Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q3 2022
Holdings as of Sep 30, 2022, filed Oct 12, 2022. Long positions only; changes compare share counts with Q2 2022.
- Positions
- 240
- −6 vs. Q2 2022
- Portfolio value
- $1.31B
- −$16.6M (−1.2%) vs. Q2 2022
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| USBCUSBC, Inc. | COM NEW | 14,000 | $26.0K | <0.1% | +14,000 | New | History |
| JNCEJounce Therapeutics, Inc. | COM | 12,005 | $28.0K | <0.1% | 00.0% | Unchanged | History |
| ENSVEnservco Corp | COM NEW | 58,404 | $75.0K | <0.1% | 00.0% | Unchanged | History |
| CIONCION Investment Corp | COM | 10,265 | $87.0K | <0.1% | +10,265 | New | History |
| NCLHNorwegian Cruise Line Holdings Ltd. | SHS | 10,601 | $120.0K | <0.1% | −1,443−12.0% | Reduced | History |
| WBDWarner Bros. Discovery, Inc. | Stock | 10,752 | $124.0K | <0.1% | −1,270−10.6% | Reduced | History |
| MCBCMacatawa Bank Corp | COM | 15,517 | $144.0K | <0.1% | 00.0% | Unchanged | History |
| Amplify ETF Tr032108847 | CEF HIGH INCOME | 14,167 | $161.0K | <0.1% | −31−0.2% | Reduced | – |
| Global X FDS37954Y483 | NASDAQ 100 COVER | 12,568 | $197.0K | <0.1% | +193+1.6% | Added | – |
| DTEDte Energy Co | COM | 1,770 | $204.0K | <0.1% | 00.0% | Unchanged | History |
| iShares S&P Small-Cap 600 Growth ETF464287887 | ETF | 2,014 | $205.0K | <0.1% | −141−6.5% | Reduced | – |
| MARMarriott International Inc | Stock | 1,499 | $210.0K | <0.1% | −400−21.1% | Reduced | History |
| Vanguard World FD921910816 | MEGA GRWTH IND | 1,222 | $213.0K | <0.1% | +21+1.7% | Added | – |
| IAUiShares Gold Trust | ETF | 6,861 | $216.0K | <0.1% | −2,580−27.3% | Reduced | History |
| WFCWells Fargo & Company | Stock | 5,478 | $220.0K | <0.1% | −585−9.6% | Reduced | History |
| CSCOCisco Systems, Inc. | Stock | 5,659 | $226.0K | <0.1% | −460−7.5% | Reduced | History |
| Fidelity High Dividend ETF316092840 | ETF | 6,933 | $229.0K | <0.1% | −2,027−22.6% | Reduced | – |
| CHDChurch & Dwight Co Inc | COM | 3,222 | $230.0K | <0.1% | −85−2.6% | Reduced | History |
| PIMCO Enhanced Short Maturity Active Exchange-Traded Fund72201R833 | ETF | 2,405 | $238.0K | <0.1% | −3,662−60.4% | Reduced | – |
| Invesco Exchange Traded FD T46137V316 | S&P500 EQL MAT | 1,669 | $238.0K | <0.1% | +228+15.8% | Added | – |
| iShares Select Dividend ETF464287168 | ETF | 2,250 | $241.0K | <0.1% | +184+8.9% | Added | – |
| AXPAmerican Express Co | Stock | 1,786 | $241.0K | <0.1% | +160+9.8% | Added | History |
| BMYBristol Myers Squibb Co | Stock | 3,391 | $241.0K | <0.1% | −90−2.6% | Reduced | History |
| GPCGenuine Parts Co | Stock | 1,659 | $248.0K | <0.1% | 00.0% | Unchanged | History |
| iShares Core High Dividend ETF46429B663 | ETF | 2,748 | $251.0K | <0.1% | +11+0.4% | Added | – |
| Vanguard Health Care ETF92204A504 | ETF | 1,126 | $252.0K | <0.1% | +1,126 | New | – |
| OGEOGE Energy Corp. | COM | 7,182 | $262.0K | <0.1% | 00.0% | Unchanged | History |
| EDConsolidated Edison Inc | Stock | 3,064 | $263.0K | <0.1% | +13+0.4% | Added | History |
