Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q3 2024
Holdings as of Sep 30, 2024, filed Nov 12, 2024. Long positions only; changes compare share counts with Q2 2024.
- Positions
- 423
- +28 vs. Q2 2024
- Portfolio value
- $2.81B
- +$277.8M (+10.9%) vs. Q2 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| VanEck Semiconductor ETF92189F676 | ETF | 2,202 | $540.9K | <0.1% | +220+11.1% | Added | – |
| PSAPublic Storage | COM | 1,499 | $545.7K | <0.1% | +208+16.1% | Added | History |
| VRTXVertex Pharmaceuticals Inc | Stock | 1,175 | $546.5K | <0.1% | +188+19.0% | Added | History |
| AEPAmerican Electric Power Co Inc | Stock | 5,327 | $546.7K | <0.1% | +220+4.3% | Added | History |
| HSYHershey Co | COM | 2,894 | $555.1K | <0.1% | +1,340+86.2% | Added | History |
| First Tr Exchange-Traded FD33739Q408 | FIRST TR ENH NEW | 9,298 | $556.7K | <0.1% | 00.0% | Unchanged | – |
| Innovator U.S. Equity Power Buffer ETF - October45782C797 | ETF | 14,361 | $559.4K | <0.1% | +2,595+22.1% | Added | – |
| BXBlackstone Inc. | COM | 3,689 | $565.0K | <0.1% | +915+33.0% | Added | History |
| XELXcel Energy Inc | Stock | 8,669 | $566.1K | <0.1% | +4,856+127.4% | Added | History |
| iShares Tr464288588 | MBS ETF | 5,917 | $566.9K | <0.1% | 00.0% | Unchanged | – |
| SRESempra | Stock | 6,780 | $567.0K | <0.1% | −80−1.2% | Reduced | History |
| MCOMoodys Corp | Stock | 1,222 | $580.1K | <0.1% | +254+26.2% | Added | History |
| EAElectronic Arts Inc. | COM | 4,082 | $585.6K | <0.1% | +913+28.8% | Added | History |
| MOAltria Group, Inc. | Stock | 11,515 | $587.8K | <0.1% | −606−5.0% | Reduced | History |
| Vanguard Index FDS922908652 | EXTEND MKT ETF | 3,243 | $590.3K | <0.1% | +1,483+84.3% | Added | – |
| Invesco Exchange Traded FD T46137V472 | S&P MDCP QUALITY | 5,759 | $590.9K | <0.1% | +6+0.1% | Added | – |
| iShares Tr464287432 | 20 YR TR BD ETF | 6,148 | $603.2K | <0.1% | +2,014+48.7% | Added | – |
| Invesco Exchange Traded FD T46137V274 | S&P500 EQL UTL | 8,779 | $603.2K | <0.1% | +718+8.9% | Added | – |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 4,748 | $609.0K | <0.1% | +131+2.8% | Added | – |
| ProShares Tr74347R669 | PSHS ULT SEMICDT | 5,107 | $612.4K | <0.1% | 00.0% | Unchanged | – |
| CMCSAComcast Corp | Stock | 14,692 | $613.7K | <0.1% | +1,669+12.8% | Added | History |
| CRMSalesforce, Inc. | Stock | 2,252 | $616.6K | <0.1% | +408+22.1% | Added | History |
| iShares Core S&P Small Cap ETF464287804 | ETF | 5,311 | $621.2K | <0.1% | −112−2.1% | Reduced | – |
| ZTSZoetis Inc. | Stock | 3,228 | $630.9K | <0.1% | +509+18.7% | Added | History |
| IQVIQVIA Holdings Inc. | Stock | 2,697 | $639.1K | <0.1% | +560+26.2% | Added | History |
| MDLZMondelez International, Inc. | Stock | 8,853 | $652.3K | <0.1% | +1,853+26.5% | Added | History |
| iShares Tr464288257 | MSCI ACWI ETF | 5,457 | $652.5K | <0.1% | −540−9.0% | Reduced | – |
| iShares Tr46434V100 | 0-5YR INVT GR CP | 13,044 | $657.8K | <0.1% | 00.0% | Unchanged | – |
