HBW Advisory Services LLC
- SEC CIK
- 0001790525
- Latest filing
- Jul 16, 2026
Holdings in Q3 2023
Holdings as of Sep 30, 2023, filed Oct 12, 2023. Long positions only; changes compare share counts with Q2 2023.
- Positions
- 292
- +4 vs. Q2 2023
- Portfolio value
- $478.8M
- +$18.0M (+3.9%) vs. Q2 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| Ultimus Managers Tr90386K639 | Q3 ALL SEASN ACT | 1,103,706 | $30.1M | 6.3% | +42,452+4.0% | Added | – |
| Vanguard S&P 500 ETF922908363 | ETF | 66,640 | $26.2M | 5.5% | +479+0.7% | Added | – |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 336,311 | $23.4M | 4.9% | −115,732−25.6% | Reduced | – |
| Invesco QQQ Trust Series I46090E103 | ETF | 29,169 | $10.4M | 2.2% | +8,136+38.7% | Added | – |
| AAPLApple Inc. | Stock | 47,154 | $8.07M | 1.7% | −5,584−10.6% | Reduced | History |
| SPDR Series Trust78468R101 | ST SHO TREAS ETF | 270,271 | $7.76M | 1.6% | +127,135+88.8% | Added | – |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 70,719 | $7.31M | 1.5% | +2,455+3.6% | Added | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 101,365 | $7.17M | 1.5% | +14,624+16.9% | Added | – |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 140,947 | $6.97M | 1.5% | +4,487+3.3% | Added | – |
| MSFTMicrosoft Corp | Stock | 22,050 | $6.96M | 1.5% | −2,000−8.3% | Reduced | History |
| AMZNAmazon Com Inc | Stock | 45,493 | $6.54M | 1.4% | +17,205+60.8% | Added | History |
| First Tr Exchng Traded FD VI33740F805 | SMITH OPPORT FXD | 155,078 | $6.52M | 1.4% | +155,078 | New | – |
| Global X FDS37954Y483 | NASDAQ 100 COVER | 295,175 | $4.95M | 1.0% | +132,359+81.3% | Added | – |
| First Tr Exchange-Traded FD33738D408 | FIRST TR TA HIYL | 125,071 | $4.91M | 1.0% | +28,642+29.7% | Added | – |
| Global X FDS37954Y673 | US INFR DEV ETF | 157,325 | $4.78M | 1.0% | +119,459+315.5% | Added | – |
| CMCSAComcast Corp | Stock | 104,363 | $4.63M | 1.0% | −18,611−15.1% | Reduced | History |
| UNHUnitedHealth Group Inc | Stock | 9,107 | $4.59M | 1.0% | −740−7.5% | Reduced | History |
| SPDR Series Trust78464A805 | ST STR PR SP1500 | 85,551 | $4.49M | 0.9% | −13,667−13.8% | Reduced | – |
| VanEck Morningstar Wide Moat ETF92189F643 | ETF | 58,371 | $4.43M | 0.9% | +55,311+1,807.5% | Added | – |
| VVisa Inc. | Stock | 19,058 | $4.38M | 0.9% | −2,958−13.4% | Reduced | History |
| Goldman Sachs ETF Tr38149W820 | INNOVAT EQ ETF | 92,956 | $4.34M | 0.9% | −26,690−22.3% | Reduced | – |
| CRMSalesforce, Inc. | Stock | 20,762 | $4.21M | 0.9% | −3,147−13.2% | Reduced | History |
| State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474 | ETF | 140,148 | $4.11M | 0.9% | +57,180+68.9% | Added | – |
| UTGReaves Utility Income Fund | COM SH BEN INT | 165,115 | $4.07M | 0.9% | +43,604+35.9% | Added | History |
| GOOGLAlphabet Inc. | Stock | 31,052 | $4.06M | 0.8% | −5,798−15.7% | Reduced | History |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 23,847 | $3.91M | 0.8% | −2,566−9.7% | Reduced | – |
