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RFG Advisory, LLC

SEC CIK
0001633387
Latest filing
Jul 15, 2026

Holdings in Q2 2025

Holdings as of Jun 30, 2025, filed Jul 28, 2025. Long positions only; changes compare share counts with Q1 2025.

Institution overview
Positions
920
+69 vs. Q1 2025
Portfolio value
$4.26B
+$554.6M (+15.0%) vs. Q1 2025
Filed
Jul 28, 2025
SEC
Holdings of RFG Advisory, LLC in Q2 2025
SecurityClassSharesValue% of portfolioShare changeActionHistory
Exchange Traded Concepts Tru301505384BLUEMONTE DYNAMI10,788,189$279.6M6.6%+10,788,189New–
Exchange Traded Concepts Tru301505368BLUEMONTE CORE B10,444,888$263.6M6.2%+10,444,888New–
Exchange Traded Concepts Tru301505376BLUEMONTE GLOBAL7,238,440$187.4M4.4%+7,238,440New–
Exchange Traded Concepts Tru301505426BLUEMONTE LARGE6,558,640$170.6M4.0%+6,558,640New–
Exchange Traded Concepts Tru301505418BLUEMONTE LARGE5,417,191$142.2M3.3%+5,417,191New–
Exchange Traded Concepts Tru301505392BLUEMONTE LARGE5,390,726$138.7M3.3%+5,390,726New–
Exchange Traded Concepts Tru301505343BLUEMONTE LONG T3,524,379$89.3M2.1%+3,524,379New–
Exchange Traded Concepts Tru301505350BLUEMONTE SHORT3,467,335$87.1M2.0%+3,467,335New–
Invesco Exchange Traded FD T46137V613RAFI US 1000 ETF1,887,406$79.8M1.9%−4,974,104−72.5%Reduced–
State Street SPDR Portfolio S&P 500 Growth ETF78464A409ETF829,241$79.0M1.9%−2,117,396−71.9%Reduced–
Vanguard Total Bond Market ETF921937835ETF978,037$72.0M1.7%−2,121,947−68.5%Reduced–
Fidelity Merrimack STR Tr316188309TOTAL BD ETF1,312,340$60.0M1.4%−3,439,816−72.4%Reduced–
Exchange Traded Concepts Tru301505335BLUEMONTE DIVERS2,343,217$59.0M1.4%+2,343,217New–
State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663ETF553,363$50.8M1.2%−31,274−5.3%Reduced–
AAPLApple Inc.Stock214,907$44.1M1.0%+20,817+10.7%AddedHistory
Dimensional World Ex U.S. Core Equity 2 ETF25434V880ETF1,477,428$43.4M1.0%−4,266,886−74.3%Reduced–
NVDANVIDIA CorpStock268,244$42.4M1.0%−3,619−1.3%ReducedHistory
iShares Tr46436E7180-3 MTH TREASURY374,371$37.7M0.9%−5,013−1.3%Reduced–
SPDR Series Trust78464A805ST STR PR SP1500470,079$35.2M0.8%−1,013,670−68.3%Reduced–
First Tr Exchng Traded FD VI33740F755FT LADD BUFF ETF1,017,113$32.3M0.8%+12,698+1.3%Added–
State Street Technology Select Sector SPDR ETF81369Y803ETF126,253$32.0M0.8%−21,282−14.4%Reduced–
Invesco QQQ Trust Series I46090E103ETF57,624$31.8M0.7%−28,249−32.9%Reduced–
State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847ETF576,157$31.3M0.7%−1,322,579−69.7%Reduced–
MSFTMicrosoft CorpStock60,098$29.9M0.7%+1,181+2.0%AddedHistory
State Street SPDR Portfolio S&P 500 ETF78464A854ETF401,116$29.2M0.7%−42,026−9.5%Reduced–
SPDR Series Trust78464A664ST LON TREAS ETF1,078,211$28.7M0.7%−1,525,271−58.6%Reduced–
Invesco Nasdaq 100 ETF46138G649ETF121,386$27.6M0.6%−290,313−70.5%Reduced–
AMZNAmazon Com IncStock122,147$26.8M0.6%+1,171+1.0%AddedHistory
