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Salesforce, Inc.

CRM
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001108524

In the last 90 days, Salesforce, Inc. insiders filed 1 open-market purchase and 1 sale; 2,493 institutions reported holding it in 13F filings for Q2 2026, worth $109.5B in total; 4 superinvestors hold it, including Harris Associates (Oakmark) and ValueAct Capital.

13F holders, Q4 2024

Institutional positions in Salesforce, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,109
+505 vs. Q3 2024
Shares held
775.1M
+15.0M (+2.0%) vs. Q3 2024
Total value
$258.7B
+$50.7B (+24.4%) vs. Q3 2024
New holders
592
1,197 more added
Sold out
87
1,029 more reduced

52 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting CRM on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 3,109 institutions
Q1 2021: 1,989 institutionsQ2 2021: 2,071 institutionsQ3 2021: 2,188 institutionsQ4 2021: 2,356 institutionsQ1 2022: 2,282 institutionsQ2 2022: 2,140 institutionsQ3 2022: 2,060 institutionsQ4 2022: 2,027 institutionsQ1 2023: 2,182 institutionsQ2 2023: 2,300 institutionsQ3 2023: 2,293 institutionsQ4 2023: 2,600 institutionsQ1 2024: 2,768 institutionsQ2 2024: 2,629 institutionsQ3 2024: 2,656 institutionsQ4 2024: 3,109 institutionsQ1 2025: 2,955 institutionsQ2 2025: 2,959 institutionsQ3 2025: 2,815 institutionsQ4 2025: 2,958 institutionsQ1 2026: 2,695 institutionsQ2 2026: 2,493 institutions
Value heldQ4 2024: $258.7B
Q1 2021: $151.3BQ2 2021: $178.1BQ3 2021: $207.8BQ4 2021: $195.5BQ1 2022: $163.0BQ2 2022: $128.2BQ3 2022: $111.4BQ4 2022: $100.8BQ1 2023: $153.3BQ2 2023: $161.7BQ3 2023: $155.1BQ4 2023: $204.8BQ1 2024: $235.7BQ2 2024: $198.8BQ3 2024: $209.1BQ4 2024: $258.7BQ1 2025: $209.1BQ2 2025: $210.0BQ3 2025: $179.8BQ4 2025: $201.9BQ1 2026: $137.9BQ2 2026: $109.5B
Institutions holding CRM and their total value by quarter
QuarterHoldersValue
Q2 20262,493$109.5B
Q1 20262,695$137.9B
Q4 20252,958$201.9B
Q3 20252,815$179.8B
Q2 20252,959$210.0B
Q1 20252,955$209.1B
Q4 20243,109$258.7B
Q3 20242,656$209.1B
Q2 20242,629$198.8B
Q1 20242,768$235.7B
Q4 20232,600$204.8B
Q3 20232,293$155.1B
Q2 20232,300$161.7B
Q1 20232,182$153.3B
Q4 20222,027$100.8B
Q3 20222,060$111.4B
Q2 20222,140$128.2B
Q1 20222,282$163.0B
Q4 20212,356$195.5B
Q3 20212,188$207.8B
Q2 20212,071$178.1B
Q1 20211,989$151.3B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Salesforce, Inc.; share changes are against Q3 2024.