| APHAmphenol Corp | CL A | 10,150 | $661.4K | <0.1% | +1,950+23.8% | Added | History |
| SPDR Series Trust78468R622 | ST BLOO HIGH ETF | 6,815 | $666.4K | <0.1% | 00.0% | Unchanged | – |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 2,819 | $668.8K | <0.1% | −82−2.8% | Reduced | – |
| Invesco Exch Traded FD Tr II46138E537 | NATL AMT MUNI | 27,720 | $669.4K | <0.1% | −891−3.1% | Reduced | – |
| ADSKAutodesk, Inc. | COM | 2,437 | $671.3K | <0.1% | +526+27.5% | Added | History |
| QCOMQualcomm Inc | Stock | 3,950 | $671.9K | <0.1% | +1,451+58.1% | Added | History |
| Schwab US Aggregate Bond ETF808524839 | ETF | 14,160 | $672.9K | <0.1% | +4,583+47.9% | Added | – |
| MARMarriott International Inc | Stock | 2,713 | $674.8K | <0.1% | +347+14.7% | Added | History |
| iShares Tr464288885 | EAFE GRWTH ETF | 6,307 | $679.0K | <0.1% | −130−2.0% | Reduced | – |
| NXPINXP Semiconductors N.V. | COM | 2,865 | $687.7K | <0.1% | +447+18.5% | Added | History |
| DISWalt Disney Co | Stock | 7,187 | $691.5K | <0.1% | +173+2.5% | Added | History |
| ABTAbbott Laboratories | Stock | 6,162 | $702.6K | <0.1% | +240+4.1% | Added | History |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 2,666 | $703.9K | <0.1% | −107−3.9% | Reduced | – |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | ETF | 15,705 | $714.8K | <0.1% | −571−3.5% | Reduced | – |
| AGQProShares Trust II | ULTRA SILVER NEW | 17,750 | $717.8K | <0.1% | +4,400+33.0% | Added | History |
| Schwab International Small-Cap Equity ETF808524888 | ETF | 18,978 | $731.2K | <0.1% | −108,652−85.1% | Reduced | – |
| MAMastercard Inc | Stock | 1,493 | $737.8K | <0.1% | +170+12.8% | Added | History |
| Vanguard Star FDS921909768 | VG TL INTL STK F | 11,575 | $749.4K | <0.1% | −389−3.3% | Reduced | – |
| State Street SPDR Portfolio Long Term Corporate Bond ETF78464A367 | ETF | 31,130 | $752.2K | <0.1% | +6,284+25.3% | Added | – |
| Fidelity Covington Trust316092113 | ENHANCED LARGE | 23,514 | $754.6K | <0.1% | +23,514 | New | – |
| Vanguard S&P 500 Value ETF921932703 | ETF | 3,961 | $755.7K | <0.1% | −104−2.6% | Reduced | – |
| iShares MSCI USA Quality Factor ETF46432F339 | ETF | 4,217 | $756.5K | <0.1% | +667+18.8% | Added | – |
| GISGeneral Mills Inc | Stock | 10,328 | $762.9K | <0.1% | +381+3.8% | Added | History |
| ProShares Tr74348A467 | S&P 500 DV ARIST | 7,253 | $774.5K | <0.1% | −67−0.9% | Reduced | – |
| TMOThermo Fisher Scientific Inc. | Stock | 1,273 | $787.6K | <0.1% | +224+21.4% | Added | History |
| iShares Semiconductor ETF464287523 | ETF | 3,502 | $807.9K | <0.1% | +283+8.8% | Added | – |
| Vanguard Mun BD FDS922907746 | TAX EXEMPT BD | 16,001 | $818.1K | <0.1% | −16−0.1% | Reduced | – |
| ABBVAbbVie Inc. | Stock | 4,193 | $828.4K | <0.1% | +130+3.2% | Added | History |
| PFEPfizer Inc | Stock | 28,815 | $833.9K | <0.1% | +810+2.9% | Added | History |
