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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2024

Institutional positions in Alphabet Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,092
+32 vs. Q2 2024
Shares held
3.27B
+299.6M (+10.1%) vs. Q2 2024
Total value
$547.1B
+$1.56B (+0.3%) vs. Q2 2024
New holders
154
1,619 more added
Sold out
122
1,728 more reduced

45 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 4,092 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2024: $547.1B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2024.

Institutions holding GOOG in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Samalin Investment Counsel, LLC2,805$469.0K0.20%+108+4.0%Added
Covenant Partners, LLC2,809$469.6K0.14%−4,233−60.1%Reduced
Eclectic Associates Inc2,810$469.8K0.19%−652−18.8%Reduced
Aigen Investment Management, LP2,810$469.8K0.09%−2,778−49.7%Reduced
Driehaus Capital Management LLC2,811$470.0K0.00%+9+0.3%Added
Sebold Capital Management, Inc.2,817$471.0K0.31%−1,075−27.6%Reduced
Vigilare Wealth Management2,818$471.2K0.19%−132−4.5%Reduced
Vista Investment Partners LLC2,828$472.8K0.15%+113+4.2%Added
Excalibur Management Corp2,832$473.5K0.18%+5+0.2%Added
Red Tortoise LLC2,840$474.9K0.24%00.0%Unchanged
Financial Insights, Inc.2,841$475.0K0.15%−149−5.0%Reduced
Rooted Wealth Advisors, Inc.2,896$476.0K0.21%+1,027+54.9%Added
Parkside Advisors LLC2,850$476.5K0.11%00.0%Unchanged
Roble, Belko & Company, Inc2,865$479.0K0.08%00.0%Unchanged
Prentice Wealth Management LLC2,865$479.0K0.14%00.0%Unchanged
Cherry Tree Wealth Management, LLC2,867$479.4K0.11%+137+5.0%Added
Farmers Trust Co2,872$480.2K0.09%+418+17.0%Added
Genesee Capital Advisors, LLC2,882$481.8K0.23%−210−6.8%Reduced
NWK Group, Inc.2,884$482.2K0.20%+920+46.8%Added
Access Financial Services, Inc.2,893$483.7K0.22%00.0%Unchanged
Strait & Sound Wealth Management LLC2,893$483.7K0.24%+14+0.5%Added
Northern Oak Wealth Management Inc2,900$484.9K0.06%−630−17.8%Reduced
TPG Advisors LLC2,900$484.9K0.38%00.0%Unchanged
Index Fund Advisors, Inc.2,900$484.9K0.03%00.0%Unchanged
Westfuller Advisors, LLC2,901$485.0K0.35%+2,901New
Creekside Partners2,902$485.1K0.25%+10.0%Added
Beaton Management Co. Inc.2,927$489.0K0.25%00.0%Unchanged
Saxon Interests, Inc.2,925$489.0K0.22%+610+26.3%Added
Lazari Capital Management, Inc.2,928$489.5K0.21%+268+10.1%Added
Pflug Koory, LLC2,929$489.7K0.24%+2,929New
Strategic Investment Advisors2,933$490.3K0.05%−106−3.5%Reduced
Flaharty Asset Management, LLC2,935$490.7K0.07%00.0%Unchanged
Altus Wealth Management, LLC2,935$490.7K0.23%00.0%Unchanged
Wealth Advisory Solutions, LLC2,955$494.0K0.14%−208−6.6%Reduced
Beech Hill Advisors, Inc.2,955$494.0K0.19%−50−1.7%Reduced
Oxford Wealth Group, LLC2,958$494.5K0.40%00.0%Unchanged
Sunburst Financial Group, LLC2,959$494.7K0.13%+60+2.1%Added
Cable Car Capital LLC2,959$494.8K0.53%+260+9.6%Added
McMahon Financial Advisors, LLC2,960$494.9K0.11%00.0%Unchanged
Hamilton Capital, LLC2,869$495.5K0.04%+28+1.0%Added
Lockerman Financial Group, Inc.2,971$496.7K0.84%00.0%Unchanged
Arjuna Capital2,976$497.6K0.13%−620−17.2%Reduced
LFA - Lugano Financial Advisors SA2,980$498.2K0.34%00.0%Unchanged
Balanced Wealth Group LLC2,990$499.8K0.22%+4+0.1%Added
Seeds Investor LLC2,990$499.9K0.19%+1,299+76.8%Added
