Skip to main content

Key Financial Inc

SEC CIK
0001801720
Latest filing
Jul 24, 2026

Holdings in Q2 2022

Holdings as of Jun 30, 2022, filed Jul 26, 2022. Long positions only; changes compare share counts with Q1 2022.

Institution overview
Positions
1,153
+35 vs. Q1 2022
Portfolio value
$184.7M
−$16.5M (−8.2%) vs. Q1 2022
Filed
Jul 26, 2022
SEC
Holdings of Key Financial Inc in Q2 2022
SecurityClassSharesValue% of portfolioShare changeActionHistory
AAPLApple Inc.Stock100,007$13.9M7.5%+2,289+2.3%AddedHistory
WisdomTree Tr97717W794TRUE DEV INTL FD188,681$7.89M4.3%+16,241+9.4%Added–
State Street SPDR S&P 600 Small Cap Value ETF78464A300ETF99,094$7.26M3.9%+1,014+1.0%Added–
MSFTMicrosoft CorpStock26,250$6.81M3.7%+1,324+5.3%AddedHistory
WisdomTree Tr97717W844GLOB EX US QU FD209,711$6.57M3.6%+91,440+77.3%Added–
DISWalt Disney CoStock47,261$4.54M2.5%+351+0.7%AddedHistory
WisdomTree Tr97717W307US LARGECAP DIVD67,922$4.06M2.2%−1,569−2.3%Reduced–
WisdomTree Tr97717W604US SMALLCAP DIVD133,990$3.83M2.1%−3,336−2.4%Reduced–
State Street SPDR Portfolio S&P 500 Value ETF78464A508ETF102,589$3.83M2.1%−1,852−1.8%Reduced–
JNJJohnson & JohnsonStock20,077$3.60M2.0%−1,963−8.9%ReducedHistory
XOMExxonMobil Holdings CorpCOM39,279$3.44M1.9%+863+2.2%AddedHistory
AMZNAmazon Com IncStock30,319$3.32M1.8%+619+2.1%AddedConverted for a 20-for-1 splitHistory
iShares Tr464288885EAFE GRWTH ETF31,131$2.51M1.4%+1,616+5.5%Added–
PFEPfizer IncStock41,371$2.16M1.2%+741+1.8%AddedHistory
PGProcter & Gamble CoStock14,283$2.09M1.1%−65−0.5%ReducedHistory
MRKMerck & Co., Inc.Stock22,573$2.09M1.1%−1,061−4.5%ReducedHistory
JPMJPMorgan Chase & CoStock17,870$2.04M1.1%+1,562+9.6%AddedHistory
State Street SPDR Portfolio S&P 500 Growth ETF78464A409ETF38,249$2.01M1.1%−1,799−4.5%Reduced–
SPDR Series Trust78464A201ST STR SP600GRWO27,381$1.95M1.1%+2,790+11.3%Added–
STBAS&T Bancorp IncCOM63,332$1.77M1.0%00.0%UnchangedHistory
UNHUnitedHealth Group IncStock3,296$1.71M0.9%−264−7.4%ReducedHistory
First Tr Exchng Traded FD VI33740F755FT LADD BUFF ETF78,033$1.69M0.9%+34,817+80.6%Added–
iShares Russell 1000 Growth ETF464287614ETF7,601$1.68M0.9%00.0%Unchanged–
iShares Tr46435G102CONV BD ETF21,449$1.49M0.8%+444+2.1%Added–
WisdomTree Tr97717W703INTL EQUITY FD31,390$1.43M0.8%−304−1.0%Reduced–
SPDR Series Trust78464A821ST STR SP400GRW23,052$1.42M0.8%+3,151+15.8%Added–
HDHome Depot, Inc.Stock5,069$1.42M0.8%+62+1.2%AddedHistory
iShares Core S&P 500 ETF464287200ETF3,640$1.40M0.8%−65−1.8%Reduced–
iShares Tr464288687PFD AND INCM SEC41,948$1.39M0.7%−2,051−4.7%Reduced–
SPDR Index Shs FDS78463X509ST PORT MARK ETF34,648$1.20M0.6%+15,545+81.4%Added–
WTRGEssential Utilities, Inc.COM22,831$1.08M0.6%+4,409+23.9%AddedHistory
GOOGLAlphabet Inc.Stock488$1.06M0.6%+28+6.1%AddedHistory
INCYIncyte CorpCOM13,000$1.01M0.5%00.0%UnchangedHistory
iShares S&P 500 Growth ETF464287309ETF16,562$1.01M0.5%+11,178+207.6%Added–
ABBVAbbVie Inc.Stock6,484$997.0K0.5%+76+1.2%AddedHistory
ABTAbbott LaboratoriesStock8,694$958.0K0.5%00.0%UnchangedHistory
AVGOBroadcom Inc.Stock1,945$929.0K0.5%00.0%UnchangedHistory
PEPPepsiCo IncStock5,250$889.0K0.5%+47+0.9%AddedHistory
MCDMcDonalds CorpStock3,456$874.0K0.5%−53−1.5%ReducedHistory
BRK.ABerkshire Hathaway IncCL A2$832.0K0.5%00.0%UnchangedHistory
GISGeneral Mills IncStock10,954$830.0K0.4%−986−8.3%ReducedHistory
FISVFiserv IncStock8,906$825.0K0.4%00.0%UnchangedHistory
BRK.BBerkshire Hathaway IncStock2,946$818.0K0.4%+171+6.2%AddedHistory
iShares Tr464287622RUS 1000 ETF3,796$797.0K0.4%00.0%Unchanged–
GOOGAlphabet Inc.Stock333$726.0K0.4%+22+7.1%AddedHistory
iShares Russell 1000 Value ETF464287598ETF4,911$721.0K0.4%−19−0.4%Reduced–
CPCanadian Pacific Kansas City LtdCOM9,891$707.0K0.4%00.0%UnchangedHistory
