Alphabet Inc.
GOOG- Exchange
- Nasdaq
- Industry
- Services-Computer Programming, Data Processing, Etc.
- SEC CIK
- 0001652044
In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.
13F holders, Q4 2023
Institutional positions in Alphabet Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 3,924
- +342 vs. Q3 2023
- Shares held
- 3.40B
- −25.6M (−0.7%) vs. Q3 2023
- Total value
- $478.7B
- +$28.0B (+6.2%) vs. Q3 2023
- New holders
- 429
- 1,357 more added
- Sold out
- 87
- 1,584 more reduced
67 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 5,263 | $1.19T |
| Q1 2026 | 5,154 | $919.5B |
| Q4 2025 | 5,180 | $1.02T |
| Q3 2025 | 4,666 | $762.9B |
| Q2 2025 | 4,464 | $564.9B |
| Q1 2025 | 4,394 | $501.0B |
| Q4 2024 | 4,524 | $624.2B |
| Q3 2024 | 4,092 | $547.1B |
| Q2 2024 | 4,105 | $611.1B |
| Q1 2024 | 3,960 | $509.9B |
| Q4 2023 | 3,924 | $478.7B |
| Q3 2023 | 3,649 | $451.5B |
| Q2 2023 | 3,592 | $419.0B |
| Q1 2023 | 3,493 | $364.9B |
| Q4 2022 | 3,433 | $322.3B |
| Q3 2022 | 3,328 | $362.5B |
| Q2 2022 | 3,375 | $421.5B |
| Q1 2022 | 3,478 | $553.7B |
| Q4 2021 | 3,482 | $588.6B |
| Q3 2021 | 3,138 | $546.6B |
| Q2 2021 | 3,094 | $526.1B |
| Q1 2021 | 3,031 | $443.1B |
Institutions, Q4 2023
Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Tacita Capital Inc | 4,820 | $679.3K | 0.50% | +20+0.4% | Added |
| Private Ocean, LLC | 4,820 | $679.3K | 0.07% | +230+5.0% | Added |
| Mowery & Schoenfeld Wealth Management, LLC | 4,820 | $679.3K | 1.37% | +4,820 | New |
| Hallmark Capital Management Inc | 4,840 | $682.1K | 0.05% | 00.0% | Unchanged |
| Pacific Center for Financial Services | 4,840 | $682.1K | 0.22% | −180−3.6% | Reduced |
| Diversified, LLC | 4,867 | $685.9K | 0.15% | +534+12.3% | Added |
| Forza Wealth Management, LLC | 4,880 | $687.7K | 0.38% | −3,460−41.5% | Reduced |
| Arbor Investment Advisors, LLC | 4,897 | $690.2K | 0.11% | +218+4.7% | Added |
| MPS Loria Financial Planners, LLC | 4,900 | $690.6K | 0.24% | 00.0% | Unchanged |
| LJI Wealth Management, LLC | 4,907 | $691.5K | 0.18% | +4+0.1% | Added |
| Sebold Capital Management, Inc. | 4,916 | $692.8K | 0.51% | −2,110−30.0% | Reduced |
| UMA Financial Services, Inc. | 4,691 | $692.9K | 0.15% | +200+4.5% | Added |
| Groesbeck Investment Management Corp | 4,940 | $696.0K | 0.96% | 00.0% | Unchanged |
| Wills Financial Group, Inc. | 4,940 | $696.2K | 0.35% | −360−6.8% | Reduced |
| Morling Financial Advisors, LLC | 4,941 | $696.3K | 0.56% | −18−0.4% | Reduced |
| Advus Financial Partners, LLC | 4,946 | $697.0K | 0.24% | −200−3.9% | Reduced |
| Howard Financial Services, Ltd. | 4,946 | $697.0K | 0.13% | +85+1.7% | Added |
| Auxier Asset Management | 4,954 | $698.2K | 0.11% | 00.0% | Unchanged |
| Spotlight Asset Group, Inc. | 5,300 | $698.8K | 0.63% | 00.0% | Unchanged |
| Perkins Coie Trust Co | 4,965 | $699.7K | 0.18% | +516+11.6% | Added |
| Capital Management Associates, Inc | 4,968 | $700.1K | 0.63% | +4,968 | New |
| Farmers National Bank | 4,969 | $700.3K | 0.22% | −266−5.1% | Reduced |
