RFG Advisory, LLC
- SEC CIK
- 0001633387
- Latest filing
- Jul 15, 2026
Holdings in Q3 2023
Holdings as of Sep 30, 2023, filed Oct 16, 2023. Long positions only; changes compare share counts with Q2 2023.
- Positions
- 622
- −9 vs. Q2 2023
- Portfolio value
- $2.24B
- −$14.4M (−0.6%) vs. Q2 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| Invesco Exchange Traded FD T46137V613 | RAFI US 1000 ETF | 5,087,232 | $161.9M | 7.2% | +337,632+7.1% | AddedConverted for a 5-for-1 split | – |
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 2,672,864 | $158.4M | 7.1% | +62,015+2.4% | Added | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 2,025,690 | $141.4M | 6.3% | +229,692+12.8% | Added | – |
| Fidelity Merrimack STR Tr316188309 | TOTAL BD ETF | 3,080,578 | $134.2M | 6.0% | +423,323+15.9% | Added | – |
| Dimensional World Ex U.S. Core Equity 2 ETF25434V880 | ETF | 4,236,641 | $95.4M | 4.3% | +288,749+7.3% | Added | – |
| SPDR Series Trust78464A805 | ST STR PR SP1500 | 1,188,167 | $62.4M | 2.8% | +31,358+2.7% | Added | – |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 1,343,283 | $58.8M | 2.6% | +80,133+6.3% | Added | – |
| Invesco Nasdaq 100 ETF46138G649 | ETF | 281,301 | $41.5M | 1.9% | +278,455+9,784.1% | Added | – |
| Janus Detroit STR Tr47103U845 | HENDRSON AAA CL | 689,685 | $34.7M | 1.6% | +68,793+11.1% | Added | – |
| iShares Core S&P 500 ETF464287200 | ETF | 77,789 | $33.4M | 1.5% | +751+1.0% | Added | – |
| SPDR Series Trust78464A664 | ST LON TREAS ETF | 1,246,443 | $32.6M | 1.5% | +179,448+16.8% | Added | – |
| Vanguard S&P 500 ETF922908363 | ETF | 80,681 | $31.7M | 1.4% | +22,149+37.8% | Added | – |
| AAPLApple Inc. | Stock | 172,823 | $29.6M | 1.3% | +20,737+13.6% | Added | History |
| PIMCO Active Bond Exchange-Traded Fund72201R775 | ETF | 290,803 | $25.6M | 1.1% | +12,885+4.6% | Added | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 331,492 | $23.5M | 1.0% | −11,296−3.3% | Reduced | – |
| Dimensional ETF Trust25434V864 | SHOR DUR FIX ETF | 454,141 | $21.1M | 0.9% | +10,236+2.3% | Added | – |
| State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663 | ETF | 210,623 | $19.3M | 0.9% | +3,818+1.8% | Added | – |
| Dimensional U.S. Core Equity 2 ETF25434V708 | ETF | 700,475 | $18.4M | 0.8% | +82,171+13.3% | Added | – |
| First Tr Exchng Traded FD VI33740F755 | FT LADD BUFF ETF | 720,618 | $17.6M | 0.8% | −22,337−3.0% | Reduced | – |
| MSFTMicrosoft Corp | Stock | 51,245 | $16.2M | 0.7% | +10,540+25.9% | Added | History |
| iShares Tr46434V613 | CORE UNIVRSL USD | 349,944 | $15.3M | 0.7% | −104,166−22.9% | Reduced | – |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | ETF | 296,929 | $14.9M | 0.7% | +4,611+1.6% | Added | – |
| ETYEaton Vance Tax-Managed Diversified Equity Income Fund | COM | 1,268,330 | $14.6M | 0.7% | −100,777−7.4% | Reduced | History |
| Vanguard Morningstar Value ETF922908744 | ETF | 104,917 | $14.5M | 0.6% | +9,646+10.1% | Added | – |
| iShares Tr464288877 | EAFE VALUE ETF | 268,883 | $13.2M | 0.6% | −21,935−7.5% | Reduced | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 44,039 | $12.0M | 0.5% | −16,943−27.8% | Reduced | – |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 71,541 | $11.7M | 0.5% | +5,358+8.1% | Added | – |
| Vanguard Scottsdale FDS92206C409 | SHRT TRM CORP BD | 155,065 | $11.7M | 0.5% | +18,045+13.2% | Added | – |
| iShares Tr46429B655 | FLTG RATE NT ETF | 228,929 | $11.7M | 0.5% | +24,882+12.2% | Added | – |
| Vanguard Ftse Developed Markets ETF921943858 | ETF | 254,491 | $11.1M | 0.5% | +19,043+8.1% | Added | – |
