RFG Advisory, LLC
- SEC CIK
- 0001633387
- Latest filing
- Jul 15, 2026
Holdings in Q1 2024
Holdings as of Mar 31, 2024, filed Apr 11, 2024. Long positions only; changes compare share counts with Q4 2023.
- Positions
- 711
- +66 vs. Q4 2023
- Portfolio value
- $2.94B
- +$372.8M (+14.5%) vs. Q4 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| Invesco Exchange Traded FD T46137V613 | RAFI US 1000 ETF | 5,424,976 | $208.7M | 7.1% | +199,053+3.8% | Added | – |
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 2,629,411 | $192.3M | 6.5% | +5,145+0.2% | Added | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 2,391,124 | $173.7M | 5.9% | +418,368+21.2% | Added | – |
| Fidelity Merrimack STR Tr316188309 | TOTAL BD ETF | 3,578,128 | $162.1M | 5.5% | +1,093,311+44.0% | Added | – |
| Dimensional World Ex U.S. Core Equity 2 ETF25434V880 | ETF | 4,515,992 | $114.9M | 3.9% | +263,468+6.2% | Added | – |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 1,555,072 | $82.9M | 2.8% | +108,178+7.5% | Added | – |
| SPDR Series Trust78464A805 | ST STR PR SP1500 | 1,250,690 | $80.2M | 2.7% | +32,822+2.7% | Added | – |
| Invesco Nasdaq 100 ETF46138G649 | ETF | 297,708 | $54.4M | 1.9% | +7,469+2.6% | Added | – |
| Invesco QQQ Trust Series I46090E103 | ETF | 106,609 | $47.3M | 1.6% | −3,016−2.8% | Reduced | – |
| Janus Detroit STR Tr47103U845 | HENDRSON AAA CL | 920,531 | $46.7M | 1.6% | +188,775+25.8% | Added | – |
| SPDR Series Trust78464A664 | ST LON TREAS ETF | 1,552,258 | $43.4M | 1.5% | +564,109+57.1% | Added | – |
| iShares Core S&P 500 ETF464287200 | ETF | 73,426 | $38.6M | 1.3% | −7,145−8.9% | Reduced | – |
| Vanguard S&P 500 ETF922908363 | ETF | 75,306 | $36.2M | 1.2% | −6,289−7.7% | Reduced | – |
| PIMCO Active Bond Exchange-Traded Fund72201R775 | ETF | 328,614 | $30.2M | 1.0% | +106,806+48.2% | Added | – |
| AAPLApple Inc. | Stock | 169,610 | $29.1M | 1.0% | −1,827−1.1% | Reduced | History |
| State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663 | ETF | 300,988 | $27.6M | 0.9% | +115,414+62.2% | Added | – |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | ETF | 417,297 | $25.7M | 0.9% | +120,081+40.4% | Added | – |
| iShares Tr46436E718 | 0-3 MTH TREASURY | 218,596 | $22.0M | 0.7% | +155,391+245.9% | Added | – |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 81,379 | $21.2M | 0.7% | +143+0.2% | Added | – |
| MSFTMicrosoft Corp | Stock | 47,641 | $20.0M | 0.7% | −4,366−8.4% | Reduced | History |
| Dimensional ETF Trust25434V864 | SHOR DUR FIX ETF | 412,706 | $19.4M | 0.7% | +19,667+5.0% | Added | – |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 93,096 | $19.4M | 0.7% | +6,163+7.1% | Added | – |
