K0.06%−47−3.8%Reduced
Vantage Financial Partners, LLC1,209$294.4K0.06%+1+0.1%Added
HighMark Wealth Management LLC1,209$294.5K0.13%−102−7.8%Reduced
Capstone Wealth Management Group, LLC1,209$294.6K0.12%+1,209New