Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q2 2024
Holdings as of Jun 30, 2024, filed Aug 21, 2024. Long positions only; changes compare share counts with Q1 2024.
- Positions
- 395
- +11 vs. Q1 2024
- Portfolio value
- $2.54B
- +$101.4M (+4.2%) vs. Q1 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| Innovator ETFs Trust45782C573 | US EQTY PWR BUF | 62,978 | $2.29M | 0.1% | −9,428−13.0% | Reduced | – |
| COSTCostco Wholesale Corp | Stock | 2,781 | $2.36M | 0.1% | −110−3.8% | Reduced | History |
| AMATApplied Materials Inc | Stock | 10,173 | $2.40M | 0.1% | +180+1.8% | Added | History |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 45,494 | $2.49M | 0.1% | −137,045−75.1% | Reduced | – |
| TSLATesla, Inc. | Stock | 13,305 | $2.63M | 0.1% | +1,578+13.5% | Added | History |
| Innovator ETFs Trust45782C813 | US EQTY PWR BUF | 68,892 | $2.68M | 0.1% | −92,992−57.4% | Reduced | – |
| UPSUnited Parcel Service Inc | Stock | 19,816 | $2.71M | 0.1% | +31+0.2% | Added | History |
| GOOGAlphabet Inc. | Stock | 15,536 | $2.85M | 0.1% | +1,310+9.2% | Added | History |
| LLYEli Lilly & Co | Stock | 3,208 | $2.90M | 0.1% | +195+6.5% | Added | History |
| Dimensional ETF Trust25434V807 | INTERNATNAL VAL | 81,544 | $2.93M | 0.1% | −61,118−42.8% | Reduced | – |
| Vanguard Intermediate-Term Bond ETF921937819 | ETF | 39,743 | $2.98M | 0.1% | −3,573−8.2% | Reduced | – |
| Vanguard Morningstar Value ETF922908744 | ETF | 18,642 | $2.99M | 0.1% | −682−3.5% | Reduced | – |
| NSANational Storage Affiliates Trust | COM SHS BEN IN | 72,569 | $2.99M | 0.1% | 00.0% | Unchanged | History |
| iShares Tr464288877 | EAFE VALUE ETF | 57,069 | $3.03M | 0.1% | +7,505+15.1% | Added | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 30,434 | $3.07M | 0.1% | +1,962+6.9% | Added | – |
| GLDMWorld Gold Trust | SPDR GLD MINIS | 68,197 | $3.15M | 0.1% | +68,197 | New | History |
| XOMExxonMobil Holdings Corp | COM | 27,344 | $3.15M | 0.1% | −2,907−9.6% | Reduced | History |
| Invesco Exch Traded FD Tr II46138E669 | GLOBAL EX US HGH | 163,448 | $3.19M | 0.1% | +50,199+44.3% | Added | – |
| Innovator ETFs Trust45782C383 | US EQTY PWR BUF | 84,180 | $3.19M | 0.1% | −410−0.5% | Reduced | – |
| HDHome Depot, Inc. | Stock | 9,702 | $3.34M | 0.1% | −155−1.6% | Reduced | History |
| Aim ETF Products Trust00888H711 | ALLIA US AUG ETF | 125,069 | $3.49M | 0.1% | −1,758−1.4% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J452 | INVSCO 28 HYCORP | 170,560 | $3.66M | 0.1% | +12,237+7.7% | Added | – |
| Innovator ETFs Trust45782C680 | US EQTY PWR BF | 108,123 | $3.95M | 0.2% | −5,928−5.2% | Reduced | – |
| First Tr Exchange-Traded FD33733E104 | CAP STRENGTH ETF | 48,021 | $4.04M | 0.2% | −113,761−70.3% | Reduced | – |
| Innovator U.S. Equity Power Buffer ETF - September45782C656 | ETF | 109,897 | $4.12M | 0.2% | −3,465−3.1% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J585 | BULETSHS 2027 | 190,551 | $4.21M | 0.2% | +9,729+5.4% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 10,463 | $4.26M | 0.2% | +547+5.5% | Added | History |
