Skip to main content

Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2024

Institutional positions in Alphabet Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,092
+32 vs. Q2 2024
Shares held
3.27B
+299.6M (+10.1%) vs. Q2 2024
Total value
$547.1B
+$1.56B (+0.3%) vs. Q2 2024
New holders
154
1,619 more added
Sold out
122
1,728 more reduced

45 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 4,092 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2024: $547.1B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2024.

Institutions holding GOOG in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Transamerica Financial Advisors, Inc.2$1.00K0.00%−649−99.7%Reduced
Gen-Wealth Partners Inc10$1.76K0.00%00.0%Unchanged
Creative Capital Management Investments LLC13$2.17K0.00%00.0%Unchanged
Peterson Financial Group, Inc.20$3.35K0.01%+20New
SYSTM Wealth Solutions LLC26$4.35K0.13%−670−96.3%Reduced
WestEnd Advisors, LLC37$6.19K0.00%−15−28.8%Reduced
Mendota Financial Group, LLC42$7.02K0.00%+42New
FPC Investment Advisory, Inc.58$9.54K0.01%00.0%Unchanged
C M Bidwell & Associates Ltd60$10.0K0.01%00.0%Unchanged
Redmont Wealth Advisors LLC60$10.0K0.02%00.0%Unchanged
Fairman Group, LLC80$13.4K0.01%−60−42.9%Reduced
Richardson Capital Management LLC84$14.0K0.01%00.0%Unchanged
Partnership Wealth Management, LLC90$15.1K0.01%−90−50.0%Reduced
Bruce G. Allen Investments, LLC91$15.2K0.01%−1−1.1%Reduced
Lion Point Capital, LP100$16.7K0.07%00.0%Unchanged
Bull Oak Capital, LLC100$16.7K0.01%00.0%Unchanged
Robbins Farley LLC100$16.7K0.01%00.0%Unchanged
Avenir Tech Ltd100$16.7K0.07%00.0%Unchanged
Pineridge Advisors LLC100$16.7K0.01%00.0%Unchanged
Horrell Capital Management, Inc.100$17.0K0.01%00.0%Unchanged
Eukles Asset Management102$17.1K0.01%00.0%Unchanged
Longfellow Investment Management Co LLC110$18.4K0.00%00.0%Unchanged
Friedenthal Financial110$18.4K0.01%−330−75.0%Reduced
NewSquare Capital LLC120$20.1K0.00%00.0%Unchanged
CGC Financial Services, LLC128$21.4K0.01%00.0%Unchanged
Weiss Asset Management LP151$25.2K0.00%+151New
Cedar Wealth Management, LLC174$29.1K0.01%00.0%Unchanged
Hoey Investments, Inc160$29.3K0.01%00.0%Unchanged
Horizon Financial Services, LLC193$32.3K0.02%−60−23.7%Reduced
Guardian Wealth Management, Inc.199$33.3K0.02%00.0%Unchanged
Equitec Proprietary Markets, LLC200$33.4K0.31%00.0%Unchanged
Colony Family Offices, LLC200$33.4K0.01%00.0%Unchanged
CBIZ Investment Advisory Services, LLC200$33.4K0.00%00.0%Unchanged
Maryland Capital Advisors Inc.200$33.4K0.02%00.0%Unchanged
Trivant Custom Portfolio Group, LLC200$33.4K0.02%00.0%Unchanged
Robinswood Financial LLC200$33.4K0.01%00.0%Unchanged
Morton Brown Family Wealth, LLC200$33.4K0.01%00.0%Unchanged
Bare Financial Services, Inc200$33.4K0.01%00.0%Unchanged
Safe Harbor Fiduciary, LLC200$33.4K0.03%+200New
Abich Financial Wealth Management LLC210$35.1K0.08%+24+12.9%Added
Evergreen Private Wealth LLC211$35.3K0.02%00.0%Unchanged
Dakota Community Bank & Trust NA220$36.8K0.18%00.0%Unchanged
True Wealth Design, LLC228$38.1K0.01%+5+2.2%Added
Armor Investment Advisors, LLC230$38.5K0.02%−665−74.3%Reduced
Slocum, Gordon & Co LLP240$40.1K0.02%00.0%Unchanged