| CICigna Group | Stock | 13,447 | $3.85M | 0.8% | −2,165−13.9% | Reduced | History |
| UNPUnion Pacific Corp | Stock | 18,793 | $3.83M | 0.8% | −2,558−12.0% | Reduced | History |
| TSLATesla, Inc. | Stock | 15,257 | $3.82M | 0.8% | +6,208+68.6% | Added | History |
| State Street SPDR Portfolio Aggregate Bond ETF78464A649 | ETF | 148,856 | $3.62M | 0.8% | +19,289+14.9% | Added | – |
| INTUIntuit Inc. | Stock | 7,088 | $3.62M | 0.8% | −1,781−20.1% | Reduced | History |
| SBUXStarbucks Corp | Stock | 39,550 | $3.61M | 0.8% | −4,408−10.0% | Reduced | History |
| First Tr Exchange-Traded FD33734H106 | SHS | 94,898 | $3.55M | 0.7% | +36,537+62.6% | Added | – |
| ORealty Income Corp | REIT | 70,391 | $3.52M | 0.7% | +1,262+1.8% | Added | History |
| iShares Tr46429B747 | 0-5 YR TIPS ETF | 36,201 | $3.51M | 0.7% | −335−0.9% | Reduced | – |
| PYPLPayPal Holdings, Inc. | Stock | 59,875 | $3.50M | 0.7% | +8,220+15.9% | Added | History |
| Global X FDS37954Y467 | E COMMERCE ETF | 191,272 | $3.46M | 0.7% | +40,709+27.0% | Added | – |
| NKENIKE, Inc. | Stock | 35,449 | $3.39M | 0.7% | +468+1.3% | Added | History |
| AVGOBroadcom Inc. | Stock | 4,008 | $3.33M | 0.7% | +992+32.9% | Added | History |
| DISWalt Disney Co | Stock | 40,925 | $3.32M | 0.7% | +83+0.2% | Added | History |
| PEPPepsiCo Inc | Stock | 19,274 | $3.27M | 0.7% | +15,652+432.1% | Added | History |
| WisdomTree Tr97717X669 | US QTLY DIV GRT | 49,977 | $3.17M | 0.7% | −30.0% | Reduced | – |
| Pacer FDS Tr69374H709 | GLOBL CASH ETF | 96,416 | $3.14M | 0.7% | +48,657+101.9% | Added | – |
| Global X FDS37954Y764 | MILL THEMC ETF | 99,578 | $3.03M | 0.6% | +2,769+2.9% | Added | – |
| Invesco Exchange Traded FD T46137V357 | S&P500 EQL WGT | 21,078 | $2.99M | 0.6% | +13,108+164.5% | Added | – |
| State Street SPDR Portfolio Developed World Ex-US ETF78463X889 | ETF | 93,549 | $2.90M | 0.6% | +3,335+3.7% | Added | – |
| DGDollar General Corp | COM | 26,145 | $2.77M | 0.6% | +6,809+35.2% | Added | History |
| State Street SPDR S&P Aerospace & Defense ETF78464A631 | ETF | 24,582 | $2.76M | 0.6% | −4,367−15.1% | Reduced | – |
| First Trust Nasdaq-100 Technology Sector Index Fund337345102 | ETF | 18,782 | $2.73M | 0.6% | +1,049+5.9% | Added | – |
| LOWLowes Companies Inc | Stock | 13,111 | $2.73M | 0.6% | +13,111 | New | History |
| PAYCPaycom Software, Inc. | Stock | 10,572 | $2.68M | 0.6% | +10,572 | New | History |
| Innovator ETFs Trust45782C813 | US EQTY PWR BUF | 78,763 | $2.65M | 0.6% | +32,143+68.9% | Added | – |
| MCDMcDonalds Corp | Stock | 10,056 | $2.65M | 0.6% | +3,147+45.5% | Added | History |
| TAT&T Inc. | Stock | 175,306 | $2.63M | 0.5% | +102,184+139.7% | Added | History |
| LMTLockheed Martin Corp | Stock | 6,071 | $2.48M | 0.5% | +2,156+55.1% | Added | History |
| ENBEnbridge Inc | Stock | 73,786 | $2.45M | 0.5% | +29,107+65.1% | Added | History |