iShares Russell Mid-Cap Growth ETF464287481ETF8,266$664.0K0.4%00.0%Unchanged–
State Street SPDR Bloomberg Convertible Securities ETF78464A359ETF10,144$657.0K0.4%−564−5.3%Reduced–
AZNAstraZeneca PLCSPONSORED ADR9,928$655.0K0.4%00.0%UnchangedHistory
Vanguard Real Estate ETF922908553ETF6,864$637.0K0.3%−433−5.9%Reduced–
SPDR Series Trust78464A607ST STR DOW REIT6,520$630.0K0.3%+1,860+39.9%Added–
iShares Russell 2000 ETF464287655ETF3,665$628.0K0.3%+201+5.8%Added–
iShares Core S&P Small Cap ETF464287804ETF6,636$619.0K0.3%+687+11.5%Added–
SPYSPDR S&P 500 ETF TrustETF1,612$615.0K0.3%+646+66.9%AddedHistory
Vanguard Total Bond Market ETF921937835ETF8,118$615.0K0.3%+1,086+15.4%Added–
Invesco QQQ Trust Series I46090E103ETF2,129$601.0K0.3%+407+23.6%Added–
Vanguard High Dividend Yield Index ETF921946406ETF5,713$587.0K0.3%00.0%Unchanged–
SPDR Series Trust78464A292ST STR PFD ETF16,024$578.0K0.3%−931−5.5%Reduced–
Schwab US Dividend Equity ETF808524797ETF7,949$574.0K0.3%+3,028+61.5%Added–
Vanguard Information Technology ETF92204A702ETF1,743$571.0K0.3%+103+6.3%Added–
KOCoca Cola CoStock8,777$565.0K0.3%+179+2.1%AddedHistory
Dimensional ETF Trust25434V724US MKTWIDE VALUE17,351$551.0K0.3%+17,351New–
WisdomTree Tr97717W505US MIDCAP DIVID13,799$545.0K0.3%00.0%Unchanged–
MCOMoodys CorpStock1,970$542.0K0.3%00.0%UnchangedHistory
Invesco Exch Traded FD Tr II46138E743RAFI DVLPD MRKTS13,579$542.0K0.3%00.0%Unchanged–
BACBank of America CorpStock17,016$537.0K0.3%−907−5.1%ReducedHistory
CVSCVS Health CorpStock5,643$530.0K0.3%−157−2.7%ReducedHistory
iShares S&P Mid-Cap 400 Growth ETF464287606ETF7,949$513.0K0.3%+1,503+23.3%Added–
VZVerizon Communications IncStock9,868$510.0K0.3%+245+2.5%AddedHistory
LHLabcorp Holdings Inc.COM NEW2,113$509.0K0.3%00.0%UnchangedHistory
Vanguard Morningstar Mid-Cap Value ETF922908512ETF3,837$504.0K0.3%00.0%Unchanged–
KMBKimberly Clark CorpStock3,621$496.0K0.3%+56+1.6%AddedHistory
TJXTJX Companies IncStock8,724$489.0K0.3%00.0%UnchangedHistory
iShares S&P Small-Cap 600 Growth ETF464287887ETF4,421$469.0K0.3%+46+1.1%Added–
Invesco Exch TRD SLF Idx FD46138J544BULSHS 2023 MUNI18,280$461.0K0.2%00.0%Unchanged–
ORCLOracle CorpStock6,378$452.0K0.2%00.0%UnchangedHistory
Vanguard Morningstar Small-Cap Growth ETF922908595ETF2,261$451.0K0.2%00.0%Unchanged–
SPDR Series Trust78464A763ST STR SP DIV3,710$447.0K0.2%+865+30.4%Added–
iShares Core S&P Mid-Cap ETF464287507ETF1,910$438.0K0.2%+587+44.4%Added–
iShares Tips Bond ETF464287176ETF3,778$435.0K0.2%00.0%Unchanged–
BMYBristol Myers Squibb CoStock5,662$435.0K0.2%+125+2.3%AddedHistory
EDConsolidated Edison IncStock4,455$433.0K0.2%00.0%UnchangedHistory
AMGNAmgen IncStock1,757$431.0K0.2%+12+0.7%AddedHistory
iShares Tr464288414NATIONAL MUN ETF3,963$422.0K0.2%−2,682−40.4%Reduced–
NEENextera Energy IncStock5,213$420.0K0.2%+500+10.6%AddedHistory
CRMSalesforce, Inc.Stock2,481$417.0K0.2%00.0%UnchangedHistory
Invesco Exch TRD SLF Idx FD46138J551BULSHS 2022 MUNI16,446$416.0K0.2%−396−2.4%Reduced–
Vanguard Morningstar Growth ETF922908736ETF1,822$410.0K0.2%+184+11.2%Added–
QCOMQualcomm IncStock3,278$405.0K0.2%−760−18.8%ReducedHistory
UNPUnion Pacific CorpStock1,876$404.0K0.2%+48+2.6%AddedHistory
AMTAmerican Tower CorpREIT1,548$400.0K0.2%+15+1.0%AddedHistory
iShares Core MSCI Emerging Markets ETF46434G103ETF8,116$395.0K0.2%+549+7.3%Added–
TSLATesla, Inc.Stock556$379.0K0.2%+74+15.4%AddedHistory
CMCSAComcast CorpStock9,299$375.0K0.2%−837−8.3%ReducedHistory
CTVACorteva, Inc.Stock6,916$374.0K0.2%+169+2.5%AddedHistory
Invesco Exch TRD SLF Idx FD46138J882BULSHS 2022 CB17,583$373.0K0.2%+3,755+27.2%Added–
Vanguard Morningstar Value ETF922908744ETF2,795$372.0K0.2%00.0%Unchanged–
PAYXPaychex IncStock3,155$367.0K0.2%00.0%UnchangedHistory
MAMastercard IncStock1,134$361.0K0.2%+13+1.2%AddedHistory