| Vanguard S&P 500 ETF922908363 | ETF | 8,855 | $4.43M | 0.2% | +185+2.1% | Added | – |
| Schwab International Small-Cap Equity ETF808524888 | ETF | 127,630 | $4.54M | 0.2% | −9,060−6.6% | Reduced | – |
| DEDeere & Co | Stock | 12,745 | $4.76M | 0.2% | −108−0.8% | Reduced | History |
| Vanguard Morningstar Small-Cap Growth ETF922908595 | ETF | 19,877 | $4.97M | 0.2% | +7,807+64.7% | Added | – |
| Dimensional Emerging Core Equity Market ETF25434V302 | ETF | 195,760 | $5.06M | 0.2% | −55,468−22.1% | Reduced | – |
| Dimensional ETF Trust25434V773 | INTL SMALL CAP E | 209,223 | $5.15M | 0.2% | +139,425+199.8% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J635 | INVSCO BLSH 26 | 231,271 | $5.33M | 0.2% | +13,262+6.1% | Added | – |
| Innovator ETFs Trust45782C748 | US EQTY PWR BUF | 152,900 | $5.45M | 0.2% | +100,434+191.4% | Added | – |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 115,038 | $5.81M | 0.2% | +6,136+5.6% | Added | – |
| AMZNAmazon Com Inc | Stock | 30,099 | $5.82M | 0.2% | +2,685+9.8% | Added | History |
| First Tr Exchange-Traded FD33734H106 | SHS | 143,971 | $5.87M | 0.2% | −427,628−74.8% | Reduced | – |
| Vanguard Morningstar Small-Cap Value ETF922908611 | ETF | 32,928 | $6.01M | 0.2% | +12,311+59.7% | Added | – |
| Vanguard Scottsdale FDS92206C409 | SHRT TRM CORP BD | 77,837 | $6.02M | 0.2% | −14,717−15.9% | Reduced | – |
| iShares Tr46434V407 | 0-5YR HI YL CP | 144,755 | $6.11M | 0.2% | +25,891+21.8% | Added | – |
| iShares Tr46435U853 | BROAD USD HIGH | 174,566 | $6.34M | 0.2% | −12,982−6.9% | Reduced | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 17,772 | $6.65M | 0.3% | −39,849−69.2% | Reduced | – |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 25,630 | $6.86M | 0.3% | −794−3.0% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J817 | BULSHS 2025 HY | 306,348 | $7.02M | 0.3% | +21,703+7.6% | Added | – |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 128,865 | $7.54M | 0.3% | −153,658−54.4% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J833 | BULSHS 2024 HY | 350,920 | $7.97M | 0.3% | +21,359+6.5% | Added | – |
| Dimensional ETF Trust25434V666 | US LARG VALU ETF | 284,174 | $8.22M | 0.3% | +284,174 | New | – |
| State Street Materials Select Sector SPDR ETF81369Y100 | ETF | 98,129 | $8.67M | 0.3% | +4,096+4.4% | Added | – |
| Dimensional U.S. Small Cap ETF25434V500 | ETF | 146,050 | $8.77M | 0.3% | +61,674+73.1% | Added | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 16,265 | $8.85M | 0.3% | −2,416−12.9% | Reduced | History |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 172,554 | $9.40M | 0.4% | +165,019+2,190.0% | Added | – |
| First Tr Exch Traded FD III33739E108 | PFD SECS INC ETF | 552,002 | $9.58M | 0.4% | +331,469+150.3% | Added | – |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 145,059 | $9.88M | 0.4% | +3,963+2.8% | Added | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 127,329 | $9.90M | 0.4% | +113,841+844.0% | Added | – |
| Vanguard Morningstar Mid-Cap Value ETF922908512 | ETF | 68,540 | $10.3M | 0.4% | +27,431+66.7% | Added | – |
| Vanguard Morningstar Mid-Cap Growth ETF922908538 | ETF | 45,191 | $10.4M | 0.4% | +18,058+66.6% | Added | – |