| Invesco Exchange Traded FD T46137V357 | S&P500 EQL WGT | 2,066 | $263.0K | <0.1% | −949−31.5% | Reduced | – |
| METAMeta Platforms, Inc. | Stock | 1,943 | $264.0K | <0.1% | +156+8.7% | Added | History |
| AMDAdvanced Micro Devices Inc | Stock | 4,201 | $266.0K | <0.1% | +437+11.6% | Added | History |
| SOSouthern Co | Stock | 3,958 | $269.0K | <0.1% | +112+2.9% | Added | History |
| Invesco Exchange Traded FD T46137V373 | S&P500 EQL STP | 1,781 | $274.0K | <0.1% | +23+1.3% | Added | – |
| AAgilent Technologies, Inc. | COM | 2,273 | $276.0K | <0.1% | +10.0% | Added | History |
| Innovator U.S. Equity Buffer ETF - October45782C771 | ETF | 9,330 | $279.0K | <0.1% | 00.0% | Unchanged | – |
| IEXIdex Corp | COM | 1,410 | $282.0K | <0.1% | 00.0% | Unchanged | History |
| SYKStryker Corp | Stock | 1,396 | $283.0K | <0.1% | 00.0% | Unchanged | History |
| JPMJPMorgan Chase & Co | Stock | 2,816 | $294.0K | <0.1% | −1,314−31.8% | Reduced | History |
| iShares Russell 2000 ETF464287655 | ETF | 1,819 | $300.0K | <0.1% | +46+2.6% | Added | – |
| Dimensional U.S. Core Equity 2 ETF25434V708 | ETF | 13,653 | $304.0K | <0.1% | +14+0.1% | Added | – |
| UNPUnion Pacific Corp | Stock | 1,572 | $306.0K | <0.1% | +11+0.7% | Added | History |
| HPQHP Inc | Stock | 12,461 | $311.0K | <0.1% | −61−0.5% | Reduced | History |
| COSTCostco Wholesale Corp | Stock | 662 | $313.0K | <0.1% | −286−30.2% | Reduced | History |
| INTCIntel Corp | Stock | 12,269 | $316.0K | <0.1% | +575+4.9% | Added | History |
| SRPTSarepta Therapeutics, Inc. | COM | 2,875 | $318.0K | <0.1% | 00.0% | Unchanged | History |
| CMCSAComcast Corp | Stock | 11,114 | $326.0K | <0.1% | +50.0% | Added | History |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 15,412 | $336.0K | <0.1% | +26+0.2% | Added | – |
| Innovator ETFs Trust45782C680 | US EQTY PWR BF | 12,640 | $341.0K | <0.1% | +12,640 | New | – |
| iShares Tr46434V647 | GLOBAL REIT ETF | 16,242 | $345.0K | <0.1% | −9,577−37.1% | Reduced | – |
| Dimensional U.S. Targeted Value ETF25434V609 | ETF | 8,976 | $350.0K | <0.1% | +533+6.3% | Added | – |
| TDToronto Dominion Bank | Stock | 5,725 | $351.0K | <0.1% | +16+0.3% | Added | History |
| iShares Tr464288166 | AGENCY BOND ETF | 3,305 | $352.0K | <0.1% | 00.0% | Unchanged | – |
| GOOGLAlphabet Inc. | Stock | 3,701 | $354.0K | <0.1% | +421+12.8% | AddedConverted for a 20-for-1 split | History |
| Vanguard Real Estate ETF922908553 | ETF | 4,458 | $357.0K | <0.1% | +4,458 | New | – |
| Invesco Exch TRD SLF Idx FD46138J775 | BLOO PRI PWR ETF | 6,064 | $365.0K | <0.1% | −674−10.0% | Reduced | – |
| Vanguard Index FDS922908652 | EXTEND MKT ETF | 2,888 | $367.0K | <0.1% | +2,888 | New | – |
| Invesco Exchange Traded FD T46137V472 | S&P MDCP QUALITY | 5,927 | $369.0K | <0.1% | +954+19.2% | Added | – |
| Amplify ETF Tr032108409 | CWP ENHANCED DIV | 11,530 | $369.0K | <0.1% | −12,905−52.8% | Reduced | – |
| FFord Motor Co | Stock | 33,164 | $371.0K | <0.1% | +694+2.1% | Added | History |
| CVSCVS Health Corp | Stock | 3,934 | $375.0K | <0.1% | +74+1.9% | Added | History |
