Paladin Advisory Group, LLC
- SEC CIK
- 0001899703
- Latest filing
- Jul 28, 2026
Holdings in Q4 2023
Holdings as of Dec 31, 2023, filed Jan 31, 2024. Long positions only; changes compare share counts with Q3 2023.
- Positions
- 228
- −31 vs. Q3 2023
- Portfolio value
- $121.1M
- +$2.49M (+2.1%) vs. Q3 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| iShares Russell 1000 Growth ETF464287614 | ETF | 24,950 | $7.56M | 6.2% | +296+1.2% | Added | – |
| iShares U.S. Treasury Bond ETF46429B267 | ETF | 280,684 | $6.47M | 5.3% | +68,462+32.3% | Added | – |
| iShares Core MSCI Eafe ETF46432F842 | ETF | 84,809 | $5.97M | 4.9% | +2,277+2.8% | Added | – |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 85,967 | $4.32M | 3.6% | −1,730−2.0% | Reduced | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 53,022 | $4.04M | 3.3% | −9,831−15.6% | Reduced | – |
| AAPLApple Inc. | Stock | 20,269 | $3.90M | 3.2% | −1,057−5.0% | Reduced | History |
| ProShares Tr74348A467 | S&P 500 DV ARIST | 40,460 | $3.85M | 3.2% | −4,738−10.5% | Reduced | – |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 65,145 | $3.58M | 3.0% | +5,210+8.7% | Added | – |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 78,475 | $3.58M | 3.0% | +4,058+5.5% | Added | – |
| MDYSPDR S&P Midcap 400 ETF Trust | ETF | 6,314 | $3.20M | 2.6% | −445−6.6% | Reduced | History |
| State Street Real Estate Select Sector SPDR ETF81369Y860 | ETF | 78,870 | $3.16M | 2.6% | +8,805+12.6% | Added | – |
| American Centy ETF Tr025072349 | US LARGE CAP VLU | 50,269 | $2.90M | 2.4% | +50,269 | New | – |
| iShares Tr464288414 | NATIONAL MUN ETF | 25,498 | $2.76M | 2.3% | +873+3.5% | Added | – |
| iShares Core S&P Small Cap ETF464287804 | ETF | 25,039 | $2.71M | 2.2% | −3,210−11.4% | Reduced | – |
| iShares Core S&P 500 ETF464287200 | ETF | 5,636 | $2.69M | 2.2% | −182−3.1% | Reduced | – |
| PIMCO ETF Tr72201R866 | INTER MUN BD ACT | 50,406 | $2.66M | 2.2% | −2,327−4.4% | Reduced | – |
| Invesco QQQ Trust Series I46090E103 | ETF | 6,115 | $2.50M | 2.1% | −30.0% | Reduced | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 5,156 | $2.45M | 2.0% | −471−8.4% | Reduced | History |
| Global X FDS37954Y673 | US INFR DEV ETF | 69,904 | $2.41M | 2.0% | +404+0.6% | Added | – |
| AAAUGoldman Sachs Physical Gold ETF | UNIT | 96,462 | $1.97M | 1.6% | −5,071−5.0% | Reduced | History |
| State Street SPDR Portfolio Developed World Ex-US ETF78463X889 | ETF | 57,817 | $1.97M | 1.6% | +1,851+3.3% | Added | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 18,112 | $1.75M | 1.4% | −1,889−9.4% | Reduced | – |
| MSFTMicrosoft Corp | Stock | 4,110 | $1.55M | 1.3% | −524−11.3% | Reduced | History |
| J P Morgan Exchange Traded F46641Q654 | ULTRA SHT MUNCPL | 30,444 | $1.54M | 1.3% | +5,252+20.8% | Added | – |
| GOOGLAlphabet Inc. | Stock | 11,053 | $1.54M | 1.3% | −120−1.1% | Reduced | History |
| AMZNAmazon Com Inc | Stock | 9,994 | $1.52M | 1.3% | −260−2.5% | Reduced | History |
| NVDANVIDIA Corp | Stock | 2,925 | $1.45M | 1.2% | 00.0% | Unchanged | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 6,038 | $1.43M | 1.2% | +50+0.8% | Added | – |
| Vanguard S&P 500 ETF922908363 | ETF | 3,221 | $1.41M | 1.2% | −273−7.8% | Reduced | – |
| Ssga Active ETF Tr78467V608 | ST STR BL LN ETF | 31,761 | $1.33M | 1.1% | −16,872−34.7% | Reduced | – |
