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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2023

Institutional positions in Alphabet Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,923
+342 vs. Q3 2023
Shares held
3.40B
−25.6M (−0.7%) vs. Q3 2023
Total value
$478.7B
+$28.0B (+6.2%) vs. Q3 2023
New holders
429
1,357 more added
Sold out
87
1,583 more reduced

67 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,923 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,483 institutionsQ1 2022: 3,477 institutionsQ2 2022: 3,374 institutionsQ3 2022: 3,327 institutionsQ4 2022: 3,432 institutionsQ1 2023: 3,492 institutionsQ2 2023: 3,591 institutionsQ3 2023: 3,648 institutionsQ4 2023: 3,923 institutionsQ1 2024: 3,959 institutionsQ2 2024: 4,104 institutionsQ3 2024: 4,091 institutionsQ4 2024: 4,523 institutionsQ1 2025: 4,393 institutionsQ2 2025: 4,463 institutionsQ3 2025: 4,665 institutionsQ4 2025: 5,179 institutionsQ1 2026: 5,153 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2023: $478.7B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,153$919.5B
Q4 20255,179$1.02T
Q3 20254,665$762.9B
Q2 20254,463$564.9B
Q1 20254,393$501.0B
Q4 20244,523$624.2B
Q3 20244,091$547.1B
Q2 20244,104$611.1B
Q1 20243,959$509.9B
Q4 20233,923$478.7B
Q3 20233,648$451.5B
Q2 20233,591$419.0B
Q1 20233,492$364.9B
Q4 20223,432$322.3B
Q3 20223,327$362.5B
Q2 20223,374$421.5B
Q1 20223,477$553.7B
Q4 20213,483$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2023.