| ISRGIntuitive Surgical Inc | COM NEW | 1,708 | $839.1K | <0.1% | +291+20.5% | Added | History |
| VanEck ETF Trust92189F601 | URANI NUCLE ETF | 10,065 | $840.9K | <0.1% | +4,522+81.6% | Added | – |
| VZVerizon Communications Inc | Stock | 18,743 | $841.8K | <0.1% | −265−1.4% | Reduced | History |
| AMDAdvanced Micro Devices Inc | Stock | 5,138 | $843.0K | <0.1% | +464+9.9% | Added | History |
| iShares Core U.S. Aggregate Bond ETF464287226 | ETF | 8,499 | $860.8K | <0.1% | +1,003+13.4% | Added | – |
| Vanguard Information Technology ETF92204A702 | ETF | 1,534 | $900.6K | <0.1% | −47−3.0% | Reduced | – |
| iShares Tr46436E718 | 0-3 MTH TREASURY | 8,944 | $900.9K | <0.1% | −428−4.6% | Reduced | – |
| iShares Russell Top 200 Growth ETF464289438 | ETF | 4,103 | $903.1K | <0.1% | −92−2.2% | Reduced | – |
| WisdomTree Tr97717W430 | HEDGED HI YLD BD | 40,854 | $904.5K | <0.1% | −4,686−10.3% | Reduced | – |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 16,658 | $911.0K | <0.1% | −886−5.1% | Reduced | – |
| Dimensional ETF Trust25434V823 | US REAL ESTA ETF | 36,824 | $944.2K | <0.1% | −1,057−2.8% | Reduced | – |
| BALLBALL Corp | COM | 14,127 | $959.4K | <0.1% | +17+0.1% | Added | History |
| LOWLowes Companies Inc | Stock | 3,546 | $960.8K | <0.1% | −360−9.2% | Reduced | History |
| SYKStryker Corp | Stock | 2,695 | $974.1K | <0.1% | +391+17.0% | Added | History |
| Invesco S&P 500 Equal Weight Technology ETF46137V282 | ETF | 26,402 | $995.4K | <0.1% | −20.0% | Reduced | – |
| COPConocoPhillips | Stock | 9,676 | $1.02M | <0.1% | +634+7.0% | Added | History |
| MPCMarathon Petroleum Corp | Stock | 6,384 | $1.04M | <0.1% | −6−0.1% | Reduced | History |
| First Tr Exchange Traded FD33738R605 | DORSEY WRT 5 ETF | 18,046 | $1.05M | <0.1% | −677−3.6% | Reduced | – |
| Innovator ETFs Trust45782C540 | US EQTY PWR BUF | 27,455 | $1.05M | <0.1% | −50.0% | Reduced | – |
| iShares MSCI USA Min Vol Factor ETF46429B697 | ETF | 11,780 | $1.08M | <0.1% | +1,224+11.6% | Added | – |
| WMWaste Management Inc | Stock | 5,201 | $1.08M | <0.1% | +136+2.7% | Added | History |
| CMECME Group Inc. | COM | 4,903 | $1.08M | <0.1% | +473+10.7% | Added | History |
| JNJJohnson & Johnson | Stock | 6,731 | $1.09M | <0.1% | +988+17.2% | Added | History |
| BACBank of America Corp | Stock | 27,817 | $1.10M | <0.1% | +1,843+7.1% | Added | History |
| iShares Inc464286285 | JP MRGN EM HI BD | 28,698 | $1.12M | <0.1% | −7,192−20.0% | Reduced | – |
| CVXChevron Corp | Stock | 7,662 | $1.13M | <0.1% | +319+4.3% | Added | History |
| MCDMcDonalds Corp | Stock | 3,759 | $1.15M | <0.1% | −793−17.4% | Reduced | History |
| PEPPepsiCo Inc | Stock | 6,752 | $1.15M | <0.1% | −89−1.3% | Reduced | History |
| KOCoca Cola Co | Stock | 16,686 | $1.20M | <0.1% | +2,585+18.3% | Added | History |
| iShares Tr464288158 | SHRT NAT MUN ETF | 11,436 | $1.21M | <0.1% | −268−2.3% | Reduced | – |
| CSXCSX Corp | Stock | 35,245 | $1.22M | <0.1% | −4,902−12.2% | Reduced | History |
