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Fortune Financial Advisors, LLC

SEC CIK
0001961828
Latest filing
Jul 22, 2026

Holdings in Q2 2024

Holdings as of Jun 30, 2024, filed Aug 7, 2024. Long positions only; changes compare share counts with Q1 2024.

Institution overview
Positions
122
−8 vs. Q1 2024
Portfolio value
$163.3M
+$5.41M (+3.4%) vs. Q1 2024
Filed
Aug 7, 2024
AmendedSEC
Holdings of Fortune Financial Advisors, LLC in Q2 2024
SecurityClassSharesValue% of portfolioShare changeActionHistory
iShares MSCI USA Min Vol Factor ETF46429B697ETF117,880$9.90M6.1%−1,062−0.9%Reduced–
MSFTMicrosoft CorpStock18,837$8.42M5.2%+875+4.9%AddedHistory
PGProcter & Gamble CoStock41,885$6.91M4.2%+2,192+5.5%AddedHistory
AAPLApple Inc.Stock24,021$5.06M3.1%+80+0.3%AddedHistory
GOOGLAlphabet Inc.Stock23,120$4.21M2.6%+578+2.6%AddedHistory
VanEck Morningstar Wide Moat ETF92189F643ETF45,698$3.96M2.4%+439+1.0%Added–
Vanguard Scottsdale FDS92206C102SHORT TERM TREAS67,195$3.90M2.4%+3,756+5.9%Added–
NVONovo Nordisk A SADR26,784$3.82M2.3%+520+2.0%AddedHistory
MAMastercard IncStock7,662$3.38M2.1%−58−0.8%ReducedHistory
APOApollo Global Management, Inc.COM28,176$3.33M2.0%−555−1.9%ReducedHistory
JPMJPMorgan Chase & CoStock15,997$3.24M2.0%−292−1.8%ReducedHistory
FTNTFortinet, Inc.Stock53,572$3.23M2.0%−603−1.1%ReducedHistory
AMZNAmazon Com IncStock15,529$3.00M1.8%−31−0.2%ReducedHistory
BXBlackstone Inc.COM22,864$2.83M1.7%−512−2.2%ReducedHistory
iShares Tr4642886613 7 YR TREAS BD24,392$2.82M1.7%+895+3.8%Added–
AMATApplied Materials IncStock11,842$2.79M1.7%−81−0.7%ReducedHistory
ORLYO Reilly Automotive IncStock2,428$2.56M1.6%+72+3.1%AddedHistory
Invesco Exchange Traded FD T46137V357S&P500 EQL WGT15,341$2.52M1.5%−85−0.6%Reduced–
LNGCheniere Energy, Inc.COM NEW14,019$2.45M1.5%+628+4.7%AddedHistory
State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663ETF23,395$2.15M1.3%+13,171+128.8%Added–
iShares Tips Bond ETF464287176ETF19,614$2.09M1.3%+128+0.7%Added–
NOCNorthrop Grumman CorpStock4,635$2.02M1.2%+11+0.2%AddedHistory
VVisa Inc.Stock7,657$2.01M1.2%+5+0.1%AddedHistory
Vanguard Malvern FDS922020805STRM INFPROIDX41,129$2.00M1.2%+3,192+8.4%Added–
CVXChevron CorpStock12,349$1.93M1.2%−805−6.1%ReducedHistory
METAMeta Platforms, Inc.Stock3,829$1.93M1.2%+175+4.8%AddedHistory
ADBEAdobe Inc.Stock3,340$1.86M1.1%+19+0.6%AddedHistory
MOAltria Group, Inc.Stock40,486$1.84M1.1%−118−0.3%ReducedHistory
STESTERIS plcSHS USD7,399$1.62M1.0%+250+3.5%AddedHistory
iShares MSCI Eafe Min Vol Factor ETF46429B689ETF22,083$1.53M0.9%−391−1.7%Reduced–
JPMorgan Ultra-Short Income ETF46641Q837ETF29,952$1.51M0.9%+19,240+179.6%Added–
APHAmphenol CorpCL A21,741$1.46M0.9%00.0%UnchangedConverted for a 2-for-1 splitHistory