Institutions holding GOOG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors19,879$2.80M0.55%−817−3.9%Reduced
Strata Wealth Advisors, LLC19,908$2.81M1.10%+17,251+649.3%Added
Rice Partnership, LLC19,985$2.82M0.74%+12+0.1%Added
Verde Capital Management19,991$2.82M1.06%−3,237−13.9%Reduced
Cumberland Advisors Inc20,000$2.82M1.21%00.0%Unchanged
Harbor Advisors LLC20,000$2.82M0.54%00.0%Unchanged
Advent Capital Management20,000$2.82M0.06%+20,000New
Rodgers Brothers Inc.20,018$2.82M0.45%−100−0.5%Reduced
Ziegler Capital Management, LLC20,036$2.82M0.13%+860+4.5%Added
Garrison Asset Management, LLC20,042$2.82M1.56%+1,030+5.4%Added
Ramirez Asset Management, Inc.20,045$2.82M0.57%00.0%Unchanged
Condor Capital Management20,066$2.83M0.30%−134−0.7%Reduced
Koss-Olinger Consulting, LLC20,075$2.83M0.28%+8,199+69.0%Added
Beta Wealth Group, Inc.20,075$2.83M1.48%+6,178+44.5%Added
Voya Financial Advisors, Inc.20,098$2.84M0.34%−241−1.2%Reduced
Petredis Investment Advisors LLC20,148$2.84M0.37%−100.0%Reduced
Portfolio Design Labs, LLC20,151$2.84M1.08%+20,151New
Patten Group, Inc.20,184$2.84M0.77%−524−2.5%Reduced
Stonebridge Capital Advisors LLC20,218$2.85M0.29%−400−1.9%Reduced
Marest Capital, LLC20,239$2.85M2.92%+20,239New
Gilliland Jeter Wealth Management LLC20,339$2.87M1.19%+20,339New
Zullo Investment Group, Inc.20,365$2.87M1.47%+456+2.3%Added
Icapital Wealth LLC20,370$2.87M1.86%00.0%Unchanged
Riverview Trust Co20,388$2.87M2.92%00.0%Unchanged
Northcape Wealth Management, LLC20,441$2.88M1.04%−705−3.3%Reduced
Waters Parkerson & Co., LLC20,494$2.89M0.16%+91+0.4%Added
Gryphon Financial Partners LLC13,560$2.89M0.51%−323−2.3%Reduced
Executive Wealth Management, LLC20,608$2.90M0.27%+1,530+8.0%Added
Austin Private Wealth, LLC20,638$2.91M0.37%−1,621−7.3%Reduced
Lighthouse Investment Partners, LLC20,640$2.91M0.21%+12,447+151.9%Added
Nelson, Van Denburg & Campbell Wealth Management Group, LLC20,675$2.91M0.18%−4,295−17.2%Reduced
Duncker Streett & Co Inc20,680$2.91M0.62%00.0%Unchanged
Girard Partners Ltd.20,696$2.92M0.30%−1,100−5.0%Reduced
Perennial Investment Advisors, LLC20,717$2.92M0.49%+1,436+7.4%Added
BetterWealth, LLC20,758$2.93M1.00%+1,460+7.6%Added
Laidlaw Wealth Management LLC20,761$2.93M1.06%−4,558−18.0%Reduced
Vident Advisory, LLC20,777$2.93M0.07%−97−0.5%Reduced
Grey Street Capital, LLC20,782$2.93M1.39%+433+2.1%Added
Harbour Investment Management LLC20,795$2.93M1.53%00.0%Unchanged
Hoffman, Alan N Investment Management20,815$2.93M1.64%00.0%Unchanged
Roffman Miller Associates Inc20,839$2.94M0.21%+362+1.8%Added
Conscious Wealth Investments, LLC19,173$2.95M2.35%+19,173New
Clarity Wealth Advisors, LLC20,985$2.96M1.12%00.0%Unchanged
Rockland Trust Co20,999$2.96M0.16%+175+0.8%Added
Foundations Investment Advisors, LLC20,802$2.97M0.08%−1,598−7.1%Reduced
Axiom Advisory, LLC21,190$2.99M2.40%+100.0%Added
Green Square Capital Advisors LLC21,214$2.99M0.40%−3,325−13.5%Reduced
Tandem Capital Management Corp21,316$3.00M1.86%−858−3.9%Reduced
Criterion Capital Advisors, LLC21,334$3.01M2.18%+21,334New
LSP Investment Advisors, LLC21,400$3.02M1.43%00.0%Unchanged
First National Trust Co21,432$3.02M0.13%+820+4.0%Added
Parkside Financial Bank & Trust21,438$3.02M0.55%+3,023+16.4%Added
Fundamentun, LLC21,440$3.02M0.36%+51+0.2%Added
Fiera Capital Corp21,465$3.03M0.01%−975−4.3%Reduced
Aspen Grove Capital, LLC21,587$3.03M0.92%+5,241+32.1%Added
Bell Bank21,525$3.03M0.29%+522+2.5%Added
Arkfeld Wealth Strategies, L.L.C.21,321$3.04M1.99%+1,513+7.6%Added
GeoWealth Management, LLC21,569$3.04M0.25%+16,992+371.2%Added
Shorepoint Capital Partners LLC21,588$3.04M0.82%−332−1.5%Reduced
Fortis Capital Advisors, LLC21,590$3.04M1.69%+10,270+90.7%Added
Cooper Financial Group21,596$3.04M0.55%+306+1.4%Added
Atom Investors LP21,602$3.04M0.54%+264+1.2%Added
Atlas Private Wealth Advisors21,614$3.05M0.57%+472+2.2%Added
Lodestone Wealth Management LLC21,650$3.05M1.78%−67−0.3%Reduced
Compass Ion Advisors, LLC21,692$3.06M0.47%+260+1.2%Added
Marble Harbor Investment Counsel, LLC21,703$3.06M0.38%−175−0.8%Reduced
Atlantic Trust, LLC21,727$3.06M0.84%+6,730+44.9%Added
Pinnacle Wealth Management, LLC21,786$3.07M3.51%−96−0.4%Reduced
Kaizen Financial Strategies21,790$3.07M2.33%+266+1.2%Added
Perpetual Ltd21,834$3.08M0.03%−327−1.5%Reduced
Octavia Wealth Advisors, LLC21,850$3.08M0.54%−973−4.3%Reduced
Bangor Savings Bank21,873$3.08M0.34%−335−1.5%Reduced
Okabena Investment Services Inc21,971$3.10M1.21%+13,073+146.9%Added
Caliber Wealth Management, LLC21,979$3.10M1.82%−57−0.3%Reduced
MWA Asset Management22,027$3.10M2.56%−100−0.5%Reduced
Glynn Capital Management LLC22,040$3.11M0.58%00.0%Unchanged
Grandview Asset Management LLC22,065$3.11M1.63%−354−1.6%Reduced
Baker Chad R22,090$3.11M0.70%−23,040−51.1%Reduced
Fukoku Mutual Life Insurance Co22,097$3.11M0.26%+2,423+12.3%Added
Broadwater Capital Management LLC22,100$3.11M2.44%+22,100New
Biltmore Family Office, LLC22,185$3.13M0.64%00.0%Unchanged
Center for Financial Planning, Inc.22,193$3.13M0.57%−150−0.7%Reduced
SS&H Financial Advisors, Inc.22,260$3.14M1.33%+3,880+21.1%Added
Icon Advisers Inc22,300$3.14M0.72%00.0%Unchanged
Nicholas Hoffman & Company, LLC.22,323$3.15M0.19%+786+3.6%Added
Fuller & Thaler Asset Management, Inc.22,337$3.15M0.02%+4,496+25.2%Added
Dumont & Blake Investment Advisors LLC22,340$3.15M0.97%−445−2.0%Reduced
Tectonic Advisors LLC22,391$3.16M0.26%00.0%Unchanged
Alan B. Lancz & Associates, Inc.22,400$3.16M3.32%00.0%Unchanged
Northwest Bank & Trust Co22,468$3.17M2.86%+22,468New
Bank of Nova Scotia Trust Co22,527$3.17M0.36%−1,250−5.3%Reduced
Naples Global Advisors, LLC22,536$3.18M0.35%00.0%Unchanged
Congress Park Capital LLC22,542$3.18M1.55%+76+0.3%Added
Windle Wealth, LLC22,580$3.18M2.23%00.0%Unchanged
Vantage Financial Partners Ltd., Inc.22,597$3.18M0.97%−2,743−10.8%Reduced
Financial Advisors, LLC22,629$3.19M0.71%−320−1.4%Reduced
HCR Wealth Advisors22,655$3.19M0.50%+6,636+41.4%Added
Albert D Mason Inc22,703$3.20M2.12%+21+0.1%Added
Americana Partners, LLC20,741$3.20M0.31%−1,530−6.9%Reduced
VisionPoint Advisory Group, LLC22,725$3.20M1.18%−5,398−19.2%Reduced