Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q3 2021
Holdings as of Sep 30, 2021, filed Feb 4, 2022. Long positions only; changes compare share counts with Q2 2021.
- Positions
- 238
- +50 vs. Q2 2021
- Portfolio value
- $1.45B
- +$227.1M (+18.6%) vs. Q2 2021
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 2,049,439 | $131.2M | 9.1% | +349,270+20.5% | Added | – |
| State Street SPDR Portfolio S&P 500 Value ETF78464A508 | ETF | 2,363,849 | $92.2M | 6.4% | +417,340+21.4% | Added | – |
| State Street SPDR Portfolio Aggregate Bond ETF78464A649 | ETF | 2,916,022 | $87.0M | 6.0% | +471,997+19.3% | Added | – |
| State Street SPDR Portfolio Developed World Ex-US ETF78463X889 | ETF | 1,777,540 | $64.4M | 4.4% | +282,848+18.9% | Added | – |
| Schwab U.S. Mid-Cap ETF808524508 | ETF | 774,155 | $59.4M | 4.1% | +124,056+19.1% | Added | – |
| iShares Tr46435U853 | BROAD USD HIGH | 1,393,996 | $57.9M | 4.0% | +90,258+6.9% | Added | – |
| SPDR Index Shs FDS78463X509 | ST PORT MARK ETF | 1,309,561 | $55.7M | 3.8% | +249,648+23.6% | Added | – |
| Schwab U.S. Small-Cap ETF808524607 | ETF | 541,197 | $54.2M | 3.7% | +100,008+22.7% | Added | – |
| Schwab US Tips ETF808524870 | ETF | 808,357 | $50.6M | 3.5% | +129,684+19.1% | Added | – |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 327,837 | $49.0M | 3.4% | +30,765+10.4% | Added | – |
| iShares Tr464288281 | JPMORGAN USD EMG | 385,113 | $42.4M | 2.9% | +82,501+27.3% | Added | – |
| Vanguard Scottsdale FDS92206C409 | SHRT TRM CORP BD | 477,661 | $39.4M | 2.7% | +92,640+24.1% | Added | – |
| Invesco Exch Traded FD Tr II46138G508 | SR LN ETF | 1,775,135 | $39.2M | 2.7% | +314,720+21.6% | Added | – |
| GLDMWorld Gold Trust | SPDR GLD MINIS | 2,223,558 | $38.8M | 2.7% | +466,082+26.5% | Added | History |
| Vanguard Mortgage-Backed Securities ETF92206C771 | ETF | 680,823 | $36.3M | 2.5% | +109,396+19.1% | Added | – |
| Invesco Exch Traded FD Tr II46138E511 | PFD ETF | 2,373,432 | $35.7M | 2.5% | +431,591+22.2% | Added | – |
| iShares Tr464288521 | CRE U S REIT ETF | 497,752 | $29.2M | 2.0% | +79,350+19.0% | Added | – |
| Schwab International Small-Cap Equity ETF808524888 | ETF | 625,644 | $26.0M | 1.8% | +115,476+22.6% | Added | – |
| State Street SPDR Portfolio Long Term Corporate Bond ETF78464A367 | ETF | 818,187 | $25.7M | 1.8% | +196,378+31.6% | Added | – |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | ETF | 449,738 | $22.7M | 1.6% | −4,230−0.9% | Reduced | – |
| State Street Health Care Select Sector SPDR ETF81369Y209 | ETF | 163,833 | $20.9M | 1.4% | +10,192+6.6% | Added | – |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 224,753 | $19.2M | 1.3% | +48,586+27.6% | Added | – |
| State Street Consumer Discretionary Select Sector SPDR ETF81369Y407 | ETF | 92,242 | $16.6M | 1.1% | +14,810+19.1% | Added | – |
| SHWSherwin Williams Co | COM | 43,335 | $12.1M | 0.8% | −3,165−6.8% | Reduced | History |
