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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q2 2025

Institutional positions in Alphabet Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,464
+133 vs. Q1 2025
Shares held
3.19B
−13.2M (−0.4%) vs. Q1 2025
Total value
$564.9B
+$64.8B (+13.0%) vs. Q1 2025
New holders
253
1,838 more added
Sold out
120
1,850 more reduced

63 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2025: 4,464 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ2 2025: $564.9B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q2 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q1 2025.

Institutions holding GOOG in Q2 2025
InstitutionSharesValue% of portfolioChange in sharesAction
McClarren Financial Advisors, Inc.1,338$237.4K0.15%−665−33.2%Reduced
American Institute for Advanced Investment Management, LLP1,341$237.7K0.17%00.0%Unchanged
Spectrum Strategic Capital Management, LLC1,340$237.7K0.15%00.0%Unchanged
Vista Private Wealth Partners. LLC1,341$237.9K0.07%+3+0.2%Added
Bright Financial Advisors, Inc.1,342$238.1K0.13%00.0%Unchanged
Unison Asset Management LLC1,343$238.2K0.12%+322+31.5%Added
Schulhoff & Co Inc1,346$238.8K0.11%+1,346New
Cura Wealth Advisors, LLC1,350$239.5K0.11%+1,350New
Allen Wealth Management, LLC1,352$239.8K0.17%00.0%Unchanged
Chase Investment Counsel Corp1,353$240.0K0.08%00.0%Unchanged
Verus Financial Partners, Inc.1,353$240.4K0.02%00.0%Unchanged
Nottingham Advisors, Inc.1,360$241.3K0.04%−5,264−79.5%Reduced
High Falls Advisors, Inc1,363$241.8K0.05%00.0%Unchanged
Lauer Wealth, LLC1,201$242.2K0.20%−1,473−55.1%Reduced
Sentinel Pension Advisors Inc1,367$242.6K0.04%00.0%Unchanged
Apex Wealth Management, LLC1,371$243.2K0.20%+69+5.3%Added
Eaton-Cambridge Inc.1,372$243.4K0.09%+1,372New
Human Investing LLC1,374$243.7K0.04%+20+1.5%Added
Beckerman Institutional, LLC1,376$244.0K0.16%−115−7.7%Reduced
Avaii Wealth Management, LLC1,376$244.1K0.11%−113−7.6%Reduced
Vectors Research Management, LLC1,380$244.8K0.08%00.0%Unchanged
Coordinated Financial Services, Inc.1,380$244.8K0.17%+1,380New
RoundAngle Advisors LLC1,381$245.0K0.20%00.0%Unchanged
Beacon Financial Planning, Inc1,388$246.2K0.14%+1+0.1%Added
McCarthy Asset Management, Inc.1,397$247.8K0.17%−169−10.8%Reduced
Ehrlich Financial Group1,397$247.9K0.16%+1,397New
Elefante Mark B1,400$248.3K0.19%−75−5.1%Reduced
Ashford Capital Management Inc1,400$248.3K0.03%00.0%Unchanged
Old West Investment Management, LLC1,400$248.3K0.08%00.0%Unchanged
St. Johns Investment Management Company, LLC1,400$248.3K0.11%00.0%Unchanged
Level Financial Advisors, Inc.1,400$248.3K0.08%+40+2.9%Added
Ibex Wealth Advisors1,400$248.3K0.03%+1,400New
PFG Private Wealth Management, LLC1,400$248.4K0.13%−60−4.1%Reduced
Aspire Capital Advisors LLC1,401$248.6K0.07%−42−2.9%Reduced
Resurgent Financial Advisors LLC1,402$248.7K0.14%+9+0.6%Added
Inlight Wealth Management, LLC1,402$248.8K0.13%−195−12.2%Reduced
Putney Financial Group LLC1,403$248.9K0.25%−30−2.1%Reduced
Vestia Personal Wealth Advisors1,406$249.4K0.17%+102+7.8%Added
Figure 8 Investment Strategies LLC1,407$249.6K0.24%00.0%Unchanged
NVWM, LLC1,410$250.1K0.06%−70−4.7%Reduced
Flower City Capital1,410$250.1K0.15%00.0%Unchanged
GenWealth Group, Inc.1,410$250.1K0.05%00.0%Unchanged
Truefg, LLC1,414$250.8K0.07%+1,414New
Meritas Wealth Management, LLC1,416$251.2K0.14%00.0%Unchanged
