Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q2 2026
Holdings as of Jun 30, 2026, filed Aug 11, 2026. Long positions only; changes compare share counts with Q1 2026.
- Positions
- 571
- +26 vs. Q1 2026
- Portfolio value
- $4.08B
- +$417.8M (+11.4%) vs. Q1 2026
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| GILDGilead Sciences, Inc. | Stock | 2,430 | $307.0K | <0.1% | −120−4.7% | Reduced | History |
| Innovator ETFs Trust45784N205 | GROWTH 100 POWER | 9,877 | $308.7K | <0.1% | 00.0% | Unchanged | – |
| Schwab International Small-Cap Equity ETF808524888 | ETF | 6,434 | $309.6K | <0.1% | −383−5.6% | Reduced | – |
| CTSHCognizant Technology Solutions Corp | CL A | 7,999 | $309.8K | <0.1% | +797+11.1% | Added | History |
| HPEHewlett Packard Enterprise Co | COM | 6,902 | $311.4K | <0.1% | +6,902 | New | History |
| CPERUnited States Commodity Index Funds Trust | CM REP COPP FD | 8,295 | $313.0K | <0.1% | −10.0% | Reduced | History |
| iShares Tr464288752 | US HOME CONS ETF | 3,019 | $315.4K | <0.1% | +4+0.1% | Added | – |
| Flexshares Tr33939L746 | US QUALITY CAP | 3,511 | $315.5K | <0.1% | −23−0.7% | Reduced | – |
| BXBlackstone Inc. | COM | 2,687 | $316.2K | <0.1% | −534−16.6% | Reduced | History |
| GWWW.W. Grainger, Inc. | Stock | 234 | $318.9K | <0.1% | +10+4.5% | Added | History |
| IEXIdex Corp | COM | 1,410 | $320.0K | <0.1% | −5−0.4% | Reduced | History |
| iShares Tr464287432 | 20 YR TR BD ETF | 3,780 | $326.7K | <0.1% | −2,016−34.8% | Reduced | – |
| JPMorgan Equity Prem Yld ETF46654Q518 | EQUITY PREM YELD | 6,060 | $328.3K | <0.1% | +6,060 | New | – |
| WisdomTree Tr97717W430 | HEDGED HI YLD BD | 14,685 | $330.5K | <0.1% | −47,958−76.6% | Reduced | – |
| HBANHuntington Bancshares Inc | COM | 18,711 | $331.8K | <0.1% | −1,797−8.8% | Reduced | History |
| BDXBecton Dickinson & Co | Stock | 2,192 | $331.9K | <0.1% | +141+6.9% | Added | History |
| SNOWSnowflake Inc. | Stock | 1,313 | $334.4K | <0.1% | +1,313 | New | History |
| Innovator ETFs Trust45784N874 | GROWTH 100 PWR B | 10,679 | $335.8K | <0.1% | +1,160+12.2% | Added | – |
| Invesco Exchange Traded FD T46137V472 | S&P MDCP QUALITY | 2,991 | $337.8K | <0.1% | −2,520−45.7% | Reduced | – |
| ETEnergy Transfer LP | COM UT LTD PTN | 17,797 | $340.3K | <0.1% | +164+0.9% | Added | History |
| PYPLPayPal Holdings, Inc. | Stock | 7,888 | $340.6K | <0.1% | +922+13.2% | Added | History |
| GPNGlobal Payments Inc | Stock | 4,702 | $341.2K | <0.1% | +447+10.5% | Added | History |
| OGEOGE Energy Corp. | COM | 7,016 | $341.4K | <0.1% | 00.0% | Unchanged | History |
| ORIOld Republic International Corp | COM | 8,395 | $343.5K | <0.1% | +8,395 | New | History |
| BRBroadridge Financial Solutions, Inc. | Stock | 2,546 | $348.8K | <0.1% | +424+20.0% | Added | History |
| First Tr Exchange-Traded Alp33737M409 | SML CAP VAL ALPH | 5,013 | $350.0K | <0.1% | +22+0.4% | Added | – |
| EBAYeBay Inc | COM | 3,135 | $350.5K | <0.1% | −57−1.8% | Reduced | History |
| Schwab Strategic Tr808524649 | MUN BD ETF | 13,614 | $351.5K | <0.1% | +452+3.4% | Added | – |
| iShares Tr464287697 | U.S. UTILITS ETF | 3,070 | $351.9K | <0.1% | −50−1.6% | Reduced | – |
| RJFRaymond James Financial Inc | COM | 2,318 | $352.5K | <0.1% | +166+7.7% | Added | History |
| iShares Tr46438G737 | ENERGY STRG & MA | 7,840 | $353.3K | <0.1% | 00.0% | Unchanged | – |
