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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2024

Institutional positions in Alphabet Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,524
+509 vs. Q3 2024
Shares held
3.28B
+16.2M (+0.5%) vs. Q3 2024
Total value
$624.2B
+$79.2B (+14.5%) vs. Q3 2024
New holders
595
1,652 more added
Sold out
86
1,724 more reduced

77 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,524 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2024: $624.2B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2024.

Institutions holding GOOG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Vision Capital Management, Inc.3,143$598.6K0.09%00.0%Unchanged
BankPlus Wealth Management LLC3,146$599.0K0.45%+3,146New
Bluesphere Advisors, LLC3,151$600.1K0.29%−724−18.7%Reduced
Compass Financial Group, INC3,153$600.5K0.11%00.0%Unchanged
Financial Network Wealth Management LLC3,160$601.0K0.21%00.0%Unchanged
First National Bank Sioux Falls3,157$601.2K0.26%−20−0.6%Reduced
Whipplewood Advisors, LLC3,166$602.9K0.34%+3,166New
McDaniel Terry & Co3,166$603.0K0.05%00.0%Unchanged
Tandem Financial, LLC3,167$603.1K0.64%+3,167New
Alesco Advisors LLC3,169$603.5K0.02%00.0%Unchanged
Burt Wealth Advisors3,177$605.1K0.15%+48+1.5%Added
Autumn Glory Partners, LLC3,180$605.6K0.30%−3,747−54.1%Reduced
Cambridge Financial Group, LLC3,182$606.0K0.26%00.0%Unchanged
Citrine Capital LLC3,183$606.2K0.45%+3,183New
JT Stratford LLC3,184$606.4K0.10%−125−3.8%Reduced
BOK Financial Private Wealth, Inc.3,195$608.5K0.04%−576−15.3%Reduced
B & T Capital Management DBA Alpha Capital Management3,196$608.6K0.11%−229−6.7%Reduced
First United Bank Trust3,205$610.4K0.22%00.0%Unchanged
Addison Capital Co3,206$610.6K0.24%+102+3.3%Added
Westend Capital Management, LLC3,212$611.7K0.18%00.0%Unchanged
Wilkinson Global Asset Management LLC3,215$612.3K0.04%−30−0.9%Reduced
Morangie Management LLC3,215$612.3K0.50%+3,215New
Pennington Partners & Co., LLC3,215$612.3K0.30%+3,215New
Park Capital Management, LLC3,219$613.0K0.73%+3,219New
Truepoint, Inc.3,222$613.6K0.02%+205+6.8%Added
Disciplined Investors, L.L.C.3,194$614.1K0.59%+3,194New
First City Capital Management, Inc.3,226$614.4K0.33%−50−1.5%Reduced
PSI Advisors, LLC3,227$614.5K0.18%+101+3.2%Added
Balanced Wealth Group LLC2,992$615.2K0.28%+2+0.1%Added
BNC Wealth Management, LLC3,231$615.3K0.20%00.0%Unchanged
Instrumental Wealth, LLC3,394$616.4K0.58%−118−3.4%Reduced
Marion Wealth Management3,237$616.5K0.16%−19−0.6%Reduced
Private Wealth Group, LLC3,240$617.0K0.30%00.0%Unchanged
Global Wealth Management Investment Advisory, Inc.3,241$617.2K0.13%+123+3.9%Added
Farmers Trust Co3,243$617.6K0.12%+371+12.9%Added
Beacon Harbor Wealth Advisors, Inc.3,249$618.7K0.14%00.0%Unchanged
LCM Capital Management Inc3,254$619.7K0.35%+250+8.3%Added
Rooted Wealth Advisors, Inc.3,153$620.0K0.24%+257+8.9%Added
Wharton Business Group, LLC3,260$621.0K0.03%00.0%Unchanged
Kagan Cocozza Asset Management3,261$621.0K0.52%+3,261New
Capital A Wealth Management, LLC3,263$621.5K1.03%+3,263New
Cohen Investment Advisors LLC3,264$621.6K0.37%−13−0.4%Reduced
Durante & Waters, LLC3,265$621.8K0.51%00.0%Unchanged
HTG Investment Advisors, Inc.3,267$622.2K0.28%00.0%Unchanged
Bolthouse Investments, LLC3,270$622.7K0.58%+3,270New
