Madden Advisory Services, Inc.
- SEC CIK
- 0001542284
- Latest filing
- Aug 4, 2026
Holdings in Q2 2026
Holdings as of Jun 30, 2026, filed Aug 4, 2026. Long positions only; changes compare share counts with Q1 2026.
- Positions
- 110
- +2 vs. Q1 2026
- Portfolio value
- $278.9M
- +$25.0M (+9.9%) vs. Q1 2026
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| Vanguard S&P 500 ETF922908363 | ETF | 29,840 | $20.5M | 7.3% | −2,849−8.7% | Reduced | – |
| Vanguard Information Technology ETF92204A702 | ETF | 169,988 | $20.3M | 7.3% | 00.0% | UnchangedConverted for a 8-for-1 split | – |
| Schwab U.S. Broad Market ETF808524102 | ETF | 595,799 | $17.3M | 6.2% | −6,741−1.1% | Reduced | – |
| Vanguard Morningstar Value ETF922908744 | ETF | 68,169 | $14.9M | 5.3% | +3,633+5.6% | Added | – |
| iShares MSCI Eafe ETF464287465 | ETF | 105,547 | $11.0M | 3.9% | +762+0.7% | Added | – |
| iShares Ibonds Dec 2026 Term Corporate ETF46435GAA0 | ETF | 325,410 | $7.88M | 2.8% | −4,742−1.4% | Reduced | – |
| Schwab U.S. Large-Cap ETF808524201 | ETF | 246,436 | $7.25M | 2.6% | −9,135−3.6% | Reduced | – |
| iShares Ibonds Dec 2027 Term Corporate ETF46435UAA9 | ETF | 278,182 | $6.74M | 2.4% | −2,385−0.9% | Reduced | – |
| Schwab U.S. Mid-Cap ETF808524508 | ETF | 181,685 | $6.70M | 2.4% | +619+0.3% | Added | – |
| IAUiShares Gold Trust | ETF | 88,555 | $6.69M | 2.4% | +724+0.8% | Added | History |
| Vanguard Health Care ETF92204A504 | ETF | 21,316 | $6.37M | 2.3% | +105+0.5% | Added | – |
| Vanguard Star FDS921909768 | VG TL INTL STK F | 73,824 | $6.31M | 2.3% | −356−0.5% | Reduced | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 183,325 | $6.20M | 2.2% | −1,354−0.7% | Reduced | – |
| Invesco QQQ Trust Series I46090E103 | ETF | 7,501 | $5.52M | 2.0% | −201−2.6% | Reduced | – |
| iShares Tr46434V407 | 0-5YR HI YL CP | 123,071 | $5.22M | 1.9% | +2,281+1.9% | Added | – |
| Vanguard Scottsdale FDS92206C409 | SHRT TRM CORP BD | 65,868 | $5.21M | 1.9% | +1,021+1.6% | Added | – |
| Vanguard Consumer Staples ETF92204A207 | ETF | 23,035 | $5.19M | 1.9% | +86+0.4% | Added | – |
| Schwab Strategic Tr808524698 | 5 10YR CORP BD | 224,990 | $5.09M | 1.8% | −5,349−2.3% | Reduced | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 6,725 | $5.02M | 1.8% | −172−2.5% | Reduced | History |
| iShares Core S&P Small Cap ETF464287804 | ETF | 31,306 | $4.64M | 1.7% | −782−2.4% | Reduced | – |
| Vanguard Consumer Discretionary ETF92204A108 | ETF | 9,909 | $3.93M | 1.4% | −106−1.1% | Reduced | – |
| iShares Ibonds Dec 2028 Term Corporate ETF46435U515 | ETF | 153,604 | $3.88M | 1.4% | −140.0% | Reduced | – |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 10,185 | $3.77M | 1.4% | −54−0.5% | Reduced | – |
| Vanguard Industrials ETF92204A603 | ETF | 9,577 | $3.45M | 1.2% | +124+1.3% | Added | – |
| iShares Tr46429B747 | 0-5 YR TIPS ETF | 33,682 | $3.44M | 1.2% | +165+0.5% | Added | – |
| Fidelity Covington Trust316092790 | QLTY FCTOR ETF | 41,701 | $3.39M | 1.2% | −569−1.3% | Reduced | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 14,293 | $3.38M | 1.2% | −47−0.3% | Reduced | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 37,428 | $3.22M | 1.2% | +12,066+47.6% | AddedConverted for a 6-for-1 split | – |
| Vanguard Utilities ETF92204A876 | ETF | 15,379 | $3.01M | 1.1% | +107+0.7% | Added | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 93,747 | $2.97M | 1.1% | −340.0% | Reduced | – |
| VanEck ETF Trust92189F486 | IG FLOA RATE ETF | 115,648 | $2.96M | 1.1% | −716−0.6% | Reduced | – |
