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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2023

Institutional positions in Alphabet Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,648
+102 vs. Q2 2023
Shares held
3.43B
−28.3M (−0.8%) vs. Q2 2023
Total value
$451.5B
+$33.6B (+8.1%) vs. Q2 2023
New holders
193
1,316 more added
Sold out
91
1,554 more reduced

45 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 3,649 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2023: $451.5B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2023.

Institutions holding GOOG in Q3 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Fortis Capital Advisors, LLC11,320$1.49M0.96%+4,650+69.7%Added
Sierra Capital LLC11,320$1.49M0.24%−4,100−26.6%Reduced
AlphaMark Advisors, LLC11,342$1.50M0.64%+226+2.0%Added
McIlrath & Eck, LLC11,359$1.50M0.30%−99−0.9%Reduced
Engineers Gate Manager LP11,362$1.50M0.06%+8,764+337.3%Added
Catalyst Private Wealth, LLC11,371$1.50M0.89%−1,754−13.4%Reduced
Lauer Wealth, LLC10,673$1.50M1.62%−100−0.9%Reduced
CKW Financial Group11,400$1.50M0.23%−400−3.4%Reduced
Peregrine Asset Advisers, Inc.11,419$1.51M0.78%+8,698+319.7%Added
Carlson Capital Management11,469$1.51M0.09%+552+5.1%Added
Hutner Capital Management Inc11,471$1.51M0.93%+3,762+48.8%Added
New England Research & Management, Inc.11,494$1.51M0.86%−166−1.4%Reduced
Successful Portfolios LLC11,498$1.52M1.34%+91+0.8%Added
Values Added Financial LLC11,518$1.52M1.38%+816+7.6%Added
J. W. Coons Advisors, LLC11,580$1.53M0.44%00.0%Unchanged
D'Orazio & Associates, Inc.11,592$1.53M0.34%+1,829+18.7%Added
Peninsula Wealth, LLC11,098$1.53M0.36%+294+2.7%Added
Renaissance Group LLC11,619$1.53M0.07%−566−4.6%Reduced
Semmax Financial Advisors Inc.11,474$1.53M0.61%+11,474New
Garrison Point Advisors, LLC11,670$1.54M1.19%−100−0.8%Reduced
Next Level Private LLC11,389$1.54M1.02%+248+2.2%Added
Paradigm Financial Partners, LLC11,552$1.54M0.42%+158+1.4%Added
Legacy Trust11,705$1.54M0.45%−205−1.7%Reduced
Beverly Hills Private Wealth, LLC11,720$1.55M0.46%+277+2.4%Added
Boston Research & Management Inc11,820$1.56M0.46%00.0%Unchanged
Koss-Olinger Consulting, LLC11,876$1.57M0.23%+2,704+29.5%Added
Aire Advisors, LLC11,879$1.57M0.42%−1,000−7.8%Reduced
Crestone Asset Management LLC11,882$1.57M0.37%−151−1.3%Reduced
West Coast Financial LLC11,894$1.57M0.23%+1,282+12.1%Added
Avantax Planning Partners, Inc.11,903$1.57M0.07%−1,419−10.7%Reduced
First Western Trust Bank11,915$1.57M0.08%−1,961−14.1%Reduced
Callan Family Office, LLC11,927$1.57M0.42%−240−2.0%Reduced
SRS Capital Advisors, Inc.11,972$1.58M0.20%+4,049+51.1%Added
StrategIQ Financial Group, LLC11,985$1.58M0.18%+258+2.2%Added
Barbara Oil Co.12,000$1.58M0.75%00.0%Unchanged
Welch Group, LLC12,018$1.58M0.09%+55+0.5%Added
First Nebraska Trust Co12,060$1.59M0.20%−50−0.4%Reduced
HBW Advisory Services LLC12,089$1.59M0.33%+1,550+14.7%Added
XML Financial, LLC12,097$1.59M0.19%+963+8.6%Added
LVM Capital Management Ltd12,101$1.60M0.22%−430−3.4%Reduced
Satovsky Asset Management LLC12,115$1.60M0.54%+520+4.5%Added
SageView Advisory Group, LLC12,153$1.60M0.09%−18−0.1%Reduced
Cross Staff Investments Inc12,160$1.60M1.57%−400−3.2%Reduced
Ellevest, Inc.12,177$1.61M0.12%−382−3.0%Reduced
Monticello Wealth Management, LLC12,188$1.61M0.16%−460−3.6%Reduced
