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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2024

Institutional positions in Alphabet Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,524
+509 vs. Q3 2024
Shares held
3.28B
+16.2M (+0.5%) vs. Q3 2024
Total value
$624.2B
+$79.2B (+14.5%) vs. Q3 2024
New holders
595
1,652 more added
Sold out
86
1,724 more reduced

77 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,524 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2024: $624.2B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2024.

Institutions holding GOOG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Flagship Private Wealth, LLC1,276$243.1K0.12%00.0%Unchanged
Santori & Peters1,277$243.2K0.09%00.0%Unchanged
Poplar Forest Capital LLC1,280$243.8K0.04%00.0%Unchanged
Oceanside Advisors LLC1,280$243.8K0.18%00.0%Unchanged
Lifelong Wealth Advisors, Inc.1,280$243.8K0.11%+1,280New
Seneca Financial Advisors LLC1,281$243.9K0.12%+1+0.1%Added
Alternative Investment Advisors, LLC.1,281$244.1K0.13%+80+6.7%Added
Breakwater Investment Management1,284$244.5K0.10%00.0%Unchanged
Verus Financial Partners, Inc.1,266$244.6K0.03%−175−12.1%Reduced
Lokken Investment Group LLC1,287$245.1K0.11%00.0%Unchanged
Siligmueller & Norvid Wealth Advisors LLC1,289$245.5K0.10%+1,289New
Willis Investment Counsel1,291$245.9K0.02%+41+3.3%Added
Fagan Associates, Inc.1,292$246.0K0.04%+1+0.1%Added
Prestige Wealth Management Group LLC1,294$246.4K0.05%00.0%Unchanged
Harfst & Associates, Inc.1,295$246.6K0.05%−225−14.8%Reduced
Vista Private Wealth Partners. LLC1,299$247.5K0.10%−194−13.0%Reduced
BlueStem Wealth Partners, LLC1,304$248.3K0.03%+1,304New
Define Financial, LLC1,307$249.0K0.19%+1,307New
Bryant Woods Investment Advisors, LLC1,308$249.2K0.12%+1,308New
Oliver Luxxe Assets LLC1,492$249.4K0.05%00.0%Unchanged
Wiser Wealth Management, Inc1,310$249.5K0.07%+1,310New
Running Point Capital Advisors, LLC1,310$249.6K0.09%+263+25.1%Added
Old Second National Bank of Aurora1,314$250.2K0.06%−96−6.8%Reduced
AdviceOne Advisory Services, LLC1,314$250.2K0.22%+1,314New
Coston, McIsaac & Partners1,322$251.0K0.07%+5+0.4%Added
Miller Investment Management, LP1,320$251.4K0.03%00.0%Unchanged
Aspire Capital Advisors LLC1,320$251.4K0.07%−93−6.6%Reduced
Coordinated Financial Services, Inc.1,324$252.2K0.20%+1,324New
KFA Private Wealth Group, LLC1,325$252.4K0.11%−54−3.9%Reduced
Sugarloaf Wealth Management, LLC1,327$252.7K0.05%+15+1.1%Added
Hidden Cove Wealth Management, LLC1,328$252.9K0.21%+1,328New
Innovator Capital Management, LLC1,329$253.1K4.98%+1,329New
Frazier Financial Advisors, LLC1,315$253.5K0.20%−61−4.4%Reduced
First Financial Corp1,332$253.7K0.12%00.0%Unchanged
Allen Wealth Management, LLC1,332$253.7K0.18%00.0%Unchanged
Nia Impact Advisors, LLC1,334$254.0K0.08%−39−2.8%Reduced
Cheviot Value Management, LLC1,335$254.2K0.05%00.0%Unchanged
Verus Wealth Management, LLC1,335$254.2K0.29%+1,335New
Spectrum Strategic Capital Management, LLC1,340$255.2K0.16%00.0%Unchanged
Unison Asset Management LLC1,343$255.8K0.13%−214−13.7%Reduced
Signal Tree Financial Partners LLC1,347$256.5K0.30%+1,347New
Omega Financial Group, LLC1,347$256.6K0.10%+20+1.5%Added
Persium Advisors, LLC1,348$256.7K0.25%+1,348New
Chase Investment Counsel Corp1,353$257.0K0.08%00.0%Unchanged
