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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2023

Institutional positions in Alphabet Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,648
+102 vs. Q2 2023
Shares held
3.43B
−28.3M (−0.8%) vs. Q2 2023
Total value
$451.5B
+$33.6B (+8.1%) vs. Q2 2023
New holders
193
1,316 more added
Sold out
91
1,554 more reduced

45 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 3,649 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2023: $451.5B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2023.

Institutions holding GOOG in Q3 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Fulcrum Capital LLC9,946$1.31M0.38%−85−0.8%Reduced
Wealth Management Associates, Inc.9,954$1.31M0.77%+40+0.4%Added
Capital Planning Advisors, LLC9,967$1.31M0.27%−56−0.6%Reduced
Castleview Partners, LLC9,976$1.32M1.22%+124+1.3%Added
Concentric Wealth Management, LLC9,990$1.32M0.43%00.0%Unchanged
Value Star Asset Management (Hong Kong) Ltd10,000$1.32M0.47%−10,000−50.0%Reduced
Ameraudi Asset Management, Inc.10,000$1.32M0.63%−1,560−13.5%Reduced
Banco BTG Pactual S.A.10,000$1.32M0.54%+10,000New
Sterling Investment Counsel, LLC10,008$1.32M0.76%−65−0.6%Reduced
Tennessee Valley Asset Management Partners10,050$1.33M0.44%−48−0.5%Reduced
Intrua Financial, LLC10,053$1.33M0.24%+368+3.8%Added
Smith Shellnut Wilson LLC10,060$1.33M0.81%00.0%Unchanged
Fiducient Advisors LLC10,072$1.33M0.07%+8,342+482.2%Added
Monumental Financial Group Inc.10,074$1.33M0.88%+1,408+16.2%Added
Coastline Trust Co10,075$1.33M0.20%−3,690−26.8%Reduced
Orin Green Financial, LLC10,076$1.33M0.74%−1,145−10.2%Reduced
China Universal Asset Management Co., Ltd.10,079$1.33M0.39%+2,444+32.0%Added
First National Corp10,096$1.33M0.36%00.0%Unchanged
Apriem Advisors10,097$1.33M0.20%−112−1.1%Reduced
Truadvice, LLC9,947$1.33M0.52%−51−0.5%Reduced
First Command Advisory Services, Inc.10,133$1.34M0.02%+10,133New
Vicus Capital10,133$1.34M0.14%+946+10.3%Added
Keel Point, LLC10,142$1.34M0.18%−519−4.9%Reduced
Money Concepts Capital Corp10,179$1.34M0.14%+60+0.6%Added
Baron Silver Stevens Financial Advisors, LLC10,198$1.34M0.30%+284+2.9%Added
Fortitude Advisory Group L.L.C.10,199$1.34M0.91%+362+3.7%Added
TFB Advisors LLC10,200$1.34M1.63%+588+6.1%Added
PCA Investment Advisory Services Inc.10,240$1.35M0.96%00.0%Unchanged
American Trust10,253$1.35M0.10%+1,395+15.7%Added
Pacific Sage Partners, LLC10,260$1.35M0.41%+40.0%Added
Aldebaran Financial Inc.10,295$1.36M2.22%−2,000−16.3%Reduced
Red Spruce Capital, LLC10,298$1.36M0.77%−15−0.1%Reduced
Avenir Corp10,300$1.36M0.13%−700−6.4%Reduced
Jackson Square Capital, LLC10,351$1.36M0.55%−10.0%Reduced
Elmwood Wealth Management, Inc.10,363$1.37M0.66%−87−0.8%Reduced
Professional Financial Advisors, LLC10,418$1.37M0.62%−262−2.5%Reduced
Old Mission Investment Co LLC10,421$1.37M0.53%−6−0.1%Reduced
Dearborn Partners LLC10,423$1.37M0.05%+50+0.5%Added
Benin Management CORP10,425$1.37M0.51%+6,440+161.6%Added
Baker Boyer National Bank10,432$1.38M0.56%+2,140+25.8%Added
Trevian Wealth Management LLC10,446$1.38M1.26%−2,881−21.6%Reduced
Legacy Financial Group, Inc.10,446$1.38M0.68%−10.0%Reduced
MBL Wealth, LLC10,454$1.38M0.19%+335+3.3%Added
Monterey Private Wealth, Inc.10,458$1.38M0.69%+68+0.7%Added
Headinvest, LLC10,224$1.38M0.30%00.0%Unchanged