| Vanguard Index FDS922908652 | EXTEND MKT ETF | 16,784 | $2.41M | 0.5% | +140+0.8% | Added | – |
| ARK Innovation ETF00214Q104 | ETF | 60,197 | $2.39M | 0.5% | −2,931−4.6% | Reduced | – |
| MOAltria Group, Inc. | Stock | 56,661 | $2.38M | 0.5% | +22,958+68.1% | Added | History |
| VZVerizon Communications Inc | Stock | 73,368 | $2.38M | 0.5% | +27,179+58.8% | Added | History |
| SPDR Index Shs FDS78463X509 | ST PORT MARK ETF | 69,746 | $2.34M | 0.5% | +2,747+4.1% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 6,647 | $2.33M | 0.5% | −777−10.5% | Reduced | History |
| First Tr Exchange Traded FD33738R704 | RBA INDL ETF | 44,230 | $2.28M | 0.5% | +326+0.7% | Added | – |
| OMCOmnicom Group Inc. | COM | 29,089 | $2.17M | 0.5% | +11,687+67.2% | Added | History |
| Vanguard BD Index FDS92203C303 | VANGUARD ULTRA | 43,876 | $2.16M | 0.5% | +1,671+4.0% | Added | – |
| State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663 | ETF | 23,279 | $2.14M | 0.4% | +8,704+59.7% | Added | – |
| TXNTexas Instruments Inc | Stock | 13,289 | $2.11M | 0.4% | +5,778+76.9% | Added | History |
| METAMeta Platforms, Inc. | Stock | 6,953 | $2.09M | 0.4% | +151+2.2% | Added | History |
| Vanguard Health Care ETF92204A504 | ETF | 8,850 | $2.08M | 0.4% | +5,257+146.3% | Added | – |
| LYBLyondellBasell Industries N.V. | SHS - A - | 21,742 | $2.06M | 0.4% | +9,627+79.5% | Added | History |
| ULUnilever PLC | SPON ADR NEW | 41,608 | $2.06M | 0.4% | +19,206+85.7% | Added | History |
| MDTMedtronic plc | Stock | 25,650 | $2.01M | 0.4% | +12,490+94.9% | Added | History |
| ADPAutomatic Data Processing Inc | Stock | 8,349 | $2.01M | 0.4% | +3,897+87.5% | Added | History |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 39,801 | $2.00M | 0.4% | +3,961+11.1% | Added | – |
| CCitigroup Inc | Stock | 48,429 | $1.99M | 0.4% | +25,785+113.9% | Added | History |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 21,545 | $1.95M | 0.4% | +8,605+66.5% | Added | – |
| AMGNAmgen Inc | Stock | 7,229 | $1.94M | 0.4% | +7,229 | New | History |
| Capital Group Growth ETF14020G101 | SHS CREAT UNIT | 78,908 | $1.93M | 0.4% | +42,947+119.4% | Added | – |
| WHRWhirlpool Corp | Stock | 14,390 | $1.92M | 0.4% | +6,895+92.0% | Added | History |
| iShares Core Dividend Growth ETF46434V621 | ETF | 38,521 | $1.91M | 0.4% | +2,511+7.0% | Added | – |
| WPCW. P. Carey Inc. | COM | 33,693 | $1.82M | 0.4% | +15,042+80.6% | Added | History |
| Global X FDS37954Y442 | CLOUD COMPUTNG | 93,784 | $1.77M | 0.4% | −62,011−39.8% | Reduced | – |
| MMM3M Co | Stock | 18,583 | $1.74M | 0.4% | +8,736+88.7% | Added | History |
| PMPhilip Morris International Inc. | Stock | 18,730 | $1.73M | 0.4% | +18,730 | New | History |
| State Street Communication Services Select Sector SPDR ETF81369Y852 | ETF | 26,391 | $1.73M | 0.4% | −4,569−14.8% | Reduced | – |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 37,437 | $1.72M | 0.4% | +17,905+91.7% | Added | – |