Schwab US Dividend Equity ETF808524797ETF868,854$23.0M0.5%+70,580+8.8%Added–
Vanguard S&P 500 ETF922908363ETF39,431$22.4M0.5%−1,577−3.8%Reduced–
Dimensional ETF Trust25434V583GLOB CO PLUS ETF395,882$21.6M0.5%−9,136−2.3%Reduced–
Janus Detroit STR Tr47103U845HENDRSON AAA CL393,044$19.9M0.5%−770,065−66.2%Reduced–
Vanguard Morningstar Value ETF922908744ETF112,032$19.8M0.5%+9,292+9.0%Added–
iShares Core S&P 500 ETF464287200ETF31,475$19.5M0.5%−1,624−4.9%Reduced–
PIMCO Active Bond Exchange-Traded Fund72201R775ETF209,352$19.3M0.5%−230,733−52.4%Reduced–
Vanguard Morningstar Growth ETF922908736ETF42,202$18.5M0.4%−5,374−11.3%Reduced–
METAMeta Platforms, Inc.Stock24,723$18.2M0.4%−492−2.0%ReducedHistory
HDHome Depot, Inc.Stock48,404$17.7M0.4%+19,600+68.0%AddedHistory
Vanguard Scottsdale FDS92206C409SHRT TRM CORP BD216,338$17.2M0.4%−1,088−0.5%Reduced–
iShares Trust iShares 0-1 Year Treasury Bond ETF464288679ETF147,171$16.3M0.4%+131,904+864.0%Added–
IAUMiShares Gold Trust MicroSHS REPSTG UN TR476,293$15.7M0.4%+200,034+72.4%AddedHistory
Vanguard Ftse Developed Markets ETF921943858ETF274,096$15.6M0.4%−26,020−8.7%Reduced–
Dimensional ETF Trust25434V765INTL HIGH PROFIT527,283$15.5M0.4%−10,130−1.9%Reduced–
State Street SPDR Portfolio Developed World Ex-US ETF78463X889ETF369,949$15.0M0.4%−47,700−11.4%Reduced–
ETYEaton Vance Tax-Managed Diversified Equity Income FundCOM928,828$14.4M0.3%−51,457−5.2%ReducedHistory
iShares Tr46429B655FLTG RATE NT ETF277,120$14.1M0.3%−53,853−16.3%Reduced–
Goldman Sachs ETF Tr381430503ACTIVEBETA US LG115,855$14.1M0.3%+103,001+801.3%Added–
Vanguard Short-Term Bond ETF921937827ETF178,103$14.0M0.3%+46,403+35.2%Added–
iShares Russell 1000 Growth ETF464287614ETF32,165$13.7M0.3%+556+1.8%Added–
Dimensional ETF Trust25434V559DIMENSIONAL US251,680$13.6M0.3%−100,035−28.4%Reduced–
Franklin Templeton ETF Tr35473P868FRANKLIN DYN MUN555,398$13.5M0.3%−4,315−0.8%Reduced–
Dimensional ETF Trust25434V567GLOBAL CR ETF246,559$13.4M0.3%−10,422−4.1%Reduced–
Vanguard Morningstar Total Stock Market ETF922908769ETF43,051$13.1M0.3%−26,569−38.2%Reduced–
GOOGLAlphabet Inc.Stock73,598$13.0M0.3%−1,820−2.4%ReducedHistory
First Tr Exchange Traded FD33741X102SMID RISNG ETF358,188$12.6M0.3%+17,504+5.1%Added–
State Street SPDR Portfolio Aggregate Bond ETF78464A649ETF485,171$12.4M0.3%+14,589+3.1%Added–
AVGOBroadcom Inc.Stock44,101$12.2M0.3%−2,672−5.7%ReducedHistory
State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474ETF397,388$12.0M0.3%+103,868+35.4%Added–
SPDR Series Trust78468R200ST STR RATE ETF389,065$12.0M0.3%+75,208+24.0%Added–
Dimensional ETF Trust25434V831US HIGH PROF ETF332,592$11.8M0.3%−2,808−0.8%Reduced–
BRK.BBerkshire Hathaway IncStock23,992$11.7M0.3%+147+0.6%AddedHistory
Fidelity Covington Trust316092352BLUE CHIP GRWTH239,964$11.6M0.3%+239,964New–
Putnam ETF Trust746729300FOCUSED LAR CAP280,726$11.3M0.3%+280,726New–