Options Solutions, LLC12,200$1.61M1.85%00.0%Unchanged
CORDA Investment Management, LLC.12,227$1.61M0.15%+72+0.6%Added
Albion Financial Group12,255$1.62M0.15%+28+0.2%Added
Woodard & Co Asset Management Group Inc12,267$1.62M0.55%+231+1.9%Added
Gyroscope Capital Management Group, LLC12,284$1.62M0.37%−7,327−37.4%Reduced
Community Bank of Raymore12,300$1.62M0.75%00.0%Unchanged
Outfitter Financial LLC12,305$1.62M1.53%−80−0.6%Reduced
Childress Capital Advisors, LLC12,327$1.63M0.53%+12,327New
Apexium Financial, LP12,347$1.63M0.16%00.0%Unchanged
LexAurum Advisors, LLC12,354$1.63M0.48%+650+5.6%Added
Trust Investment Advisors12,410$1.64M1.41%−356−2.8%Reduced
Warren Street Wealth Advisors, LLC12,417$1.64M1.08%+1,063+9.4%Added
SJS Investment Consulting Inc.12,424$1.64M0.41%+34+0.3%Added
Fulton Breakefield Broenniman LLC12,450$1.64M0.14%+324+2.7%Added
Marco Investment Management LLC12,452$1.64M0.19%+2,729+28.1%Added
Latash Investments, LLC12,480$1.65M1.41%00.0%Unchanged
Game Creek Capital, LP12,500$1.65M1.10%−25−0.2%Reduced
ArrowMark Colorado Holdings LLC12,500$1.65M0.02%00.0%Unchanged
Waddell & Associates, LLC12,530$1.65M0.24%+758+6.4%Added
Strategic Advocates LLC12,551$1.65M0.78%+12,551New
SNS Financial Group, LLC12,587$1.66M0.22%+526+4.4%Added
Keystone Financial Services12,615$1.66M0.88%−333−2.6%Reduced
Barton Investment Management12,620$1.66M0.27%00.0%Unchanged
Fifth Third Wealth Advisors LLC12,655$1.67M0.67%+3,755+42.2%Added
Seven Mile Advisory12,657$1.67M1.75%+2,440+23.9%Added
Artemis Wealth Advisors, LLC12,680$1.67M0.31%00.0%Unchanged
Main Street Research LLC12,687$1.67M0.17%−510−3.9%Reduced
Eudaimonia Partners, LLC12,687$1.67M0.41%−73−0.6%Reduced
Carlton Hofferkamp & Jenks Wealth Management, LLC13,236$1.68M0.78%+472+3.7%Added
Ardsley Advisory Partners LP12,750$1.68M0.46%−2,200−14.7%Reduced
Myecfo, LLC12,783$1.69M1.17%00.0%Unchanged
KB Financial Partners, LLC12,795$1.69M0.48%+134+1.1%Added
Cypress Capital, LLC12,800$1.69M0.49%−1,694−11.7%Reduced
Park National Corp12,812$1.69M0.08%−215−1.7%Reduced
C2C Wealth Management, LLC12,605$1.69M0.24%+200+1.6%Added
Alps Advisors Inc12,825$1.69M0.01%−126−1.0%Reduced
MONECO Advisors, LLC12,905$1.70M0.46%+12+0.1%Added
Nemes Rush Group LLC12,917$1.70M0.31%+644+5.2%Added
SYSTM Wealth Solutions LLC12,923$1.70M0.26%+599+4.9%Added
Riverpark Capital Management LLC12,944$1.71M3.09%00.0%Unchanged
Brasada Capital Management, LP12,340$1.72M0.40%00.0%Unchanged
Community Capital Management, Inc.13,100$1.73M2.75%00.0%Unchanged
Smith, Moore & Co.13,315$1.73M0.23%−1,451−9.8%Reduced
Shufro Rose & Co LLC13,140$1.73M0.16%+200+1.5%Added
Concentrum Wealth Management13,157$1.73M1.05%00.0%Unchanged
Prudent Man Advisors, LLC13,165$1.74M0.69%−1,941−12.8%Reduced
Avidian Wealth Solutions, LLC13,168$1.74M0.12%+527+4.2%Added
Hunter Perkins Capital Management, LLC13,200$1.74M0.37%−14,400−52.2%Reduced
Brandywine Oak Private Wealth LLC13,220$1.74M0.21%−355−2.6%Reduced
Waypoint Wealth Partners Inc.13,223$1.74M0.61%−1,804−12.0%Reduced
Ervin Investment Management, LLC13,283$1.75M1.47%−40−0.3%Reduced
Mark Asset Management LP13,319$1.76M0.33%−344−2.5%Reduced
Brio Consultants, LLC13,358$1.76M0.33%−20.0%Reduced
Lincoln Capital LLC13,366$1.76M0.46%00.0%Unchanged
JNBA Financial Advisors13,372$1.76M0.22%+247+1.9%Added