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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2024

Institutional positions in Alphabet Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,091
+32 vs. Q2 2024
Shares held
3.27B
+299.6M (+10.1%) vs. Q2 2024
Total value
$547.1B
+$1.56B (+0.3%) vs. Q2 2024
New holders
154
1,619 more added
Sold out
122
1,727 more reduced

45 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 4,091 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,483 institutionsQ1 2022: 3,477 institutionsQ2 2022: 3,374 institutionsQ3 2022: 3,327 institutionsQ4 2022: 3,432 institutionsQ1 2023: 3,492 institutionsQ2 2023: 3,591 institutionsQ3 2023: 3,648 institutionsQ4 2023: 3,923 institutionsQ1 2024: 3,959 institutionsQ2 2024: 4,104 institutionsQ3 2024: 4,091 institutionsQ4 2024: 4,523 institutionsQ1 2025: 4,393 institutionsQ2 2025: 4,463 institutionsQ3 2025: 4,665 institutionsQ4 2025: 5,179 institutionsQ1 2026: 5,153 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2024: $547.1B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,153$919.5B
Q4 20255,179$1.02T
Q3 20254,665$762.9B
Q2 20254,463$564.9B
Q1 20254,393$501.0B
Q4 20244,523$624.2B
Q3 20244,091$547.1B
Q2 20244,104$611.1B
Q1 20243,959$509.9B
Q4 20233,923$478.7B
Q3 20233,648$451.5B
Q2 20233,591$419.0B
Q1 20233,492$364.9B
Q4 20223,432$322.3B
Q3 20223,327$362.5B
Q2 20223,374$421.5B
Q1 20223,477$553.7B
Q4 20213,483$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2024.

