Skip to main content

TRUE Private Wealth Advisors

SEC CIK
0001667074
Latest filing
Jul 23, 2026

Holdings in Q2 2024

Holdings as of Jun 30, 2024, filed Jul 16, 2024. Long positions only; changes compare share counts with Q1 2024.

Institution overview
Positions
278
−6 vs. Q1 2024
Portfolio value
$883.2M
+$11.4M (+1.3%) vs. Q1 2024
Filed
Jul 16, 2024
SEC
Holdings of TRUE Private Wealth Advisors in Q2 2024
SecurityClassSharesValue% of portfolioShare changeActionHistory
PGProcter & Gamble CoStock9,267$1.53M0.2%+319+3.6%AddedHistory
TSLATesla, Inc.Stock7,800$1.54M0.2%−1,216−13.5%ReducedHistory
IAUiShares Gold TrustETF38,038$1.67M0.2%−30−0.1%ReducedHistory
VanEck Morningstar Wide Moat ETF92189F643ETF20,088$1.74M0.2%+4,736+30.8%Added–
iShares Tr464289875CORE 40 MODE ETF41,614$1.79M0.2%+1,587+4.0%Added–
iShares Tr464288885EAFE GRWTH ETF17,502$1.79M0.2%+5,253+42.9%Added–
GLDSPDR Gold TrustETF8,489$1.83M0.2%+813+10.6%AddedHistory
Direxion Shs ETF Tr25461A874DLY AAPL BUL1.5X56,108$1.83M0.2%−681−1.2%Reduced–
iShares Tr464288588MBS ETF20,339$1.87M0.2%−1,214−5.6%Reduced–
Direxion Shs ETF Tr25461A866DAILY MSFT BL1.538,555$1.91M0.2%+78+0.2%Added–
BlackRock ETF Trust09290C103ISHARES US EQUIT41,692$1.96M0.2%−744−1.8%Reduced–
Direxion Shs ETF Tr25461A858DAILY AMZN BL1.553,197$1.98M0.2%−539−1.0%Reduced–
Vanguard Consumer Staples ETF92204A207ETF10,431$2.12M0.2%+441+4.4%Added–
PFEPfizer IncStock75,798$2.12M0.2%+8,550+12.7%AddedHistory
METAMeta Platforms, Inc.Stock4,315$2.18M0.2%−66−1.5%ReducedHistory
iShares MSCI USA Quality Factor ETF46432F339ETF12,789$2.18M0.2%−654−4.9%Reduced–
Vanguard High Dividend Yield Index ETF921946406ETF20,168$2.39M0.3%−1,101−5.2%Reduced–
iShares Core MSCI Emerging Markets ETF46434G103ETF46,659$2.50M0.3%−7,794−14.3%Reduced–
VZVerizon Communications IncStock61,031$2.52M0.3%+1,490+2.5%AddedHistory
VanEck ETF Trust92189H748CLO ETF47,921$2.54M0.3%+29,464+159.6%Added–
State Street Industrial Select Sector SPDR ETF81369Y704ETF23,527$2.87M0.3%−325−1.4%Reduced–
Schwab US Dividend Equity ETF808524797ETF37,172$2.89M0.3%+13,083+54.3%Added–
State Street Financial Select Sector SPDR ETF81369Y605ETF71,298$2.93M0.3%−2,608−3.5%Reduced–
Microsectors Fang Plus Index 3X063679534ETP6,619$2.95M0.3%+14+0.2%Added–
GOOGAlphabet Inc.Stock16,072$2.95M0.3%−1,400−8.0%ReducedHistory
ARK Innovation ETF00214Q104ETF68,019$2.99M0.3%−3,320−4.7%Reduced–
BROSDutch Bros Inc.CL A72,997$3.02M0.3%−960−1.3%ReducedHistory
SPYSPDR S&P 500 ETF TrustETF5,608$3.05M0.3%−374−6.3%ReducedHistory
State Street Utilities Select Sector SPDR ETF81369Y886ETF45,037$3.07M0.3%+34,632+332.8%Added–
MMM3M CoStock31,005$3.17M0.4%+2,190+7.6%AddedHistory
Direxion Shs ETF Tr25459W102DLY TECH BULL 3X32,685$3.18M0.4%−166−0.5%Reduced–
USBUS Bancorp DECOM NEW80,638$3.20M0.4%−2,018−2.4%ReducedHistory
iShares S&P 500 Value ETF464287408ETF17,904$3.26M0.4%+323+1.8%Added–
Vanguard Morningstar Value ETF922908744ETF21,537$3.45M0.4%+1,303+6.4%Added–
Vanguard Health Care ETF92204A504ETF13,756$3.66M0.4%+532+4.0%Added–
State Street Consumer Discretionary Select Sector SPDR ETF81369Y407ETF20,193$3.68M0.4%+720+3.7%Added–
