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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2025

Institutional positions in Alphabet Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,666
+276 vs. Q2 2025
Shares held
3.13B
−26.7M (−0.8%) vs. Q2 2025
Total value
$762.9B
+$203.3B (+36.3%) vs. Q2 2025
New holders
366
1,731 more added
Sold out
90
2,002 more reduced

74 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 4,666 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2025: $762.9B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2025.

Institutions holding GOOG in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
HFM Investment Advisors, LLC442$107.6K0.04%+5+1.1%Added
DiNuzzo Private Wealth, Inc.514$109.8K0.01%−97−15.9%Reduced
Vermillion Wealth Management, Inc.455$110.9K0.03%+20+4.6%Added
Ssa Swiss Advisors AG460$112.4K0.05%−100−17.9%Reduced
Proffitt & Goodson Inc462$112.5K0.02%−105−18.5%Reduced
Barnes Dennig Private Wealth Management LLC463$112.8K0.12%00.0%Unchanged
Chesapeake Asset Management LLC471$114.9K0.10%00.0%Unchanged
Kings Path Partners LLC480$116.9K0.04%00.0%Unchanged
CFC Planning Co LLC480$117.1K0.10%+480New
Roxbury Financial LLC489$119.1K0.11%00.0%Unchanged
Clayton Financial Group LLC495$120.6K0.09%+495New
Keener Financial Planning LLC500$121.0K0.06%00.0%Unchanged
Wormser Freres Gestion499$121.5K0.07%00.0%Unchanged
Marquette Asset Management, LLC500$121.8K0.02%00.0%Unchanged
Cranbrook Wealth Management, LLC501$122.1K0.02%00.0%Unchanged
Midwest Capital Advisors, LLC521$126.8K0.06%+1+0.2%Added
Raleigh Capital Management Inc.527$128.3K0.05%+257+95.2%Added
Measured Wealth Private Client Group, LLC537$130.8K0.04%+537New
Westchester Capital Management, Inc.540$131.5K0.03%00.0%Unchanged
Innovative Advisory Group, LLC540$131.5K0.09%00.0%Unchanged
Mark Sheptoff Financial Planning, LLC540$131.5K0.06%+180+50.0%Added
DecisionPoint Financial, LLC553$135.8K0.03%00.0%Unchanged
University of Texas/Texas Am Investment Managment Co559$136.1K0.02%00.0%Unchanged
MeadowBrook Investment Advisors LLC560$136.4K0.12%00.0%Unchanged
JDM Financial Group LLC563$137.0K0.06%−31−5.2%Reduced
Chung Wu Investment Group, LLC570$138.8K0.12%+570New
Winmill & Co. Inc574$139.5K0.03%00.0%Unchanged
Aspect Partners, LLC582$141.7K0.06%00.0%Unchanged
Compass Financial Services Inc587$143.0K0.06%+300+104.5%Added
Rialto Wealth Management, LLC597$145.4K0.04%+19+3.3%Added
Morris Financial Concepts, Inc.600$146.1K0.05%+35+6.2%Added
Evolution Advisers, Inc.600$147.0K0.07%00.0%Unchanged
New England Capital Financial Advisors LLC633$154.1K0.07%+1+0.2%Added
Parvin Asset Management, LLC663$161.5K0.14%+173+35.3%Added
Basso Capital Management, L.P.667$162.4K0.11%+319+91.7%Added
Tucker Asset Management LLC668$162.8K0.05%−18−2.6%Reduced
Unison Asset Management LLC696$169.5K0.08%−647−48.2%Reduced
Rocky Mountain Advisers, LLC700$170.5K0.05%00.0%Unchanged
Provident Wealth Management, LLC720$175.4K0.05%+125+21.0%Added
Point72 Europe (London) LLP720$175.4K0.01%+720New
PFS Partners, LLC723$176.1K0.08%00.0%Unchanged