State Street Communication Services Select Sector SPDR ETF81369Y852ETF102,917$11.2M0.3%−48,104−31.9%Reduced–
SOSouthern CoStock121,479$11.2M0.3%+12,491+11.5%AddedHistory
Schwab U.S. Large-Cap Growth ETF808524300ETF379,914$11.1M0.3%−30,529−7.4%Reduced–
WMTWalmart Inc.Stock111,712$10.9M0.3%+9,606+9.4%AddedHistory
iShares Tr464288513IBOXX HI YD ETF132,246$10.7M0.3%−33,415−20.2%Reduced–
iShares MSCI USA Quality Factor ETF46432F339ETF57,582$10.5M0.2%−6,019−9.5%Reduced–
NFLXNetflix IncStock7,670$10.3M0.2%+939+14.0%AddedHistory
Aim ETF Products Trust00888H869ALLIANZIM US EQ316,552$10.1M0.2%+93,351+41.8%Added–
Aim ETF Products Trust00888H877ALLIANZIM US EQT303,450$10.0M0.2%+108,544+55.7%Added–
JPMJPMorgan Chase & CoStock34,327$9.95M0.2%−206−0.6%ReducedHistory
iShares Tr46434V613CORE UNIVRSL USD214,865$9.93M0.2%−60,989−22.1%Reduced–
Tidal Trust I886364702SP DWJNS SUKUK539,483$9.83M0.2%+186,435+52.8%Added–
Dimensional ETF Trust25434V666US LARG VALU ETF316,789$9.83M0.2%−148,675−31.9%Reduced–
Dimensional ETF Trust25434V815US SMALL CAP ETF330,478$9.73M0.2%−149,852−31.2%Reduced–
Fidelity Covington Trust316092295FUN SMA MID ETF349,227$9.50M0.2%+349,227New–
Vanguard Total International Bond ETF92203J407ETF191,064$9.46M0.2%−23,160−10.8%Reduced–
SLViShares Silver TrustETF283,295$9.29M0.2%+164,645+138.8%AddedHistory
LLYEli Lilly & CoStock11,622$9.06M0.2%−351−2.9%ReducedHistory
UNHUnitedHealth Group IncStock28,556$8.91M0.2%+23,293+442.6%AddedHistory
State Street Health Care Select Sector SPDR ETF81369Y209ETF63,934$8.62M0.2%−4,480−6.5%Reduced–
Fidelity Covington Trust31609A404ENHANCED INTL249,502$8.30M0.2%+249,502New–
COSTCostco Wholesale CorpStock8,305$8.22M0.2%+1,715+26.0%AddedHistory
iShares Tr464288885EAFE GRWTH ETF73,042$8.18M0.2%−1,220−1.6%Reduced–
Dimensional ETF Trust25434V757EMERGING MKTS HI287,928$8.06M0.2%−4,335−1.5%Reduced–
iShares Core U.S. Aggregate Bond ETF464287226ETF80,637$8.00M0.2%+58,944+271.7%Added–
XOMExxonMobil Holdings CorpCOM73,541$7.93M0.2%−195−0.3%ReducedHistory
Vanguard Morningstar Small-Cap Growth ETF922908595ETF27,573$7.64M0.2%−2,525−8.4%Reduced–
ABBVAbbVie Inc.Stock40,824$7.58M0.2%+2,380+6.2%AddedHistory
iShares Core S&P Small Cap ETF464287804ETF68,083$7.44M0.2%−3,601−5.0%Reduced–
Dimensional ETF Trust25434V658GLOBAL REAL EST276,388$7.42M0.2%−7,550−2.7%Reduced–
WisdomTree Tr97717W307US LARGECAP DIVD89,522$7.35M0.2%−31,320−25.9%Reduced–
SCIService Corp InternationalCOM88,500$7.20M0.2%−10,019−10.2%ReducedHistory
BlackRock ETF Trust09290C103ISHARES US EQUIT131,324$7.15M0.2%+14,512+12.4%Added–
SPYSPDR S&P 500 ETF TrustETF11,546$7.13M0.2%−1,286−10.0%ReducedHistory
MAMastercard IncStock12,681$7.13M0.2%+808+6.8%AddedHistory
CSCOCisco Systems, Inc.Stock101,558$7.05M0.2%+15,547+18.1%AddedHistory
Dimensional U.S. Small Cap ETF25434V500ETF110,008$7.01M0.2%+62,402+131.1%Added–