| Vanguard Total World Stock ETF922042742 | ETF | 118,380 | $12.1M | 0.8% | −6,065−4.9% | Reduced | – |
| State Street Communication Services Select Sector SPDR ETF81369Y852 | ETF | 148,379 | $11.9M | 0.8% | +9,735+7.0% | Added | – |
| State Street Financial Select Sector SPDR ETF81369Y605 | ETF | 281,587 | $10.6M | 0.7% | +18,534+7.0% | Added | – |
| AAPLApple Inc. | Stock | 62,358 | $8.82M | 0.6% | +10,990+21.4% | Added | History |
| State Street Industrial Select Sector SPDR ETF81369Y704 | ETF | 85,622 | $8.38M | 0.6% | +8,727+11.3% | Added | – |
| SPDR Series Trust78468R200 | ST STR RATE ETF | 246,412 | $7.55M | 0.5% | +48,180+24.3% | Added | – |
| iShares Tr46435G672 | CORE INTL AGGR | 135,042 | $7.43M | 0.5% | +87,697+185.2% | Added | – |
| Vanguard Intermediate-Term Corporate Bond ETF92206C870 | ETF | 77,033 | $7.27M | 0.5% | +7,024+10.0% | Added | – |
| Invesco BulletShares 2021 HY Corp (BSJL)46138J809 | Exchange Traded Fund | 310,226 | $7.13M | 0.5% | −5,812−1.8% | Reduced | – |
| SPDR Series Trust78464A664 | ST LON TREAS ETF | 158,466 | $6.54M | 0.5% | +158,466 | New | – |
| Invesco Bulletshares 2022 HY Bd (BSJM)46138J874 | BULSHS 2022 HY | 279,176 | $6.49M | 0.4% | −4,555−1.6% | Reduced | – |
| iShares Tr46434V407 | 0-5YR HI YL CP | 124,823 | $5.70M | 0.4% | +7,915+6.8% | Added | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 53,067 | $5.65M | 0.4% | +18,540+53.7% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J858 | BULSHS 2023 HY | 218,136 | $5.52M | 0.4% | −7,968−3.5% | Reduced | – |
| State Street Consumer Staples Select Sector SPDR ETF81369Y308 | ETF | 68,595 | $4.72M | 0.3% | +4,888+7.7% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J841 | BULSHS 2024 CB | 180,654 | $4.52M | 0.3% | −11,631−6.0% | Reduced | – |
| Invesco Exch Traded FD Tr II46138E669 | GLOBAL EX US HGH | 201,433 | $4.38M | 0.3% | +41,786+26.2% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J817 | BULSHS 2025 HY | 171,029 | $4.20M | 0.3% | −13,210−7.2% | Reduced | – |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | ETF | 98,371 | $4.19M | 0.3% | +2,141+2.2% | Added | – |
| Vanguard Malvern FDS922020805 | STRM INFPROIDX | 78,773 | $4.14M | 0.3% | +49,730+171.2% | Added | – |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 135,449 | $4.08M | 0.3% | +12,412+10.1% | Added | – |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 87,286 | $4.03M | 0.3% | −144−0.2% | Reduced | – |
| iShares Tr46435G425 | ESG AWR MSCI USA | 39,420 | $3.88M | 0.3% | +39,420 | New | – |
| iShares Inc464286285 | JP MRGN EM HI BD | 84,563 | $3.75M | 0.3% | −138,432−62.1% | Reduced | – |
| SPDR Series Trust78464A284 | ST NUVE HIGH ETF | 62,379 | $3.74M | 0.3% | +2,537+4.2% | Added | – |
| NSANational Storage Affiliates Trust | COM SHS BEN IN | 70,000 | $3.69M | 0.3% | −47−0.1% | Reduced | History |
| Invesco Exch Traded FD Tr II46138E537 | NATL AMT MUNI | 132,937 | $3.57M | 0.2% | +11,807+9.7% | Added | – |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 65,279 | $3.40M | 0.2% | +9,991+18.1% | Added | – |
