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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2023

Institutional positions in Alphabet Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,924
+342 vs. Q3 2023
Shares held
3.40B
−25.6M (−0.7%) vs. Q3 2023
Total value
$478.7B
+$28.0B (+6.2%) vs. Q3 2023
New holders
429
1,357 more added
Sold out
87
1,584 more reduced

67 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,924 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2023: $478.7B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2023.

Institutions holding GOOG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Francis Financial, Inc.4,203$592.3K0.25%+2,000+90.8%Added
Aries Wealth Management4,217$594.3K0.21%−112−2.6%Reduced
First Financial Corp4,227$595.7K0.30%+150+3.7%Added
Bluesphere Advisors, LLC4,227$595.7K0.37%+1,623+62.3%Added
Altiora Financial Group, LLC4,240$597.5K0.17%+4,240New
Aletheian Wealth Advisors LLC4,248$598.7K0.40%−413−8.9%Reduced
IFG Advisors, LLC4,252$599.2K0.18%−8−0.2%Reduced
Summit Financial Group Inc4,254$599.5K0.23%00.0%Unchanged
Accel Wealth Management4,262$600.6K0.30%+26+0.6%Added
Hengehold Capital Management LLC4,266$601.2K0.07%+385+9.9%Added
Red Wave Investments LLC4,270$601.8K0.24%00.0%Unchanged
Planned Solutions, Inc.4,273$602.2K0.28%00.0%Unchanged
OMNI 360 Wealth, Inc.4,276$602.6K0.56%+4,276New
Northwest Wealth Management, LLC4,281$603.3K0.18%+41+1.0%Added
Encompass Wealth Advisors, LLC4,295$605.3K0.18%−280−6.1%Reduced
Kuhn & Co Investment Counsel4,303$606.4K0.62%+4,303New
Arbor Trust Wealth Advisors, LLC4,310$607.4K0.36%−75−1.7%Reduced
Naples Money Management LLC4,311$607.5K0.57%+4,311New
Blue Bell Private Wealth Management, LLC4,316$608.3K0.15%+583+15.6%Added
Next Capital Management LLC4,323$609.2K0.26%+1,248+40.6%Added
Aprio Wealth Management, LLC4,332$610.5K0.14%+119+2.8%Added
TriaGen Wealth Management LLC4,340$611.6K0.29%+500+13.0%Added
Simplicity Wealth,LLC4,344$612.2K0.24%+4,344New
Cutler Group LP4,356$613.0K0.09%+2,317+113.6%Added
WealthTrust Axiom LLC4,362$614.7K0.21%+20.0%Added
Allred Capital Management, LLC4,364$615.0K0.27%−305−6.5%Reduced
Prosperitas Financial LLC4,367$615.4K0.45%−113−2.5%Reduced
Ritter Daniher Financial Advisory LLC4,370$615.9K0.23%00.0%Unchanged
Paragon Financial Partners, Inc.4,378$617.0K0.59%+160+3.8%Added
FSA Wealth Management LLC4,381$617.0K0.29%00.0%Unchanged
Navis Wealth Advisors, LLC4,380$617.3K0.81%−140−3.1%Reduced
Sterling Group Wealth Management, LLC4,386$618.1K0.48%−12−0.3%Reduced
Dynamic Technology Lab Private Ltd4,400$620.0K0.07%+4,400New
China Universal Asset Management Co., Ltd.4,401$620.2K0.12%−5,678−56.3%Reduced
Spreng Capital Management, Inc.4,405$620.8K0.39%+110+2.6%Added
Del-Sette Capital Management, LLC4,411$621.7K0.55%00.0%Unchanged
Ewa, LLC4,345$623.7K0.30%+917+26.8%Added
Tortoise Investment Management, LLC4,438$625.4K0.08%−147−3.2%Reduced
Martin Investment Management, LLC4,439$625.6K0.19%−530−10.7%Reduced
Murphy, Middleton, Hinkle & Parker, Inc.4,443$626.2K0.39%−48−1.1%Reduced
Terril Brothers, Inc.4,460$628.5K0.22%00.0%Unchanged
Gries Financial LLC4,472$630.3K0.14%−902−16.8%Reduced
Hanseatic Management Services Inc4,480$631.4K1.10%+211+4.9%Added
PFW Advisors LLC4,481$631.5K0.20%+120+2.8%Added
Holistic Planning, LLC4,483$631.8K0.53%+4,483New