| Gold Investment Management Ltd. | 4,973 | $700.8K | 0.30% | +4,973 | New |
| ForthRight Wealth Management, LLC | 4,979 | $701.7K | 0.27% | 00.0% | Unchanged |
| Profit Investment Management, LLC | 4,979 | $701.7K | 0.40% | −158−3.1% | Reduced |
| Jacobsen Capital Management | 4,990 | $703.2K | 0.36% | +1,813+57.1% | Added |
| Power Wealth Management LLC | 4,990 | $703.2K | 0.51% | +4,990 | New |
| Legacy Edge Advisors, LLC | 5,000 | $704.6K | 0.16% | +5,000 | New |
| Lee Financial Co | 5,001 | $704.8K | 0.12% | +59+1.2% | Added |
| Resources Management Corp | 5,015 | $707.0K | 0.11% | −30−0.6% | Reduced |
| Safeguard Investment Advisory Group, LLC | 5,019 | $707.3K | 0.27% | −153−3.0% | Reduced |
| Greatmark Investment Partners, Inc. | 5,021 | $707.6K | 0.11% | +86+1.7% | Added |
| Geometric Wealth Advisors | 5,027 | $708.5K | 0.19% | 00.0% | Unchanged |
| Trinity Financial Advisors LLC | 5,029 | $708.7K | 0.35% | −625−11.1% | Reduced |
| Cornerstone Wealth Group, LLC | 5,032 | $709.2K | 0.10% | +510+11.3% | Added |
| Vista Capital Partners, Inc. | 5,035 | $709.6K | 0.09% | +1,140+29.3% | Added |
| Tillman Hartley LLC | 5,040 | $710.3K | 0.26% | 00.0% | Unchanged |
| Global Strategic Investment Solutions, LLC | 5,046 | $711.1K | 0.09% | −277−5.2% | Reduced |
| LGL Partners, LLC | 5,060 | $713.1K | 0.10% | −100−1.9% | Reduced |
| West Michigan Advisors, LLC | 5,085 | $716.6K | 0.27% | +112+2.3% | Added |
| Cornercap Investment Counsel Inc | 5,095 | $718.0K | 0.12% | 00.0% | Unchanged |
| Arlington Partners LLC | 5,100 | $718.7K | 0.21% | +5,100 | New |
| JGP Wealth Management, LLC | 5,101 | $718.9K | 0.11% | +270+5.6% | Added |
| San Luis Wealth Advisors LLC | 5,100 | $719.0K | 0.30% | −1,000−16.4% | Reduced |
| Wilson & Boucher Capital Management, LLC | 5,110 | $720.2K | 0.61% | 00.0% | Unchanged |
| Retirement Planning Group | 5,115 | $720.9K | 0.06% | +139+2.8% | Added |
| Insight 2811, Inc. | 5,118 | $721.3K | 0.39% | −70−1.3% | Reduced |
| Acima Private Wealth, LLC | 5,124 | $722.1K | 0.28% | 00.0% | Unchanged |
| Abel Hall, LLC | 5,126 | $722.4K | 0.62% | +5,126 | New |
| Traveka Wealth, LLC | 5,134 | $723.5K | 0.36% | +5,134 | New |
| Aberdeen Wealth Management LLC | 5,140 | $724.4K | 0.53% | 00.0% | Unchanged |
| Family Asset Management, LLC | 5,165 | $727.9K | 0.49% | +422+8.9% | Added |
| Addison Advisors LLC | 5,174 | $729.2K | 0.28% | +107+2.1% | Added |
| Summit Wealth Group, LLC | 5,190 | $731.0K | 0.57% | −1,614−23.7% | Reduced |
| Portolan Capital Management, LLC | 5,239 | $738.3K | 0.06% | +1,231+30.7% | Added |
| Financial & Tax Architects, LLC | 5,251 | $740.0K | 0.22% | −1,207−18.7% | Reduced |
| Three Bridge Wealth Advisors, LLC | 5,260 | $741.3K | 0.26% | 00.0% | Unchanged |
| Saturna Capital CORP | 5,274 | $743.3K | 0.01% | +391+8.0% | Added |
| Glen Eagle Advisors, LLC | 5,281 | $744.3K | 0.15% | −215−3.9% | Reduced |
| McLean Asset Management Corp | 5,423 | $745.1K | 0.28% | −349−6.0% | Reduced |
| ICW Investment Advisors LLC | 5,288 | $745.2K | 0.36% | +300+6.0% | Added |