State Street Health Care Select Sector SPDR ETF81369Y209ETF9,775$1.42M0.9%+3,447+54.5%Added–
LMTLockheed Martin CorpStock3,047$1.42M0.9%+7+0.2%AddedHistory
ASRSoutheast Airport GroupSPON ADR SER B4,713$1.41M0.9%−33−0.7%ReducedHistory
PANWPalo Alto Networks IncStock4,069$1.38M0.8%+1,045+34.6%AddedHistory
GRMNGarmin LtdSHS8,458$1.38M0.8%+996+13.3%AddedHistory
CRHCRH Public Ltd CoORD18,135$1.36M0.8%+3,878+27.2%AddedHistory
JJacobs Solutions Inc.COM9,422$1.32M0.8%+755+8.7%AddedHistory
PMPhilip Morris International Inc.Stock12,556$1.27M0.8%+43+0.3%AddedHistory
American Centy ETF Tr025072364INTERNATIONAL LR24,179$1.27M0.8%+7,863+48.2%Added–
DIASPDR Dow Jones Industrial Average ETF TrustUT SER 13,195$1.25M0.8%−4−0.1%ReducedHistory
MNSTMonster Beverage CorpCOM24,549$1.23M0.8%+35+0.1%AddedHistory
iShares Core S&P Mid-Cap ETF464287507ETF20,806$1.22M0.7%−1,258−5.7%Reduced–
State Street Technology Select Sector SPDR ETF81369Y803ETF5,345$1.21M0.7%+51+1.0%Added–
TSCOTractor Supply CoCOM4,391$1.19M0.7%+20.0%AddedHistory
SPYSPDR S&P 500 ETF TrustETF2,169$1.18M0.7%−14−0.6%ReducedHistory
UNPUnion Pacific CorpStock5,146$1.16M0.7%+5+0.1%AddedHistory
ABTAbbott LaboratoriesStock10,803$1.12M0.7%+30+0.3%AddedHistory
Schwab U.S. Large-Cap Growth ETF808524300ETF10,887$1.10M0.7%+3,769+53.0%Added–
Uscf ETF Tr90290T809SUMMERHAVEN K156,446$1.09M0.7%+10,804+23.7%Added–
ETF Ser Solutions26922A321DISTILLATE US20,895$1.07M0.7%+5,441+35.2%Added–
American Centy ETF Tr025072877US SML CP VALU11,579$1.04M0.6%+3,482+43.0%Added–
TJXTJX Companies IncStock9,241$1.02M0.6%+5+0.1%AddedHistory
iShares Tr4642874407-10 YR TRSY BD10,205$955.7K0.6%+7+0.1%Added–
Schwab US Dividend Equity ETF808524797ETF12,246$952.2K0.6%+3,251+36.1%Added–
iShares Core S&P Small Cap ETF464287804ETF8,675$925.3K0.6%−497−5.4%Reduced–
Pgim ETF Tr69344A107PGIM ULTRA SH BD18,364$912.7K0.6%+12,354+205.6%Added–
CPCanadian Pacific Kansas City LtdCOM11,560$910.1K0.6%00.0%UnchangedHistory
CRLCharles River Laboratories International, Inc.COM4,332$894.9K0.5%00.0%UnchangedHistory
DPZDominos Pizza IncCOM1,714$884.9K0.5%−14−0.8%ReducedHistory
TTETotalEnergies SESPONSORED ADS12,995$866.5K0.5%+30.0%AddedHistory
MCDMcDonalds CorpStock3,314$844.5K0.5%+83+2.6%AddedHistory
CVSCVS Health CorpStock13,045$770.4K0.5%+108+0.8%AddedHistory
VanEck Vectors ETF Tr92189F205STEEL ETF11,511$766.9K0.5%+3,810+49.5%Added–
MARMarriott International IncStock3,164$764.9K0.5%+122+4.0%AddedHistory
First Tr Exchange-Traded FD33733E401NASDAQ 100 EX8,651$761.7K0.5%+875+11.3%Added–
PEPPepsiCo IncStock4,610$760.4K0.5%−8−0.2%ReducedHistory
COPConocoPhillipsStock6,231$712.8K0.4%−49−0.8%ReducedHistory
BAHBooz Allen Hamilton Holding CorpCL A4,501$692.7K0.4%+6+0.1%AddedHistory