Advisors Management Group Inc2,994$501.0K0.12%+50+1.7%Added
LCM Capital Management Inc3,004$502.2K0.29%−1,521−33.6%Reduced
Mayfair Advisory Group, LLC2,992$504.4K0.32%+410+15.9%Added
Truepoint, Inc.3,017$504.4K0.01%+177+6.2%Added
Martingale Asset Management L P3,019$504.7K0.01%+3,019New
GFG Capital, LLC5,058$506.5K0.21%−3,130−38.2%Reduced
Kensington Investment Counsel, LLC3,035$507.4K0.21%00.0%Unchanged
Shearwater Capital LLC3,040$508.3K0.35%00.0%Unchanged
Trust Co3,043$508.8K0.06%00.0%Unchanged
Abundance Wealth Counselors3,045$509.0K0.11%+539+21.5%Added
Notis-McConarty Edward3,050$509.9K0.23%−2,750−47.4%Reduced
Summit Financial Strategies, Inc.3,052$510.2K0.06%−108−3.4%Reduced
Tarbox Family Office, Inc.3,053$510.4K0.08%+10.0%Added
JB Capital LLC3,054$510.6K0.03%−827−21.3%Reduced
New Capital Management LP3,060$511.6K0.14%00.0%Unchanged
Paulson Wealth Management Inc.3,060$511.6K0.14%00.0%Unchanged
One Degree Advisors Inc3,100$512.0K0.22%00.0%Unchanged
LPWM LLC3,084$515.7K0.17%00.0%Unchanged
Jackson, Grant Investment Advisers, Inc.3,085$515.8K0.19%00.0%Unchanged
Edmonds Duncan Registered Investment Advisors, LLC3,087$516.1K0.11%+119+4.0%Added
Johnson Bixby & Associates, LLC3,089$516.5K0.08%00.0%Unchanged
American Financial Advisors, LLC3,097$517.8K0.07%−327−9.6%Reduced
Addison Capital Co3,104$519.0K0.21%+20+0.6%Added
Global Wealth Management Investment Advisory, Inc.3,118$521.3K0.11%+29+0.9%Added
CFS Investment Advisory Services, LLC3,124$522.0K0.04%−47−1.5%Reduced
Talisman Wealth Advisors LLC3,159$522.1K0.55%+250+8.6%Added
Cambridge Advisors Inc.3,123$522.2K0.11%00.0%Unchanged
Acima Private Wealth, LLC3,124$522.3K0.18%00.0%Unchanged
PSI Advisors, LLC3,126$522.6K0.15%+121+4.0%Added
Brown Miller Wealth Management, LLC3,126$522.6K0.20%−6−0.2%Reduced
Burt Wealth Advisors3,129$523.2K0.13%−25−0.8%Reduced
Shulman DeMeo Asset Management LLC3,136$524.3K0.13%+436+16.1%Added
Foguth Wealth Management, LLC.3,167$524.7K0.19%−1,086−25.5%Reduced
Camden National Bank3,140$525.0K0.08%−87−2.7%Reduced
Williams & Novak, LLC3,140$525.0K0.49%00.0%Unchanged
Terra Nova Asset Management LLC3,141$525.1K0.39%−10.0%Reduced
Vision Capital Management, Inc.3,143$525.5K0.07%+288+10.1%Added
Kestra Investment Management, LLC3,149$526.5K0.02%+3,149New
Lathrop Investment Management Corp3,153$527.0K0.10%+900+39.9%Added
Compass Financial Group, INC3,153$527.2K0.10%00.0%Unchanged
MEMBERS Trust Co3,156$527.7K0.02%−12−0.4%Reduced
Financial Network Wealth Management LLC3,160$528.0K0.19%00.0%Unchanged
McDaniel Terry & Co3,166$529.0K0.04%00.0%Unchanged
Washburn Capital Management, Inc.3,165$529.2K0.38%−280−8.1%Reduced
Alesco Advisors LLC3,169$529.8K0.02%00.0%Unchanged
Joseph P. Lucia & Associates, LLC3,174$530.7K0.24%−218−6.4%Reduced
Archvest Wealth Advisors, Inc.3,175$530.9K0.34%+103+3.4%Added
First National Bank Sioux Falls3,177$531.2K0.24%00.0%Unchanged
Cambridge Financial Group, LLC3,182$532.0K0.22%+901+39.5%Added
Boyar Asset Management Inc.3,190$533.3K0.34%00.0%Unchanged
Whitener Capital Management, Inc.3,200$535.0K0.15%00.0%Unchanged
First United Bank Trust3,205$535.8K0.19%−800−20.0%Reduced
Whelan Financial3,210$536.7K0.22%+151+4.9%Added
Westend Capital Management, LLC3,212$537.0K0.18%00.0%Unchanged
Everstar Asset Management, LLC3,220$538.4K0.37%+3,220New