Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q3 2021
Holdings as of Sep 30, 2021, filed Feb 4, 2022. Long positions only; changes compare share counts with Q2 2021.
- Positions
- 238
- +50 vs. Q2 2021
- Portfolio value
- $1.45B
- +$227.1M (+18.6%) vs. Q2 2021
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| Fidelity Covington Trust316092204 | MSCI CONSM DIS | 8,213 | $659.0K | <0.1% | +8,213 | New | – |
| Global X FDS37954Y764 | MILL THEMC ETF | 15,781 | $678.0K | <0.1% | +15,781 | New | – |
| Invesco Exchange Traded FD T46137V233 | S&P 500 TOP 50 | 2,096 | $692.0K | <0.1% | +2,096 | New | – |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 13,852 | $693.0K | <0.1% | +2,485+21.9% | Added | – |
| iShares Core MSCI Eafe ETF46432F842 | ETF | 9,401 | $698.0K | <0.1% | +3,705+65.0% | Added | – |
| iShares Tr464287457 | 1 3 YR TREAS BD | 8,182 | $705.0K | <0.1% | −13,725−62.7% | Reduced | – |
| iShares Core MSCI Emerging Markets ETF46434G103 | ETF | 11,474 | $709.0K | <0.1% | +1,452+14.5% | Added | – |
| iShares Core S&P Small Cap ETF464287804 | ETF | 6,527 | $713.0K | <0.1% | −826−11.2% | Reduced | – |
| SOSouthern Co | Stock | 11,838 | $734.0K | 0.1% | +574+5.1% | Added | History |
| VZVerizon Communications Inc | Stock | 13,998 | $756.0K | 0.1% | +3,941+39.2% | Added | History |
| Invesco Exchange Traded FD T46137V472 | S&P MDCP QUALITY | 9,978 | $758.0K | 0.1% | +9,978 | New | – |
| iShares Tr464288166 | AGENCY BOND ETF | 7,115 | $843.0K | 0.1% | 00.0% | Unchanged | – |
| PGProcter & Gamble Co | Stock | 6,045 | $845.0K | 0.1% | +1,772+41.5% | Added | History |
| MOAltria Group, Inc. | Stock | 18,573 | $845.0K | 0.1% | +137+0.7% | Added | History |
| Strategy Shares Nasdaq 7HANDL Index ETF86280R506 | ETF | 34,519 | $861.0K | 0.1% | +4,797+16.1% | Added | – |
| JNJJohnson & Johnson | Stock | 5,350 | $864.0K | 0.1% | +497+10.2% | Added | History |
| iShares Russell Midcap ETF464287499 | ETF | 11,139 | $871.0K | 0.1% | +11,139 | New | – |
| Fidelity Covington Trust316092709 | MSCI INDL INDX | 16,834 | $874.0K | 0.1% | +16,834 | New | – |
| iShares Core MSCI Total International Stock ETF46432F834 | ETF | 12,326 | $875.0K | 0.1% | −502−3.9% | Reduced | – |
| HDHome Depot, Inc. | Stock | 2,681 | $880.0K | 0.1% | +98+3.8% | Added | History |
| iShares S&P 500 Growth ETF464287309 | ETF | 12,137 | $897.0K | 0.1% | +630+5.5% | Added | – |
| First Tr Exchange-Traded FD33734H106 | SHS | 22,949 | $900.0K | 0.1% | +22,949 | New | – |
| TSLATesla, Inc. | Stock | 1,172 | $909.0K | 0.1% | +415+54.8% | Added | History |
| Dimensional Emerging Core Equity Market ETF25434V302 | ETF | 33,340 | $909.0K | 0.1% | +2,660+8.7% | Added | – |
| First Tr Exchng Traded FD VI33740F805 | SMITH OPPORT FXD | 18,010 | $964.0K | 0.1% | +14,105+361.2% | Added | – |
| WisdomTree Tr97717W430 | HEDGED HI YLD BD | 44,239 | $983.0K | 0.1% | +44,239 | New | – |