| iShares Ibonds Dec 2029 Term Corporate ETF46436E205 | ETF | 111,466 | $2.58M | 0.9% | +3,016+2.8% | Added | – |
| Schwab U.S. REIT ETF808524847 | ETF | 107,454 | $2.54M | 0.9% | −1,013−0.9% | Reduced | – |
| Vanguard Financials ETF92204A405 | ETF | 18,233 | $2.40M | 0.9% | +370+2.1% | Added | – |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 11,551 | $2.20M | 0.8% | −603−5.0% | Reduced | – |
| Vanguard Communication Services ETF92204A884 | ETF | 9,942 | $1.83M | 0.7% | +328+3.4% | Added | – |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 23,224 | $1.79M | 0.6% | −165−0.7% | Reduced | – |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 5,766 | $1.75M | 0.6% | +3+0.1% | Added | – |
| VanEck Semiconductor ETF92189F676 | ETF | 2,586 | $1.70M | 0.6% | −94−3.5% | Reduced | – |
| iShares Tips Bond ETF464287176 | ETF | 15,162 | $1.66M | 0.6% | −893−5.6% | Reduced | – |
| iShares U.S. Medical Devices ETF464288810 | ETF | 33,420 | $1.65M | 0.6% | −1,562−4.5% | Reduced | – |
| iShares Core High Dividend ETF46429B663 | ETF | 58,990 | $1.62M | 0.6% | −1,640−2.7% | ReducedConverted for a 5-for-1 split | – |
| State Street Consumer Discretionary Select Sector SPDR ETF81369Y407 | ETF | 13,090 | $1.54M | 0.6% | −204−1.5% | Reduced | – |
| iShares Tr464288877 | EAFE VALUE ETF | 19,775 | $1.51M | 0.5% | −122−0.6% | Reduced | – |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 24,261 | $1.45M | 0.5% | +644+2.7% | Added | – |
| Invesco Exchange Traded FD T46137V357 | S&P500 EQL WGT | 6,686 | $1.42M | 0.5% | −185−2.7% | Reduced | – |
| Schwab Emerging Markets Equity ETF808524706 | ETF | 38,841 | $1.41M | 0.5% | −169−0.4% | Reduced | – |
| State Street Consumer Staples Select Sector SPDR ETF81369Y308 | ETF | 16,089 | $1.34M | 0.5% | −484−2.9% | Reduced | – |
| State Street Industrial Select Sector SPDR ETF81369Y704 | ETF | 6,919 | $1.28M | 0.5% | −25−0.4% | Reduced | – |
| Schwab International Equity ETF808524805 | ETF | 46,244 | $1.28M | 0.5% | −419−0.9% | Reduced | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 16,988 | $1.25M | 0.4% | +1,568+10.2% | Added | – |
| AAPLApple Inc. | Stock | 4,209 | $1.22M | 0.4% | −50−1.2% | Reduced | History |
| Vanguard Real Estate ETF922908553 | ETF | 11,696 | $1.13M | 0.4% | −132−1.1% | Reduced | – |
| Schwab Intermediate-Term US Treasury ETF808524854 | ETF | 44,463 | $1.10M | 0.4% | −60.0% | Reduced | – |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 12,954 | $1.04M | 0.4% | −746−5.4% | ReducedConverted for a 4-for-1 split | – |
| iShares Ibonds Dec 2030 Term Corporate ETF46436E726 | ETF | 47,438 | $1.03M | 0.4% | +1,703+3.7% | Added | – |
| iShares Tr464287234 | MSCI EMG MKT ETF | 14,538 | $994.6K | 0.4% | −674−4.4% | Reduced | – |
| Schwab Strategic Tr808524862 | SHT TM US TRES | 40,351 | $974.1K | 0.3% | +6,184+18.1% | Added | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 7,747 | $963.9K | 0.3% | −50−0.6% | Reduced | – |
| iShares Ibonds 2026 Term High Yield and Income ETF46436E528 | ETF | 42,174 | $955.2K | 0.3% | +971+2.4% | Added | – |
| iShares Core S&P 500 ETF464287200 | ETF | 1,227 | $919.1K | 0.3% | −5−0.4% | Reduced | – |
| iShares Tr46436E858 | IBONDS 26 TRM TS | 40,142 | $918.9K | 0.3% | +971+2.5% | Added | – |
| Alps ETF Tr00162Q858 | SECTR DIV DOGS | 12,706 | $866.9K | 0.3% | −214−1.7% | Reduced | – |
| WELLWelltower Inc. | REIT | 3,693 | $838.2K | 0.3% | −117−3.1% | Reduced | History |
| Vanguard Scottsdale FDS92206C730 | VNG RUS1000IDX | 2,346 | $794.8K | 0.3% | −76−3.1% | Reduced | – |