Sold out since Q1 2025 (67)

Positions held at the end of Q1 2025 that are gone from this filing.

Positions of RFG Advisory, LLC sold out since Q1 2025
SecurityClassShares in Q1 2025Value in Q1 2025% of portfolio in Q1 2025History
SHWSherwin Williams CoCOM19,004$6.64M0.2%History
SWTXSpringWorks Therapeutics, Inc.COM88,995$3.93M0.1%History
Tidal Trust II88636J204RET STCKD GL STK122,130$2.86M0.1%–
ETF Ser Solutions26922B105LHA MKT ST TACTL87,269$2.82M0.1%–
Innovator ETFs Trust45783Y673QUITY MANAGD FLR87,739$2.75M0.1%–
ALTAltimmune, Inc.COM NEW324,397$1.62M<0.1%History
VRNAVerona Pharma plcSPONSORED ADS23,238$1.48M<0.1%History
CYTKCytokinetics IncCOM NEW32,005$1.29M<0.1%History
SPGSimon Property Group Inc.REIT7,675$1.27M<0.1%History
Barrick Gold Corp067901108COM59,111$1.15M<0.1%–
iShares Tr464288638ISHS 5-10YR INVT18,890$992.1K<0.1%–
Invesco Exchange Traded FD T46137V563HIG YLD EQ DIV39,808$854.7K<0.1%–
Pacer US Small Cap Cash Cows ETF69374H857ETF21,583$809.3K<0.1%–
JPMorgan Ultra-Short Income ETF46641Q837ETF15,414$780.4K<0.1%–
WisdomTree Tr97717X594ITL HDG QTLY DIV16,605$720.7K<0.1%–
First Tr Exchange Traded FD33734X143HLTH CARE ALPH6,607$684.5K<0.1%–
Dimensional ETF Trust25434V799INTL CORE EQUITY21,556$598.6K<0.1%–
iShares U S ETF Tr46431W838SHOR MAT MUN ETF11,272$566.3K<0.1%–
DBX ETF Tr233051507XTRACK MSCI JAPN7,459$554.2K<0.1%–
SPDR Series Trust78468R770ST STR R1K YLD4,953$541.1K<0.1%–
Innovator ETFs Trust45782C391US EQTY BUFR MAR11,683$532.0K<0.1%–
Innovator ETFs Trust45782C417US EQTY PWR BUF14,533$520.6K<0.1%–
Innovator ETFs Trust45782C433US EQTY BUFR FEB12,323$511.8K<0.1%–
Goldman Sachs ETF Tr381430230ULTR SHOR BD ETF10,010$505.9K<0.1%–
SPDR Ser Tr78468R648S&P KENSHO NEW10,642$494.7K<0.1%–
Dimensional ETF Trust25434V872CORE FIXE IN ETF11,611$488.4K<0.1%–
SPDR Series Trust78464A672ST INTER ETF16,877$482.4K<0.1%–
DFSDiscover Financial ServicesCOM2,822$481.8K<0.1%History
Innovator ETFs Trust45782C698US EQUT BUFR AUG11,086$470.6K<0.1%–
American Centy ETF Tr025072885US EQT ETF4,885$451.3K<0.1%–
Aim ETF Products Trust00888H679ALLIANZIM US15,868$442.4K<0.1%–
NTAPNetApp, Inc.Stock5,020$441.0K<0.1%History
MSCIMSCI Inc.Stock776$438.8K<0.1%History
FXNCFirst National CorpCOM18,009$404.3K<0.1%History
Innovator ETFs Trust45782C789US EQTY BUFR JUL8,720$376.5K<0.1%–
Global X FDS37954Y483NASDAQ 100 COVER22,460$373.5K<0.1%–
TRGPTarga Resources Corp.COM1,840$368.8K<0.1%History
SHELShell plcADR5,019$367.8K<0.1%History
JDJD.com, Inc.SPON ADS CL A8,779$361.0K<0.1%History
Schwab Strategic Tr8085247221000 INDEX ETF13,086$352.3K<0.1%–
Dimensional ETF Trust25434V575INTL COR FIX ETF6,086$318.0K<0.1%–
HWMHowmet Aerospace Inc.Stock2,154$279.4K<0.1%History
J P Morgan Exchange Traded F46641Q126RLTY INCOME ETF5,610$270.4K<0.1%–
iShares Tr46434V4070-5YR HI YL CP6,173$262.5K<0.1%–
WELLWelltower Inc.REIT1,698$260.2K<0.1%History
Schwab U.S. REIT ETF808524847ETF12,070$259.6K<0.1%–
PEOAdams Natural Resources Fund, Inc.COM11,231$256.2K<0.1%History
NRGNRG Energy, Inc.Stock2,650$253.0K<0.1%History
SYYSysco CorpStock3,282$246.3K<0.1%History
Vanguard Communication Services ETF92204A884ETF1,618$240.1K<0.1%–
iShares Tr46436E502US TECH BRKTHR4,881$238.7K<0.1%–
Schwab Emerging Markets Equity ETF808524706ETF8,243$227.2K<0.1%–
BRBRBellring Brands, Inc.Stock3,036$226.1K<0.1%History
PKGPackaging Corp of AmericaStock1,127$223.2K<0.1%History
Townebank Portsmouth Va89214P109COM6,496$222.1K<0.1%–
Fidelity MSCI Energy Index ETF316092402ETF8,590$219.5K<0.1%–
FICOFair Isaac CorpCOM118$217.6K<0.1%History
AIGAmerican International Group, Inc.Stock2,498$217.2K<0.1%History
HSYHershey CoCOM1,257$214.9K<0.1%History
ESEversource EnergyStock3,456$214.6K<0.1%History
EQIXEquinix IncCOM253$205.9K<0.1%History
EOGEOG Resources IncStock1,587$203.6K<0.1%History
ETF Ser Solutions26922A289DEFIANCE CONNECT4,762$202.4K<0.1%–
ASGIabrdn Global Infrastructure Income FundCOM SHS BEN INT10,438$192.0K<0.1%History
Paramount Global92556H206CL B12,536$149.9K<0.1%–
VALEVale S.A.SPONSORED ADS14,000$139.7K<0.1%History
PAGSPagSeguro Digital Ltd.COM CL A11,000$83.9K<0.1%History