| Schwab Intermediate-Term US Treasury ETF808524854 | ETF | 59,221 | $3.36M | 0.2% | +26,558+81.3% | Added | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 10,923 | $3.17M | 0.2% | −255−2.3% | Reduced | – |
| iShares Tr464288877 | EAFE VALUE ETF | 61,657 | $3.13M | 0.2% | −42,033−40.5% | Reduced | – |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 48,169 | $3.08M | 0.2% | +5,226+12.2% | Added | – |
| iShares Tr46432F859 | CORE 1 5 YR USD | 58,239 | $2.97M | 0.2% | +46,382+391.2% | Added | – |
| State Street Materials Select Sector SPDR ETF81369Y100 | ETF | 36,274 | $2.87M | 0.2% | +3,047+9.2% | Added | – |
| MSFTMicrosoft Corp | Stock | 9,520 | $2.68M | 0.2% | +577+6.5% | Added | History |
| Vanguard Morningstar Mid-Cap Growth ETF922908538 | ETF | 11,221 | $2.65M | 0.2% | +1,074+10.6% | Added | – |
| iShares Tr46429B366 | CMBS ETF | 48,670 | $2.63M | 0.2% | +15,995+49.0% | Added | – |
| Vanguard Information Technology ETF92204A702 | ETF | 6,378 | $2.56M | 0.2% | −1,046−14.1% | Reduced | – |
| Global X FDS37954Y715 | RBTCS ARTFL INTE | 69,911 | $2.56M | 0.2% | +69,911 | New | – |
| Schwab U.S. Large-Cap ETF808524201 | ETF | 24,334 | $2.53M | 0.2% | +24,334 | New | – |
| Invesco Exchange Traded FD T46137V357 | S&P500 EQL WGT | 16,777 | $2.51M | 0.2% | +14,646+687.3% | Added | – |
| Global X Lithium & Battery Tech ETF37954Y855 | ETF | 30,417 | $2.49M | 0.2% | +30,417 | New | – |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 48,650 | $2.47M | 0.2% | +2,630+5.7% | Added | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 15,729 | $2.42M | 0.2% | −5,054−24.3% | Reduced | – |
| Global X FDS37954Y673 | US INFR DEV ETF | 91,882 | $2.33M | 0.2% | +91,882 | New | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 27,127 | $2.32M | 0.2% | −25,610−48.6% | Reduced | – |
| ARK ETF Tr00214Q203 | AUTNMUS TECHNLGY | 29,644 | $2.31M | 0.2% | +29,644 | New | – |
| iShares Tr464288158 | SHRT NAT MUN ETF | 21,452 | $2.31M | 0.2% | +1,467+7.3% | Added | – |
| AMZNAmazon Com Inc | Stock | 700 | $2.30M | 0.2% | +296+73.3% | Added | History |
| ARK Blockchain & Fintech Innovation ETF00214Q708 | ETF | 45,664 | $2.25M | 0.2% | +45,664 | New | – |
| LLYEli Lilly & Co | Stock | 9,654 | $2.23M | 0.2% | +24+0.2% | Added | History |
| Invesco Exch Traded FD Tr II46138E362 | S&P500 HDL VOL | 52,647 | $2.23M | 0.2% | +52,647 | New | – |
| Pgim ETF Tr69344A107 | PGIM ULTRA SH BD | 42,351 | $2.10M | 0.1% | −1,625−3.7% | Reduced | – |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 7,708 | $2.03M | 0.1% | −2,270−22.8% | Reduced | – |
| ADMArcher-Daniels-Midland Co | Stock | 32,474 | $1.95M | 0.1% | 00.0% | Unchanged | History |
| iShares Tr464288414 | NATIONAL MUN ETF | 16,646 | $1.93M | 0.1% | +281+1.7% | Added | – |
| Janus Detroit STR Tr47103U886 | HENDRSN SHRT ETF | 36,690 | $1.84M | 0.1% | +36,690 | New | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 12,299 | $1.82M | 0.1% | +12,299 | New | – |