| BACBank of America Corp | Stock | 24,262 | $1.03M | 0.1% | +967+4.2% | Added | History |
| Dimensional ETF Trust25434V203 | INTL CORE EQT MK | 36,340 | $1.05M | 0.1% | +5,297+17.1% | Added | – |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 4,864 | $1.06M | 0.1% | +4,864 | New | – |
| Fidelity Merrimack STR Tr316188200 | LTD TRM BD ETF | 20,602 | $1.08M | 0.1% | +425+2.1% | Added | – |
| AMATApplied Materials Inc | Stock | 8,399 | $1.08M | 0.1% | +8,399 | New | History |
| iShares Core U.S. Aggregate Bond ETF464287226 | ETF | 9,640 | $1.11M | 0.1% | +285+3.0% | Added | – |
| PIMCO Enhanced Short Maturity Active Exchange-Traded Fund72201R833 | ETF | 10,871 | $1.11M | 0.1% | −971−8.2% | Reduced | – |
| DUKDuke Energy CORP | Stock | 11,374 | $1.11M | 0.1% | −199−1.7% | Reduced | History |
| iShares Tr464287150 | CORE S&P TTL STK | 11,698 | $1.15M | 0.1% | −632−5.1% | Reduced | – |
| CMECME Group Inc. | COM | 6,050 | $1.17M | 0.1% | 00.0% | Unchanged | History |
| Vanguard Morningstar Mid-Cap Value ETF922908512 | ETF | 8,911 | $1.24M | 0.1% | +1,303+17.1% | Added | – |
| PIMCO ETF Tr72201R718 | ENHNCD LW DUR AC | 12,417 | $1.26M | 0.1% | +12,417 | New | – |
| iShares Tr464287721 | U.S. TECH ETF | 13,040 | $1.32M | 0.1% | +13,040 | New | – |
| iShares Inc46434G863 | ESG AWR MSCI EM | 32,826 | $1.36M | 0.1% | +32,826 | New | – |
| BALLBALL Corp | COM | 15,719 | $1.41M | 0.1% | 00.0% | Unchanged | History |
| iShares Tr46434V647 | GLOBAL REIT ETF | 52,271 | $1.43M | 0.1% | +150.0% | Added | – |
| Vanguard S&P 500 ETF922908363 | ETF | 3,653 | $1.44M | 0.1% | +2,354+181.2% | Added | – |
| XOMExxonMobil Holdings Corp | COM | 24,836 | $1.46M | 0.1% | +781+3.2% | Added | History |
| iShares MSCI USA Momentum Factor ETF46432F396 | ETF | 8,484 | $1.49M | 0.1% | −3,756−30.7% | Reduced | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 3,478 | $1.49M | 0.1% | +38+1.1% | Added | History |
| TAT&T Inc. | Stock | 60,006 | $1.62M | 0.1% | +18,008+42.9% | Added | History |
| DEDeere & Co | Stock | 5,008 | $1.68M | 0.1% | +3,345+201.1% | Added | History |
| DIASPDR Dow Jones Industrial Average ETF Trust | UT SER 1 | 5,003 | $1.69M | 0.1% | +1,294+34.9% | Added | History |
| iShares MSCI USA Min Vol Factor ETF46429B697 | ETF | 23,340 | $1.72M | 0.1% | +2,348+11.2% | Added | – |
| Innovator ETFs Trust45782C839 | US EQT ULTRA BF | 65,960 | $1.77M | 0.1% | +65,960 | New | – |
| Innovator ETFs Trust45782C789 | US EQTY BUFR JUL | 56,455 | $1.78M | 0.1% | +56,455 | New | – |
| Innovator ETFs Trust45782C755 | US EQTY BUFR JUN | 54,428 | $1.78M | 0.1% | +54,428 | New | – |
| Innovator ETFs Trust45782C730 | US EQT ULTRA BF | 62,566 | $1.80M | 0.1% | +62,566 | New | – |
| Innovator ETFs Trust45782C748 | US EQTY PWR BUF | 58,446 | $1.81M | 0.1% | +58,446 | New | – |