Reliant Investment Partners, LLC1,350$257.1K0.23%+1,350New
Cascades Capital Asset Management, LLC1,351$257.4K0.14%00.0%Unchanged
Redwood Investment Management, LLC1,353$258.0K0.03%+26+2.0%Added
Level Financial Advisors, Inc.1,360$259.0K0.10%00.0%Unchanged
Wealthedge Investment Advisors, LLC1,363$259.6K0.12%+1,363New
High Falls Advisors, Inc1,365$260.0K0.06%+5+0.4%Added
Brady Martz Wealth Solutions, LLC1,367$261.2K0.06%+1,367New
Sugar Maple Asset Management, LLC1,372$261.3K0.20%00.0%Unchanged
SK Wealth Management, LLC1,374$261.6K0.13%00.0%Unchanged
Total Investment Management Inc1,377$262.2K0.04%−157−10.2%Reduced
Valued Retirements, Inc.1,378$262.4K0.35%00.0%Unchanged
RoundAngle Advisors LLC1,381$263.0K0.25%+1,381New
Foundry Financial Group, Inc.1,383$263.4K0.16%−12−0.9%Reduced
McGowan Group Asset Management, Inc.1,386$263.9K0.04%+1,386New
Abbot Financial Management, Inc.1,397$265.9K0.13%+1+0.1%Added
Sentinel Pension Advisors Inc1,398$266.2K0.05%+1+0.1%Added
Resurgent Financial Advisors LLC1,398$266.2K0.16%−118−7.8%Reduced
Ashford Capital Management Inc1,400$266.6K0.03%−1,000−41.7%Reduced
Old West Investment Management, LLC1,400$266.6K0.11%00.0%Unchanged
St. Johns Investment Management Company, LLC1,400$266.6K0.12%00.0%Unchanged
SWAN Capital LLC1,400$266.6K0.13%00.0%Unchanged
Bright Financial Advisors, Inc.1,400$266.6K0.17%00.0%Unchanged
Vectors Research Management, LLC1,400$266.6K0.09%00.0%Unchanged
Elios Financial Group Inc.1,401$266.7K0.13%+141+11.2%Added
Inlight Wealth Management, LLC1,401$266.9K0.18%+1,401New
Global Wealth Strategies & Associates1,402$267.0K0.08%+382+37.5%Added
Paragon Financial Partners, Inc.1,402$267.1K0.20%−2,978−68.0%Reduced
Armbruster Capital Management, Inc.1,405$267.6K0.05%−20−1.4%Reduced
GenWealth Group, Inc.1,410$268.5K0.06%−45−3.1%Reduced
Flower City Capital1,410$268.5K0.16%00.0%Unchanged
Bellwether Advisors, LLC1,411$268.8K0.05%+121+9.4%Added
Weybosset Research & Management LLC1,410$269.0K0.09%−50−3.4%Reduced
Meritas Wealth Management, LLC1,416$269.7K0.16%−100−6.6%Reduced
Vannoy Advisory Group, Inc.1,419$270.2K0.20%00.0%Unchanged
Cookson Peirce & Co Inc1,420$270.4K0.01%−60−4.1%Reduced
Davis-Rea Ltd.1,420$270.4K0.14%00.0%Unchanged
LVZ Advisors, Inc.1,425$271.3K0.03%−53−3.6%Reduced
Mills Wealth Advisors LLC1,425$271.4K0.15%+1,425New
Legacy Financial Group LLC1,432$272.8K0.04%+1,432New
Putney Financial Group LLC1,433$272.9K0.24%+1,433New
Beacon Financial Planning, Inc1,435$273.3K0.16%+1+0.1%Added
Saturna Capital CORP1,436$273.5K0.00%+1,436New
Acorn Financial Advisory Services Inc1,437$273.6K0.05%−24−1.6%Reduced
ShankerValleau Wealth Advisors, Inc.1,438$273.9K0.09%+1,438New
Impact Investors, Inc1,441$274.4K0.21%+1,441New
Fourth Dimension Wealth, LLC1,441$274.4K0.14%+1,441New
Financial Insights, Inc.1,442$274.6K0.10%−1,399−49.2%Reduced
Lifeworks Advisors, LLC1,445$275.2K0.05%+25+1.8%Added
Friday Financial1,446$275.4K0.19%+1,446New
Somerville Kurt F1,447$275.6K0.05%+179+14.1%Added
Crestline Management, LP1,448$275.8K0.01%−9,652−87.0%Reduced
O'Connor Financial Group LLC1,452$276.5K0.14%+28+2.0%Added
Traction Financial Partners, LLC1,454$276.9K0.22%+23+1.6%Added
Beckerman Institutional, LLC1,455$277.0K0.22%−112−7.1%Reduced
Gutierrez Wealth Advisory, LLC1,458$277.7K0.23%+1,458New
Cannon Financial Strategists, Inc.1,459$277.9K0.05%00.0%Unchanged