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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q1 2023

Institutional positions in Alphabet Inc. as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,492
+135 vs. Q4 2022
Shares held
3.52B
−113.6M (−3.1%) vs. Q4 2022
Total value
$364.9B
+$43.1B (+13.4%) vs. Q4 2022
New holders
257
1,332 more added
Sold out
122
1,436 more reduced

75 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2023: 3,493 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ1 2023: $364.9B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q1 2023

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q4 2022.

Institutions holding GOOG in Q1 2023
InstitutionSharesValue% of portfolioChange in sharesAction
NTV Asset Management LLC10,310$1.07M0.20%00.0%Unchanged
Red Spruce Capital, LLC10,313$1.07M0.63%−87−0.8%Reduced
American Money Management, LLC10,328$1.07M0.29%+301+3.0%Added
Eads & Heald Wealth Management10,343$1.08M0.53%+12+0.1%Added
Atlas Private Wealth Advisors10,350$1.08M0.50%+711+7.4%Added
Jackson Square Capital, LLC10,352$1.08M0.48%00.0%Unchanged
Dearborn Partners LLC10,355$1.08M0.04%+490+5.0%Added
HBW Advisory Services LLC10,353$1.08M0.27%−2,476−19.3%Reduced
Monterey Private Wealth, Inc.10,396$1.08M0.56%+179+1.8%Added
Hunter Associates Investment Management LLC10,430$1.08M0.23%−700−6.3%Reduced
Peninsula Wealth, LLC10,427$1.08M0.31%+275+2.7%Added
Curtis Advisory Group, LLC10,462$1.09M0.40%−78−0.7%Reduced
Single Point Partners, LLC10,482$1.09M0.24%−810−7.2%Reduced
Larson Financial Group LLC10,529$1.10M0.12%+4,966+89.3%Added
Goldstream Capital Management Ltd10,543$1.10M1.16%+10,543New
Forbes J M & Co LLP10,577$1.10M0.15%−358−3.3%Reduced
Client 1st Advisory Group, LLC10,594$1.10M0.60%−2,960−21.8%Reduced
High Net Worth Advisory Group LLC10,610$1.10M0.45%−300−2.7%Reduced
Cable Hill Partners, LLC10,617$1.10M0.18%−1,470−12.2%Reduced
Marathon Capital Management10,619$1.10M0.27%−268−2.5%Reduced
Old Mission Investment Co LLC10,629$1.11M0.43%+408+4.0%Added
Corundum Group, Inc.10,640$1.11M0.52%+1,710+19.1%Added
Institutional & Family Asset Management, LLC10,672$1.11M0.18%+9,232+641.1%Added
Buckley Wealth Management, LLC10,687$1.11M0.41%00.0%Unchanged
New World Advisors LLC10,696$1.11M0.43%−1,143−9.7%Reduced
Boothbay Fund Management, LLC10,717$1.11M0.03%+6,232+139.0%Added
First Command Bank10,733$1.12M0.11%+191+1.8%Added
First Command Financial Services, Inc.10,733$1.12M0.11%+191+1.8%Added
Cidel Asset Management Inc10,740$1.12M0.05%−300−2.7%Reduced
Woodard & Co Asset Management Group Inc10,744$1.12M0.39%+1,042+10.7%Added
Concentric Wealth Management, LLC10,760$1.12M0.37%+120+1.1%Added
Pettinga Financial Advisors, LLC10,760$1.12M0.35%+10,760New
Bull Street Advisors, LLC10,783$1.12M0.58%−500−4.4%Reduced
One River Asset Management, LLC10,781$1.12M0.83%−3,334−23.6%Reduced
Coyle Financial Counsel LLC10,807$1.12M0.52%−160−1.5%Reduced
Buckhead Capital Management LLC10,812$1.12M0.26%−1,575−12.7%Reduced
Sawyer & Company, Inc10,520$1.13M0.61%−600−5.4%Reduced
Silicon Valley Capital Partners10,825$1.13M0.24%−12,391−53.4%Reduced
Headinvest, LLC10,827$1.13M0.25%+40+0.4%Added
American Trust10,831$1.13M0.08%+310+2.9%Added
Kingfisher Capital LLC10,840$1.13M0.30%00.0%Unchanged
Callan Capital, LLC10,862$1.13M0.13%−238−2.1%Reduced
James J. Burns & Company, LLC10,905$1.13M0.29%+10,905New
Capital Planning Advisors, LLC10,901$1.13M0.24%−80−0.7%Reduced