| iShares MSCI Eafe ETF464287465 | ETF | 17,031 | $1.28M | 1.1% | 00.0% | Unchanged | – |
| State Street SPDR Portfolio Aggregate Bond ETF78464A649 | ETF | 48,560 | $1.25M | 1.0% | +20,931+75.8% | Added | – |
| MAMastercard Inc | Stock | 2,838 | $1.21M | 1.0% | −150−5.0% | Reduced | History |
| CBChubb Ltd | Stock | 5,319 | $1.20M | 1.0% | −455−7.9% | Reduced | History |
| UNHUnitedHealth Group Inc | Stock | 1,821 | $958.7K | 0.8% | 00.0% | Unchanged | History |
| GOOGAlphabet Inc. | Stock | 6,400 | $902.0K | 0.7% | −120−1.8% | Reduced | History |
| iShares Core Dividend Growth ETF46434V621 | ETF | 16,244 | $874.2K | 0.7% | +403+2.5% | Added | – |
| BABAAlibaba Group Holding Ltd | ADR | 8,682 | $672.9K | 0.6% | 00.0% | Unchanged | History |
| AVGOBroadcom Inc. | Stock | 568 | $634.0K | 0.5% | 00.0% | Unchanged | History |
| SPDR Index Shs FDS78463X509 | ST PORT MARK ETF | 17,115 | $606.0K | 0.5% | −25,681−60.0% | Reduced | – |
| iShares Russell 1000 Value ETF464287598 | ETF | 3,664 | $605.5K | 0.5% | 00.0% | Unchanged | – |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 2,158 | $598.1K | 0.5% | −7,552−77.8% | Reduced | – |
| ADBEAdobe Inc. | Stock | 901 | $537.5K | 0.4% | 00.0% | Unchanged | History |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | ETF | 12,404 | $523.2K | 0.4% | −442−3.4% | Reduced | – |
| AMTAmerican Tower Corp | REIT | 2,404 | $519.0K | 0.4% | −172−6.7% | Reduced | History |
| JPMJPMorgan Chase & Co | Stock | 2,923 | $497.2K | 0.4% | −1,773−37.8% | Reduced | History |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 4,377 | $488.5K | 0.4% | +101+2.4% | Added | – |
| TTTrane Technologies plc | SHS | 1,952 | $476.1K | 0.4% | −232−10.6% | Reduced | History |
| VVisa Inc. | Stock | 1,827 | $475.7K | 0.4% | 00.0% | Unchanged | History |
| METAMeta Platforms, Inc. | Stock | 1,264 | $447.4K | 0.4% | 00.0% | Unchanged | History |
| ACNAccenture plc | Stock | 1,240 | $435.1K | 0.4% | −221−15.1% | Reduced | History |
| iShares Tr464287739 | U.S. REAL ES ETF | 4,668 | $426.7K | 0.4% | 00.0% | Unchanged | – |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 2,167 | $417.1K | 0.3% | −300−12.2% | Reduced | – |
| CRMSalesforce, Inc. | Stock | 1,464 | $385.2K | 0.3% | −10−0.7% | Reduced | History |
| MUMicron Technology Inc | Stock | 4,342 | $370.5K | 0.3% | −261−5.7% | Reduced | History |
| ETNEaton Corp plc | Stock | 1,466 | $353.0K | 0.3% | −70−4.6% | Reduced | History |
| iShares Russell Mid-Cap Growth ETF464287481 | ETF | 3,364 | $351.4K | 0.3% | −72−2.1% | Reduced | – |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 8,467 | $348.0K | 0.3% | −32,102−79.1% | Reduced | – |
| LLYEli Lilly & Co | Stock | 590 | $343.9K | 0.3% | 00.0% | Unchanged | History |
| USBUS Bancorp DE | COM NEW | 7,885 | $341.3K | 0.3% | −2,237−22.1% | Reduced | History |
| HDHome Depot, Inc. | Stock | 925 | $320.6K | 0.3% | −5−0.5% | Reduced | History |
| iShares Russell 2000 Growth ETF464287648 | ETF | 1,259 | $317.5K | 0.3% | 00.0% | Unchanged | – |
| ITWIllinois Tool Works Inc | Stock | 1,194 | $312.8K | 0.3% | 00.0% | Unchanged | History |
| iShares Tr464287119 | MORNINGSTAR GRWT | 4,590 | $311.3K | 0.3% | 00.0% | Unchanged | – |
| BKNGBooking Holdings Inc. | Stock | 85 | $301.5K | 0.2% | 00.0% | Unchanged | History |