URIUnited Rentals, Inc.COM6,064$3.92M0.4%−182−2.9%ReducedHistory
EMREmerson Electric CoStock37,119$4.09M0.5%−2,554−6.4%ReducedHistory
iShares S&P 500 Growth ETF464287309ETF45,192$4.18M0.5%+9,383+26.2%Added–
GSGoldman Sachs Group IncStock9,397$4.25M0.5%−520−5.2%ReducedHistory
State Street Communication Services Select Sector SPDR ETF81369Y852ETF53,547$4.59M0.5%−1,092−2.0%Reduced–
iShares Tr46434V803HDG MSCI EAFE129,475$4.60M0.5%+7,454+6.1%Added–
PEPPepsiCo IncStock28,674$4.73M0.5%−772−2.6%ReducedHistory
JNJJohnson & JohnsonStock32,389$4.73M0.5%+1,824+6.0%AddedHistory
Graniteshares ETF Tr38747R8271.5X LNG NVDA DL71,657$4.98M0.6%+150.0%Added–
ABBVAbbVie Inc.Stock29,543$5.07M0.6%−1,975−6.3%ReducedHistory
XOMExxonMobil Holdings CorpCOM45,317$5.22M0.6%−7,376−14.0%ReducedHistory
iShares Tr464287721U.S. TECH ETF35,041$5.27M0.6%−2,188−5.9%Reduced–
iShares Core MSCI Eafe ETF46432F842ETF73,003$5.30M0.6%−26,042−26.3%Reduced–
GOOGLAlphabet Inc.Stock30,733$5.60M0.6%−821−2.6%ReducedHistory
CVXChevron CorpStock36,064$5.64M0.6%−750−2.0%ReducedHistory
JPMJPMorgan Chase & CoStock29,774$6.02M0.7%−1,018−3.3%ReducedHistory
iShares Tr46434V613CORE UNIVRSL USD136,311$6.16M0.7%−5,849−4.1%Reduced–
BRK.BBerkshire Hathaway IncStock15,332$6.24M0.7%−424−2.7%ReducedHistory
iShares Tr464289867CORE 60 BALA ETF111,288$6.27M0.7%−1,590−1.4%Reduced–
iShares Core S&P Small Cap ETF464287804ETF61,441$6.55M0.7%−7,370−10.7%Reduced–
COSTCostco Wholesale CorpStock7,717$6.56M0.7%+240+3.2%AddedHistory
iShares Tr4642874571 3 YR TREAS BD89,105$7.28M0.8%−20,009−18.3%Reduced–
LLYEli Lilly & CoStock8,358$7.57M0.9%−627−7.0%ReducedHistory
Invesco QQQ Trust Series I46090E103ETF16,260$7.79M0.9%−546−3.2%Reduced–
iShares Core S&P 500 ETF464287200ETF17,328$9.48M1.1%−2,315−11.8%Reduced–
NVDANVIDIA CorpStock76,887$9.50M1.1%−5,943−7.2%ReducedConverted for a 10-for-1 splitHistory
Vanguard S&P 500 ETF922908363ETF20,085$10.0M1.1%−774−3.7%Reduced–
AMZNAmazon Com IncStock57,050$11.0M1.2%−1,877−3.2%ReducedHistory
Zacks Trust98888G204SMALL/MID CAP433,838$13.2M1.5%+433,838New–
Vanguard Information Technology ETF92204A702ETF23,016$13.3M1.5%+3,435+17.5%Added–
MSFTMicrosoft CorpStock43,535$19.5M2.2%−207−0.5%ReducedHistory
iShares Core S&P Mid-Cap ETF464287507ETF442,023$25.9M2.9%+561+0.1%Added–
iShares Russell 2000 ETF464287655ETF131,383$26.7M3.0%+4,824+3.8%Added–
iShares Tr464288687PFD AND INCM SEC888,366$28.0M3.2%−489,767−35.5%Reduced–
iShares Russell 1000 Value ETF464287598ETF170,674$29.8M3.4%−4,577−2.6%Reduced–
AAPLApple Inc.Stock149,373$31.5M3.6%−4,804−3.1%ReducedHistory
iShares Tr464288166AGENCY BOND ETF352,426$37.9M4.3%+22,844+6.9%Added–
First Tr Exchange-Traded FD336917109SHS1,041,235$39.5M4.5%−67,721−6.1%Reduced–
iShares Tr464287150CORE S&P TTL STK372,267$44.2M5.0%−69,424−15.7%Reduced–
Invesco Exchange Traded FD T46137V357S&P500 EQL WGT332,051$54.5M6.2%−10,690−3.1%Reduced–
iShares Tr46429B655FLTG RATE NT ETF1,140,216$58.3M6.6%+323,386+39.6%Added–
iShares Core MSCI Total International Stock ETF46432F834ETF1,396,798$94.4M10.7%+37,508+2.8%Added–