Dynamic Technology Lab Private Ltd10,904$1.13M0.10%+10,904New
Ironwood Investment Counsel, LLC10,906$1.13M0.27%+2,306+26.8%Added
Monticello Wealth Management, LLC12,648$1.14M0.12%00.0%Unchanged
Worth Financial Advisory Group, LLC10,939$1.14M1.09%+638+6.2%Added
Paradigm Financial Partners, LLC10,948$1.14M0.31%+240+2.2%Added
Costello Asset Management, INC10,980$1.14M1.18%−205−1.8%Reduced
Future Financial Wealth Managment LLC10,903$1.14M1.26%+18+0.2%Added
Polaris Wealth Advisory Group, LLC11,010$1.15M0.08%+697+6.8%Added
Fortitude Advisory Group L.L.C.11,014$1.15M0.89%+158+1.5%Added
XML Financial, LLC11,034$1.15M0.14%+20+0.2%Added
Avenir Corp11,040$1.15M0.11%00.0%Unchanged
Next Level Private LLC11,041$1.15M0.90%00.0%Unchanged
Derbend Asset Management11,045$1.15M0.86%+1,165+11.8%Added
Clear Creek Financial Management, LLC11,059$1.15M0.22%−359−3.1%Reduced
Ignite Planners, LLC10,763$1.15M0.47%+80+0.7%Added
Independent Investors Inc11,120$1.16M0.29%00.0%Unchanged
Sippican Capital Advisors11,135$1.16M1.11%−35−0.3%Reduced
Interchange Capital Partners, LLC11,079$1.16M0.63%+11,079New
Sandbox Financial Partners, LLC11,153$1.16M0.70%−120−1.1%Reduced
Everhart Financial Group, Inc.11,202$1.17M0.52%+3,141+39.0%Added
Annapolis Financial Services, LLC11,207$1.17M0.35%−200−1.8%Reduced
Orin Green Financial, LLC11,221$1.17M0.63%−999−8.2%Reduced
Intrua Financial, LLC9,898$1.17M0.24%+254+2.6%Added
Highview Capital Management LLC11,229$1.17M0.67%00.0%Unchanged
Rappaport Reiches Capital Management, LLC10,215$1.17M0.52%+287+2.9%Added
Fulcrum Capital LLC11,255$1.17M0.32%−4,153−27.0%Reduced
Founders Capital Management11,259$1.17M0.90%−161−1.4%Reduced
Cohen Capital Management, Inc.11,320$1.18M0.24%00.0%Unchanged
Crawford Investment Counsel Inc11,340$1.18M0.03%+680+6.4%Added
Willow Creek Wealth Management Inc.11,380$1.18M0.18%+500+4.6%Added
Eudaimonia Advisors LLC11,419$1.19M0.80%−650−5.4%Reduced
StrategIQ Financial Group, LLC11,427$1.19M0.14%−420−3.5%Reduced
Options Solutions, LLC11,480$1.19M1.36%+1,400+13.9%Added
Westbourne Investment Advisors, Inc.11,500$1.20M0.58%00.0%Unchanged
First Capital Advisors Group, LLC.11,552$1.20M0.77%−2,027−14.9%Reduced
McIlrath & Eck, LLC11,554$1.20M0.28%+255+2.3%Added
Satovsky Asset Management LLC11,570$1.20M0.45%00.0%Unchanged
Litman Gregory Asset Management LLC11,570$1.20M0.45%+11,570New
McMorgan & Co LLC11,578$1.20M0.25%+3,645+45.9%Added
J. W. Coons Advisors, LLC11,580$1.20M0.35%00.0%Unchanged
Consolidated Portfolio Review Corp11,581$1.20M0.33%+11,581New
Northside Capital Management, LLC11,586$1.20M0.32%00.0%Unchanged
Concord Wealth Partners11,598$1.21M0.34%+137+1.2%Added
Townsend & Associates, Inc11,146$1.21M0.48%+6,666+148.8%Added
Ameraudi Asset Management, Inc.11,600$1.21M0.53%00.0%Unchanged
Wedgewood Investors Inc11,600$1.21M1.58%+375+3.3%Added
Cordatus Wealth Management LLC11,649$1.21M1.54%+150+1.3%Added
Professional Financial Advisors, LLC434$1.21M0.72%−8,620−95.2%Reduced
New England Research & Management, Inc.11,660$1.21M0.71%−100−0.9%Reduced
Rodgers Brothers Inc.11,700$1.22M0.23%+1,300+12.5%Added
CORDA Investment Management, LLC.11,703$1.22M0.10%+262+2.3%Added
First National Bank of South Miami11,743$1.22M0.97%−2,241−16.0%Reduced
Garrison Point Advisors, LLC11,770$1.22M0.92%−150−1.3%Reduced
Alley Investment Management Company, LLC11,805$1.23M0.20%−90−0.8%Reduced
Trust Co of Oklahoma11,815$1.23M0.48%−1,194−9.2%Reduced
Boston Research & Management Inc11,820$1.23M0.37%00.0%Unchanged