| iShares Russell 1000 Growth ETF464287614 | ETF | 39,967 | $10.6M | 0.5% | +1,084+2.8% | Added | – |
| SPDR Series Trust78468R622 | ST BLOO HIGH ETF | 117,240 | $10.6M | 0.5% | +2,304+2.0% | Added | – |
| iShares MSCI USA Quality Factor ETF46432F339 | ETF | 80,333 | $10.6M | 0.5% | −25,225−23.9% | Reduced | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 119,041 | $10.3M | 0.5% | −20,497−14.7% | Reduced | – |
| Dimensional ETF Trust25434V666 | US LARG VALU ETF | 410,033 | $10.2M | 0.5% | +20,951+5.4% | Added | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 23,778 | $10.2M | 0.5% | +8,000+50.7% | Added | History |
| State Street Industrial Select Sector SPDR ETF81369Y704 | ETF | 100,075 | $10.1M | 0.5% | −7,370−6.9% | Reduced | – |
| VanEck ETF Trust92189H409 | HIGH YLD MUNIETF | 206,098 | $10.1M | 0.5% | +145,074+237.7% | Added | – |
| Dimensional ETF Trust25434V674 | GLOBAL SUSTAINA | 192,250 | $9.58M | 0.4% | +5,500+2.9% | Added | – |
| First Tr Exch Traded FD III33739P301 | MUNI HI INCM ETF | 211,683 | $9.54M | 0.4% | −61,036−22.4% | Reduced | – |
| AMZNAmazon Com Inc | Stock | 74,842 | $9.51M | 0.4% | +22,284+42.4% | Added | History |
| HDHome Depot, Inc. | Stock | 28,904 | $8.73M | 0.4% | +1,589+5.8% | Added | History |
| iShares Tr464288414 | NATIONAL MUN ETF | 82,908 | $8.50M | 0.4% | +6,727+8.8% | Added | – |
| State Street SPDR Portfolio Aggregate Bond ETF78464A649 | ETF | 342,047 | $8.33M | 0.4% | +8,598+2.6% | Added | – |
| iShares Tr46434V803 | HDG MSCI EAFE | 276,287 | $8.32M | 0.4% | +276,287 | New | – |
| SOSouthern Co | Stock | 125,455 | $8.12M | 0.4% | +34,788+38.4% | Added | History |
| SCIService Corp International | COM | 140,483 | $8.03M | 0.4% | +160.0% | Added | History |
| XOMExxonMobil Holdings Corp | COM | 68,165 | $8.01M | 0.4% | +2,916+4.5% | Added | History |
| SPDR Series Trust78464A763 | ST STR SP DIV | 66,783 | $7.68M | 0.3% | +61,663+1,204.4% | Added | – |
| iShares Tr46434V860 | TRS FLT RT BD | 147,974 | $7.51M | 0.3% | +119,209+414.4% | Added | – |
| State Street SPDR Portfolio Developed World Ex-US ETF78463X889 | ETF | 237,669 | $7.37M | 0.3% | +17,016+7.7% | Added | – |
| American Centy ETF Tr025072877 | US SML CP VALU | 93,518 | $7.29M | 0.3% | +279+0.3% | Added | – |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 33,683 | $7.15M | 0.3% | +501+1.5% | Added | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 97,272 | $7.07M | 0.3% | +7,859+8.8% | Added | – |
| State Street Health Care Select Sector SPDR ETF81369Y209 | ETF | 54,722 | $7.04M | 0.3% | −6,269−10.3% | Reduced | – |
| Dimensional ETF Trust25434V831 | US HIGH PROF ETF | 273,371 | $7.02M | 0.3% | +2,563+0.9% | Added | – |
| GOOGLAlphabet Inc. | Stock | 53,233 | $6.97M | 0.3% | +12,643+31.1% | Added | History |
| First Tr Exchange-Traded FD33738D309 | SENIOR LN FD | 151,565 | $6.93M | 0.3% | +397+0.3% | Added | – |
| Innovator ETFs Trust45783Y855 | DEFINED WLT SHLD | 243,771 | $6.78M | 0.3% | +904+0.4% | Added | – |
| Vanguard Mun BD FDS922907746 | TAX EXEMPT BD | 135,123 | $6.50M | 0.3% | +20,113+17.5% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 18,418 | $6.45M | 0.3% | +788+4.5% | Added | History |
| NVDANVIDIA Corp | Stock | 14,096 | $6.13M | 0.3% | +6,046+75.1% | Added | History |
| Dimensional U.S. Targeted Value ETF25434V609 | ETF | 132,062 | $6.03M | 0.3% | +8,386+6.8% | Added | – |
| iShares Core High Dividend ETF46429B663 | ETF | 60,852 | $6.02M | 0.3% | −58,146−48.9% | Reduced | – |
| SPDR Series Trust78468R200 | ST STR RATE ETF | 195,572 | $6.01M | 0.3% | −19,938−9.3% | Reduced | – |
| Dimensional ETF Trust25434V757 | EMERGING MKTS HI | 261,312 | $5.92M | 0.3% | +6,469+2.5% | Added | – |
