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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2023

Institutional positions in Alphabet Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,924
+342 vs. Q3 2023
Shares held
3.40B
−25.6M (−0.7%) vs. Q3 2023
Total value
$478.7B
+$28.0B (+6.2%) vs. Q3 2023
New holders
429
1,357 more added
Sold out
87
1,584 more reduced

67 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,924 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2023: $478.7B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2023.

Institutions holding GOOG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Boyar Asset Management Inc.3,190$449.6K0.34%00.0%Unchanged
Fountainhead AM, LLC3,204$451.5K0.12%+169+5.6%Added
Beacon Harbor Wealth Advisors, Inc.3,205$452.0K0.13%00.0%Unchanged
Marion Wealth Management3,215$453.1K0.14%−161−4.8%Reduced
Rise Advisors, LLC3,218$453.5K0.32%+863+36.6%Added
MAS Advisors LLC3,220$453.8K0.59%−106−3.2%Reduced
Maxwell Wealth Strategies Inc.3,220$453.8K0.30%+3,220New
Winthrop Capital Management, LLC3,232$455.5K0.15%+3,232New
Jackson, Grant Investment Advisers, Inc.3,235$455.9K0.20%00.0%Unchanged
Financial Connections Group, Inc.3,240$456.0K0.30%−458−12.4%Reduced
First National Bank Sioux Falls3,240$456.6K0.23%00.0%Unchanged
CoreFirst Bank & Trust3,250$458.0K0.30%−550−14.5%Reduced
Instrumental Wealth, LLC3,049$458.4K0.50%+128+4.4%Added
Wharton Business Group, LLC3,260$459.0K0.02%00.0%Unchanged
PSI Advisors, LLC3,258$459.2K0.17%−100−3.0%Reduced
Northstar Asset Management Inc3,260$459.4K0.13%00.0%Unchanged
Westhampton Capital, LLC3,260$459.4K0.27%00.0%Unchanged
Meridian Financial, LLC3,260$459.4K0.36%00.0%Unchanged
Kesler, Norman & Wride, LLC3,280$462.3K0.11%−5−0.2%Reduced
Fi3 FINANCIAL ADVISORS, LLC3,281$462.4K0.22%−556−14.5%Reduced
Beacon Financial Advisory LLC3,284$462.8K0.22%+1,564+90.9%Added
Bogart Wealth, LLC3,287$463.2K0.03%+248+8.2%Added
Letson Investment Management, Inc.3,289$463.5K0.22%+3,289New
Silverleafe Capital Partners, LLC3,298$464.8K0.22%+183+5.9%Added
Goodman Advisory Group, LLC3,313$466.9K0.16%+539+19.4%Added
American Financial Advisors, LLC3,315$467.2K0.07%+231+7.5%Added
Advanced Research Investment Solutions, LLC3,319$467.7K0.29%+240+7.8%Added
Court Place Advisors, LLC3,320$467.9K0.15%00.0%Unchanged
Kure Advisory, LLC3,320$467.9K0.24%−138−4.0%Reduced
Spectrum Wealth Counsel, LLC3,320$467.9K0.06%+3,320New
Voisard Asset Management Group, Inc.3,327$468.8K0.28%+3,327New
Monument Capital Management3,329$469.2K0.15%−17−0.5%Reduced
Intergy Private Wealth, LLC3,330$469.3K0.20%+749+29.0%Added
Greystone Financial Group, LLC3,336$470.1K0.11%+3,336New
Flagstone Financial Management3,344$471.3K0.19%+50+1.5%Added
Hurlow Wealth Management Group, Inc.3,351$472.3K0.18%−3−0.1%Reduced
J Arnold Wealth Management Co3,355$472.8K0.16%+3,355New
Hobbs Group Advisors, LLC3,382$476.6K0.21%+3,382New
Investment Advisory Services Inc3,385$477.0K0.19%−103−3.0%Reduced
Hourglass Capital, LLC3,400$479.2K0.15%00.0%Unchanged
AlphaQ Advisors LLC3,410$480.6K0.33%−2,120−38.3%Reduced
Precedent Wealth Partners, LLC3,417$481.6K0.24%+3,417New
Hutchinson Capital Management3,421$482.1K0.11%+8+0.2%Added
Towarzystwo Funduszy Inwestycyjnych Pzu SA3,425$482.7K0.22%+3,425New