| iShares Tr46434V613 | CORE UNIVRSL USD | 418,720 | $19.1M | 0.6% | +90,685+27.6% | Added | – |
| First Tr Exchng Traded FD VI33740F755 | FT LADD BUFF ETF | 640,145 | $17.9M | 0.6% | +361+0.1% | Added | – |
| Vanguard Morningstar Value ETF922908744 | ETF | 107,896 | $17.6M | 0.6% | −2,659−2.4% | Reduced | – |
| ETYEaton Vance Tax-Managed Diversified Equity Income Fund | COM | 1,257,307 | $16.8M | 0.6% | +3,621+0.3% | Added | History |
| Schwab US Dividend Equity ETF808524797 | ETF | 189,254 | $15.3M | 0.5% | −150,475−44.3% | Reduced | – |
| State Street Industrial Select Sector SPDR ETF81369Y704 | ETF | 118,030 | $14.9M | 0.5% | +11,077+10.4% | Added | – |
| AMZNAmazon Com Inc | Stock | 81,789 | $14.8M | 0.5% | +6,026+8.0% | Added | History |
| iShares Russell 1000 Growth ETF464287614 | ETF | 42,608 | $14.4M | 0.5% | −503−1.2% | Reduced | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 40,845 | $14.1M | 0.5% | −3,730−8.4% | Reduced | – |
| NVDANVIDIA Corp | Stock | 15,312 | $13.8M | 0.5% | −372−2.4% | Reduced | History |
| Vanguard Scottsdale FDS92206C409 | SHRT TRM CORP BD | 168,970 | $13.1M | 0.4% | +4,406+2.7% | Added | – |
| SPDR Series Trust78468R622 | ST BLOO HIGH ETF | 133,799 | $12.7M | 0.4% | +11,330+9.3% | Added | – |
| Dimensional U.S. Core Equity 2 ETF25434V708 | ETF | 386,157 | $12.3M | 0.4% | +33,618+9.5% | Added | – |
| State Street SPDR Portfolio Developed World Ex-US ETF78463X889 | ETF | 343,540 | $12.3M | 0.4% | +99,037+40.5% | Added | – |
| Vanguard Ftse Developed Markets ETF921943858 | ETF | 232,833 | $11.7M | 0.4% | −23,958−9.3% | Reduced | – |
| iShares MSCI USA Quality Factor ETF46432F339 | ETF | 68,684 | $11.3M | 0.4% | −13,540−16.5% | Reduced | – |
| State Street SPDR Portfolio Aggregate Bond ETF78464A649 | ETF | 431,604 | $10.9M | 0.4% | −324,089−42.9% | Reduced | – |
| Dimensional ETF Trust25434V674 | GLOBAL SUSTAINA | 203,688 | $10.5M | 0.4% | +7,592+3.9% | Added | – |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 181,242 | $10.5M | 0.4% | −31,884−15.0% | Reduced | – |
| SCIService Corp International | COM | 140,483 | $10.4M | 0.4% | 00.0% | Unchanged | History |
| HDHome Depot, Inc. | Stock | 27,066 | $10.4M | 0.4% | +385+1.4% | Added | History |
| iShares Tr464288885 | EAFE GRWTH ETF | 99,186 | $10.3M | 0.4% | −451−0.5% | Reduced | – |
| State Street Health Care Select Sector SPDR ETF81369Y209 | ETF | 69,472 | $10.3M | 0.3% | +8,892+14.7% | Added | – |
| iShares Tr46429B655 | FLTG RATE NT ETF | 198,763 | $10.1M | 0.3% | −31,369−13.6% | Reduced | – |
| First Tr Exch Traded FD III33739N108 | MANAGD MUN ETF | 192,325 | $9.88M | 0.3% | −2,363−1.2% | Reduced | – |
| VanEck ETF Trust92189H409 | HIGH YLD MUNIETF | 187,808 | $9.81M | 0.3% | +2,562+1.4% | Added | – |