| Schwab Intermediate-Term US Treasury ETF808524854 | ETF | 228,940 | $11.2M | 0.4% | +59,547+35.2% | Added | – |
| NVDANVIDIA Corp | Stock | 94,135 | $11.6M | 0.5% | +7,035+8.1% | AddedConverted for a 10-for-1 split | History |
| MSFTMicrosoft Corp | Stock | 26,048 | $11.6M | 0.5% | +3,773+16.9% | Added | History |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | ETF | 204,499 | $13.1M | 0.5% | +107,051+109.9% | Added | – |
| SPDR Series Trust78468R200 | ST STR RATE ETF | 462,217 | $14.3M | 0.6% | −14,751−3.1% | Reduced | – |
| Dimensional ETF Trust25434V203 | INTL CORE EQT MK | 574,499 | $17.0M | 0.7% | +192,325+50.3% | Added | – |
| State Street SPDR Portfolio Aggregate Bond ETF78464A649 | ETF | 693,168 | $17.4M | 0.7% | +425,386+158.9% | Added | – |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 200,218 | $18.2M | 0.7% | +7,945+4.1% | Added | – |
| AAPLApple Inc. | Stock | 100,976 | $21.3M | 0.8% | +11,947+13.4% | Added | History |
| Vanguard Emerging Markets Government Bond ETF921946885 | ETF | 342,703 | $21.6M | 0.8% | +17,002+5.2% | Added | – |
| SPDR Series Trust78464A664 | ST LON TREAS ETF | 837,250 | $22.8M | 0.9% | +19,985+2.4% | Added | – |
| State Street Consumer Staples Select Sector SPDR ETF81369Y308 | ETF | 304,009 | $23.3M | 0.9% | −39,129−11.4% | Reduced | – |
| Schwab US Tips ETF808524870 | ETF | 483,222 | $25.1M | 1.0% | +960.0% | Added | – |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 673,228 | $25.2M | 1.0% | +335,879+99.6% | Added | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 142,507 | $26.0M | 1.0% | −81,343−36.3% | Reduced | – |
| State Street Real Estate Select Sector SPDR ETF81369Y860 | ETF | 733,289 | $28.2M | 1.1% | −66,969−8.4% | Reduced | – |
| State Street Communication Services Select Sector SPDR ETF81369Y852 | ETF | 345,119 | $29.6M | 1.2% | +9,752+2.9% | Added | – |
| iShares Tr46435G102 | CONV BD ETF | 428,286 | $33.7M | 1.3% | +7,855+1.9% | Added | – |
| Vanguard Scottsdale FDS92206C813 | LG-TERM COR BD | 470,707 | $35.7M | 1.4% | +11,387+2.5% | Added | – |
| Vanguard Ftse All-World Ex-US Small-Cap ETF922042718 | ETF | 323,776 | $38.0M | 1.5% | +8,562+2.7% | Added | – |
| State Street Industrial Select Sector SPDR ETF81369Y704 | ETF | 328,660 | $40.1M | 1.6% | +107,656+48.7% | Added | – |
| Vanguard Intermediate-Term Corporate Bond ETF92206C870 | ETF | 506,229 | $40.5M | 1.6% | +155,988+44.5% | Added | – |
| State Street Consumer Discretionary Select Sector SPDR ETF81369Y407 | ETF | 228,029 | $41.6M | 1.6% | +35,292+18.3% | Added | – |
| Vanguard Mortgage-Backed Securities ETF92206C771 | ETF | 944,585 | $42.9M | 1.7% | +126,763+15.5% | Added | – |
| SPDR Index Shs FDS78463X509 | ST PORT MARK ETF | 1,140,879 | $43.0M | 1.7% | −37,860−3.2% | Reduced | – |
| State Street Health Care Select Sector SPDR ETF81369Y209 | ETF | 324,543 | $47.3M | 1.9% | −64,156−16.5% | Reduced | – |
| Invesco Exch Traded FD Tr II46138G870 | VAR RATE PFD | 2,009,869 | $48.2M | 1.9% | +57,456+2.9% | Added | – |
| State Street Financial Select Sector SPDR ETF81369Y605 | ETF | 1,377,907 | $56.6M | 2.2% | −69,706−4.8% | Reduced | – |