| Innovator ETFs Trust45782C813 | US EQTY PWR BUF | 61,052 | $1.82M | 0.1% | +61,052 | New | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 12,299 | $1.82M | 0.1% | +12,299 | New | – |
| Janus Detroit STR Tr47103U886 | HENDRSN SHRT ETF | 36,690 | $1.84M | 0.1% | +36,690 | New | – |
| iShares Tr464288414 | NATIONAL MUN ETF | 16,646 | $1.93M | 0.1% | +281+1.7% | Added | – |
| ADMArcher-Daniels-Midland Co | Stock | 32,474 | $1.95M | 0.1% | 00.0% | Unchanged | History |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 7,708 | $2.03M | 0.1% | −2,270−22.8% | Reduced | – |
| Pgim ETF Tr69344A107 | PGIM ULTRA SH BD | 42,351 | $2.10M | 0.1% | −1,625−3.7% | Reduced | – |
| Invesco Exch Traded FD Tr II46138E362 | S&P500 HDL VOL | 52,647 | $2.23M | 0.2% | +52,647 | New | – |
| LLYEli Lilly & Co | Stock | 9,654 | $2.23M | 0.2% | +24+0.2% | Added | History |
| ARK Blockchain & Fintech Innovation ETF00214Q708 | ETF | 45,664 | $2.25M | 0.2% | +45,664 | New | – |
| AMZNAmazon Com Inc | Stock | 700 | $2.30M | 0.2% | +296+73.3% | Added | History |
| iShares Tr464288158 | SHRT NAT MUN ETF | 21,452 | $2.31M | 0.2% | +1,467+7.3% | Added | – |
| ARK ETF Tr00214Q203 | AUTNMUS TECHNLGY | 29,644 | $2.31M | 0.2% | +29,644 | New | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 27,127 | $2.32M | 0.2% | −25,610−48.6% | Reduced | – |
| Global X FDS37954Y673 | US INFR DEV ETF | 91,882 | $2.33M | 0.2% | +91,882 | New | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 15,729 | $2.42M | 0.2% | −5,054−24.3% | Reduced | – |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 48,650 | $2.47M | 0.2% | +2,630+5.7% | Added | – |
| Global X Lithium & Battery Tech ETF37954Y855 | ETF | 30,417 | $2.49M | 0.2% | +30,417 | New | – |
| Invesco Exchange Traded FD T46137V357 | S&P500 EQL WGT | 16,777 | $2.51M | 0.2% | +14,646+687.3% | Added | – |
| Schwab U.S. Large-Cap ETF808524201 | ETF | 24,334 | $2.53M | 0.2% | +24,334 | New | – |
| Global X FDS37954Y715 | RBTCS ARTFL INTE | 69,911 | $2.56M | 0.2% | +69,911 | New | – |
| Vanguard Information Technology ETF92204A702 | ETF | 6,378 | $2.56M | 0.2% | −1,046−14.1% | Reduced | – |
| iShares Tr46429B366 | CMBS ETF | 48,670 | $2.63M | 0.2% | +15,995+49.0% | Added | – |
| Vanguard Morningstar Mid-Cap Growth ETF922908538 | ETF | 11,221 | $2.65M | 0.2% | +1,074+10.6% | Added | – |
| MSFTMicrosoft Corp | Stock | 9,520 | $2.68M | 0.2% | +577+6.5% | Added | History |
| State Street Materials Select Sector SPDR ETF81369Y100 | ETF | 36,274 | $2.87M | 0.2% | +3,047+9.2% | Added | – |
| iShares Tr46432F859 | CORE 1 5 YR USD | 58,239 | $2.97M | 0.2% | +46,382+391.2% | Added | – |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 48,169 | $3.08M | 0.2% | +5,226+12.2% | Added | – |
| iShares Tr464288877 | EAFE VALUE ETF | 61,657 | $3.13M | 0.2% | −42,033−40.5% | Reduced | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 10,923 | $3.17M | 0.2% | −255−2.3% | Reduced | – |