| First Tr Exchng Traded FD VI33740F755 | FT LADD BUFF ETF | 9,733 | $355.5K | <0.1% | +131+1.4% | Added | – |
| PSAPublic Storage | COM | 1,125 | $358.3K | <0.1% | −221−16.4% | Reduced | History |
| SUISun Communities Inc | COM | 3,000 | $359.7K | <0.1% | 00.0% | Unchanged | History |
| HONAHoneywell Aerospace Inc. | COM | 1,642 | $363.0K | <0.1% | +1,642 | New | History |
| TFCTruist Financial Corp | COM | 7,328 | $365.1K | <0.1% | +7,328 | New | History |
| ATOAtmos Energy Corp | COM | 2,138 | $368.4K | <0.1% | +2,138 | New | History |
| HONHoneywell International Inc | Stock | 1,650 | $369.4K | <0.1% | +1,650 | New | History |
| PRIPrimerica, Inc. | Stock | 1,300 | $369.6K | <0.1% | −125−8.8% | Reduced | History |
| MSIFMSC Income Fund, Inc. | COM | 31,992 | $370.1K | <0.1% | 00.0% | Unchanged | History |
| LHXL3HARRIS Technologies, Inc. | Stock | 1,273 | $370.6K | <0.1% | +164+14.8% | Added | History |
| TXTTextron Inc | COM | 4,048 | $371.4K | <0.1% | +10.0% | Added | History |
| VMCVulcan Materials CO | COM | 1,260 | $371.9K | <0.1% | +43+3.5% | Added | History |
| WATWaters Corp | COM | 995 | $373.2K | <0.1% | −257−20.5% | Reduced | History |
| Vanguard Intl Equity Index F922042866 | FTSE PACIFIC ETF | 3,234 | $374.1K | <0.1% | 00.0% | Unchanged | – |
| BMYBristol Myers Squibb Co | Stock | 6,527 | $376.1K | <0.1% | −993−13.2% | Reduced | History |
| XELXcel Energy Inc | Stock | 4,724 | $379.4K | <0.1% | +469+11.0% | Added | History |
| ProShares Tr74348A467 | S&P 500 DV ARIST | 6,767 | $380.1K | <0.1% | 00.0% | UnchangedConverted for a 2-for-1 split | – |
| DTMDT Midstream, Inc. | COMMON STOCK | 2,625 | $385.3K | <0.1% | 00.0% | Unchanged | History |
| iShares Tr464287622 | RUS 1000 ETF | 943 | $386.2K | <0.1% | +1+0.1% | Added | – |
| TXRHTexas Roadhouse, Inc. | COM | 2,003 | $387.1K | <0.1% | 00.0% | Unchanged | History |
| ROSTRoss Stores, Inc. | COM | 1,847 | $393.2K | <0.1% | +214+13.1% | Added | History |
| Amplify ETF Tr032108409 | CWP ENHANCED DIV | 8,643 | $395.0K | <0.1% | +30.0% | Added | – |
| Schwab U.S. Large-Cap ETF808524201 | ETF | 13,578 | $399.7K | <0.1% | −823−5.7% | Reduced | – |
| iShares Russell Mid-Cap Growth ETF464287481 | ETF | 2,788 | $408.3K | <0.1% | +8+0.3% | Added | – |
| Vanguard Real Estate ETF922908553 | ETF | 4,256 | $410.5K | <0.1% | −83−1.9% | Reduced | – |
| GEHCGE HealthCare Technologies Inc. | Stock | 6,431 | $411.7K | <0.1% | +1,257+24.3% | Added | History |
| iShares S&P Small-Cap 600 Growth ETF464287887 | ETF | 2,305 | $411.9K | <0.1% | 00.0% | Unchanged | – |
| iShares Iboxx $ Investment Grade Corporate Bond ETF464287242 | ETF | 3,782 | $412.5K | <0.1% | −176−4.4% | Reduced | – |
| CLColgate Palmolive Co | Stock | 4,500 | $412.6K | <0.1% | +4,500 | New | History |
| BWABorgwarner Inc | COM | 6,243 | $414.6K | <0.1% | +540+9.5% | Added | History |
| SJMJ M SMUCKER Co | Stock | 3,686 | $414.7K | <0.1% | +3,686 | New | History |
| ZTSZoetis Inc. | Stock | 5,802 | $417.0K | <0.1% | +547+10.4% | Added | History |
| CINFCincinnati Financial Corp | COM | 2,271 | $420.5K | <0.1% | +2,271 | New | History |
| AMCRAmcor plc | COM NEW | 9,749 | $422.6K | <0.1% | +9,749 | New | History |
| JCIJohnson Controls International plc | Stock | 2,896 | $423.2K | <0.1% | +21+0.7% | Added | History |