Old Point Trust & Financial Services N A240$40.1K0.01%00.0%Unchanged
Windsor Advisory Group, LLC241$40.3K0.05%+241New
Clear Investment Research, LLC245$41.0K0.05%00.0%Unchanged
Carolina Wealth Advisors, LLC247$41.3K0.02%+47+23.5%Added
Claris Advisors, LLC248$41.5K0.02%+248New
Sanctuary Wealth Management, L.L.C.251$42.0K0.03%+117+87.3%Added
1620 Investment Advisors, Inc.258$43.1K0.03%+54+26.5%Added
Hoese & Co LLP260$43.5K0.04%00.0%Unchanged
Legend Financial Advisors, Inc.280$46.8K0.03%00.0%Unchanged
Family CFO Inc280$46.8K0.03%00.0%Unchanged
ZynergyRetirementPlanningLLC299$50.0K0.04%00.0%Unchanged
Lowe Wealth Advisors, LLC300$50.2K0.02%00.0%Unchanged
Caitlin John, LLC278$50.2K0.03%+113+68.5%Added
EnRich Financial Partners LLC307$51.3K0.02%00.0%Unchanged
Essex Investment Management Co LLC320$53.5K0.01%00.0%Unchanged
Iron Horse Wealth Management, LLC344$57.5K0.02%+84+32.3%Added
Financial Connections Group, Inc.358$59.0K0.03%−142−28.4%Reduced
Mark Sheptoff Financial Planning, LLC360$60.2K0.03%−441−55.1%Reduced
Cornerstone National Bank & Trust Co360$60.2K0.03%+360New
Fairfield Financial Advisors, LTD360$60.3K0.02%00.0%Unchanged
Hillsdale Investment Management Inc.365$60.3K0.00%00.0%Unchanged
Horizons Wealth Management380$63.5K0.05%00.0%Unchanged
Richardson Financial Services Inc.360$65.1K0.04%+58+19.2%Added
IAG Wealth Partners, LLC412$68.8K0.01%−49−10.6%Reduced
Chesapeake Asset Management LLC415$69.4K0.06%00.0%Unchanged
Cedar Mountain Advisors, LLC417$69.7K0.02%−9−2.1%Reduced
Halpern Financial, Inc.440$73.6K0.02%−207−32.0%Reduced
Peoples Bank450$75.2K0.05%−50−10.0%Reduced
McClarren Financial Advisors, Inc.2,135$77.0K0.09%+485+29.4%Added
Morris Financial Concepts, Inc.480$80.3K0.03%00.0%Unchanged
Kings Path Partners LLC480$80.3K0.03%00.0%Unchanged
Vermillion & White Wealth Management Group, LLC480$80.3K0.06%00.0%Unchanged
Keener Financial Planning LLC500$83.0K0.05%00.0%Unchanged
DSM Capital Partners LLC500$83.6K0.00%−414−45.3%Reduced
Avondale Wealth Management500$83.6K0.05%00.0%Unchanged
Stephens Consulting, LLC503$84.1K0.02%−36−6.7%Reduced
Studio Investment Management LLC507$84.8K0.02%00.0%Unchanged
Wormser Freres Gestion512$85.7K0.05%−2,272−81.6%Reduced
Avion Wealth519$86.0K0.02%−40−7.2%Reduced
MidAtlantic Capital Management, Inc.523$87.4K0.06%00.0%Unchanged
Cranbrook Wealth Management, LLC525$87.9K0.02%00.0%Unchanged
JDM Financial Group LLC536$89.7K0.05%+53+11.0%Added
Westchester Capital Management, Inc.540$90.3K0.02%00.0%Unchanged
ESL Trust Services, LLC540$90.3K0.02%00.0%Unchanged
DecisionPoint Financial, LLC545$91.1K0.03%00.0%Unchanged
MeadowBrook Investment Advisors LLC560$93.6K0.08%00.0%Unchanged
HBC Financial Services, PLLC550$96.0K0.06%00.0%Unchanged
DiNuzzo Private Wealth, Inc.579$96.8K0.01%+5+0.9%Added
Proffitt & Goodson Inc579$96.8K0.02%+12+2.1%Added
Kessler Investment Group, LLC580$97.0K0.05%00.0%Unchanged
Aspect Partners, LLC591$98.8K0.06%−20−3.3%Reduced
University of Texas/Texas Am Investment Managment Co599$100.1K0.02%00.0%Unchanged
POM Investment Strategies, LLC600$100.3K0.08%00.0%Unchanged
FSC Wealth Advisors, LLC600$100.3K0.07%00.0%Unchanged
Rogco, LP606$101.3K0.04%−17−2.7%Reduced