LCM Capital Management Inc4,503$634.6K0.46%−28−0.6%Reduced
Curated Wealth Partners LLC4,515$636.3K0.10%−5−0.1%Reduced
Crown Wealth Group, LLC4,515$636.3K0.38%+797+21.4%Added
S.A. Mason LLC4,520$637.0K0.43%00.0%Unchanged
Twin Lakes Capital Management, LLC4,520$637.0K0.44%00.0%Unchanged
Baron Wealth Management LLC4,520$637.0K0.35%+272+6.4%Added
Hapanowicz & Associates Financial Services, Inc4,523$637.4K0.39%+446+10.9%Added
Greenhouse Wealth Management, LLC4,525$637.7K0.52%+85+1.9%Added
All Terrain Financial Advisors, LLC4,527$638.0K0.29%00.0%Unchanged
Priebe Wealth Holdings LLC4,528$638.1K0.52%+4,528New
Requisite Capital Management, LLC4,540$639.8K0.16%00.0%Unchanged
FRG Family Wealth Advisors LLC4,540$639.8K0.13%−10−0.2%Reduced
Alliance Wealth Advisors, LLC4,549$641.1K0.42%+7+0.2%Added
Luts & Greenleigh Group, Inc4,554$641.8K0.81%+32+0.7%Added
Warther Private Wealth, LLC4,560$642.6K0.36%−140−3.0%Reduced
Modern Wealth Management, LLC4,560$642.6K0.08%+4,560New
Autumn Glory Partners, LLC4,465$643.3K0.37%00.0%Unchanged
City Holding Co4,574$644.6K0.10%+200+4.6%Added
Hutchens & Kramer Investment Management Group, LLC4,578$645.2K0.45%+135+3.0%Added
CWS Financial Advisors, LLC4,590$646.9K0.24%+31+0.7%Added
Trust Co of Virginia4,597$647.9K0.07%+306+7.1%Added
Brick & Kyle, Associates4,600$648.0K0.32%−1,000−17.9%Reduced
NatWest Group plc4,603$648.7K0.27%00.0%Unchanged
Olistico Wealth, LLC4,605$649.0K0.51%−120−2.5%Reduced
Heritage Financial Services, LLC4,607$649.3K0.11%+360+8.5%Added
Quad-Cities Investment Group, LLC4,628$650.4K0.40%−80−1.7%Reduced
High Pines Wealth Management, LLC4,619$651.0K0.99%+380+9.0%Added
RDA Financial Network4,633$652.9K0.25%+827+21.7%Added
Midwest Professional Planners, LTD.4,637$653.5K0.26%+488+11.8%Added
Cherrydale Wealth Management, LLC4,638$653.6K0.34%00.0%Unchanged
Riversedge Advisors, LLC4,641$654.1K0.18%−781−14.4%Reduced
Stillwater Capital Advisors, LLC4,657$656.3K0.11%−328−6.6%Reduced
Signature Wealth Management Partners, LLC4,660$656.7K0.57%00.0%Unchanged
V2 Financial group LLC4,660$656.7K0.46%00.0%Unchanged
Strategy Asset Managers LLC4,669$658.0K0.16%−120−2.5%Reduced
Trueblood Wealth Management, LLC4,692$661.2K0.41%+4,692New
RKL Wealth Management LLC4,696$661.8K0.07%−243−4.9%Reduced
Towerpoint Wealth, LLC4,698$662.1K0.36%−25−0.5%Reduced
Consilium Wealth Advisory, LLC4,705$663.1K0.40%00.0%Unchanged
One Charles Private Wealth Services, LLC4,708$663.5K0.35%+39+0.8%Added
Salomon & Ludwin, LLC5,033$663.6K0.07%00.0%Unchanged
Summa Corp.4,720$665.2K0.47%+4,720New
Wade Financial Advisory, Inc4,740$668.0K0.25%−20−0.4%Reduced
Centennial Bank4,740$668.0K0.40%00.0%Unchanged
Glass Jacobson Investment Advisors llc4,756$670.3K0.27%+149+3.2%Added
BlackDiamond Wealth Management Inc.4,652$674.1K0.50%+395+9.3%Added
Martin Capital Advisors, LLP4,790$675.1K0.57%00.0%Unchanged
Bank of Stockton4,564$675.3K0.22%−5−0.1%Reduced
Argent Advisors, Inc.4,793$675.5K0.30%00.0%Unchanged
Bedell Frazier Investment Counseling, LLC4,795$675.7K0.19%−150−3.0%Reduced
Tompkins Financial Corp4,798$676.2K0.08%+335+7.5%Added
Sitrin Capital Management LLC4,800$676.5K0.39%00.0%Unchanged
Kearns & Associates LLC4,800$676.5K0.58%00.0%Unchanged
Fiduciary Alliance LLC4,800$676.5K0.13%+16+0.3%Added
Correct Capital Wealth Management4,816$678.7K0.17%+4,816New