| Global X FDS37954Y343 | GLBL X MLP ETF | 129,582 | $5.78M | 0.3% | +1,208+0.9% | Added | – |
| PGProcter & Gamble Co | Stock | 36,946 | $5.39M | 0.2% | +3,719+11.2% | Added | History |
| Invesco Exchange Traded FD T46137Y609 | S&P 500A EQL | 199,024 | $5.30M | 0.2% | +2,088+1.1% | Added | – |
| State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474 | ETF | 177,203 | $5.20M | 0.2% | −17,299−8.9% | Reduced | – |
| iShares Tr464287432 | 20 YR TR BD ETF | 57,137 | $5.07M | 0.2% | +42,875+300.6% | Added | – |
| ABBVAbbVie Inc. | Stock | 33,810 | $5.04M | 0.2% | +2,191+6.9% | Added | History |
| iShares Core S&P Small Cap ETF464287804 | ETF | 53,120 | $5.01M | 0.2% | −8,157−13.3% | Reduced | – |
| iShares Tr464288687 | PFD AND INCM SEC | 165,299 | $4.98M | 0.2% | −13,864−7.7% | Reduced | – |
| CVXChevron Corp | Stock | 29,417 | $4.96M | 0.2% | −2,473−7.8% | Reduced | History |
| Vanguard Total International Bond ETF92203J407 | ETF | 102,989 | $4.93M | 0.2% | −5,499−5.1% | Reduced | – |
| iShares Russell 1000 Value ETF464287598 | ETF | 32,224 | $4.89M | 0.2% | +9,389+41.1% | Added | – |
| METAMeta Platforms, Inc. | Stock | 16,006 | $4.81M | 0.2% | +4,005+33.4% | Added | History |
| Aim ETF Products Trust00888H703 | ALLIANZIM US EQT | 170,952 | $4.80M | 0.2% | −4,077−2.3% | Reduced | – |
| State Street Real Estate Select Sector SPDR ETF81369Y860 | ETF | 140,937 | $4.80M | 0.2% | −15,420−9.9% | Reduced | – |
| iShares Core U.S. Aggregate Bond ETF464287226 | ETF | 49,630 | $4.67M | 0.2% | −32,904−39.9% | Reduced | – |
| Dimensional ETF Trust25434V658 | GLOBAL REAL EST | 205,023 | $4.59M | 0.2% | +12,115+6.3% | Added | – |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 92,282 | $4.56M | 0.2% | +39,093+73.5% | Added | – |
| iShares Tr46435G425 | ESG AWR MSCI USA | 48,398 | $4.55M | 0.2% | −26,616−35.5% | Reduced | – |
| DIASPDR Dow Jones Industrial Average ETF Trust | UT SER 1 | 13,285 | $4.45M | 0.2% | −119−0.9% | Reduced | History |
| WMTWalmart Inc. | Stock | 27,571 | $4.41M | 0.2% | +1,736+6.7% | Added | History |
| Invesco S&P 500 Quality ETF46137V241 | ETF | 86,665 | $4.34M | 0.2% | −24,788−22.2% | Reduced | – |
| WisdomTree Tr97717X511 | YIELD ENHANCD US | 104,429 | $4.33M | 0.2% | +25,129+31.7% | Added | – |
| Invesco Exch Traded FD Tr II46138E511 | PFD ETF | 391,592 | $4.29M | 0.2% | +31,682+8.8% | Added | – |
| JPMJPMorgan Chase & Co | Stock | 29,464 | $4.27M | 0.2% | −433−1.4% | Reduced | History |
| SPDR Index Shs FDS78463X509 | ST PORT MARK ETF | 125,193 | $4.20M | 0.2% | −219−0.2% | Reduced | – |
| SPDR Series Trust78464A284 | ST NUVE HIGH ETF | 176,041 | $4.19M | 0.2% | +116,050+193.4% | Added | – |
| KOCoca Cola Co | Stock | 74,658 | $4.18M | 0.2% | +7,274+10.8% | Added | History |
| MRKMerck & Co., Inc. | Stock | 40,475 | $4.17M | 0.2% | +5,360+15.3% | Added | History |
| iShares Iboxx $ Investment Grade Corporate Bond ETF464287242 | ETF | 39,223 | $4.00M | 0.2% | +25,846+193.2% | Added | – |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 18,529 | $3.86M | 0.2% | −10,944−37.1% | Reduced | – |
| Aim ETF Products Trust00888H406 | ALLIANZIM US EQT | 129,963 | $3.82M | 0.2% | +129,963 | New | – |
| iShares Tr464288588 | MBS ETF | 42,984 | $3.82M | 0.2% | −29,354−40.6% | Reduced | – |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | ETF | 101,986 | $3.76M | 0.2% | +18,504+22.2% | Added | – |
| Dimensional ETF Trust25434V203 | INTL CORE EQT MK | 142,804 | $3.73M | 0.2% | +42,772+42.8% | Added | – |
Options (1)
Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.