| iShares Tr464287150 | CORE S&P TTL STK | 4,730 | $777.0K | 0.3% | −156−3.2% | Reduced | – |
| SGOLabrdn Gold ETF Trust | ETF | 19,608 | $749.6K | 0.3% | 00.0% | Unchanged | History |
| Schwab U.S. Small-Cap ETF808524607 | ETF | 20,576 | $743.4K | 0.3% | −200−1.0% | Reduced | – |
| First Tr Exchange-Traded FD33739Q408 | FIRST TR ENH NEW | 12,010 | $717.4K | 0.3% | −270−2.2% | Reduced | – |
| iShares Core U.S. Aggregate Bond ETF464287226 | ETF | 6,994 | $692.3K | 0.2% | −302−4.1% | Reduced | – |
| Vanguard Short-Term Bond ETF921937827 | ETF | 8,703 | $678.1K | 0.2% | +740+9.3% | Added | – |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 14,106 | $639.6K | 0.2% | −493−3.4% | Reduced | – |
| GLDSPDR Gold Trust | ETF | 1,730 | $637.3K | 0.2% | −6−0.3% | Reduced | History |
| iShares Core MSCI Eafe ETF46432F842 | ETF | 6,390 | $617.2K | 0.2% | −165−2.5% | Reduced | – |
| iShares Tr46434V456 | MSCI INTL QUALTY | 11,996 | $594.4K | 0.2% | 00.0% | Unchanged | – |
| iShares Tr46436E841 | IBONDS 27 TRM TS | 25,654 | $573.9K | 0.2% | +991+4.0% | Added | – |
| iShares Ibonds 2027 Term High Yield and Income ETF46436E478 | ETF | 25,325 | $559.2K | 0.2% | +1,004+4.1% | Added | – |
| Vanguard Materials ETF92204A801 | ETF | 2,432 | $556.4K | 0.2% | +221+10.0% | Added | – |
| CEFSprott Physical Gold & Silver Trust | PHYSICAL GOLD AN | 13,557 | $545.4K | 0.2% | −200−1.5% | Reduced | History |
| iShares Russell 2000 ETF464287655 | ETF | 1,737 | $521.9K | 0.2% | 00.0% | Unchanged | – |
| iShares Tr464287697 | U.S. UTILITS ETF | 4,104 | $470.4K | 0.2% | −6−0.1% | Reduced | – |
| iShares Tr46436E833 | IBONDS 28 TRM TS | 20,662 | $457.5K | 0.2% | +998+5.1% | Added | – |
| State Street SPDR S&P Homebuilders ETF78464A888 | ETF | 3,861 | $446.2K | 0.2% | −41−1.1% | Reduced | – |
| iShares Ibonds 2028 Term High Yield and Income ETF46436E387 | ETF | 18,444 | $433.4K | 0.2% | +945+5.4% | Added | – |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 18,428 | $432.0K | 0.2% | +1,500+8.9% | Added | – |
| iShares Tr464287721 | U.S. TECH ETF | 1,683 | $424.5K | 0.2% | 00.0% | Unchanged | – |
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 3,433 | $408.5K | 0.1% | 00.0% | Unchanged | – |
| iShares Tr464287622 | RUS 1000 ETF | 996 | $407.9K | 0.1% | 00.0% | Unchanged | – |
| State Street SPDR Portfolio Developed World Ex-US ETF78463X889 | ETF | 7,947 | $400.4K | 0.1% | 00.0% | Unchanged | – |
| Vanguard Scottsdale FDS92206C813 | LG-TERM COR BD | 5,223 | $393.0K | 0.1% | +207+4.1% | Added | – |
| State Street SPDR NYSE Technology ETF78464A102 | ETF | 1,000 | $390.6K | 0.1% | −64−6.0% | Reduced | – |
| Schwab U.S. Large-Cap Value ETF808524409 | ETF | 10,955 | $381.3K | 0.1% | +2,556+30.4% | Added | – |
| SLViShares Silver Trust | ETF | 6,648 | $355.5K | 0.1% | +1,454+28.0% | Added | History |
| Vanguard Energy ETF92204A306 | ETF | 2,289 | $343.6K | 0.1% | +98+4.5% | Added | – |
| iShares Russell Midcap ETF464287499 | ETF | 2,949 | $325.3K | 0.1% | −507−14.7% | Reduced | – |
| IVTInvenTrust Properties Corp. | COM NEW | 8,173 | $289.3K | 0.1% | 00.0% | Unchanged | History |
| iShares Tr46436E825 | IBONDS 29 TRM TS | 13,295 | $287.8K | 0.1% | +1,018+8.3% | Added | – |
| VanEck Morningstar Wide Moat ETF92189F643 | ETF | 2,741 | $285.1K | 0.1% | −13−0.5% | Reduced | – |
| PRUPrudential Financial Inc | Stock | 2,634 | $284.3K | 0.1% | +110+4.4% | Added | History |
| First Tr Exchange-Traded FD33734X119 | CONSUMR STAPLE | 4,433 | $277.6K | 0.1% | −111−2.4% | Reduced | – |