| SPDR Series Trust78468R812 | ST STR MSCI USAQ | 14,212 | $1.72M | 0.4% | +6,264+78.8% | Added | – |
| Global X FDS37954Y475 | S&P 500 COVERED | 43,611 | $1.70M | 0.4% | +449+1.0% | Added | – |
| First Tr Exchng Traded FD VI33740F755 | FT LADD BUFF ETF | 68,583 | $1.68M | 0.4% | +24,277+54.8% | Added | – |
| Invesco Nasdaq 100 ETF46138G649 | ETF | 11,150 | $1.64M | 0.3% | +1,969+21.4% | Added | – |
| Vanguard World FD921910873 | MEGA CAP INDEX | 10,599 | $1.61M | 0.3% | −3,910−26.9% | Reduced | – |
| State Street Health Care Select Sector SPDR ETF81369Y209 | ETF | 12,384 | $1.59M | 0.3% | +4,568+58.4% | Added | – |
| GOOGAlphabet Inc. | Stock | 12,089 | $1.59M | 0.3% | +1,550+14.7% | Added | History |
| First Tr Exchng Traded FD VI33740U661 | FT VEST US EQT | 53,001 | $1.59M | 0.3% | +53,001 | New | – |
| Capital Group GBL Growth EQT14020X104 | SHS CREAT UNIT | 68,034 | $1.56M | 0.3% | +40,399+146.2% | Added | – |
| AEPAmerican Electric Power Co Inc | Stock | 20,485 | $1.54M | 0.3% | +20,485 | New | History |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 38,480 | $1.51M | 0.3% | −4,806−11.1% | Reduced | – |
| iShares Tr464287374 | NORTH AMERN NAT | 35,761 | $1.49M | 0.3% | +35,761 | New | – |
| ABBVAbbVie Inc. | Stock | 9,949 | $1.48M | 0.3% | −2,026−16.9% | Reduced | History |
| Fidelity MSCI Energy Index ETF316092402 | ETF | 59,425 | $1.48M | 0.3% | +59,425 | New | – |
Options (1)
Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.
| Security | Class | Puts | Calls |
|---|---|---|---|
| SPYSPDR S&P 500 ETF Trust | ETF | – | $299.0K |
Sold out since Q2 2023 (52)
Positions held at the end of Q2 2023 that are gone from this filing.
| Security | Class | Shares in Q2 2023 | Value in Q2 2023 | % of portfolio in Q2 2023 | History |
|---|---|---|---|---|---|
| First Tr Exchng Traded FD VI33740U737 | FT VEST US EQT | 58,692 | $1.83M | 0.4% | – |
| Fidelity Merrimack STR Tr316188309 | TOTAL BD ETF | 33,402 | $1.52M | 0.3% | – |
| iShares U.S. Medical Devices ETF464288810 | ETF | 22,174 | $1.25M | 0.3% | – |
| First Tr Exchange-Traded FD33734X119 | CONSUMR STAPLE | 19,883 | $1.25M | 0.3% | – |
| iShares Tr464287291 | GLOBAL TECH ETF | 17,929 | $1.11M | 0.2% | – |
| Invesco Exchange Traded FD T46137V662 | PHARMACEUTICALS | 14,224 | $1.08M | 0.2% | – |
| WisdomTree Tr97717W844 | GLOB EX US QU FD | 29,889 | $1.07M | 0.2% | – |
| Innovator ETFs Trust45782C540 | US EQTY PWR BUF | 27,606 | $919.0K | 0.2% | – |
| First Tr Exchange-Traded FD33739Q408 | FIRST TR ENH NEW | 14,260 | $847.0K | 0.2% | – |
| Vanguard Scottsdale FDS92206C664 | VNG RUS2000IDX | 10,945 | $828.0K | 0.2% | – |
| Fidelity MSCI Information Technology Index ETF316092808 | ETF | 6,107 | $798.0K | 0.2% | – |
| Abrdn ETFs003261203 | BBRG ALL COMMDY | 24,370 | $777.0K | 0.2% | – |
| Fidelity Covington Trust316092857 | MSCI RL EST ETF | 30,183 | $757.0K | 0.2% | – |
| Fidelity MSCI Materials Index ETF316092881 | ETF | 15,977 | $745.0K | 0.2% | – |