| Invesco Exchange Traded FD T46137V324 | S&P500 EQL IND | 2,473 | $383.0K | <0.1% | +140+6.0% | Added | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 5,777 | $384.0K | <0.1% | −928−13.8% | Reduced | – |
| CSXCSX Corp | Stock | 14,633 | $390.0K | <0.1% | −4,309−22.7% | Reduced | History |
| iShares Core S&P Small Cap ETF464287804 | ETF | 4,492 | $392.0K | <0.1% | −949−17.4% | Reduced | – |
| KOCoca Cola Co | Stock | 7,060 | $396.0K | <0.1% | −211−2.9% | Reduced | History |
| TFCTruist Financial Corp | COM | 9,315 | $406.0K | <0.1% | +19+0.2% | Added | History |
| GOOGAlphabet Inc. | Stock | 4,246 | $408.0K | <0.1% | −114−2.6% | ReducedConverted for a 20-for-1 split | History |
| IBMInternational Business Machines Corp | Stock | 3,670 | $436.0K | <0.1% | +26+0.7% | Added | History |
| Invesco Exch Traded FD Tr II46138E362 | S&P500 HDL VOL | 11,211 | $438.0K | <0.1% | −5,236−31.8% | Reduced | – |
| Innovator ETFs Trust45782C409 | US EQTY BUFR JAN | 14,151 | $439.0K | <0.1% | −2,568−15.4% | Reduced | – |
| Innovator ETFs Trust45782C557 | US EQTY BUF DEC | 14,932 | $442.0K | <0.1% | −2,678−15.2% | Reduced | – |
| LMTLockheed Martin Corp | Stock | 1,153 | $446.0K | <0.1% | +6+0.5% | Added | History |
| iShares Tr464289875 | CORE 40 MODE ETF | 12,225 | $448.0K | <0.1% | +12,225 | New | – |
| Innovator ETFs Trust45782C508 | US EQTY PWR BUF | 15,569 | $458.0K | <0.1% | −2,973−16.0% | Reduced | – |
| CTICCti Biopharma Corp | COM | 78,717 | $458.0K | <0.1% | 00.0% | Unchanged | History |
| Innovator ETFs Trust45782C540 | US EQTY PWR BUF | 16,223 | $462.0K | <0.1% | −3,106−16.1% | Reduced | – |
| MCDMcDonalds Corp | Stock | 2,011 | $464.0K | <0.1% | −81−3.9% | Reduced | History |
| iShares Tr46432F859 | CORE 1 5 YR USD | 10,213 | $471.0K | <0.1% | +1,981+24.1% | Added | – |
| Innovator ETFs Trust45782C532 | US EQTY ULTRA B | 16,950 | $473.0K | <0.1% | −3,215−15.9% | Reduced | – |
| Innovator U.S. Equity Ultra Buffer ETF - January45782C300 | ETF | 16,375 | $478.0K | <0.1% | −3,039−15.7% | Reduced | – |
| iShares Core MSCI Emerging Markets ETF46434G103 | ETF | 11,134 | $479.0K | <0.1% | −193−1.7% | Reduced | – |
| Innovator ETFs Trust45782C748 | US EQTY PWR BUF | 16,945 | $481.0K | <0.1% | +3,480+25.8% | Added | – |
| SRESempra | Stock | 3,271 | $490.0K | <0.1% | 00.0% | Unchanged | History |
| iShares Core MSCI Eafe ETF46432F842 | ETF | 9,371 | $494.0K | <0.1% | −358−3.7% | Reduced | – |
| ProShares Tr74348A467 | S&P 500 DV ARIST | 6,284 | $502.0K | <0.1% | +2,261+56.2% | Added | – |
| VVisa Inc. | Stock | 2,833 | $503.0K | <0.1% | +770+37.3% | Added | History |
| Invesco Exchange Traded FD T46137V274 | S&P500 EQL UTL | 4,738 | $505.0K | <0.1% | −13−0.3% | Reduced | – |
| RTXRTX Corp | Stock | 6,192 | $507.0K | <0.1% | −137−2.2% | Reduced | History |
| iShares Tr464287721 | U.S. TECH ETF | 6,905 | $507.0K | <0.1% | −1,279−15.6% | Reduced | – |
| ABTAbbott Laboratories | Stock | 5,348 | $518.0K | <0.1% | +20.0% | Added | History |
| LOWLowes Companies Inc | Stock | 2,786 | $523.0K | <0.1% | −257−8.4% | Reduced | History |