| iShares Tr464288414 | NATIONAL MUN ETF | 11,356 | $1.23M | <0.1% | −217−1.9% | Reduced | – |
| NEENextera Energy Inc | Stock | 14,653 | $1.24M | <0.1% | +2,359+19.2% | Added | History |
| LMTLockheed Martin Corp | Stock | 2,139 | $1.25M | <0.1% | −21−1.0% | Reduced | History |
| VVisa Inc. | Stock | 4,580 | $1.26M | <0.1% | +525+12.9% | Added | History |
| iShares Core S&P 500 ETF464287200 | ETF | 2,220 | $1.28M | <0.1% | +231+11.6% | Added | – |
| iShares Tr46435G672 | CORE INTL AGGR | 24,850 | $1.29M | <0.1% | +677+2.8% | Added | – |
| iShares Tr464287721 | U.S. TECH ETF | 8,529 | $1.29M | <0.1% | +656+8.3% | Added | – |
| Innovator ETFs Trust45782C318 | US EQTY PWR BUF | 36,990 | $1.30M | <0.1% | 00.0% | Unchanged | – |
| NFLXNetflix Inc | Stock | 1,881 | $1.33M | <0.1% | +294+18.5% | Added | History |
| Invesco Exch Traded FD Tr II46138G805 | TAXABLE MUN BD | 48,888 | $1.35M | <0.1% | +318+0.7% | Added | – |
| iShares Tr46435G425 | ESG AWR MSCI USA | 10,757 | $1.36M | <0.1% | −336−3.0% | Reduced | – |
| Innovator U.S. Equity Power Buffer ETF - September45782C656 | ETF | 35,987 | $1.39M | <0.1% | −73,910−67.3% | Reduced | – |
Sold out since Q2 2024 (20)
Positions held at the end of Q2 2024 that are gone from this filing.
| Security | Class | Shares in Q2 2024 | Value in Q2 2024 | % of portfolio in Q2 2024 | History |
|---|---|---|---|---|---|
| First Tr Exch Traded FD III33739E108 | PFD SECS INC ETF | 552,002 | $9.58M | 0.4% | – |
| First Tr Exchange-Traded FD33733E104 | CAP STRENGTH ETF | 48,021 | $4.04M | 0.2% | – |
| Vanguard Long-Term Treasury ETF92206C847 | ETF | 31,883 | $1.84M | 0.1% | – |
| MCBCMacatawa Bank Corp | COM | 32,475 | $474.1K | <0.1% | History |
| RTXRTX Corp | Stock | 4,059 | $407.5K | <0.1% | History |
| First Tr Exchange-Traded FD33738D796 | INTER GRADE ETF | 16,844 | $344.1K | <0.1% | – |
| State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663 | ETF | 3,323 | $305.0K | <0.1% | – |
| LRCXLam Research Corp | COM | 240 | $255.6K | <0.1% | History |
| ANETArista Networks, Inc. | COM | 653 | $228.9K | <0.1% | History |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 5,079 | $222.3K | <0.1% | – |
| Invesco Exch Traded FD Tr II46138G888 | SHORT TERM ETF | 2,103 | $221.8K | <0.1% | – |
| TRVTravelers Companies, Inc. | Stock | 1,071 | $217.8K | <0.1% | History |
| TGTTarget Corp | Stock | 1,435 | $212.6K | <0.1% | History |
| PIMCO ETF Tr72201R718 | ENHNCD LW DUR AC | 2,231 | $211.3K | <0.1% | – |
| SRPTSarepta Therapeutics, Inc. | COM | 1,320 | $208.6K | <0.1% | History |
| INTCIntel Corp | Stock | 6,710 | $207.8K | <0.1% | History |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 3,563 | $202.0K | <0.1% | – |
| iShares Tr464289875 | CORE 40 MODE ETF | 4,693 | $201.8K | <0.1% | – |
| NCLHNorwegian Cruise Line Holdings Ltd. | SHS | 10,118 | $190.1K | <0.1% | History |
| PATHUiPath, Inc. | Stock | 10,292 | $130.5K | <0.1% | History |