ANETArista Networks, Inc.COM1,948$682.7K0.4%00.0%UnchangedHistory
GOOGAlphabet Inc.Stock3,569$654.6K0.4%−400−10.1%ReducedHistory
BABoeing CoStock3,542$644.8K0.4%−295−7.7%ReducedHistory
AXPAmerican Express CoStock2,756$638.1K0.4%−26−0.9%ReducedHistory
FNVFranco Nevada CorpStock5,065$600.3K0.4%+15+0.3%AddedHistory
BKNGBooking Holdings Inc.Stock149$590.3K0.4%00.0%UnchangedHistory
Vanguard Morningstar Small-Cap Value ETF922908611ETF3,175$579.5K0.4%−68−2.1%Reduced–
WisdomTree Tr97717W505US MIDCAP DIVID12,133$567.5K0.3%+1,694+16.2%Added–
OLEDUniversal Display CorpCOM2,635$554.0K0.3%−149−5.4%ReducedHistory
iShares MSCI USA Quality Factor ETF46432F339ETF3,079$525.8K0.3%−38−1.2%Reduced–
JNJJohnson & JohnsonStock3,563$520.8K0.3%+337+10.4%AddedHistory
SPDR Series Trust78464A763ST STR SP DIV4,081$519.1K0.3%−1,916−31.9%Reduced–
iShares Tr46435G433MSCI USA SMCP MN13,581$506.5K0.3%−26−0.2%Reduced–
INTUIntuit Inc.Stock756$496.7K0.3%00.0%UnchangedHistory
AVGOBroadcom Inc.Stock294$472.5K0.3%00.0%UnchangedHistory
CLXClorox CoStock3,358$458.2K0.3%+6+0.2%AddedHistory
TROWPrice T Rowe Group IncStock3,937$454.0K0.3%−84−2.1%ReducedHistory
HONHoneywell International IncCOM2,108$450.2K0.3%+6+0.3%AddedHistory
NVDANVIDIA CorpStock3,447$425.8K0.3%+387+12.6%AddedConverted for a 10-for-1 splitHistory
CARRCarrier Global CorpStock6,733$424.7K0.3%+73+1.1%AddedHistory
COSTCostco Wholesale CorpStock499$424.1K0.3%+1+0.2%AddedHistory
First Trust Cloud Computing ETF33734X192ETF4,424$422.6K0.3%−2,013−31.3%Reduced–
ETNEaton Corp plcStock1,298$407.1K0.2%00.0%UnchangedHistory
VanEck ETF Trust92189F437FALLEN ANGEL HG14,072$398.2K0.2%+68+0.5%Added–
DEDeere & CoStock1,027$383.7K0.2%−45−4.2%ReducedHistory
SBACSba Communications CorpCL A1,904$373.7K0.2%+9+0.5%AddedHistory
Invesco QQQ Trust Series I46090E103ETF771$369.3K0.2%+4+0.5%Added–
HDHome Depot, Inc.Stock1,025$352.7K0.2%−29−2.8%ReducedHistory
CRMSalesforce, Inc.Stock1,349$346.8K0.2%+88+7.0%AddedHistory
OTISOtis Worldwide CorpStock3,567$343.3K0.2%+44+1.2%AddedHistory

Sold out since Q1 2024 (8)

Positions held at the end of Q1 2024 that are gone from this filing.

Positions of Fortune Financial Advisors, LLC sold out since Q1 2024
SecurityClassShares in Q1 2024Value in Q1 2024% of portfolio in Q1 2024History
iShares Tr4642874571 3 YR TREAS BD0$810.6K0.5%–
ABBVAbbVie Inc.Stock2,785$507.1K0.3%History
VanEck ETF Trust92189F106GOLD MINERS ETF11,925$377.1K0.2%–
iShares Core MSCI Eafe ETF46432F842ETF3,282$243.6K0.2%–
XYZBlock, Inc.CL A2,723$230.3K0.1%History
NEUNewmarket CorpCOM336$213.0K0.1%History
CNICanadian National Railway CoStock1,597$210.3K0.1%History
MPMP Materials Corp.COM CL A14,519$207.6K0.1%History