Cascades Capital Asset Management, LLC1,417$251.3K0.13%+1,417New
BOS Asset Management, LLC1,420$251.9K0.08%+1,420New
Fogel Capital Management, Inc.1,422$252.2K0.13%00.0%Unchanged
Frazier Financial Advisors, LLC1,426$253.0K0.18%+202+16.5%Added
Family Wealth Group, LLC1,427$253.1K0.19%+1,427New
Sharkey, Howes & Javer1,431$253.8K0.03%00.0%Unchanged
Legacy Financial Group LLC1,437$255.0K0.04%+67+4.9%Added
LVZ Advisors, Inc.1,438$255.1K0.03%+13+0.9%Added
SK Wealth Management, LLC1,436$255.1K0.11%+61+4.4%Added
ShankerValleau Wealth Advisors, Inc.1,438$255.1K0.07%00.0%Unchanged
North Forty Two & Co.1,440$255.4K0.27%00.0%Unchanged
Impact Investors, Inc1,440$255.4K0.18%00.0%Unchanged
Paragon Financial Partners, Inc.1,441$255.6K0.17%+1+0.1%Added
E Fund Management (Hong Kong) Co., Ltd.1,446$256.5K0.25%−265−15.5%Reduced
Friday Financial1,446$256.5K0.13%00.0%Unchanged
KDT Advisors, LLC1,448$256.9K0.41%00.0%Unchanged
KFA Private Wealth Group, LLC1,448$256.9K0.08%−68−4.5%Reduced
Financial Insights, Inc.1,450$257.2K0.09%+7+0.5%Added
Arcus Capital Partners, LLC1,451$257.4K0.11%−76−5.0%Reduced
Profit Investment Management, LLC1,453$257.7K0.23%−326−18.3%Reduced
New Millennium Group LLC1,455$258.1K0.14%−53−3.5%Reduced
Cannon Financial Strategists, Inc.1,459$258.8K0.04%00.0%Unchanged
Rainier Family Wealth Inc1,459$258.8K0.26%+1,459New
Iron Financial, LLC1,466$260.1K0.14%+28+1.9%Added
Hanlon Investment Management, Inc.1,468$260.4K0.19%+72+5.2%Added
Passive Capital Management, LLC.1,472$260.4K0.08%00.0%Unchanged
Birchbrook, Inc.1,468$260.4K0.14%00.0%Unchanged
Private Wealth Management Group, LLC1,479$262.3K0.09%−5−0.3%Reduced
Capital Wealth Management, LLC1,480$262.5K0.10%00.0%Unchanged
Gordian Advisors LLC1,480$262.6K0.19%00.0%Unchanged
Northstar Advisory Group, LLC1,483$263.1K0.13%−999−40.2%Reduced
Texas Capital Bancshares Inc1,488$264.0K0.10%−61−3.9%Reduced
Financial Alternatives, Inc1,490$264.3K0.17%−350−19.0%Reduced
Fagan Associates, Inc.1,492$264.7K0.04%00.0%Unchanged
Atlantic Private Wealth, LLC1,500$266.1K0.18%−3,374−69.2%Reduced
Promus Capital, LLC1,500$266.1K0.17%00.0%Unchanged
Willner & Heller, LLC1,502$266.5K0.22%+2+0.1%Added
GoalFusion Wealth Management, LLC1,502$266.5K0.14%+35+2.4%Added
EWG Elevate Inc.1,504$266.8K0.08%+11+0.7%Added
Edge Wealth Management LLC1,506$267.1K0.05%+41+2.8%Added
Meixler Investment Management, Ltd.1,506$267.1K0.18%−189−11.2%Reduced
Campbell Deegan Wealth Management, LLC1,506$267.2K0.26%−452−23.1%Reduced
Arrien Investments, Inc.1,513$268.4K0.17%00.0%Unchanged
Seneca Financial Advisors LLC1,521$269.8K0.10%−480−24.0%Reduced
PVG Asset Management Corp1,525$270.5K0.92%−1,274−45.5%Reduced
Outlook Wealth Advisors, LLC1,527$270.9K0.07%00.0%Unchanged
Bank & Trust Co1,527$270.9K0.21%00.0%Unchanged
Market Street Wealth Management Advisors LLC1,528$271.1K0.04%+1,528New
O'Keefe Stevens Advisory, Inc.1,531$271.6K0.08%+41+2.8%Added
M. Kulyk & Associates, LLC1,532$271.8K0.06%−88−5.4%Reduced
Elios Financial Group Inc.1,534$272.1K0.12%+33+2.2%Added
Guinness Atkinson Asset Management Inc1,536$272.5K0.14%−256−14.3%Reduced
Wealth Management Nebraska1,530$272.8K0.04%+20+1.3%Added
Prudent Investors Network1,538$272.8K0.07%+50+3.4%Added
Wilkins Miller Wealth Management, LLC1,539$273.1K0.19%−154−9.1%Reduced
Berkshire Money Management, Inc.1,540$273.1K0.03%−370−19.4%Reduced