| Aim ETF Products Trust00888H869 | ALLIANZIM US EQ | 332,472 | $9.24M | 0.3% | +332,472 | New | – |
| SOSouthern Co | Stock | 127,211 | $9.13M | 0.3% | +2,082+1.7% | Added | History |
| iShares Core U.S. Aggregate Bond ETF464287226 | ETF | 92,598 | $9.07M | 0.3% | +6,806+7.9% | Added | – |
| American Centy ETF Tr025072877 | US SML CP VALU | 94,839 | $8.89M | 0.3% | +320.0% | Added | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 95,729 | $8.88M | 0.3% | −7,071−6.9% | Reduced | – |
| iShares Tr464288513 | IBOXX HI YD ETF | 114,153 | $8.87M | 0.3% | +13,243+13.1% | Added | – |
| State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474 | ETF | 289,610 | $8.62M | 0.3% | +92,411+46.9% | Added | – |
| Dimensional ETF Trust25434V831 | US HIGH PROF ETF | 271,845 | $8.59M | 0.3% | −3,089−1.1% | Reduced | – |
| Vanguard Mun BD FDS922907746 | TAX EXEMPT BD | 169,212 | $8.56M | 0.3% | +33,451+24.6% | Added | – |
| Dimensional ETF Trust25434V666 | US LARG VALU ETF | 281,124 | $8.43M | 0.3% | +3,655+1.3% | Added | – |
| iShares Tr464288877 | EAFE VALUE ETF | 154,086 | $8.38M | 0.3% | −46,693−23.3% | Reduced | – |
| Vanguard Morningstar Small-Cap Growth ETF922908595 | ETF | 31,745 | $8.28M | 0.3% | +10,717+51.0% | Added | – |
| XOMExxonMobil Holdings Corp | COM | 70,658 | $8.21M | 0.3% | +1,893+2.8% | Added | History |
| SPDR Series Trust78468R200 | ST STR RATE ETF | 263,529 | $8.12M | 0.3% | +43,025+19.5% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 19,174 | $8.06M | 0.3% | +482+2.6% | Added | History |
| BlackRock ETF Trust09290C103 | ISHARES US EQUIT | 180,319 | $8.01M | 0.3% | +180,319 | New | – |
| GOOGLAlphabet Inc. | Stock | 52,840 | $7.98M | 0.3% | −474−0.9% | Reduced | History |
| iShares Tr464288414 | NATIONAL MUN ETF | 72,727 | $7.83M | 0.3% | −3,830−5.0% | Reduced | – |
| Vanguard Short-Term Bond ETF921937827 | ETF | 100,386 | $7.70M | 0.3% | +54,031+116.6% | Added | – |
| First Tr Exchange-Traded FD33738D309 | SENIOR LN FD | 165,796 | $7.66M | 0.3% | +12,075+7.9% | Added | – |
| State Street Communication Services Select Sector SPDR ETF81369Y852 | ETF | 92,101 | $7.52M | 0.3% | +70,921+334.8% | Added | – |
| SHWSherwin Williams Co | COM | 21,198 | $7.36M | 0.3% | +169+0.8% | Added | History |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | ETF | 169,961 | $7.32M | 0.2% | +64,167+60.7% | Added | – |
| METAMeta Platforms, Inc. | Stock | 15,016 | $7.29M | 0.2% | −998−6.2% | Reduced | History |
| WisdomTree Tr97717Y527 | FLOATNG RAT TREA | 141,757 | $7.13M | 0.2% | +87,403+160.8% | Added | – |
| Global X FDS37954Y343 | GLBL X MLP ETF | 145,887 | $7.03M | 0.2% | +10,622+7.9% | Added | – |
