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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2023

Institutional positions in Alphabet Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,923
+342 vs. Q3 2023
Shares held
3.40B
−25.6M (−0.7%) vs. Q3 2023
Total value
$478.7B
+$28.0B (+6.2%) vs. Q3 2023
New holders
429
1,357 more added
Sold out
87
1,583 more reduced

67 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,923 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,483 institutionsQ1 2022: 3,477 institutionsQ2 2022: 3,374 institutionsQ3 2022: 3,327 institutionsQ4 2022: 3,432 institutionsQ1 2023: 3,492 institutionsQ2 2023: 3,591 institutionsQ3 2023: 3,648 institutionsQ4 2023: 3,923 institutionsQ1 2024: 3,959 institutionsQ2 2024: 4,104 institutionsQ3 2024: 4,091 institutionsQ4 2024: 4,523 institutionsQ1 2025: 4,393 institutionsQ2 2025: 4,463 institutionsQ3 2025: 4,665 institutionsQ4 2025: 5,179 institutionsQ1 2026: 5,153 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2023: $478.7B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,153$919.5B
Q4 20255,179$1.02T
Q3 20254,665$762.9B
Q2 20254,463$564.9B
Q1 20254,393$501.0B
Q4 20244,523$624.2B
Q3 20244,091$547.1B
Q2 20244,104$611.1B
Q1 20243,959$509.9B
Q4 20233,923$478.7B
Q3 20233,648$451.5B
Q2 20233,591$419.0B
Q1 20233,492$364.9B
Q4 20223,432$322.3B
Q3 20223,327$362.5B
Q2 20223,374$421.5B
Q1 20223,477$553.7B
Q4 20213,483$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2023.