Institutions holding CRM in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Waverton Investment Management Ltd3,073$1.03M0.02%−4,360−58.7%Reduced
Forefront Wealth Partners, LLC3,078$1.03M0.77%+3,078New
Brown Capital Management LLC3,087$1.03M0.02%−430−12.2%Reduced
Quent Capital, LLC3,088$1.03M0.11%+68+2.3%Added
Himension Fund3,111$1.04M0.07%+3,111New
Strait & Sound Wealth Management LLC3,119$1.04M0.48%+59+1.9%Added
Liberty One Investment Management, LLC3,126$1.05M0.11%−571−15.4%Reduced
Canandaigua National Trust Co of Florida3,140$1.05M0.82%−5−0.2%Reduced
Roxbury Financial LLC3,188$1.05M1.01%+3,188New
Oxford Wealth Group, LLC3,149$1.05M0.68%−130−4.0%Reduced
Capital Management Associates3,150$1.05M1.24%00.0%Unchanged
Sage Rhino Capital LLC3,154$1.05M0.23%−869−21.6%Reduced
Alpha Cubed Investments, LLC3,155$1.05M0.05%+16+0.5%Added
Bond & Devick Financial Network, Inc.3,871$1.06M0.45%00.0%Unchanged
Alta Advisers Ltd3,170$1.06M0.67%+470+17.4%Added
Argyle Capital Partners, LLC3,172$1.06M0.91%+3,172New
Wolff Wiese Magana LLC3,173$1.06M0.70%−62−1.9%Reduced
SPC Financial, Inc.3,185$1.06M0.09%+1,190+59.6%Added
Cromwell Holdings LLC3,188$1.07M0.62%00.0%Unchanged
Future Fund LLC3,216$1.08M3.07%−2,849−47.0%Reduced
EPIQ Capital Group, LLC3,214$1.08M0.28%+72+2.3%Added
Formidable Asset Management, LLC3,229$1.08M0.18%−105−3.1%Reduced
Meridian Investment Counsel Inc.3,230$1.08M0.32%+217+7.2%Added
Focus Financial Network, Inc.3,238$1.08M0.04%−1,028−24.1%Reduced
TFG Advisers LLC3,238$1.08M0.39%+163+5.3%Added
Monetary Management Group Inc3,240$1.08M0.28%00.0%Unchanged
Kentucky Retirement Systems Insurance Trust Fund19,646$1.08M0.19%−9,044−31.5%Reduced
Probity Advisors, Inc.3,249$1.09M0.21%+86+2.7%Added
Correct Capital Wealth Management3,256$1.09M0.22%+87+2.7%Added
Roberts Capital Advisors, LLC3,262$1.09M0.91%00.0%Unchanged
Catalina Capital Group, LLC3,262$1.09M0.36%+220+7.2%Added
TBH Global Asset Management, LLC3,262$1.09M0.26%00.0%Unchanged
Staley Capital Advisers Inc3,305$1.10M0.05%00.0%Unchanged
International Assets Investment Management, LLC3,351$1.11M0.09%−999,497−99.7%Reduced
Great Diamond Partners, LLC3,322$1.11M0.29%−27−0.8%Reduced
Principal Street Partners, LLC3,323$1.11M0.22%+26+0.8%Added
Ironwood Investment Counsel, LLC3,324$1.11M0.19%−42−1.2%Reduced
Twin City Private Wealth, LLC3,321$1.11M0.98%+97+3.0%Added
Garden State Investment Advisory Services LLC3,326$1.11M0.34%+52+1.6%Added
Marcum Wealth, LLC3,337$1.12M0.10%+208+6.6%Added
Voleon Capital Management LP3,337$1.12M0.08%+3,337New
Essex Financial Services, Inc.3,358$1.12M0.08%+90+2.8%Added
Sax Wealth Advisors, LLC3,364$1.12M0.09%+1,465+77.1%Added
Prossimo Advisors, LLC3,366$1.13M0.81%+32+1.0%Added
David J Yvars Group3,370$1.13M0.69%−10−0.3%Reduced
Coppell Advisory Solutions LLC3,371$1.13M0.16%+2,623+350.7%Added
Masso Torrence Wealth Management Inc.3,380$1.13M0.59%+153+4.7%Added
KG&L Capital Management,LLC3,388$1.13M0.36%+10.0%Added
Burford Brothers, Inc.3,397$1.14M0.56%+106+3.2%Added