| iShares Inc46434G764 | MSCI EMRG CHN | 117,886 | $6.79M | 0.2% | +56,000+90.5% | Added | – |
| Dimensional U.S. Targeted Value ETF25434V609 | ETF | 122,365 | $6.66M | 0.2% | +590.0% | Added | – |
| iShares Core S&P Small Cap ETF464287804 | ETF | 59,709 | $6.60M | 0.2% | +4,657+8.5% | Added | – |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 116,643 | $6.55M | 0.2% | +19,771+20.4% | Added | – |
| State Street Real Estate Select Sector SPDR ETF81369Y860 | ETF | 162,727 | $6.43M | 0.2% | +15,531+10.6% | Added | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 12,297 | $6.43M | 0.2% | −12,326−50.1% | Reduced | History |
| DIASPDR Dow Jones Industrial Average ETF Trust | UT SER 1 | 16,027 | $6.37M | 0.2% | −3,464−17.8% | Reduced | History |
| GLDSPDR Gold Trust | ETF | 30,826 | $6.34M | 0.2% | +13,456+77.5% | Added | History |
| WisdomTree Tr97717W307 | US LARGECAP DIVD | 87,728 | $6.33M | 0.2% | +75,080+593.6% | Added | – |
| JPMJPMorgan Chase & Co | Stock | 29,401 | $5.89M | 0.2% | +85+0.3% | Added | History |
| Pgim ETF Tr69344A107 | PGIM ULTRA SH BD | 116,046 | $5.77M | 0.2% | +107,814+1,309.7% | Added | – |
| iShares Tr46434V803 | HDG MSCI EAFE | 163,551 | $5.70M | 0.2% | −119,606−42.2% | Reduced | – |
| ABBVAbbVie Inc. | Stock | 31,079 | $5.66M | 0.2% | −2,407−7.2% | Reduced | History |
| iShares S&P 500 Value ETF464287408 | ETF | 30,233 | $5.65M | 0.2% | +20,165+200.3% | Added | – |
| Vanguard Total International Bond ETF92203J407 | ETF | 114,027 | $5.61M | 0.2% | +1,799+1.6% | Added | – |
| ProShares Tr74348A467 | S&P 500 DV ARIST | 55,126 | $5.59M | 0.2% | +2,837+5.4% | Added | – |
| PGProcter & Gamble Co | Stock | 34,115 | $5.54M | 0.2% | −3,693−9.8% | Reduced | History |
| Invesco S&P 500 Quality ETF46137V241 | ETF | 91,496 | $5.53M | 0.2% | +5,159+6.0% | Added | – |
| iShares Tr464287432 | 20 YR TR BD ETF | 57,988 | $5.49M | 0.2% | −5,231−8.3% | Reduced | – |
| Aim ETF Products Trust00888H703 | ALLIANZIM US EQT | 165,575 | $5.46M | 0.2% | +4,647+2.9% | Added | – |
| Vanguard Morningstar Small-Cap Value ETF922908611 | ETF | 27,791 | $5.33M | 0.2% | +9,792+54.4% | Added | – |
| CVXChevron Corp | Stock | 33,773 | $5.33M | 0.2% | +2,894+9.4% | Added | History |
| Invesco Exch Traded FD Tr II46138E511 | PFD ETF | 445,604 | $5.29M | 0.2% | +148,927+50.2% | Added | – |
| iShares MSCI Eafe ETF464287465 | ETF | 64,356 | $5.14M | 0.2% | −9,771−13.2% | Reduced | – |
| SPDR Index Shs FDS78463X509 | ST PORT MARK ETF | 141,004 | $5.10M | 0.2% | +23,452+20.0% | Added | – |
| LLYEli Lilly & Co | Stock | 6,500 | $5.06M | 0.2% | +197+3.1% | Added | History |
Sold out since Q4 2023 (40)
Positions held at the end of Q4 2023 that are gone from this filing.
