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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2023

Institutional positions in Alphabet Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,649
+102 vs. Q2 2023
Shares held
3.43B
−28.3M (−0.8%) vs. Q2 2023
Total value
$451.5B
+$33.6B (+8.1%) vs. Q2 2023
New holders
193
1,317 more added
Sold out
91
1,554 more reduced

45 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 3,649 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2023: $451.5B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2023.

Institutions holding GOOG in Q3 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Coston, McIsaac & Partners1,068$140.0K0.05%+83+8.4%Added
PFS Partners, LLC1,083$142.8K0.13%00.0%Unchanged
GoalVest Advisory LLC1,094$144.2K0.07%−136−11.1%Reduced
Cherry Tree Wealth Management, LLC1,114$146.9K0.04%−10−0.9%Reduced
RVW Wealth, LLC1,140$150.3K0.02%+1,140New
Gleason Group, Inc.1,155$152.3K0.04%−80−6.5%Reduced
APCM Wealth Management for Individuals1,160$152.9K0.02%00.0%Unchanged
Front Street Capital Management, Inc.1,160$153.0K0.03%+1,160New
Strid Group, LLC1,164$153.5K0.03%+1,164New
Coppell Advisory Solutions LLC1,800$159.7K0.06%+800+80.0%Added
Rogco, LP1,223$161.3K0.08%+1,223New
Aspire Private Capital, LLC1,228$161.9K0.05%00.0%Unchanged
Pittenger & Anderson Inc1,230$162.2K0.01%00.0%Unchanged
HighMark Wealth Management LLC1,235$162.8K0.14%+20+1.6%Added
Tucker Asset Management LLC1,253$165.2K0.04%−1,140−47.6%Reduced
Manitou Investment Management Ltd.1,260$166.1K0.04%+200+18.9%Added
Farmers & Merchants Trust Co of Chambersburg PA1,300$171.0K0.11%00.0%Unchanged
Tanglewood Legacy Advisors, LLC1,300$171.4K0.10%00.0%Unchanged
Halpern Financial, Inc.1,330$175.4K0.06%+390+41.5%Added
Legacy Financial Group LLC1,345$177.3K0.04%+1,345New
Financial Management Professionals, Inc.1,352$178.0K0.03%+520+62.5%Added
St. Johns Investment Management Company, LLC1,400$184.6K0.11%00.0%Unchanged
Impact Partnership Wealth, LLC1,407$185.5K0.06%+995+241.5%Added
O'Brien Wealth Partners LLC1,446$190.7K0.05%00.0%Unchanged
Cassady Schiller Wealth Management, LLC1,460$192.5K0.11%−105−6.7%Reduced
Level Financial Advisors, Inc.1,460$192.5K0.11%+100+7.4%Added
Sugarloaf Wealth Management, LLC1,474$194.3K0.05%−18−1.2%Reduced
Verus Financial Partners, Inc.1,446$200.4K0.03%+1,446New
Harfst & Associates, Inc.1,520$200.4K0.06%+1,520New
Brooklyn FI, LLC1,520$200.4K0.11%+1,520New
TLWM1,535$202.4K0.05%+1,535New
Aspire Capital Advisors LLC1,535$202.4K0.09%+1,535New
Riverpoint Wealth Management Holdings, LLC1,539$202.9K0.07%+1,539New
Continental Investors Services, Inc.1,540$203.0K0.61%−1,540−50.0%Reduced
Hamilton Capital, LLC1,540$203.0K0.02%+1,540New
Financial Alternatives, Inc1,540$203.0K0.19%+1,540New
Beacon Investment Advisors LLC1,541$203.2K0.14%+1,541New
Adamsbrown Wealth Consultants LLC1,543$203.4K0.10%+1,543New
Brickley Wealth Management1,548$204.1K0.05%+1,548New
Lane & Associates LLC1,549$204.2K0.16%+1,549New
Wedgewood Partners Inc1,552$204.6K0.05%−68,075−97.8%Reduced
Kelly Financial Services LLC1,553$204.8K0.09%−55−3.4%Reduced
Prudent Investors Network1,560$205.7K0.10%+1,560New
Lebenthal Global Advisors, LLC1,560$205.7K0.06%+1,560New