Sold out since Q1 2022 (35)

Positions held at the end of Q1 2022 that are gone from this filing.

Positions of Key Financial Inc sold out since Q1 2022
SecurityClassShares in Q1 2022Value in Q1 2022% of portfolio in Q1 2022History
DHIHorton D R IncCOM4,487$334.0K0.2%History
Strategy Shares Nasdaq 7HANDL Index ETF86280R506ETF8,510$205.0K0.1%–
FNVFranco Nevada CorpStock1,091$174.0K0.1%History
Amplify ETF Tr032108888BLACKSWAN GRWT5,361$168.0K0.1%–
RGLDRoyal Gold IncStock1,000$141.0K0.1%History
STXSeagate Technology Holdings plcORD SHS395$36.0K<0.1%History
AMBAAmbarella IncSHS212$22.0K<0.1%History
TFXTeleflex IncCOM53$19.0K<0.1%History
GLOClough Global Opportunities FundSH BEN INT2,000$19.0K<0.1%History
SAGESage Therapeutics, Inc.COM420$14.0K<0.1%History
VRTSVirtus Investment Partners, Inc.COM51$12.0K<0.1%History
CIIBlackRock Enhanced Large Cap Core Fund, Inc.COM505$11.0K<0.1%History
PIMCO Active Bond Exchange-Traded Fund72201R775ETF89$9.00K<0.1%–
MHIPioneer Municipal High Income Fund, Inc.COM SHS758$8.00K<0.1%History
MMTAberdeen Multi-Market Income FundSH BEN INT1,240$7.00K<0.1%History
CERNCERNER CorpCOM75$7.00K<0.1%History
BIPBrookfield Infrastructure Partners L.P.LP INT UNIT53$4.00K<0.1%History
SPDR Index Shs FDS78463X772ST S&P INTL ETF75$3.00K<0.1%–
KYNKayne Anderson Energy Infrastructure Fund, Inc.COM135$3.00K<0.1%History
BGCBGC Group, Inc.CL A750$3.00K<0.1%History
CCLCarnival Corp Ltd.UNIT 99/99/9999150$3.00K<0.1%History
AWFAlliancebernstein Global High Income Fund IncCOM200$2.00K<0.1%History
Discovery Inc25470F302COM SER C63$2.00K<0.1%–
FCRDFirst Eagle Alternative Capital BDC, Inc.COM500$2.00K<0.1%History
PTNPalatin Technologies IncCOM PAR $ .015,000$2.00K<0.1%History
RCSPIMCO Strategic Income Fund, Inc.CEF200$1.00K<0.1%History
WBDWarner Bros. Discovery, Inc.COM SER A30$1.00K<0.1%History
FOEFerro CorpCOM25$1.00K<0.1%History
SABASaba Capital Income & Opportunities Fund IICOM200$1.00K<0.1%History
Two Harbors Investment Corp.90187B408COM NEW175$1.00K<0.1%–
WisdomTree Tr97717X719CHINADIV EX FI36$1.00K<0.1%–
ZNGAZynga IncCL A80$1.00K<0.1%History
BIPCBrookfield Infrastructure CorpCOM SB VTG SHS A6$00.0%History
EDUNew Oriental Education & Technology Group Inc.SPON ADR160$00.0%History
SRNESorrento Therapeutics, Inc.COM NEW150$00.0%History