| Security | Class | Puts | Calls |
|---|---|---|---|
| ENBEnbridge Inc | Stock | – | $990 |
Sold out since Q2 2023 (67)
Positions held at the end of Q2 2023 that are gone from this filing.
| Security | Class | Shares in Q2 2023 | Value in Q2 2023 | % of portfolio in Q2 2023 | History |
|---|---|---|---|---|---|
| Invesco QQQ Trust Series I46090E103 | ETF | 197,337 | $72.9M | 3.2% | – |
| First Tr Exch Traded FD III33739E108 | PFD SECS INC ETF | 267,323 | $4.27M | 0.2% | – |
| Aim ETF Products Trust00888H802 | ALLIA US JAN ETF | 136,688 | $3.94M | 0.2% | – |
| RTXRTX Corp | Stock | 24,536 | $2.40M | 0.1% | History |
| Innovator ETFs Trust45782C466 | GRWT100 PWR BF | 50,934 | $2.04M | 0.1% | – |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 30,306 | $1.98M | 0.1% | – |
| iShares Tr464288786 | U.S. INSRNCE ETF | 22,358 | $1.97M | 0.1% | – |
| Innovator ETFs Trust45782C524 | INTRNL DEV JAN | 66,651 | $1.94M | 0.1% | – |
| Invesco Exchange Traded FD T46137V480 | S&P SMCP VLU MNT | 33,674 | $1.56M | 0.1% | – |
| First Tr Exchange-Traded FD33733E104 | CAP STRENGTH ETF | 20,569 | $1.54M | 0.1% | – |
| JRONuveen Floating Rate Income Opportunity Fund | COM SHS | 186,464 | $1.45M | 0.1% | History |
| Schwab US Aggregate Bond ETF808524839 | ETF | 25,451 | $1.17M | 0.1% | – |
| iShares Tr464287440 | 7-10 YR TRSY BD | 11,720 | $1.13M | 0.1% | – |
| NEMNEWMONT Corp | Stock | 25,146 | $1.07M | <0.1% | History |
| Fidelity MSCI Financials Index ETF316092501 | ETF | 22,507 | $1.06M | <0.1% | – |
| Ssga Active ETF Tr78467V848 | ST STR TOTAL ETF | 25,171 | $1.02M | <0.1% | – |
| PIMCO ETF Tr72201R882 | 25YR+ ZERO U S | 9,379 | $863.2K | <0.1% | – |
| First Trust Dow Jones Internet Index Fund33733E302 | ETF | 5,108 | $832.6K | <0.1% | – |
| Global X FDS37950E291 | GLOBX SUPDV US | 49,124 | $820.4K | <0.1% | – |
| SPDR Series Trust78468R721 | STATE STREET SPD | 16,884 | $779.4K | <0.1% | – |
| PIMCO ETF Tr72201R866 | INTER MUN BD ACT | 14,421 | $747.6K | <0.1% | – |
| Schwab Intermediate-Term US Treasury ETF808524854 | ETF | 14,905 | $734.5K | <0.1% | – |
| ProShares Tr74347B607 | INVT INT RT HG | 9,549 | $695.2K | <0.1% | – |
| iShares Tr464288208 | MRGSTR MD CP ETF | 10,576 | $669.4K | <0.1% | – |
| iShares Tr464288307 | MRGSTR MD CP GRW | 10,752 | $655.2K | <0.1% | – |
| TGTTarget Corp | Stock | 4,908 | $647.3K | <0.1% | History |
| iShares Tr46435G474 | FALN ANGLS USD | 23,037 | $584.4K | <0.1% | – |
| iShares S&P 100 ETF464287101 | ETF | 2,720 | $563.2K | <0.1% | – |
| Invesco Exch Traded FD Tr II46138G664 | S&P SMALLCAP 600 | 4,738 | $537.3K | <0.1% | – |
| CMGChipotle Mexican Grill Inc | COM | 247 | $528.3K | <0.1% | History |
| J P Morgan Exchange Traded F46641Q845 | DIVERSFD EQT ETF | 12,744 | $522.0K | <0.1% | – |
| EWEdwards Lifesciences Corp | Stock | 5,425 | $511.7K | <0.1% | History |