| Innovator ETFs Trust45782C813 | US EQTY PWR BUF | 61,052 | $1.82M | 0.1% | +61,052 | New | – |
| Innovator ETFs Trust45782C748 | US EQTY PWR BUF | 58,446 | $1.81M | 0.1% | +58,446 | New | – |
| Innovator ETFs Trust45782C730 | US EQT ULTRA BF | 62,566 | $1.80M | 0.1% | +62,566 | New | – |
| Innovator ETFs Trust45782C755 | US EQTY BUFR JUN | 54,428 | $1.78M | 0.1% | +54,428 | New | – |
| Innovator ETFs Trust45782C789 | US EQTY BUFR JUL | 56,455 | $1.78M | 0.1% | +56,455 | New | – |
| Innovator ETFs Trust45782C839 | US EQT ULTRA BF | 65,960 | $1.77M | 0.1% | +65,960 | New | – |
| iShares MSCI USA Min Vol Factor ETF46429B697 | ETF | 23,340 | $1.72M | 0.1% | +2,348+11.2% | Added | – |
| DIASPDR Dow Jones Industrial Average ETF Trust | UT SER 1 | 5,003 | $1.69M | 0.1% | +1,294+34.9% | Added | History |
| DEDeere & Co | Stock | 5,008 | $1.68M | 0.1% | +3,345+201.1% | Added | History |
| TAT&T Inc. | Stock | 60,006 | $1.62M | 0.1% | +18,008+42.9% | Added | History |
| SPYSPDR S&P 500 ETF Trust | ETF | 3,478 | $1.49M | 0.1% | +38+1.1% | Added | History |
| iShares MSCI USA Momentum Factor ETF46432F396 | ETF | 8,484 | $1.49M | 0.1% | −3,756−30.7% | Reduced | – |
| XOMExxonMobil Holdings Corp | COM | 24,836 | $1.46M | 0.1% | +781+3.2% | Added | History |
| Vanguard S&P 500 ETF922908363 | ETF | 3,653 | $1.44M | 0.1% | +2,354+181.2% | Added | – |
| iShares Tr46434V647 | GLOBAL REIT ETF | 52,271 | $1.43M | 0.1% | +150.0% | Added | – |
| BALLBALL Corp | COM | 15,719 | $1.41M | 0.1% | 00.0% | Unchanged | History |
| iShares Inc46434G863 | ESG AWR MSCI EM | 32,826 | $1.36M | 0.1% | +32,826 | New | – |
| iShares Tr464287721 | U.S. TECH ETF | 13,040 | $1.32M | 0.1% | +13,040 | New | – |
Sold out since Q2 2021 (12)
Positions held at the end of Q2 2021 that are gone from this filing.
| Security | Class | Shares in Q2 2021 | Value in Q2 2021 | % of portfolio in Q2 2021 | History |
|---|---|---|---|---|---|
| Innovator ETFs Trust45782C888 | US EQT BUFR APR | 92,390 | $2.93M | 0.2% | – |
| Innovator ETFs Trust45782C870 | US EQT PWR BUF | 102,713 | $2.92M | 0.2% | – |
| Innovator ETFs Trust45782C805 | US EQT ULTRA BF | 113,424 | $2.91M | 0.2% | – |
| Innovator ETFs Trust45782C375 | US EQT ULTRA BF | 99,452 | $2.90M | 0.2% | – |
| Innovator ETFs Trust45782C391 | US EQTY BUFR MAR | 87,015 | $2.86M | 0.2% | – |
| Innovator ETFs Trust45782C383 | US EQTY PWR BUF | 92,719 | $2.83M | 0.2% | – |
| iShares Tr464288638 | ISHS 5-10YR INVT | 8,800 | $533.0K | <0.1% | – |
| BABoeing Co | Stock | 1,430 | $343.0K | <0.1% | History |
| WisdomTree Tr97717X628 | FLOATNG RAT TREA | 11,977 | $301.0K | <0.1% | – |
| Alps ETF Tr00162Q783 | STRATEGIC INCOME | 10,920 | $271.0K | <0.1% | – |
| iShares Tr464288646 | ISHS 1-5YR INVS | 4,385 | $240.0K | <0.1% | – |
| First Tr Exchange-Traded FD33738D309 | SENIOR LN FD | 4,315 | $207.0K | <0.1% | – |