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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q1 2025

Institutional positions in Alphabet Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,394
−59 vs. Q4 2024
Shares held
3.21B
−27.4M (−0.8%) vs. Q4 2024
Total value
$501.0B
−$115.3B (−18.7%) vs. Q4 2024
New holders
178
1,781 more added
Sold out
237
1,923 more reduced

71 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 4,394 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ1 2025: $501.0B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q4 2024.

Institutions holding GOOG in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Gen-Wealth Partners Inc10$1.56K0.00%00.0%Unchanged
Creative Capital Management Investments LLC13$2.03K0.00%00.0%Unchanged
Reyes Financial Architecture, Inc.20$3.13K0.00%00.0%Unchanged
Uniplan Investment Counsel, Inc.20$3.25K0.00%+20New
DB Fitzpatrick & Co, Inc26$4.06K0.00%00.0%Unchanged
Insight Financial Services30$4.69K0.00%+30New
Demars Financial Group, LLC811,927$5.20K0.15%+344,016+73.5%Added
Luken Investment Analytics, LLC40$6.25K0.00%00.0%Unchanged
Fairway Wealth LLC42$6.56K0.00%−44−51.2%Reduced
ROSS\JOHNSON & Associates LLC51$7.97K0.14%+11+27.5%Added
C M Bidwell & Associates Ltd60$9.37K0.01%00.0%Unchanged
Mendota Financial Group, LLC60$9.37K0.01%+20+50.0%Added
Redmont Wealth Advisors LLC60$9.37K0.02%+60New
Anfield Capital Management, LLC61$9.53K0.00%−7,593−99.2%Reduced
Retirement Wealth Solutions LLC80$12.6K0.01%00.0%Unchanged
Bruce G. Allen Investments, LLC88$13.7K0.01%00.0%Unchanged
Proathlete Wealth Management LLC93$14.6K0.01%+93New
Bay Harbor Wealth Management, LLC95$14.8K0.00%+95New
Fairman Group, LLC80$15.2K0.01%00.0%Unchanged
Raiffeisen Bank International AG100$15.6K0.00%−66,498−99.8%Reduced
Robbins Farley LLC100$15.6K0.01%00.0%Unchanged
Avenir Tech Ltd100$15.6K0.00%00.0%Unchanged
Horrell Capital Management, Inc.100$15.6K0.01%00.0%Unchanged
BloombergSen Inc.100$15.6K0.00%+100New
Eq Wealth Advisors, LLC101$15.8K0.01%+101New
von Borstel & Associates, Inc.105$16.0K0.00%+105New
Eukles Asset Management103$16.1K0.01%+1+1.0%Added
WestEnd Advisors, LLC104$16.2K0.00%+70+205.9%Added
Longfellow Investment Management Co LLC110$17.2K0.00%00.0%Unchanged
Friedenthal Financial110$17.2K0.01%00.0%Unchanged
Quest 10 Wealth Builders, Inc.112$17.5K0.02%+24+27.3%Added
Mountain Hill Investment Partners Corp.113$17.7K0.02%−90−44.3%Reduced
Cedar Wealth Management, LLC120$18.7K0.01%00.0%Unchanged
Clal Insurance Enterprises Holdings Ltd120$19.0K0.00%+96+400.0%Added
USA Financial Portformulas Corp122$19.1K0.00%+31+34.1%Added
CGC Financial Services, LLC128$20.0K0.01%00.0%Unchanged
Evergreen Private Wealth LLC135$21.1K0.01%00.0%Unchanged
Wealth Advisors of Tampa Bay, LLC140$21.9K0.01%+140New
Fiduciary Advisors, Inc.140$21.9K0.02%00.0%Unchanged
Decker Retirement Planning Inc.156$24.3K0.02%−2,220−93.4%Reduced
Pineridge Advisors LLC157$24.6K0.01%+57+57.0%Added
Principia Wealth Advisory, LLC161$25.9K0.03%+85+111.8%Added
MorganRosel Wealth Management, LLC166$25.9K0.01%+166New
NCP Inc.175$27.4K0.04%−2,301−92.9%Reduced
Richardson Capital Management LLC179$28.0K0.02%+95+113.1%Added