| Victory Portfolios II92647N535 | SHORT TRM BD ETF | 10,414 | $509.1K | <0.1% | – |
| CORCencora, Inc. | Stock | 2,602 | $500.6K | <0.1% | History |
| ISDPGIM High Yield Bond Fund, Inc. | COM | 40,152 | $498.7K | <0.1% | History |
| First Tr Exchange-Traded Alp33737M300 | SML CP GRW ALP | 8,224 | $495.1K | <0.1% | – |
| Invesco Exch Traded FD Tr II46138E297 | S&P EMRNG MKTS | 20,213 | $475.4K | <0.1% | – |
| OBKOrigin Bancorp, Inc. | COM | 14,601 | $427.8K | <0.1% | History |
| CICigna Group | Stock | 1,520 | $426.5K | <0.1% | History |
| Innovator ETFs Trust45782C581 | US EQTY BUF NOV | 11,677 | $396.7K | <0.1% | – |
| Innovator ETFs Trust45782C573 | US EQTY PWR BUF | 11,549 | $391.6K | <0.1% | – |
| ADSKAutodesk, Inc. | COM | 1,717 | $351.3K | <0.1% | History |
| ALKAlaska Air Group, Inc. | COM | 5,987 | $318.4K | <0.1% | History |
| First Tr Exchange-Traded FD336917109 | SHS | 9,151 | $311.2K | <0.1% | – |
| XYZBlock, Inc. | CL A | 4,423 | $294.4K | <0.1% | History |
| Global X FDS37954Y475 | S&P 500 COVERED | 7,000 | $287.3K | <0.1% | – |
| Innovator U.S. Equity Power Buffer ETF - October45782C797 | ETF | 8,500 | $284.5K | <0.1% | – |
| SWAVShockwave Medical, Inc. | COM | 986 | $281.4K | <0.1% | History |
| Innovator ETFs Trust45782C433 | US EQTY BUFR FEB | 8,220 | $280.9K | <0.1% | – |
| Innovator ETFs Trust45782C417 | US EQTY PWR BUF | 8,828 | $271.8K | <0.1% | – |
| Invesco Exch Traded FD Tr II46138G870 | VAR RATE PFD | 11,859 | $263.9K | <0.1% | – |
| First Tr Exchng Traded FD VI33740F664 | FT VEST US EQT | 6,800 | $256.6K | <0.1% | – |
| CUBECubeSmart | REIT | 5,672 | $253.3K | <0.1% | History |
| Innovator ETFs Trust45782C664 | US EQTY BUF SEP | 7,348 | $253.2K | <0.1% | – |
| Vanguard Malvern FDS922020805 | STRM INFPROIDX | 5,287 | $250.7K | <0.1% | – |
| LUVSouthwest Airlines Co | COM | 6,424 | $232.6K | <0.1% | History |
| DGDollar General Corp | COM | 1,305 | $221.6K | <0.1% | History |
| Innovator U.S. Equity Buffer ETF - October45782C771 | ETF | 6,042 | $219.9K | <0.1% | – |
| Invesco Exch Traded FD Tr II46138E263 | S&P GBL WATER | 4,250 | $218.5K | <0.1% | – |
| iShares Inc46434G863 | ESG AWR MSCI EM | 6,752 | $213.6K | <0.1% | – |
| NXSTNexstar Media Group, Inc. | COMMON STOCK | 1,260 | $209.8K | <0.1% | History |
| ADMArcher-Daniels-Midland Co | Stock | 2,720 | $205.5K | <0.1% | History |
| Innovator U.S. Equity Power Buffer ETF - September45782C656 | ETF | 6,185 | $202.3K | <0.1% | – |
| QQQXNuveen NASDAQ 100 Dynamic Overwrite Fund | COM SHS | 8,084 | $201.5K | <0.1% | History |
| Nuveen PFD & Incm Securties67072C105 | COM | 14,820 | $94.6K | <0.1% | – |
| GSATGlobalstar, Inc. | COM | 11,850 | $12.8K | <0.1% | History |
| 1847 Goedeker Inc28252C117 | *W EXP 99/99/999 | 30,000 | $1.95K | <0.1% | – |