SLT Holdings LLC3,275$623.7K0.59%+3,275New
Magnolia Private Wealth, LLC3,279$624.5K0.56%+3,279New
Redwood Financial Network Corp3,280$624.6K0.47%+40+1.2%Added
Seascape Capital Management3,284$625.0K0.22%−8−0.2%Reduced
CVA Family Office, LLC3,285$625.6K0.10%−35−1.1%Reduced
Up Strategic Wealth Investment Advisors LLC3,286$625.8K0.63%−82−2.4%Reduced
Aigen Investment Management, LP3,288$626.2K0.11%+478+17.0%Added
Letson Investment Management, Inc.3,291$626.8K0.25%00.0%Unchanged
Peachtree Investment Partners, LLC3,295$627.6K0.24%+26+0.8%Added
Paul Damon & Associates, Inc.3,298$628.1K0.38%00.0%Unchanged
Talisman Wealth Advisors LLC3,301$628.6K0.67%+142+4.5%Added
Mosaic Financial Group, LLC3,308$630.0K0.45%00.0%Unchanged
Meridian Financial, LLC3,310$630.4K0.44%+50+1.5%Added
Menard Financial Group LLC3,315$631.3K0.38%−5−0.2%Reduced
One Degree Advisors Inc3,380$632.0K0.26%+280+9.0%Added
OMC Financial Services LTD3,326$633.0K0.27%+22+0.7%Added
Integrated Capital Management, LLC3,325$633.0K0.34%−23−0.7%Reduced
JPL Wealth Management, LLC3,329$633.8K0.18%+3,329New
Tempus Wealth Planning, LLC3,337$635.6K0.19%+55+1.7%Added
GKV Capital Management Co., Inc.3,338$635.7K0.26%+3,338New
Spreng Capital Management, Inc.3,345$637.0K0.28%−375−10.1%Reduced
Thoma Capital Management LLC3,347$637.4K0.44%+3,347New
Cooper Capital Advisors LLC3,349$637.8K0.66%+3,349New
Ifrah Financial Services, Inc.3,353$638.5K0.18%−314−8.6%Reduced
Sensible Money, LLC3,358$639.4K0.28%−20−0.6%Reduced
KFG Wealth Management, LLC3,368$641.4K0.12%+99+3.0%Added
Trustco Bank Corp N Y3,370$641.8K0.69%00.0%Unchanged
Presilium Private Wealth, LLC3,378$643.3K0.15%00.0%Unchanged
Grey Fox Wealth Advisors, LLC3,380$643.6K0.18%−3−0.1%Reduced
Blue Rock Wealth Management LLC3,381$643.8K0.68%+3,381New
Leonard Rickey Investment Advisors P.L.L.C.3,382$644.1K0.15%−20−0.6%Reduced
Strong Tower Advisory Services3,383$644.3K0.17%+103+3.1%Added
Greystone Financial Group, LLC3,386$644.7K0.11%+159+4.9%Added
Precedent Wealth Partners, LLC3,388$645.3K0.21%−204−5.7%Reduced
Mayfair Advisory Group, LLC3,393$646.2K0.38%+401+13.4%Added
Evelyn Partners Asset Management Ltd3,394$646.4K0.17%+3,394New
Arbor Investment Advisors, LLC3,398$647.1K0.09%−416−10.9%Reduced
Board of the Pension Protection Fund3,400$647.5K0.75%+3,400New
Verity & Verity, LLC3,426$652.4K0.06%+891+35.1%Added
Dover Advisors, LLC3,428$652.8K0.37%−100−2.8%Reduced
Vantage Point Financial LLC3,437$654.6K0.35%+3,437New
Bank of Stockton3,439$654.9K0.20%−1,084−24.0%Reduced
Joseph P. Lucia & Associates, LLC3,446$656.3K0.29%+272+8.6%Added
Forza Wealth Management, LLC3,449$656.8K0.30%−500−12.7%Reduced
Commonwealth Financial Services, LLC3,453$657.6K0.13%+700+25.4%Added
LifeSteps Financial, Inc.3,456$658.2K0.50%00.0%Unchanged
Moment Partners, LLC3,458$658.5K0.13%+3,458New
FMB Wealth Management3,463$659.5K0.37%+6+0.2%Added
1 North Wealth Services LLC3,463$659.5K0.28%+3,463New
Wealthgarden F.S. LLC3,466$660.1K0.62%+9+0.3%Added
Kelman-Lazarov, Inc.3,469$660.6K0.12%00.0%Unchanged
Endeavor Private Wealth, Inc.3,480$662.7K0.63%+3,480New
BridgePort Financial Solutions, LLC3,896$663.1K0.30%+3,896New
WR Wealth Planners, LLC3,482$663.2K0.21%+161+4.8%Added
Corps Capital Advisors, LLC3,483$663.3K0.67%+3,483New