| GLDSPDR Gold Trust | ETF | 1,565 | $299.2K | 0.2% | 00.0% | Unchanged | History |
| HONHoneywell International Inc | COM | 1,404 | $294.4K | 0.2% | 00.0% | Unchanged | History |
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 4,490 | $292.1K | 0.2% | −727−13.9% | Reduced | – |
| COSTCostco Wholesale Corp | Stock | 442 | $291.8K | 0.2% | −9−2.0% | Reduced | History |
| BACBank of America Corp | Stock | 8,606 | $289.8K | 0.2% | 00.0% | Unchanged | History |
| Vanguard Real Estate ETF922908553 | ETF | 3,242 | $286.4K | 0.2% | −2,215−40.6% | Reduced | – |
| iShares Tr464288638 | ISHS 5-10YR INVT | 5,415 | $281.6K | 0.2% | +3,254+150.6% | Added | – |
| NKENIKE, Inc. | Stock | 2,588 | $281.0K | 0.2% | −39−1.5% | Reduced | History |
| TSMTaiwan Semiconductor Manufacturing Co Ltd | ADR | 2,551 | $265.3K | 0.2% | −419−14.1% | Reduced | History |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 3,044 | $252.5K | 0.2% | −125−3.9% | Reduced | – |
| Vanguard Whitehall FDS921946810 | INTL DVD ETF | 3,026 | $240.1K | 0.2% | +178+6.3% | Added | – |
| MRKMerck & Co., Inc. | Stock | 2,196 | $239.4K | 0.2% | −9,492−81.2% | Reduced | History |
| LOWLowes Companies Inc | Stock | 996 | $221.7K | 0.2% | 00.0% | Unchanged | History |
| PEPPepsiCo Inc | Stock | 1,289 | $218.9K | 0.2% | −25−1.9% | Reduced | History |
| BRK.BBerkshire Hathaway Inc | Stock | 593 | $211.5K | 0.2% | −281−32.2% | Reduced | History |
| ABTAbbott Laboratories | Stock | 1,920 | $211.3K | 0.2% | −127−6.2% | Reduced | History |
| MNSTMonster Beverage Corp | COM | 3,634 | $209.4K | 0.2% | 00.0% | Unchanged | History |
| BABoeing Co | Stock | 773 | $201.5K | 0.2% | −87−10.1% | Reduced | History |
| ICEIntercontinental Exchange, Inc. | Stock | 1,560 | $200.4K | 0.2% | 00.0% | Unchanged | History |
| ProShares Tr74347B698 | RUSS 2000 DIVD | 3,051 | $198.3K | 0.2% | 00.0% | Unchanged | – |
| iShares Core MSCI Emerging Markets ETF46434G103 | ETF | 3,898 | $197.2K | 0.2% | −56−1.4% | Reduced | – |
| SBUXStarbucks Corp | Stock | 2,013 | $193.3K | 0.2% | −522−20.6% | Reduced | History |
| WKWorkiva Inc | COM CL A | 1,857 | $188.5K | 0.2% | 00.0% | Unchanged | History |
| PFEPfizer Inc | Stock | 6,496 | $187.0K | 0.2% | −4,898−43.0% | Reduced | History |
| iShares MSCI Eafe Min Vol Factor ETF46429B689 | ETF | 2,695 | $186.9K | 0.2% | 00.0% | Unchanged | – |
| CSXCSX Corp | Stock | 5,387 | $186.8K | 0.2% | −208−3.7% | Reduced | History |
| GLGlobe Life Inc. | COM | 1,518 | $184.8K | 0.2% | 00.0% | Unchanged | History |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 3,761 | $183.2K | 0.2% | −3,767−50.0% | Reduced | – |
| Invesco Exch Traded FD Tr II46138G508 | SR LN ETF | 8,413 | $178.2K | 0.1% | −13,302−61.3% | Reduced | – |
| CECelanese Corp | Stock | 1,129 | $175.4K | 0.1% | −20−1.7% | Reduced | History |
| HRBH&R Block Inc | COM | 3,584 | $173.4K | 0.1% | 00.0% | Unchanged | History |
| APHAmphenol Corp | CL A | 1,712 | $169.7K | 0.1% | 00.0% | Unchanged | History |
| SPDR Series Trust78468R861 | STATE STRET SPDR | 8,484 | $157.7K | 0.1% | −72,277−89.5% | Reduced | – |
| DLTRDollar Tree, Inc. | COM | 1,071 | $152.1K | 0.1% | −132−11.0% | Reduced | History |
| RTXRTX Corp | Stock | 1,798 | $151.3K | 0.1% | −986−35.4% | Reduced | History |
Sold out since Q3 2023 (34)
Positions held at the end of Q3 2023 that are gone from this filing.