| Schwab Intermediate-Term US Treasury ETF808524854 | ETF | 59,221 | $3.36M | 0.2% | +26,558+81.3% | Added | – |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 65,279 | $3.40M | 0.2% | +9,991+18.1% | Added | – |
| Invesco Exch Traded FD Tr II46138E537 | NATL AMT MUNI | 132,937 | $3.57M | 0.2% | +11,807+9.7% | Added | – |
| NSANational Storage Affiliates Trust | COM SHS BEN IN | 70,000 | $3.69M | 0.3% | −47−0.1% | Reduced | History |
| SPDR Series Trust78464A284 | ST NUVE HIGH ETF | 62,379 | $3.74M | 0.3% | +2,537+4.2% | Added | – |
| iShares Inc464286285 | JP MRGN EM HI BD | 84,563 | $3.75M | 0.3% | −138,432−62.1% | Reduced | – |
| iShares Tr46435G425 | ESG AWR MSCI USA | 39,420 | $3.88M | 0.3% | +39,420 | New | – |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 87,286 | $4.03M | 0.3% | −144−0.2% | Reduced | – |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 135,449 | $4.08M | 0.3% | +12,412+10.1% | Added | – |
| Vanguard Malvern FDS922020805 | STRM INFPROIDX | 78,773 | $4.14M | 0.3% | +49,730+171.2% | Added | – |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | ETF | 98,371 | $4.19M | 0.3% | +2,141+2.2% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J817 | BULSHS 2025 HY | 171,029 | $4.20M | 0.3% | −13,210−7.2% | Reduced | – |
| Invesco Exch Traded FD Tr II46138E669 | GLOBAL EX US HGH | 201,433 | $4.38M | 0.3% | +41,786+26.2% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J841 | BULSHS 2024 CB | 180,654 | $4.52M | 0.3% | −11,631−6.0% | Reduced | – |
| State Street Consumer Staples Select Sector SPDR ETF81369Y308 | ETF | 68,595 | $4.72M | 0.3% | +4,888+7.7% | Added | – |
Sold out since Q2 2021 (12)
Positions held at the end of Q2 2021 that are gone from this filing.
| Security | Class | Shares in Q2 2021 | Value in Q2 2021 | % of portfolio in Q2 2021 | History |
|---|---|---|---|---|---|
| Innovator ETFs Trust45782C888 | US EQT BUFR APR | 92,390 | $2.93M | 0.2% | – |
| Innovator ETFs Trust45782C870 | US EQT PWR BUF | 102,713 | $2.92M | 0.2% | – |
| Innovator ETFs Trust45782C805 | US EQT ULTRA BF | 113,424 | $2.91M | 0.2% | – |
| Innovator ETFs Trust45782C375 | US EQT ULTRA BF | 99,452 | $2.90M | 0.2% | – |
| Innovator ETFs Trust45782C391 | US EQTY BUFR MAR | 87,015 | $2.86M | 0.2% | – |
| Innovator ETFs Trust45782C383 | US EQTY PWR BUF | 92,719 | $2.83M | 0.2% | – |
| iShares Tr464288638 | ISHS 5-10YR INVT | 8,800 | $533.0K | <0.1% | – |
| BABoeing Co | Stock | 1,430 | $343.0K | <0.1% | History |
| WisdomTree Tr97717X628 | FLOATNG RAT TREA | 11,977 | $301.0K | <0.1% | – |
| Alps ETF Tr00162Q783 | STRATEGIC INCOME | 10,920 | $271.0K | <0.1% | – |
| iShares Tr464288646 | ISHS 1-5YR INVS | 4,385 | $240.0K | <0.1% | – |
| First Tr Exchange-Traded FD33738D309 | SENIOR LN FD | 4,315 | $207.0K | <0.1% | – |