| AAgilent Technologies, Inc. | COM | 3,186 | $423.3K | <0.1% | 00.0% | Unchanged | History |
| PWRQuanta Services, Inc. | COM | 589 | $424.2K | <0.1% | −84−12.5% | Reduced | History |
| CBOECboe Global Markets, Inc. | COM | 1,751 | $425.0K | <0.1% | +55+3.2% | Added | History |
| Schwab Fundamental International Equity ETF808524755 | ETF | 8,080 | $426.4K | <0.1% | +309+4.0% | Added | – |
| Schwab U.S. Large-Cap Value ETF808524409 | ETF | 12,414 | $432.2K | <0.1% | +1,440+13.1% | Added | – |
| INCYIncyte Corp | COM | 3,844 | $435.8K | <0.1% | −391−9.2% | Reduced | History |
| HSYHershey Co | COM | 2,500 | $438.6K | <0.1% | −148−5.6% | Reduced | History |
| DHIHorton D R Inc | COM | 2,700 | $439.9K | <0.1% | +230+9.3% | Added | History |
| GISGeneral Mills Inc | Stock | 12,662 | $440.7K | <0.1% | −413−3.2% | Reduced | History |
| HRLHormel Foods Corp | COM | 17,845 | $442.9K | <0.1% | −367−2.0% | Reduced | History |
| APDAir Products & Chemicals, Inc. | Stock | 1,511 | $443.2K | <0.1% | +1,511 | New | History |
| OMCOmnicom Group Inc. | COM | 6,095 | $444.0K | <0.1% | +151+2.5% | Added | History |
| FISVFiserv Inc | Stock | 9,194 | $451.0K | <0.1% | +2,968+47.7% | Added | History |
| NOWServiceNow, Inc. | Stock | 4,612 | $457.9K | <0.1% | +4,612 | New | History |
| SCHWSchwab Charles Corp | Stock | 4,980 | $459.8K | <0.1% | +1,039+26.4% | Added | History |
| iShares Tr464288612 | INTRM GOV CR ETF | 4,412 | $468.1K | <0.1% | −176−3.8% | Reduced | – |
| iShares MSCI USA Quality Factor ETF46432F339 | ETF | 2,146 | $471.1K | <0.1% | +116+5.7% | Added | – |
| CMSCMS Energy Corp | COM | 6,158 | $471.2K | <0.1% | +44+0.7% | Added | History |
| J P Morgan Exchange Traded F46641Q266 | ACTIVEBLDRS EMER | 7,435 | $474.9K | <0.1% | +7,435 | New | – |
| Harbor ETF Trust41151J505 | COMM ALL WEA ETF | 16,198 | $475.2K | <0.1% | −10.0% | Reduced | – |
| CHDChurch & Dwight Co Inc | COM | 4,910 | $475.7K | <0.1% | +164+3.5% | Added | History |
| State Street SPDR Portfolio Intermediate Term Corporate Bond ETF78464A375 | ETF | 14,317 | $479.0K | <0.1% | +14,317 | New | – |
| DOCHealthpeak Properties, Inc. | COM | 22,386 | $479.1K | <0.1% | +1,511+7.2% | Added | History |
| AMGNAmgen Inc | Stock | 1,326 | $480.3K | <0.1% | +297+28.9% | Added | History |
| NSCNorfolk Southern Corp | Stock | 1,532 | $482.4K | <0.1% | +667+77.1% | Added | History |
| Vanguard S&P 500 Value ETF921932703 | ETF | 2,199 | $482.6K | <0.1% | −3,968−64.3% | Reduced | – |
| DVNDevon Energy Corp | Stock | 11,759 | $485.9K | <0.1% | +11,759 | New | History |
| iShares Russell 1000 Value ETF464287598 | ETF | 2,019 | $489.6K | <0.1% | −91−4.3% | Reduced | – |
| iShares Russell Midcap ETF464287499 | ETF | 4,445 | $490.4K | <0.1% | +89+2.0% | Added | – |
| Vanguard Mun BD FDS922907746 | TAX EXEMPT BD | 9,698 | $490.5K | <0.1% | +239+2.5% | Added | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 3,952 | $491.7K | <0.1% | +1,122+39.6% | Added | – |
| Fidelity High Dividend ETF316092840 | ETF | 8,229 | $496.2K | <0.1% | −99−1.2% | Reduced | – |
| FLEXFlex Ltd. | Stock | 3,075 | $498.4K | <0.1% | +3,075 | New | History |
| MELIMercadolibre Inc | COM | 292 | $498.9K | <0.1% | −144−33.0% | Reduced | History |
Sold out since Q1 2026 (42)
Positions held at the end of Q1 2026 that are gone from this filing.