| SPDR Series Trust78464A292 | ST STR PFD ETF | 15,361 | $536.0K | <0.1% | −5,285−25.6% | Reduced | – |
| DISWalt Disney Co | Stock | 5,745 | $542.0K | <0.1% | +192+3.5% | Added | History |
| NVDANVIDIA Corp | Stock | 4,564 | $554.0K | <0.1% | +125+2.8% | Added | History |
| Vanguard Mun BD FDS922907746 | TAX EXEMPT BD | 11,584 | $558.0K | <0.1% | +11,584 | New | – |
| Innovator ETFs Trust45782C318 | US EQTY PWR BUF | 21,365 | $573.0K | <0.1% | 00.0% | Unchanged | – |
| iShares MSCI USA Momentum Factor ETF46432F396 | ETF | 4,411 | $579.0K | <0.1% | −1,818−29.2% | Reduced | – |
| VZVerizon Communications Inc | Stock | 15,355 | $583.0K | <0.1% | −913−5.6% | Reduced | History |
| PIMCO ETF Tr72201R718 | ENHNCD LW DUR AC | 6,203 | $588.0K | <0.1% | −468−7.0% | Reduced | – |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 16,559 | $604.0K | <0.1% | +3,243+24.4% | Added | – |
Sold out since Q2 2022 (25)
Positions held at the end of Q2 2022 that are gone from this filing.
| Security | Class | Shares in Q2 2022 | Value in Q2 2022 | % of portfolio in Q2 2022 | History |
|---|---|---|---|---|---|
| Global X Lithium & Battery Tech ETF37954Y855 | ETF | 34,796 | $2.53M | 0.2% | – |
| Global X FDS37954Y673 | US INFR DEV ETF | 103,740 | $2.36M | 0.2% | – |
| Global X FDS37954Y715 | RBTCS ARTFL INTE | 82,103 | $1.67M | 0.1% | – |
| ADMArcher-Daniels-Midland Co | Stock | 11,723 | $910.0K | 0.1% | History |
| MOAltria Group, Inc. | Stock | 15,552 | $650.0K | <0.1% | History |
| Schwab U.S. Large-Cap Value ETF808524409 | ETF | 6,490 | $405.0K | <0.1% | – |
| Schwab U.S. Large-Cap ETF808524201 | ETF | 8,775 | $392.0K | <0.1% | – |
| SPDR Series Trust78468R622 | ST BLOO HIGH ETF | 3,305 | $300.0K | <0.1% | – |
| iShares Tr46435G425 | ESG AWR MSCI USA | 3,348 | $281.0K | <0.1% | – |
| iShares Inc46434G848 | MSCI GBL ETF NEW | 7,762 | $277.0K | <0.1% | – |
| NKENIKE, Inc. | Stock | 2,650 | $271.0K | <0.1% | History |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 1,470 | $259.0K | <0.1% | – |
| iShares Tr464288448 | INTL SEL DIV ETF | 9,305 | $253.0K | <0.1% | – |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 1,272 | $251.0K | <0.1% | – |
| Schwab International Equity ETF808524805 | ETF | 7,681 | $242.0K | <0.1% | – |
| PIMCO Active Bond Exchange-Traded Fund72201R775 | ETF | 2,491 | $237.0K | <0.1% | – |
| First Tr Exchng Traded FD VI33740F805 | SMITH OPPORT FXD | 4,764 | $221.0K | <0.1% | – |
| SWKStanley Black & Decker, Inc. | COM | 2,087 | $219.0K | <0.1% | History |
| PEGPublic Service Enterprise Group Inc | COM | 3,418 | $216.0K | <0.1% | History |
| iShares U.S. Medical Devices ETF464288810 | ETF | 4,269 | $215.0K | <0.1% | – |
| PRUPrudential Financial Inc | Stock | 2,241 | $214.0K | <0.1% | History |
| Fidelity MSCI Health Care Index ETF316092600 | ETF | 3,476 | $211.0K | <0.1% | – |
| Listed FD Tr53656F193 | DIVIDEND PERFMRS | 11,442 | $146.0K | <0.1% | – |
| PSECProspect Capital Corp | COM | 16,101 | $113.0K | <0.1% | History |
| Great Panther MNG Ltd39115V101 | COM | 132,300 | $16.0K | <0.1% | – |