Sold out since Q1 2024 (18)

Positions held at the end of Q1 2024 that are gone from this filing.

Positions of TRUE Private Wealth Advisors sold out since Q1 2024
SecurityClassShares in Q1 2024Value in Q1 2024% of portfolio in Q1 2024History
Vanguard Short-Term Bond ETF921937827ETF20,244$1.55M0.2%–
Vanguard Intermediate-Term Bond ETF921937819ETF12,015$905.9K0.1%–
ARK Blockchain & Fintech Innovation ETF00214Q708ETF24,185$733.5K0.1%–
SPDR Series Trust78468R622ST BLOO HIGH ETF7,551$718.9K0.1%–
First Tr Exchng Traded FD VI33740F805SMITH OPPORT FXD10,150$442.5K0.1%–
iShares Tr464288638ISHS 5-10YR INVT7,442$384.0K<0.1%–
ProShares Tr74347G739ULTSHRT QQQ40,329$361.3K<0.1%–
iShares Tr46435G102CONV BD ETF4,121$328.9K<0.1%–
iShares Tr46435G342MORTGE REL ETF14,146$328.8K<0.1%–
Vanguard Real Estate ETF922908553ETF3,603$311.6K<0.1%–
iShares Tr464287341GLOBAL ENERG ETF6,768$290.7K<0.1%–
Vanguard Intl Equity Index F922042676GLB EX US ETF6,897$290.6K<0.1%–
NXHNeighborhood Intelligence, Inc.COM7,147$256.7K<0.1%History
GSKGSK plcADR5,341$229.0K<0.1%History
KEYSKeysight Technologies, Inc.Stock1,450$226.7K<0.1%History
UBERUber Technologies, IncStock2,903$223.5K<0.1%History
MPCMarathon Petroleum CorpStock1,068$215.2K<0.1%History
XXII22nd Century Group, Inc.Stock29,744$3.57K<0.1%History