| Invesco Exch Traded FD Tr II46138G508 | SR LN ETF | 2,882,894 | $60.7M | 2.4% | +51,324+1.8% | Added | – |
| State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474 | ETF | 2,045,422 | $60.7M | 2.4% | +69,620+3.5% | Added | – |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 2,887,202 | $67.1M | 2.6% | +71,220+2.5% | Added | – |
| Schwab U.S. Small-Cap ETF808524607 | ETF | 2,091,432 | $99.2M | 3.9% | +68,814+3.4% | Added | – |
| Vanguard Scottsdale FDS92206C102 | SHORT TERM TREAS | 1,794,723 | $104.1M | 4.1% | +33,724+1.9% | Added | – |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 468,463 | $106.0M | 4.2% | +60,331+14.8% | Added | – |
| State Street SPDR Portfolio Developed World Ex-US ETF78463X889 | ETF | 4,028,690 | $141.3M | 5.6% | +211,224+5.5% | Added | – |
| Schwab U.S. Mid-Cap ETF808524508 | ETF | 1,837,312 | $143.0M | 5.6% | +123,777+7.2% | Added | – |
| State Street SPDR Portfolio S&P 500 Value ETF78464A508 | ETF | 4,388,367 | $213.9M | 8.4% | +512,054+13.2% | Added | – |
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 3,200,240 | $256.4M | 10.1% | +313,466+10.9% | Added | – |
Sold out since Q1 2024 (23)
Positions held at the end of Q1 2024 that are gone from this filing.
| Security | Class | Shares in Q1 2024 | Value in Q1 2024 | % of portfolio in Q1 2024 | History |
|---|---|---|---|---|---|
| iShares Tr464287440 | 7-10 YR TRSY BD | 37,827 | $3.58M | 0.1% | – |
| AELAmerican National Group Inc. | COM | 13,926 | $782.9K | <0.1% | History |
| Vanguard Consumer Discretionary ETF92204A108 | ETF | 1,565 | $497.2K | <0.1% | – |
| Vanguard Communication Services ETF92204A884 | ETF | 3,589 | $470.9K | <0.1% | – |
| AAgilent Technologies, Inc. | COM | 2,980 | $433.7K | <0.1% | History |
| Vanguard Financials ETF92204A405 | ETF | 3,848 | $394.0K | <0.1% | – |
| iShares Tr464287341 | GLOBAL ENERG ETF | 8,830 | $379.2K | <0.1% | – |
| Vanguard Industrials ETF92204A603 | ETF | 1,450 | $354.0K | <0.1% | – |
| TALKTalkspace, Inc. | COM | 82,998 | $296.3K | <0.1% | History |
| iShares Core MSCI Eafe ETF46432F842 | ETF | 3,880 | $288.0K | <0.1% | – |
| CARRCarrier Global Corp | Stock | 4,916 | $285.8K | <0.1% | History |
| iShares Tr464289883 | CORE 30 70 ETF | 7,714 | $284.1K | <0.1% | – |
| EDConsolidated Edison Inc | Stock | 2,987 | $271.3K | <0.1% | History |
| iShares Inc46434G822 | MSCI JAPAN ETF | 3,724 | $265.7K | <0.1% | – |
| EXASExact Sciences Corp | COM | 3,699 | $255.5K | <0.1% | History |
| PBTPermian Basin Royalty Trust | UNIT BEN INT | 20,471 | $246.9K | <0.1% | History |
| OTISOtis Worldwide Corp | Stock | 2,416 | $239.9K | <0.1% | History |
| Alps ETF Tr00162Q783 | STRATEGIC INCOME | 9,805 | $224.3K | <0.1% | – |
| BTUPeabody Energy Corp | COM | 8,935 | $216.8K | <0.1% | History |
| DOWDow Inc. | Stock | 3,700 | $214.4K | <0.1% | History |
| Global X FDS37954Y483 | NASDAQ 100 COVER | 11,793 | $211.2K | <0.1% | – |
| ACLXArcellx, Inc. | COMMON STOCK | 3,000 | $208.7K | <0.1% | History |
| SWKStanley Black & Decker, Inc. | COM | 2,090 | $204.7K | <0.1% | History |