| Security | Class | Shares in Q1 2026 | Value in Q1 2026 | % of portfolio in Q1 2026 | History |
|---|---|---|---|---|---|
| ProShares Tr74347R669 | PSHS ULT SEMICDT | 20,585 | $987.1K | <0.1% | – |
| Schwab US Aggregate Bond ETF808524839 | ETF | 33,061 | $767.7K | <0.1% | – |
| HONHoneywell International Inc | COM | 3,127 | $707.3K | <0.1% | History |
| CTRACoterra Energy Inc. | Stock | 17,688 | $621.6K | <0.1% | History |
| Vanguard Energy ETF92204A306 | ETF | 3,509 | $607.3K | <0.1% | – |
| Invesco Exch Traded FD Tr II46138E511 | PFD ETF | 40,939 | $445.4K | <0.1% | – |
| VanEck ETF Trust92189F429 | PREFERRED SECURT | 24,416 | $428.3K | <0.1% | – |
| Invesco Exchange Traded FD T46137V324 | S&P500 EQL IND | 7,256 | $417.9K | <0.1% | – |
| WisdomTree Tr97717Y550 | EFFICIENT GLD PL | 4,110 | $415.9K | <0.1% | – |
| Invesco Exch TRD SLF Idx FD46138J775 | BLOO PRI PWR ETF | 4,630 | $398.9K | <0.1% | – |
| TERTeradyne, Inc | Stock | 1,297 | $384.6K | <0.1% | History |
| ACLXArcellx, Inc. | COMMON STOCK | 3,303 | $379.3K | <0.1% | History |
| LITELumentum Holdings Inc. | COM | 481 | $338.0K | <0.1% | History |
| Victory Portfolios II92647N824 | VCSHS US EQ INCM | 4,629 | $330.7K | <0.1% | – |
| MTZMastec Inc | COM | 977 | $314.3K | <0.1% | History |
| CNQCanadian Natural Resources Ltd | COM | 6,200 | $302.2K | <0.1% | History |
| CIENCiena Corp | COM NEW | 776 | $301.3K | <0.1% | History |
| Invesco Exchange Traded FD T46137V233 | S&P 500 TOP 50 | 5,478 | $298.9K | <0.1% | – |
| EVRGEvergy, Inc. | Stock | 3,545 | $290.5K | <0.1% | History |
| HPQHP Inc | Stock | 15,091 | $289.9K | <0.1% | History |
| Vanguard Consumer Staples ETF92204A207 | ETF | 1,218 | $273.6K | <0.1% | – |
| ACNAccenture plc | Stock | 1,319 | $261.7K | <0.1% | History |
| PIMCO ETF Tr72201R817 | INV GRD CRP BD | 2,698 | $261.3K | <0.1% | – |
| Invesco Exchange Traded FD T46137V464 | S&P MDCP MOMNTUM | 1,746 | $253.3K | <0.1% | – |
| GLDMWorld Gold Trust | SPDR GLD MINIS | 2,686 | $251.2K | <0.1% | History |
| SILASila Realty Trust, Inc. | COMMON STOCK | 10,010 | $237.0K | <0.1% | History |
| ARKBArk 21Shares Bitcoin ETF | SHS BEN INT | 10,051 | $226.0K | <0.1% | History |
| ARMArm Holdings PLC | ADR | 1,489 | $225.3K | <0.1% | History |
| LDOSLeidos Holdings, Inc. | COM | 1,403 | $218.4K | <0.1% | History |
| ADBEAdobe Inc. | Stock | 896 | $217.8K | <0.1% | History |
| J P Morgan Exchange Traded F46654Q781 | EQUITY FOCUS ETF | 2,936 | $210.9K | <0.1% | – |
| iShares U S ETF Tr46431W606 | IT RT HDG HGYL | 2,447 | $209.5K | <0.1% | – |
| Innovator ETFs Trust45784N106 | EQUITY DEFINED P | 7,820 | $209.0K | <0.1% | – |
| First Tr Exchange-Traded FD33738D796 | INTER GRADE ETF | 9,938 | $206.2K | <0.1% | – |
| iShares Select Dividend ETF464287168 | ETF | 1,358 | $205.8K | <0.1% | – |
| BKRBaker Hughes Co | CL A | 3,351 | $204.6K | <0.1% | History |
| iShares Tr464287580 | US CONSUM DISCRE | 2,105 | $204.1K | <0.1% | – |
| iShares U.S. Medical Devices ETF464288810 | ETF | 3,795 | $202.5K | <0.1% | – |
| FSKFS KKR Capital Corp | COM | 13,314 | $135.6K | <0.1% | History |
| BBDCBarings BDC, Inc. | COM | 11,887 | $97.8K | <0.1% | History |
| PNNTPennantpark Investment Corp | COM | 10,298 | $46.2K | <0.1% | History |
| Advisorshares Tr00768Y495 | PURE CANNABIS | 11,550 | $30.4K | <0.1% | – |