Surience Private Wealth LLC1,560$205.7K0.40%+1,560New
Armor Investment Advisors, LLC1,563$206.0K0.12%00.0%Unchanged
Massachusetts Wealth Management1,565$206.3K0.19%+1,565New
Paragon Private Wealth Management, LLC1,568$206.7K0.17%−192−10.9%Reduced
Columbus Macro, LLC1,573$207.4K0.09%+1,573New
Highland Financial Advisors, LLC1,580$208.0K0.11%+1,580New
Sharkey, Howes & Javer1,580$208.3K0.04%+1,580New
PAX Financial Group, LLC1,588$209.4K0.05%+1,588New
Davis-Rea Ltd.1,590$209.6K0.11%+1,590New
Excalibur Management Corp1,591$209.8K0.11%+1,591New
Vantage Consulting Group Inc1,596$210.4K0.14%−171−9.7%Reduced
Syntax Advisors, LLC1,596$210.4K0.19%−171−9.7%Reduced
Cooke & Bieler LP1,600$211.0K0.00%+1,600New
Selway Asset Management1,600$211.0K0.10%+1,600New
Resurgent Financial Advisors LLC1,601$211.1K0.14%−360−18.4%Reduced
Iron Financial, LLC1,610$212.3K0.12%+1,610New
Selective Wealth Management, Inc.1,559$212.4K0.12%−600−27.8%Reduced
Maltin Wealth Management, Inc.1,615$213.0K0.15%+1,615New
W.H. Cornerstone Investments Inc.1,617$213.0K0.19%+1,617New
Echo45 Advisors LLC1,616$213.1K0.18%+1,616New
Flower City Capital1,617$213.2K0.22%+1,617New
American Institute for Advanced Investment Management, LLP1,612$213.6K0.20%+1,612New
XR Securities LLC1,621$213.7K0.29%+1,621New
Henrickson Nauta Wealth Advisors, Inc.1,622$213.9K0.13%+1,622New
KWMG, LLC1,624$214.1K0.03%−36−2.2%Reduced
Landmark Financial Advisors, LLC1,625$214.3K0.09%+1,625New
Lutz Financial Services LLC1,627$214.5K0.02%−565−25.8%Reduced
Shilanski & Associates, Inc.1,629$214.8K0.09%+1,629New
Trilogy Capital Inc.1,630$214.9K0.01%−157−8.8%Reduced
Royal Fund Management, LLC1,630$214.9K0.03%+1,630New
WPWealth LLP1,634$215.4K0.08%−49−2.9%Reduced
University of Texas/Texas Am Investment Managment Co1,638$216.0K0.08%+1,638New
Weybosset Research & Management LLC1,640$216.0K0.09%+1,640New
Sicart Associates LLC1,640$216.2K0.08%+1,640New
Kaydan Wealth Management, Inc.1,642$216.5K0.09%+1,642New
Ascent Wealth Partners, LLC1,653$217.9K0.04%−7−0.4%Reduced
Gallacher Capital Management LLC1,658$218.6K0.14%+1,658New
Secure Asset Management, LLC1,659$218.7K0.07%+1,659New
Israel Discount Bank of New York1,660$218.9K0.18%−236−12.4%Reduced
Harvest Management LLC1,660$218.9K0.12%00.0%Unchanged
Beacon Financial Planning, Inc1,660$218.9K0.19%00.0%Unchanged
Syntegra Private Wealth Group, LLC1,664$219.4K0.03%−277−14.3%Reduced
ETF Store, Inc.1,578$219.8K0.16%−40−2.5%Reduced
Texas Capital Bancshares Inc1,667$219.8K0.12%−833−33.3%Reduced
JT Stratford LLC1,671$220.3K0.06%−180−9.7%Reduced
New England Capital Financial Advisors LLC1,671$220.3K0.15%−43−2.5%Reduced
Presidio Capital Management, LLC1,675$220.8K0.19%−305−15.4%Reduced
Security National Bank of Sioux City Iowa1,675$220.8K0.17%−150−8.2%Reduced
Petra Financial Advisors Inc1,676$221.0K0.18%+1,676New
Wealthcare Capital Management LLC1,677$221.1K0.03%+1,677New
Sharper & Granite LLC1,680$221.5K0.13%+1,680New
DHJJ Financial Advisors, Ltd.1,682$221.8K0.11%−31−1.8%Reduced
Wendell David Associates Inc1,680$222.0K0.03%−380−18.4%Reduced
Freedom Wealth Alliance, LLC1,692$223.1K0.37%+1,692New
Mattern Capital Management, LLC1,693$223.2K0.04%−68−3.9%Reduced
Tolleson Wealth Management, Inc.1,700$224.0K0.05%−1,700−50.0%Reduced