Ball & Co Wealth Management Inc.202$31.0K0.03%−78−27.9%Reduced
Guardian Wealth Management, Inc.199$31.2K0.02%−1−0.5%Reduced
Old Point Trust & Financial Services N A200$31.2K0.01%00.0%Unchanged
Equitec Proprietary Markets, LLC200$31.2K0.09%00.0%Unchanged
CBIZ Investment Advisory Services, LLC200$31.2K0.00%00.0%Unchanged
Morton Brown Family Wealth, LLC200$31.2K0.01%00.0%Unchanged
Trivant Custom Portfolio Group, LLC200$31.2K0.02%00.0%Unchanged
Bare Financial Services, Inc200$31.2K0.01%00.0%Unchanged
WealthTrak Capital Management LLC200$31.2K0.03%00.0%Unchanged
Robinswood Financial LLC200$31.2K0.01%00.0%Unchanged
Greykasell Wealth Strategies, Inc.203$31.7K0.02%+203New
POM Investment Strategies, LLC216$33.7K0.04%−400−64.9%Reduced
Elevate Wealth Advisory, Inc218$34.1K0.02%+218New
Dakota Community Bank & Trust NA220$34.4K0.17%00.0%Unchanged
Noble Wealth Management PBC224$35.0K0.02%00.0%Unchanged
Armor Investment Advisors, LLC230$35.9K0.01%00.0%Unchanged
Slocum, Gordon & Co LLP240$37.5K0.03%00.0%Unchanged
Clear Investment Research, LLC245$38.3K0.05%00.0%Unchanged
Carolina Wealth Advisors, LLC247$38.6K0.02%00.0%Unchanged
Clark Wealth Partners248$38.7K0.03%00.0%Unchanged
Marathon Trading Investment Management LLC254$39.7K0.02%−274−51.9%Reduced
Winnow Wealth LLC260$40.6K0.04%+59+29.4%Added
Hoese & Co LLP260$40.6K0.04%00.0%Unchanged
Maryland Capital Advisors Inc.266$41.6K0.02%00.0%Unchanged
Vermillion & White Wealth Management Group, LLC280$43.7K0.03%00.0%Unchanged
Family CFO Inc280$43.7K0.02%00.0%Unchanged
Graybill Bartz & Assoc Ltd280$43.7K0.02%+280New
LSV Asset Management280$44.0K0.00%+140+100.0%Added
Triavera Capital LLC282$44.1K0.03%00.0%Unchanged
William B. Walkup & Associates, Inc.285$44.5K0.03%00.0%Unchanged
Compass Financial Services Inc286$44.7K0.02%−55−16.1%Reduced
Longview Financial Advisors LLC287$44.8K0.03%00.0%Unchanged
Horizon Financial Services, LLC292$45.6K0.03%−126−30.1%Reduced
Richardson Financial Services Inc.293$45.8K0.03%−2−0.7%Reduced
Raleigh Capital Management Inc.297$46.4K0.02%−747−71.6%Reduced
1620 Investment Advisors, Inc.318$49.7K0.04%−25−7.3%Reduced
Essex Investment Management Co LLC320$50.0K0.01%00.0%Unchanged
Kiker Wealth Management, LLC325$50.8K0.03%+325New
Stephens Consulting, LLC328$51.2K0.01%−201−38.0%Reduced
Cedar Mountain Advisors, LLC331$51.7K0.01%−23−6.5%Reduced
Columbia River Financial Group, LLC350$54.0K0.04%+350New
Copia Wealth Management355$55.5K0.05%00.0%Unchanged
Cornerstone National Bank & Trust Co360$56.2K0.03%00.0%Unchanged
Iron Horse Wealth Management, LLC362$56.6K0.02%00.0%Unchanged
ZynergyRetirementPlanningLLC299$56.9K0.04%00.0%Unchanged
Hillsdale Investment Management Inc.365$57.0K0.00%00.0%Unchanged
HWG Holdings LP369$57.6K0.03%+369New
HFM Investment Advisors, LLC374$58.4K0.03%+374New
Horizons Wealth Management380$59.4K0.04%00.0%Unchanged
Abound Financial, LLC389$60.8K0.03%+389New
Nova Wealth Management, Inc.398$62.1K0.05%+391+5,585.7%Added
Caitong International Asset Management Co., Ltd406$63.4K0.05%−6,654−94.2%Reduced
Vermillion Wealth Management, Inc.415$64.8K0.02%+1+0.2%Added
Lowe Wealth Advisors, LLC417$65.1K0.03%00.0%Unchanged
Redwood Park Advisors LLC434$67.8K0.06%−199−31.4%Reduced