Institutions holding GOOG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
West Coast Financial LLC11,871$1.67M0.22%−23−0.2%Reduced
Carl P. Sherr & Co., LLC11,899$1.68M1.01%+2,004+20.3%Added
Mainstay Capital Management LLC11,921$1.68M0.32%+2,033+20.6%Added
D'Orazio & Associates, Inc.11,923$1.68M0.30%+331+2.9%Added
Artemis Wealth Advisors, LLC11,957$1.69M0.32%−723−5.7%Reduced
Ellevest, Inc.11,958$1.69M0.11%−219−1.8%Reduced
Private Client Services, LLC11,968$1.69M1.38%+11,968New
Concord Wealth Partners11,997$1.69M0.34%−2,772−18.8%Reduced
Barbara Oil Co.12,000$1.69M0.76%00.0%Unchanged
Albion Financial Group12,027$1.69M0.14%−228−1.9%Reduced
25 LLC12,057$1.70M0.88%+12,057New
Alps Advisors Inc12,058$1.70M0.01%−767−6.0%Reduced
NorthStar Asset Management LLC12,067$1.70M1.55%+12,067New
LVM Capital Management Ltd12,076$1.70M0.22%−25−0.2%Reduced
Waycross Investment Management Co12,078$1.70M1.87%−2,240−15.6%Reduced
Donaldson Capital Management, LLC12,080$1.70M0.08%−4,679−27.9%Reduced
Kathmere Capital Management, LLC12,087$1.70M0.22%+889+7.9%Added
Childress Capital Advisors, LLC12,098$1.70M0.51%−229−1.9%Reduced
Satovsky Asset Management LLC12,115$1.71M0.53%00.0%Unchanged
SRS Capital Advisors, Inc.12,140$1.71M0.19%+168+1.4%Added
Cross Staff Investments Inc12,160$1.71M1.52%00.0%Unchanged
Catalytic Wealth RIA, LLC12,169$1.71M0.77%+12,169New
Warren Street Wealth Advisors, LLC12,194$1.72M0.98%−223−1.8%Reduced
Steward Partners Investment Solutions, LLC12,205$1.72M0.72%+12,205New
626 Financial, LLC12,221$1.72M1.14%+6,131+100.7%Added
Beirne Wealth Consulting Services, LLC12,246$1.73M0.85%+7,996+188.1%Added
Centric Wealth Management11,918$1.73M0.57%+983+9.0%Added
Trust Investment Advisors12,263$1.73M1.35%−147−1.2%Reduced
Baader Bank INC12,362$1.73M0.15%+10,571+590.2%Added
Avantax Planning Partners, Inc.12,292$1.73M0.07%+389+3.3%Added
Shufro Rose & Co LLC13,140$1.73M0.17%00.0%Unchanged
Brandywine Oak Private Wealth LLC12,326$1.74M0.19%−894−6.8%Reduced
Monticello Wealth Management, LLC12,348$1.74M0.16%+160+1.3%Added
Fulton Breakefield Broenniman LLC12,360$1.74M0.14%−90−0.7%Reduced
First Nebraska Trust Co12,415$1.75M0.20%+355+2.9%Added
Crestone Asset Management LLC12,432$1.75M0.40%+550+4.6%Added
LexAurum Advisors, LLC12,454$1.76M0.46%+100+0.8%Added
Keystone Financial Services12,457$1.76M0.83%−158−1.3%Reduced
Latash Investments, LLC12,480$1.76M1.27%00.0%Unchanged
ArrowMark Colorado Holdings LLC12,500$1.76M0.02%00.0%Unchanged
Willow Creek Wealth Management Inc.12,513$1.76M0.22%+1,612+14.8%Added
Outfitter Financial LLC12,515$1.76M1.54%+210+1.7%Added
Rakuten Investment Management, Inc.12,489$1.76M0.02%+12,489New
NRI Wealth Management LC12,525$1.77M1.76%+12,525New
Townsend & Associates, Inc11,756$1.77M0.22%−50−0.4%Reduced
American Capital Advisory, LLC12,562$1.77M1.26%+12,562New
SJS Investment Consulting Inc.12,585$1.77M0.40%+161+1.3%Added
Barton Investment Management12,620$1.78M0.23%00.0%Unchanged
Callan Family Office, LLC12,627$1.78M0.44%+700+5.9%Added
Godshalk Welsh Capital Management, Inc.12,675$1.79M1.28%−800−5.9%Reduced
First Community Trust NA12,680$1.79M1.94%−2,000−13.6%Reduced
Ignite Planners, LLC12,835$1.79M0.53%−2,451−16.0%Reduced
Marco Investment Management LLC12,723$1.79M0.18%+271+2.2%Added
Strategic Advocates LLC12,726$1.79M0.76%+175+1.4%Added
Smith, Moore & Co.12,927$1.79M0.21%−388−2.9%Reduced
Myecfo, LLC12,743$1.80M1.13%−40−0.3%Reduced
Nemes Rush Group LLC12,782$1.80M0.29%−135−1.0%Reduced
Hunter Perkins Capital Management, LLC12,800$1.80M0.38%−400−3.0%Reduced
Park National Corp12,812$1.81M0.07%00.0%Unchanged
Guardian Capital LP12,818$1.81M0.06%−2,312−15.3%Reduced
Mizuho Markets Cayman LP12,830$1.81M1.58%−10,375−44.7%Reduced
Welch Group, LLC12,894$1.82M0.10%+876+7.3%Added
Coastal Bridge Advisors, LLC12,910$1.82M0.47%+6,370+97.4%Added
Brasada Capital Management, LP12,925$1.82M0.36%+585+4.7%Added
Riverpark Capital Management LLC12,944$1.82M2.79%00.0%Unchanged
JNBA Financial Advisors12,952$1.83M0.21%−420−3.1%Reduced
Community Bank of Raymore12,965$1.83M0.80%+665+5.4%Added
Waddell & Associates, LLC12,989$1.83M0.25%+459+3.7%Added
Vishria Bird Financial Group, LLC12,979$1.83M0.86%−420−3.1%Reduced
Cypress Capital, LLC12,997$1.83M0.52%+197+1.5%Added
Bath Savings Trust Co13,010$1.83M0.21%−540−4.0%Reduced
Darden Wealth Group Inc13,037$1.84M1.77%+13,037New
Partners Capital Investment Group, LLP13,082$1.84M0.04%−2,241−14.6%Reduced
Trust Co of Oklahoma13,102$1.85M0.69%−441−3.3%Reduced
Vienna Asset Management LLC13,240$1.85M1.68%+13,240New
HighVista Strategies LLC13,136$1.85M0.67%−3,500−21.0%Reduced
AAFCPAs Wealth Management, LLC13,142$1.85M1.11%−250−1.9%Reduced
Lincoln Capital LLC13,151$1.85M0.45%−215−1.6%Reduced
Onefund, LLC13,172$1.86M2.41%+13,172New
Clark Capital Management Group, Inc.13,234$1.87M0.02%+3,994+43.2%Added
SNS Financial Group, LLC13,248$1.87M0.22%+661+5.3%Added
Ervin Investment Management, LLC13,253$1.87M1.43%−30−0.2%Reduced
Smartleaf Asset Management LLC13,651$1.87M0.50%+13,651New
Intelligent Financial Strategies13,270$1.87M1.31%−200−1.5%Reduced
Mark Asset Management LP13,308$1.88M0.31%−11−0.1%Reduced
Janney Capital Management LLC13,314$1.88M0.13%−4,200−24.0%Reduced
Journey Strategic Wealth LLC13,363$1.88M0.09%−922−6.5%Reduced
Fox Hill Wealth Management13,371$1.88M1.45%+13,371New
MainStreet Investment Advisors LLC13,373$1.88M0.21%−525−3.8%Reduced
Marino, Stram & Associates LLC13,377$1.89M0.49%00.0%Unchanged
Hunter Associates Investment Management LLC13,394$1.89M0.35%+2,630+24.4%Added
First National Bank & Trust Co of Newtown13,400$1.89M0.41%00.0%Unchanged
Legacy Bridge, LLC13,470$1.90M1.23%00.0%Unchanged
Leisure Capital Management13,478$1.90M1.03%−20−0.1%Reduced
One Wealth Advisors, LLC13,490$1.90M0.37%−63−0.5%Reduced
Old Well Partners, LLC13,500$1.90M1.77%00.0%Unchanged
Van Hulzen Asset Management, LLC13,516$1.91M0.13%−320−2.3%Reduced
Little House Capital LLC13,536$1.91M0.70%+4,395+48.1%Added
XML Financial, LLC13,546$1.91M0.20%+1,449+12.0%Added
Emerald Advisors, LLC13,565$1.91M0.36%+76+0.6%Added