| Security | Class | Shares in Q4 2023 | Value in Q4 2023 | % of portfolio in Q4 2023 | History |
|---|---|---|---|---|---|
| Vanguard Long-Term Treasury ETF92206C847 | ETF | 151,023 | $9.29M | 0.4% | – |
| SPDR Series Trust78464A292 | ST STR PFD ETF | 90,203 | $3.02M | 0.1% | – |
| First Tr Exchng Traded FD VI33740F698 | FT VEST US EQT | 67,791 | $2.47M | 0.1% | – |
| First Tr Exchng Traded FD VI33740U661 | FT VEST US EQT | 76,726 | $2.46M | 0.1% | – |
| Innovator ETFs Trust45782C276 | GRWT100 PWR BUF | 36,122 | $1.99M | 0.1% | – |
| Innovator ETFs Trust45782C722 | INTRNL DEV JULY | 72,362 | $1.96M | 0.1% | – |
| iShares Ibonds Dec 2032 Term Corporate ETF46436E312 | ETF | 69,576 | $1.76M | 0.1% | – |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 25,548 | $1.28M | <0.1% | – |
| Direxion Shares ETF Trust25459Y207 | NASDAQ 100 EQ WT | 12,946 | $1.10M | <0.1% | – |
| Invesco Exch TRD SLF Idx FD46138J619 | RUSL 1000 DYNM | 20,358 | $1.05M | <0.1% | – |
| WRKWestRock Co | COM | 24,120 | $1.00M | <0.1% | History |
| CTVACorteva, Inc. | Stock | 14,333 | $686.8K | <0.1% | History |
| ALBAlbemarle Corp | Stock | 4,059 | $586.5K | <0.1% | History |
| iShares Tr464288638 | ISHS 5-10YR INVT | 9,993 | $519.6K | <0.1% | – |
| iShares Tr464288117 | INTL TREA BD ETF | 12,091 | $499.7K | <0.1% | – |
| First Tr Exchng Traded FD VI33740F433 | FT VEST U.S EQT | 13,952 | $443.6K | <0.1% | – |
| Schwab Strategic Tr808524698 | 5 10YR CORP BD | 9,603 | $431.6K | <0.1% | – |
| MSMorgan Stanley | Stock | 4,487 | $418.5K | <0.1% | History |
| SPDR Series Trust78464A672 | ST INTER ETF | 13,924 | $397.7K | <0.1% | – |
| SPDR Series Trust78468R721 | STATE STREET SPD | 8,429 | $396.1K | <0.1% | – |
| First Tr Exchng Traded FD VI33740U653 | FT VEST US EQT | 12,241 | $386.3K | <0.1% | – |
| First Tr Exchange-Traded Alp33735B108 | COM SHS | 3,516 | $367.2K | <0.1% | – |
| Aim ETF Products Trust00888H745 | ALLIANZIM US EQT | 11,919 | $332.0K | <0.1% | – |
| ONOn Semiconductor Corp | Stock | 3,759 | $314.0K | <0.1% | History |
| First Tr Exchng Traded FD VI33740F854 | FT VEST U.S. | 8,390 | $297.3K | <0.1% | – |
| EXPEExpedia Group, Inc. | Stock | 1,941 | $294.6K | <0.1% | History |
| iShares Tr46434V100 | 0-5YR INVT GR CP | 5,659 | $278.4K | <0.1% | – |
| Aim ETF Products Trust00888H737 | ALLIA US JUN ETF | 9,838 | $265.9K | <0.1% | – |
| Invesco Exchange Traded FD T46137V761 | ENERG EXPL ETF | 8,075 | $249.5K | <0.1% | – |
| DCGODocGo Inc. | COM | 44,622 | $249.4K | <0.1% | History |
| iShares U S ETF Tr46431W507 | SHOR DURA BD ETF | 4,793 | $242.1K | <0.1% | – |
| DDominion Energy, Inc | Stock | 5,122 | $240.8K | <0.1% | History |
| KEYKeycorp | COM | 16,274 | $234.4K | <0.1% | History |
| Schwab Intermediate-Term US Treasury ETF808524854 | ETF | 4,558 | $226.6K | <0.1% | – |
| EQTEQT Corp | Stock | 5,522 | $213.5K | <0.1% | History |
| TELTE Connectivity plc | REG SHS | 1,516 | $213.1K | <0.1% | History |
| INCYIncyte Corp | COM | 3,285 | $206.3K | <0.1% | History |
| CTRACoterra Energy Inc. | Stock | 7,907 | $201.8K | <0.1% | History |
| WBDWarner Bros. Discovery, Inc. | Stock | 10,257 | $116.7K | <0.1% | History |
| ASGLiberty All Star Growth Fund Inc. | COM | 15,966 | $84.3K | <0.1% | History |