Legacy Wealth Managment, LLC756$184.1K0.08%−150−16.6%Reduced
Unio Capital LLC769$187.3K0.04%−189−19.7%Reduced
United Financial Planning Group LLC771$187.9K0.12%+771New
Stephenson National Bank & Trust793$193.1K0.06%+6+0.8%Added
Creekmur Asset Management LLC798$194.5K0.03%+2+0.3%Added
Manitou Investment Management Ltd.800$194.8K0.03%00.0%Unchanged
WFA Asset Management Corp1,172$196.0K0.11%−66−5.3%Reduced
Wiser Advisor Group LLC805$196.0K0.24%+805New
Gibson Capital, LLC821$199.9K0.04%−3−0.4%Reduced
Balanced Rock Investment Advisor822$200.3K0.15%+822New
Clark Financial Services Group Inc824$200.6K0.11%−1,109−57.4%Reduced
Mustico Financial Group, Inc.815$200.8K0.22%+815New
Comprehensive Financial Consultants Institutional, Inc.830$202.1K0.06%+830New
PTM Wealth Management, LLC805$202.6K0.12%+805New
Invera Wealth Advisors, LLC833$202.9K0.13%+833New
Spectrum Investment Advisors, Inc.834$203.1K0.11%+834New
Penobscot Wealth Management836$203.6K0.07%+836New
Fluent Financial, LLC839$204.3K0.08%+839New
Binnacle Investments Inc841$204.8K0.12%+97+13.0%Added
Kerntke Otto McGlone Wealth Management Group844$205.6K0.16%+844New
Independence Financial Advisors, LLC846$206.0K0.06%+846New
Argyle Capital Management Inc.846$206.0K0.07%+846New
Manuka Financial, LLC847$206.3K0.13%+847New
OneAscent Wealth Management LLC849$206.8K0.07%+849New
Moisand Fitzgerald Tamayo, LLC850$207.0K0.02%−57−6.3%Reduced
Nia Impact Advisors, LLC851$207.3K0.07%−361−29.8%Reduced
Inspire Advisors, LLC851$207.3K0.02%+851New
Theory Financial LLC807$207.4K0.07%+807New
BKM Wealth Management, LLC853$207.7K0.08%+853New
Mraz, Amerine & Associates, Inc.853$207.8K0.03%+853New
Amara Financial, LLC.854$208.0K0.15%+854New
Broadway Wealth Solutions, Inc.856$208.5K0.12%+856New
Good Steward Wealth Advisors,LLC859$209.2K0.14%+859New
Thomas Story & Son LLC860$209.5K0.08%−400−31.7%Reduced
SWP Financial LLC860$209.5K0.11%+860New
J. Team Financial, Inc.863$210.1K0.21%+863New
Wealth Management Strategies, Inc.865$210.7K0.10%+865New
Main Street Group, LTD865$210.8K0.06%00.0%Unchanged
Bonfire Financial867$211.2K0.16%+867New
Michael S. Ryan, Inc.868$211.4K0.13%+868New
True Wealth Design, LLC870$211.9K0.06%+344+65.4%Added
Avalon Advisory Group873$212.6K0.09%+873New
Argentarii, LLC873$212.7K0.09%+873New
StrongBox Wealth, LLC874$212.9K0.07%+874New
Serenus Wealth Advisors, LLC874$212.9K0.04%+874New
NatWest Group plc875$213.1K0.05%+875New
Seamount Financial Group Inc875$213.1K0.10%+875New
Eisler Capital Management Ltd.876$214.1K0.00%−6,899−88.7%Reduced
Consultiva Wealth Management, Corp.880$214.3K0.60%00.0%Unchanged
ARK & TLK Investments, LLC880$214.3K0.07%+880New
Beacon Financial Strategies CORP880$214.3K0.13%+880New
BayBridge Capital Group, LLC881$214.5K0.14%+881New
CapWealth Advisors, LLC881$214.6K0.01%+881New
Midwest Financial Group LLC881$214.6K0.10%+881New
Range Financial Group LLC882$214.9K0.08%+882New
Rebalance, LLC883$215.1K0.01%+883New
Clarion Wealth Managment Partners, LLC884$215.2K0.21%+884New
Standard Family Office LLC884$215.3K0.23%00.0%Unchanged
Viawealth, LLC886$215.8K0.12%+886New