| First Tr Exchng Traded FD VI33740U810 | FT VEST U.S | 21,439 | $727.0K | 0.2% | – |
| iShares U S ETF Tr46431W663 | DISCRETIONARY | 17,616 | $711.0K | 0.2% | – |
| Schwab Fundamental U.S. Small Company ETF808524763 | ETF | 12,816 | $647.0K | 0.1% | – |
| Invesco Exch Traded FD Tr II46138E230 | S&P INTL LOW | 18,948 | $518.0K | 0.1% | – |
| Litman Gregory FDS Tr53700T827 | IMGP DBI MAN ETF | 17,401 | $481.0K | 0.1% | – |
| State Street SPDR S&P Homebuilders ETF78464A888 | ETF | 5,517 | $443.0K | 0.1% | – |
| First Tr Exchange-Traded FD33734X853 | INTL EQUITY OPP | 11,217 | $440.0K | 0.1% | – |
| Fidelity Covington Trust316092873 | MSCI COMMNTN SVC | 10,236 | $412.0K | 0.1% | – |
| iShares U.S. Treasury Bond ETF46429B267 | ETF | 17,617 | $403.0K | 0.1% | – |
| Global X FDS37954Y293 | GLB X MLP ENRG I | 9,457 | $393.0K | 0.1% | – |
| iShares Tr46435U853 | BROAD USD HIGH | 10,557 | $373.0K | 0.1% | – |
| Kraneshares Tr500767736 | QUADRTC INT RT | 17,870 | $368.0K | 0.1% | – |
| RTXRTX Corp | Stock | 3,743 | $367.0K | 0.1% | History |
| Innovator ETFs Trust45782C292 | US EQT ULTRA BF | 11,000 | $307.0K | 0.1% | – |
| First Tr Exchng Traded FD VI33740U786 | FT VEST U.S | 9,366 | $306.0K | 0.1% | – |
| Innovator ETFs Trust45782C417 | US EQTY PWR BUF | 9,334 | $287.0K | 0.1% | – |
| First Tr Exch Traded FD III33739N108 | MANAGD MUN ETF | 5,384 | $273.0K | 0.1% | – |
| COFCapital One Financial Corp | Stock | 2,443 | $267.0K | 0.1% | History |
| Innovator ETFs Trust45782C334 | GRWT100 PWR BF | 6,315 | $263.0K | 0.1% | – |
| iShares Tr464289479 | CORE LT USDB ETF | 5,002 | $263.0K | 0.1% | – |
| HUMHumana Inc | Stock | 563 | $262.0K | 0.1% | History |
| Legg Mason ETF Invt52468L406 | FRANKLIN US LOW | 7,112 | $261.0K | 0.1% | – |
| ADIAnalog Devices Inc | Stock | 1,274 | $248.0K | 0.1% | History |
| First Tr Exchng Traded FD VI33740F573 | FT VEST INTER EQ | 11,437 | $243.0K | 0.1% | – |
| Vanguard Mun BD FDS922907746 | TAX EXEMPT BD | 4,695 | $236.0K | 0.1% | – |
| AMDAdvanced Micro Devices Inc | Stock | 2,049 | $233.0K | 0.1% | History |
| EBAYeBay Inc | COM | 5,189 | $232.0K | 0.1% | History |
| Amplify Blockchain Technology ETF032108607 | ETF | 10,154 | $231.0K | 0.1% | – |
| First Tr Exchange-Traded FD336917109 | SHS | 6,694 | $228.0K | <0.1% | – |
| Tidal ETF Tr886364660 | ZEGA BUY AND HED | 12,704 | $222.0K | <0.1% | – |
| iShares Tr46435G102 | CONV BD ETF | 2,811 | $215.0K | <0.1% | – |
| Invesco Rafi Developed Markets Ex-U.S. Small-Mid ETF46138E735 | ETF | 6,939 | $214.0K | <0.1% | – |
| iShares Tr464287556 | ISHARES BIOTECH | 1,678 | $213.0K | <0.1% | – |
| Global X FDS37954Y228 | CLEANTECH ETF | 10,985 | $161.0K | <0.1% | – |
| BNY Mellon ETF Trust09661T859 | ULTRA SHORT INCM | 1,465 | $72.0K | <0.1% | – |
| CLXClorox Co | Stock | 390 | $62.0K | <0.1% | History |
| SYKStryker Corp | Stock | 116 | $35.0K | <0.1% | History |
| Evolv Technologies HLDNGS IN30049H110 | *W EXP 03/10/202 | 10,000 | $14.0K | <0.1% | – |