Institutions holding GOOG in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Trust Asset Management LLC123,940$20.7M1.65%−1,374−1.1%Reduced
Benjamin Edwards Inc123,192$20.6M0.30%+116,472+1,733.2%Added
Assetmark, Inc123,088$20.6M0.06%+2,404+2.0%Added
Prospera Financial Services Inc122,923$20.6M0.52%+13,998+12.9%Added
National Asset Management, Inc.122,442$20.5M0.57%−48,097−28.2%Reduced
Miller Wealth Advisors, LLC124,065$20.4M11.12%−3,088−2.4%Reduced
Abner Herrman & Brock LLC122,014$20.4M2.46%+197+0.2%Added
Cabot Wealth Management Inc121,355$20.3M2.54%−7,505−5.8%Reduced
LFL Advisers, LLC121,355$20.3M7.27%+10,100+9.1%Added
J. Safra Sarasin Holding AG121,129$20.3M0.35%−100,218−45.3%Reduced
Trifecta Capital Advisors, LLC120,189$20.1M4.21%−396−0.3%Reduced
RBF Capital, LLC120,000$20.1M1.03%00.0%Unchanged
Mutual Advisors, LLC121,855$20.0M0.59%−40.0%Reduced
Atomi Financial Group, Inc.119,523$20.0M1.25%+17,792+17.5%Added
Spence Asset Management119,328$19.9M4.84%+94,550+381.6%Added
Wahed Invest LLC119,054$19.9M3.54%+9,318+8.5%Added
Hyperion Capital Advisors LP118,919$19.9M9.34%−4,028−3.3%Reduced
Oakcliff Capital Partners, LP118,880$19.9M9.99%00.0%Unchanged
NFC Investments, LLC118,860$19.9M5.71%−50.0%Reduced
One Capital Management, LLC118,536$19.8M0.63%+5,332+4.7%Added
Means Investment Co., Inc.118,129$19.8M2.19%+1,421+1.2%Added
Independent Financial Group, LLC118,108$19.7M0.73%−9,040−7.1%Reduced
Denali Advisors LLC117,896$19.7M2.12%+117,896New
Harspring Capital Management, LLC117,650$19.7M4.68%00.0%Unchanged
Coldstream Capital Management Inc116,776$19.6M0.42%+14,738+14.4%Added
Siemens Fonds Invest GmbH139,512$19.5M1.55%−8,733−5.9%Reduced
IHT Wealth Management, LLC116,148$19.5M0.55%+31,669+37.5%Added
J.W. Cole Advisors, Inc.116,039$19.4M0.81%+9,118+8.5%Added
Axxcess Wealth Management, LLC119,632$19.4M0.49%−11,775−9.0%Reduced
Robertson Opportunity Capital, LLC115,500$19.3M7.46%00.0%Unchanged
Quilter Plc115,437$19.3M0.39%−24,598−17.6%Reduced
BSN Capital Partners Ltd103,530$19.3M3.79%+103,530New
Glenview Trust Co115,274$19.3M0.37%+643+0.6%Added
GHP Investment Advisors, Inc.114,858$19.2M0.88%−355−0.3%Reduced
Ramsay, Stattman, Vela & Price, Inc.114,754$19.2M3.57%−2,316−2.0%Reduced
Osher Van de Voorde Investment Management115,670$19.2M4.15%−100−0.1%Reduced
United Services Automobile Association114,623$19.2M0.49%−25,854−18.4%Reduced
Diversify Advisory Services, LLC114,692$19.1M1.03%−9,433−7.6%Reduced
Knott David M Jr112,220$19.1M7.61%00.0%Unchanged
Brighton Jones LLC113,843$19.0M0.72%−9,934−8.0%Reduced
Wittenberg Investment Management, Inc.113,506$19.0M6.19%−2,500−2.2%Reduced
Diversified Trust Co113,498$19.0M0.48%+3,837+3.5%Added
Pine Valley Investments Ltd Liability Co113,404$19.0M1.31%+1,859+1.7%Added
NJ State Employees Deferred Compensation Plan113,400$19.0M2.25%00.0%Unchanged
Progressive Investment Management Corp113,395$19.0M4.86%−900−0.8%Reduced
Hudson Valley Investment Advisors Inc113,127$18.9M2.09%+623+0.6%Added
Northeast Investment Management113,096$18.9M0.85%−1,851−1.6%Reduced
Bamco Inc112,898$18.9M0.05%+192+0.2%Added
Groupama Asset Managment140,404$18.8M0.49%+13,782+10.9%Added
Spinnaker Trust112,537$18.8M1.16%−3,040−2.6%Reduced
Invesco, LLC112,488$18.8M7.50%−1,652−1.4%Reduced
Tanager Wealth Management LLP112,485$18.8M2.53%−22,569−16.7%Reduced
Wedbush Securities Inc112,327$18.8M0.70%−8,304−6.9%Reduced
Gray Foundation112,000$18.7M5.55%00.0%Unchanged
Capital Investment Counsel, Inc111,826$18.7M2.68%+6,549+6.2%Added
Moran Wealth Management, LLC110,852$18.5M0.57%+1,706+1.6%Added
Mirador Capital Partners LP110,697$18.5M3.33%+1,882+1.7%Added
Wiley Bros.-Aintree Capital, LLC110,377$18.4M0.36%+65,812+147.7%Added
Noked Israel Ltd110,000$18.4M4.02%−130,200−54.2%Reduced
Guardian Point Capital, LP110,000$18.4M8.21%00.0%Unchanged
Gluskin Sheff & Assoc Inc109,282$18.3M2.15%+14,994+15.9%Added
Associated Banc-Corp109,411$18.3M0.54%−2,499−2.2%Reduced
Daymark Wealth Partners, LLC109,335$18.3M0.77%+3,908+3.7%Added
Quaker Capital Investments, LLC108,830$18.2M5.81%−2,000−1.8%Reduced
Harvey Investment Co LLC108,221$18.1M2.04%+3,085+2.9%Added
Alberta Investment Management Corp107,995$18.1M0.16%+45,800+73.6%Added
Argent Financial Group, Inc.107,919$18.0M2.14%+107,919New
Silvant Capital Management LLC107,869$18.0M0.79%−1,535−1.4%Reduced
Steamboat Capital Partners, LLC107,744$18.0M5.68%−2,131−1.9%Reduced
Clare Market Investments LLC107,717$18.0M4.72%−5,556−4.9%Reduced
Rothschild Investment LLC107,576$18.0M1.18%+152+0.1%Added
Sheets Smith Wealth Management107,282$17.9M2.19%−1,428−1.3%Reduced
TB Alternative Assets Ltd.107,223$17.9M4.25%+28,223+35.7%Added
JCIC Asset Management Inc.107,082$17.9M7.34%+1,310+1.2%Added
Concurrent Investment Advisors, LLC106,768$17.9M0.53%+6,529+6.5%Added
Howard Capital Management Inc.106,599$17.8M0.29%+104,279+4,494.8%Added
Sarasin & Partners LLP106,449$17.8M0.17%−17,582−14.2%Reduced
Tufton Capital Management106,147$17.7M3.33%−4,579−4.1%Reduced
Colony Capital, Inc.106,034$17.7M1.39%−6,981−6.2%Reduced
Robertson Stephens Wealth Management, LLC105,961$17.7M0.65%−5,609−5.0%Reduced
Ballentine Partners, LLC105,684$17.7M0.30%+4,754+4.7%Added
Cutter & CO Brokerage, Inc.105,532$17.6M3.99%−1,659−1.5%Reduced
M. Kraus & Co105,242$17.6M5.16%−1,277−1.2%Reduced
Park Avenue Securities LLC105,169$17.6M0.20%−7,096−6.3%Reduced
Schmidt P J Investment Management Inc104,861$17.5M3.03%−258−0.2%Reduced
Ritholtz Wealth Management104,788$17.5M0.53%−1,989−1.9%Reduced
Chemistry Wealth Management LLC104,739$17.5M4.19%+526+0.5%Added
Analyst IMS Investment Management Services Ltd.104,721$17.5M0.67%+3,953+3.9%Added
Nwi Management LP104,000$17.4M2.07%00.0%Unchanged
Crake Asset Management LLP104,000$17.4M2.13%−282,999−73.1%Reduced
Merit Financial Group, LLC103,890$17.4M0.39%−10,882−9.5%Reduced
Moneta Group Investment Advisors LLC103,714$17.3M0.25%−2,905−2.7%Reduced
WealthPlan Investment Management, LLC103,666$17.3M1.76%+21,996+26.9%Added
Ardent Capital Management, Inc.103,596$17.3M7.87%+5,604+5.7%Added
Richard Bernstein Advisors LLC103,427$17.3M0.37%00.0%Unchanged
Fort Sheridan Advisors LLC103,011$17.2M2.61%+2,601+2.6%Added
David R. Rahn & Associates Inc.103,011$17.2M5.22%−19,210−15.7%Reduced
Lyell Wealth Management, LP102,734$17.2M1.56%+4,609+4.7%Added
Haverford Trust Co101,924$17.0M0.17%+520+0.5%Added
Sit Investment Associates Inc101,625$17.0M0.38%00.0%Unchanged