| Merlin Capital LLC | 5,292 | $745.8K | 2.39% | +18+0.3% | Added |
| Southeastern Asset Management IncSuperinvestorSoutheastern Asset Management (Longleaf) | 5,299 | $746.8K | 0.03% | −2,354−30.8% | Reduced |
| JBR Co Financial Management Inc | 5,300 | $746.9K | 0.70% | +5,300 | New |
| PrairieView Partners, LLC | 5,311 | $748.0K | 0.09% | −680−11.4% | Reduced |
| 17 Capital Partners, LLC | 5,312 | $748.6K | 0.69% | +5,312 | New |
| Breed's Hill Capital LLC | 5,322 | $750.0K | 0.73% | +5,322 | New |
| Fragasso Group Inc. | 5,326 | $750.6K | 0.07% | −58−1.1% | Reduced |
| Sandy Cove Advisors, LLC | 5,326 | $750.6K | 0.38% | +1,573+41.9% | Added |
| Portfolio Strategies, Inc. | 5,336 | $752.0K | 0.12% | −17−0.3% | Reduced |
| OneAscent Financial Services LLC | 5,345 | $753.0K | 0.09% | +532+11.1% | Added |
| Advisory Resource Group | 5,344 | $753.1K | 0.19% | +43+0.8% | Added |
| Atticus Wealth Management, LLC | 5,344 | $753.1K | 0.27% | +82+1.6% | Added |
| Lodestar Private Asset Management LLC | 5,354 | $754.5K | 0.12% | −221−4.0% | Reduced |
| Firestone Capital Management | 5,360 | $755.4K | 0.23% | 00.0% | Unchanged |
| Augustine Asset Management Inc | 5,360 | $755.4K | 0.33% | +16+0.3% | Added |
| Triton Wealth Management, PLLC | 5,453 | $755.7K | 0.50% | −160−2.9% | Reduced |
| Toth Financial Advisory Corp | 5,373 | $757.2K | 0.10% | −15−0.3% | Reduced |
| Finer Wealth Management, Inc. | 5,394 | $760.1K | 0.57% | +37+0.7% | Added |
| Axq Capital, LP | 5,400 | $761.0K | 0.20% | −700−11.5% | Reduced |
| Granite FO LLC | 5,400 | $761.0K | 0.51% | 00.0% | Unchanged |
| Sonata Capital Group Inc | 5,430 | $765.0K | 0.38% | −150−2.7% | Reduced |
| Vaughan David Investments LLC | 5,432 | $766.0K | 0.02% | +16+0.3% | Added |
| Rational Advisors LLC | 5,453 | $768.5K | 0.08% | +1,181+27.6% | Added |
| Prossimo Advisors, LLC | 5,460 | $769.0K | 1.63% | +20+0.4% | Added |
| Hexagon Capital Partners LLC | 5,463 | $769.8K | 0.19% | −419−7.1% | Reduced |
| Vista Investment Management | 5,467 | $770.5K | 0.36% | +14+0.3% | Added |
| TFB Advisors LLC | 5,480 | $772.3K | 0.40% | −4,720−46.3% | Reduced |
| BluePointe Capital Management, LLC | 5,495 | $774.4K | 0.59% | +5,495 | New |
| Courage Capital Management LLC | 5,500 | $775.0K | 3.13% | 00.0% | Unchanged |
| Sachetta, LLC | 5,502 | $775.4K | 0.37% | +5,502 | New |
| Central Bank & Trust Co | 5,511 | $776.7K | 0.12% | +1,131+25.8% | Added |
| Harmony Asset Management LLC | 5,525 | $778.6K | 0.33% | +5,525 | New |
| Lion Street Advisors, LLC | 5,546 | $781.6K | 0.32% | −299−5.1% | Reduced |
| Cahill Financial Advisors Inc | 5,555 | $782.9K | 0.12% | 00.0% | Unchanged |
| Verum Partners LLC | 5,574 | $785.5K | 0.31% | −348−5.9% | Reduced |
| NinePointTwo Capital | 5,580 | $786.0K | 0.31% | 00.0% | Unchanged |
| Dougherty Wealth Advisers LLC | 5,579 | $786.2K | 0.72% | −141−2.5% | Reduced |
| Unionview, LLC | 5,580 | $786.4K | 0.71% | −200−3.5% | Reduced |
| Cladis Investment Advisory, LLC | 5,580 | $786.4K | 0.62% | −150−2.6% | Reduced |