FLC Capital Advisors3,400$1.14M0.26%00.0%Unchanged
New Millennium Group LLC3,404$1.14M0.67%+171+5.3%Added
Harbour Investments, Inc.3,407$1.14M0.03%+300+9.7%Added
Meadow Creek Wealth Advisors LLC3,409$1.14M0.82%+373+12.3%Added
Sustainable Insight Capital Management, LLC3,411$1.14M0.50%+1,912+127.6%Added
Mather Group, LLC.3,426$1.15M0.01%+357+11.6%Added
Delaney Dennis R3,428$1.15M0.60%+3,428New
Investment Partners Asset Management, Inc.3,444$1.15M0.90%−2−0.1%Reduced
Flynn Zito Capital Management, LLC3,456$1.16M0.54%−22−0.6%Reduced
XML Financial, LLC3,486$1.17M0.11%−3−0.1%Reduced
Kraematon Investment Advisors, Inc3,497$1.17M1.16%−117−3.2%Reduced
L2 Asset Management, LLC3,508$1.17M0.26%−240−6.4%Reduced
Callan Capital, LLC3,508$1.17M0.09%+738+26.6%Added
Fearless Solutions, LLC dba Best Invest3,518$1.18M0.90%+3,518New
Ausdal Financial Partners, Inc.3,519$1.18M0.10%+1,223+53.3%Added
Rothschild Investment LLC3,523$1.18M0.08%−40,835−92.1%Reduced
Moseley Investment Management Inc3,524$1.18M0.46%+801+29.4%Added
Sky Investment Group LLC3,527$1.18M0.22%−15−0.4%Reduced
DB Fitzpatrick & Co, Inc3,530$1.18M1.08%−1,548−30.5%Reduced
Malaga Cove Capital, LLC3,537$1.18M0.46%−5−0.1%Reduced
Mayflower Financial Advisors, LLC3,541$1.18M0.18%−151−4.1%Reduced
New Insight Wealth Advisors3,547$1.19M0.59%−3,346−48.5%Reduced
Ipswich Investment Management Co., Inc.3,578$1.20M0.29%−12−0.3%Reduced
Watts Gwilliam & Co., LLC3,684$1.20M0.25%−213−5.5%Reduced
Lokken Investment Group LLC3,593$1.20M0.52%+60+1.7%Added
Connecticut Wealth Management, LLC3,615$1.21M0.06%+1,644+83.4%Added
IFC Advisors LLC3,617$1.21M0.26%+3,617New
Evelyn Partners Investment Management Services Ltd3,618$1.21M0.21%+3,618New
MWA Asset Management3,620$1.21M0.81%−203−5.3%Reduced
Grant Private Wealth Management Inc3,622$1.21M1.31%+3,622New
Texas Bank & Trust Co3,625$1.21M0.50%+3,625New
Curbstone Financial Management Corp3,626$1.21M0.26%−50−1.4%Reduced
Avantax Planning Partners, Inc.3,630$1.21M0.04%+216+6.3%Added
Prudent Man Advisors, LLC3,635$1.22M0.44%−235−6.1%Reduced
Americana Partners, LLC3,638$1.22M0.05%+422+13.1%Added
Visionary Wealth Advisors3,666$1.23M0.07%+427+13.2%Added
Baron Wealth Management LLC3,666$1.23M0.58%−10−0.3%Reduced
Consilium Wealth Advisory, LLC3,669$1.23M0.59%−24−0.6%Reduced
Journey Strategic Wealth LLC3,678$1.23M0.05%+54+1.5%Added
Seed Wealth Management, Inc.3,685$1.23M0.99%00.0%Unchanged
Kestra Investment Management, LLC3,691$1.23M0.05%+891+31.8%Added
ORG Partners LLC3,692$1.23M0.17%+189+5.4%Added
Flow Traders U.S. LLC3,701$1.24M0.05%+3,701New
Motiv8 Investments LLC3,715$1.24M0.87%+579+18.5%Added
Aspire Private Capital, LLC3,719$1.24M0.31%+15+0.4%Added
Strive Asset Management, LLC3,722$1.24M0.93%+3,722New
Larson Financial Group LLC3,749$1.25M0.06%−520−12.2%Reduced
Anb Bank3,754$1.26M0.55%+3,754New
Oder Investment Management, LLC3,758$1.26M1.05%−9−0.2%Reduced
Old Point Trust & Financial Services N A3,772$1.26M0.44%+50+1.3%Added
Nwam LLC3,777$1.26M0.08%−432−10.3%Reduced