Sawyer & Company, Inc10,490$1.38M0.65%00.0%Unchanged
Marathon Capital Management10,509$1.39M0.35%−120−1.1%Reduced
Clear Creek Financial Management, LLC10,513$1.39M0.24%−202−1.9%Reduced
Cidel Asset Management Inc10,520$1.39M0.07%+220+2.1%Added
Unigestion Holding SA10,471$1.39M0.09%−3,557−25.4%Reduced
Venturi Wealth Management, LLC10,575$1.39M0.11%+592+5.9%Added
Breakwater Capital Group10,963$1.40M0.48%+841+8.3%Added
Buckhead Capital Management LLC10,614$1.40M0.58%+37+0.3%Added
Barings LLC10,621$1.40M0.05%−166−1.5%Reduced
United Bank10,634$1.40M0.18%+1,080+11.3%Added
High Net Worth Advisory Group LLC10,640$1.40M0.56%+40+0.4%Added
Baystate Wealth Management LLC10,645$1.40M0.12%+767+7.8%Added
Bouchey Financial Group Ltd10,695$1.41M0.17%−2,523−19.1%Reduced
Highview Capital Management LLC10,729$1.41M0.81%00.0%Unchanged
Hunter Associates Investment Management LLC10,764$1.42M0.29%+374+3.6%Added
Eudaimonia Advisors LLC10,749$1.42M1.00%−710−6.2%Reduced
NTV Asset Management LLC10,750$1.42M0.26%−670−5.9%Reduced
Pettinga Financial Advisors, LLC10,760$1.42M0.43%−300−2.7%Reduced
Liberty Wealth Management LLC10,765$1.42M0.35%−480−4.3%Reduced
New Millennium Group LLC10,803$1.42M1.30%+298+2.8%Added
Curtis Advisory Group, LLC10,817$1.43M0.47%00.0%Unchanged
Founders Capital Management10,862$1.43M1.09%+240+2.3%Added
Wedgewood Investors Inc10,875$1.43M1.94%−500−4.4%Reduced
Wealth Dimensions Group, Ltd.10,881$1.43M0.52%−115−1.0%Reduced
Willow Creek Wealth Management Inc.10,901$1.44M0.21%−5,549−33.7%Reduced
McMorgan & Co LLC10,925$1.44M0.27%−618−5.4%Reduced
Centric Wealth Management10,935$1.44M0.60%−300−2.7%Reduced
Kingfisher Capital LLC10,960$1.45M0.39%00.0%Unchanged
Stewart & Patten Co LLC10,960$1.45M0.25%00.0%Unchanged
Syntax Research, Inc.10,977$1.45M1.17%+10,977New
American Money Management, LLC10,977$1.45M0.37%+559+5.4%Added
Bull Street Advisors, LLC11,001$1.45M0.77%+298+2.8%Added
Prosperity Consulting Group, LLC11,001$1.45M0.67%+1,988+22.1%Added
Future Financial Wealth Managment LLC11,010$1.45M1.61%+20+0.2%Added
Strategic Blueprint, LLC11,024$1.45M0.13%+679+6.6%Added
Townsend & Associates, Inc11,806$1.46M0.31%00.0%Unchanged
TMD Wealth Management, LLC11,050$1.46M0.42%00.0%Unchanged
Independent Investors Inc11,060$1.46M0.37%00.0%Unchanged
Alley Investment Management Company, LLC11,061$1.46M0.25%−585−5.0%Reduced
Rosenberg Matthew Hamilton11,074$1.46M0.49%−246−2.2%Reduced
Fortis Advisors, LLC11,092$1.46M1.10%−275−2.4%Reduced
Westbourne Investment Advisors, Inc.11,097$1.46M0.67%−403−3.5%Reduced
James J. Burns & Company, LLC11,097$1.46M0.39%+27+0.2%Added
Sippican Capital Advisors11,115$1.47M1.34%+40+0.4%Added
Polaris Wealth Advisory Group, LLC11,139$1.47M0.11%+11,139New
Kathmere Capital Management, LLC11,198$1.48M0.22%+5,512+96.9%Added
Worth Financial Advisory Group, LLC11,210$1.48M1.33%+553+5.2%Added
Richard W. Paul & Associates, LLC11,221$1.48M0.68%−2,850−20.3%Reduced
Five Oceans Advisors11,263$1.49M0.95%−134−1.2%Reduced
Consolidated Portfolio Review Corp11,277$1.49M0.36%−8−0.1%Reduced
West Paces Advisors Inc.11,287$1.49M0.47%−680−5.7%Reduced
Annapolis Financial Services, LLC11,287$1.49M0.43%+40+0.4%Added
Awm Capital, LLC11,293$1.49M0.30%+921+8.9%Added
Silicon Valley Capital Partners11,308$1.49M0.28%−364−3.1%Reduced
Cohen Capital Management, Inc.11,320$1.49M0.31%00.0%Unchanged