Waterfront Wealth Inc.3,431$483.5K0.14%00.0%Unchanged
Crew Capital Management, Ltd.3,433$483.8K0.49%−43−1.2%Reduced
GW&K Investment Management, LLC3,434$484.0K0.00%+402+13.3%Added
Trustco Bank Corp N Y3,445$485.5K0.52%−200−5.5%Reduced
O'Dell Group, LLC3,449$486.1K0.13%+9+0.3%Added
LifeSteps Financial, Inc.3,456$487.1K0.43%−14−0.4%Reduced
MEMBERS Trust Co3,448$487.1K0.01%+400+13.1%Added
Crescent Grove Advisors, LLC3,460$487.6K0.05%00.0%Unchanged
Phillips Financial Management, LLC3,462$487.9K0.04%+182+5.5%Added
Quadcap Wealth Management, LLC3,462$487.9K0.13%+3,462New
HTG Investment Advisors, Inc.3,467$488.6K0.32%+23+0.7%Added
Eagle Wealth Strategies LLC3,473$489.4K0.30%+3,473New
Activest Wealth Management3,483$490.9K0.27%+1,045+42.9%Added
Truepoint, Inc.3,491$492.0K0.01%−451−11.4%Reduced
Eclectic Associates Inc3,491$492.0K0.24%+112+3.3%Added
Banco de Sabadell, S.A3,486$492.0K0.37%−1,766−33.6%Reduced
MKT Advisors LLC3,585$492.5K0.33%−11−0.3%Reduced
National Wealth Management Group, LLC3,518$495.8K0.48%+630+21.8%Added
Vertex Planning Partners, LLC3,519$495.9K0.15%+3,519New
Riverwater Partners LLC3,527$497.1K0.39%−150−4.1%Reduced
Presilium Private Wealth, LLC3,528$497.2K0.14%00.0%Unchanged
Maripau Wealth Management LLC3,532$497.7K0.43%+3,532New
Meadow Creek Wealth Advisors LLC3,534$498.0K0.48%+3,534New
Point72 Asia (Singapore) Pte. Ltd.3,535$498.2K0.12%+3,535New
Hoxton Planning & Management, LLC3,544$499.0K0.26%+425+13.6%Added
Southland Equity Partners LLC3,543$499.3K0.16%+258+7.9%Added
Maia Wealth LLC3,544$499.5K0.20%+3,544New
Laffer Tengler Investments3,546$499.7K0.13%+86+2.5%Added
Elk River Wealth Management, LLC3,548$500.0K0.10%00.0%Unchanged
Parkside Advisors LLC3,550$500.3K0.14%00.0%Unchanged
CFS Investment Advisory Services, LLC3,563$502.0K0.09%−120−3.3%Reduced
Redwood Financial Network Corp3,565$502.4K0.49%−27−0.8%Reduced
Jefferies Financial Group Inc.3,576$504.0K0.01%+3,576New
Independent Wealth Network Inc.3,585$505.2K0.27%+346+10.7%Added
TCWP LLC3,596$506.8K1.43%−25,144−87.5%Reduced
Arjuna Capital3,596$506.8K0.16%−22−0.6%Reduced
Jackson Creek Investment Advisors LLC3,600$507.0K0.19%00.0%Unchanged
FMB Wealth Management3,600$507.3K0.46%−9−0.2%Reduced
Point72 Hong Kong Ltd3,600$507.3K0.03%+3,600New
Kidder Stephen W3,600$507.4K0.16%00.0%Unchanged
Seascape Capital Management3,605$508.0K0.21%+901+33.3%Added
WR Wealth Planners, LLC3,611$508.9K0.19%+62+1.7%Added
EdgeRock Capital LLC3,550$509.6K0.37%+503+16.5%Added
Gradient Capital Advisors, LLC3,619$510.0K0.19%−225−5.9%Reduced
F/M Investments LLC3,620$510.2K0.29%−10−0.3%Reduced
Hara Capital LLC3,620$510.2K0.36%+3,620New
Garrett Investment Advisors LLC3,630$511.6K0.07%−2,669−42.4%Reduced
Missouri Trust & Investment Co3,630$511.6K0.21%+25+0.7%Added
Thrive Capital Management, LLC3,634$512.1K0.27%+1,887+108.0%Added
Shariaportfolio, Inc.3,638$513.0K0.35%−31,520−89.7%Reduced
Operose Advisors LLC3,649$514.3K0.21%+343+10.4%Added
Lakeshore Financial Planning, Inc.3,650$514.4K0.29%−240−6.2%Reduced
STAR Financial Bank3,653$514.8K0.47%−86−2.3%Reduced
Ellenbecker Investment Group3,670$517.0K0.12%+161+4.6%Added
Mezzasalma Advisors, LLC3,670$517.2K0.28%−102−2.7%Reduced
Grey Fox Wealth Advisors, LLC3,676$518.1K0.23%+5+0.1%Added