| Security | Class | Shares in Q3 2023 | Value in Q3 2023 | % of portfolio in Q3 2023 | History |
|---|---|---|---|---|---|
| State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474 | ETF | 23,528 | $689.8K | 0.6% | – |
| CVXChevron Corp | Stock | 1,774 | $299.1K | 0.3% | History |
| iShares Tr46429B747 | 0-5 YR TIPS ETF | 2,687 | $260.4K | 0.2% | – |
| BDXBecton Dickinson & Co | Stock | 524 | $135.6K | 0.1% | History |
| UPSUnited Parcel Service Inc | Stock | 747 | $116.5K | 0.1% | History |
| DEDeere & Co | Stock | 147 | $55.5K | <0.1% | History |
| ALLAllstate Corp | Stock | 435 | $48.5K | <0.1% | History |
| NEENextera Energy Inc | Stock | 633 | $36.3K | <0.1% | History |
| iShares Russell Mid-Cap Value ETF464287473 | ETF | 304 | $31.7K | <0.1% | – |
| Vanguard Malvern FDS922020805 | STRM INFPROIDX | 565 | $26.7K | <0.1% | – |
| KOCoca Cola Co | Stock | 469 | $26.3K | <0.1% | History |
| iShares Tr464287457 | 1 3 YR TREAS BD | 314 | $25.4K | <0.1% | – |
| JNJJohnson & Johnson | Stock | 150 | $23.4K | <0.1% | History |
| Vanguard Scottsdale FDS92206C409 | SHRT TRM CORP BD | 310 | $23.3K | <0.1% | – |
| ABBVAbbVie Inc. | Stock | 131 | $19.5K | <0.1% | History |
| PYPLPayPal Holdings, Inc. | Stock | 328 | $19.2K | <0.1% | History |
| ADPAutomatic Data Processing Inc | Stock | 56 | $13.5K | <0.1% | History |
| COFCapital One Financial Corp | Stock | 100 | $9.71K | <0.1% | History |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 61 | $9.49K | <0.1% | – |
| BGBunge Global SA | COM | 87 | $9.42K | <0.1% | History |
| Vanguard World FD921910816 | MEGA GRWTH IND | 39 | $8.95K | <0.1% | – |
| Vanguard S&P 500 Growth ETF921932505 | ETF | 34 | $8.28K | <0.1% | – |
| MIRMMirum Pharmaceuticals, Inc. | COM | 131 | $4.14K | <0.1% | History |
| WABWestinghouse Air Brake Technologies Corp | Stock | 37 | $3.96K | <0.1% | History |
| HLNHaleon plc | ADR | 410 | $3.42K | <0.1% | History |
| GWWW.W. Grainger, Inc. | Stock | 4 | $2.77K | <0.1% | History |
| VanEck ETF Trust92189F387 | SHRT HGH YLD MUN | 120 | $2.59K | <0.1% | – |
| SPDR Series Trust78468R408 | ST TERM HIGH ETF | 101 | $2.47K | <0.1% | – |
| IPInternational Paper Co | COM | 70 | $2.47K | <0.1% | History |
| Ssga Active ETF Tr78467V848 | ST STR TOTAL ETF | 47 | $1.82K | <0.1% | – |
| SLVMSylvamo Corp | COMMON STOCK | 41 | $1.79K | <0.1% | History |
| WRAPWrap Technologies, Inc. | COM | 1,000 | $1.50K | <0.1% | History |
| CHWYChewy, Inc. | CL A | 38 | $694 | <0.1% | History |
| TLRYTilray Brands, Inc. | COM CL 2 | 123 | $294 | <0.1% | History |