Madden Advisory Services, Inc.
- SEC CIK
- 0001542284
- Latest filing
- Aug 4, 2026
Holdings in Q3 2025
Holdings as of Sep 30, 2025, filed Oct 24, 2025. Long positions only; changes compare share counts with Q2 2025.
- Positions
- 107
- +7 vs. Q2 2025
- Portfolio value
- $258.2M
- +$23.6M (+10.0%) vs. Q2 2025
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| Vanguard S&P 500 ETF922908363 | ETF | 32,406 | $19.8M | 7.7% | +935+3.0% | Added | – |
| Schwab U.S. Broad Market ETF808524102 | ETF | 732,882 | $18.8M | 7.3% | −25,110−3.3% | Reduced | – |
| Vanguard Information Technology ETF92204A702 | ETF | 22,438 | $16.8M | 6.5% | +114+0.5% | Added | – |
| Vanguard Morningstar Value ETF922908744 | ETF | 71,994 | $13.4M | 5.2% | −1,822−2.5% | Reduced | – |
| iShares MSCI Eafe ETF464287465 | ETF | 103,775 | $9.69M | 3.8% | +12,832+14.1% | Added | – |
| iShares Ibonds Dec 2025 Term Corporate ETF46434VBD1 | ETF | – | $8.33M | 3.2% | – | – | – |
| MSFTMicrosoft Corp | Stock | 14,132 | $7.32M | 2.8% | −56−0.4% | Reduced | History |
| Schwab U.S. Large-Cap ETF808524201 | ETF | 270,952 | $7.14M | 2.8% | −7,379−2.7% | Reduced | – |
| iShares Ibonds Dec 2026 Term Corporate ETF46435GAA0 | ETF | – | $7.11M | 2.8% | – | – | – |
| IAUiShares Gold Trust | ETF | 94,168 | $6.85M | 2.7% | −1,618−1.7% | Reduced | History |
| Vanguard Health Care ETF92204A504 | ETF | 22,887 | $5.94M | 2.3% | +104+0.5% | Added | – |
| Vanguard Consumer Staples ETF92204A207 | ETF | 26,923 | $5.75M | 2.2% | −304−1.1% | Reduced | – |
| Vanguard Star FDS921909768 | VG TL INTL STK F | 76,007 | $5.58M | 2.2% | −281−0.4% | Reduced | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 174,258 | $5.56M | 2.2% | +4,352+2.6% | Added | – |
| iShares Tr46434V407 | 0-5YR HI YL CP | 115,786 | $5.01M | 1.9% | +12,212+11.8% | Added | – |
| Schwab U.S. Mid-Cap ETF808524508 | ETF | 169,060 | $5.01M | 1.9% | +13,317+8.6% | Added | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 7,203 | $4.80M | 1.9% | −247−3.3% | Reduced | History |
| iShares Ibonds Dec 2027 Term Corporate ETF46435UAA9 | ETF | – | $4.73M | 1.8% | – | – | – |
| Schwab Strategic Tr808524698 | 5 10YR CORP BD | 204,314 | $4.72M | 1.8% | +63,274+44.9% | Added | – |
| Vanguard Scottsdale FDS92206C409 | SHRT TRM CORP BD | 55,411 | $4.43M | 1.7% | +21,240+62.2% | Added | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 19,127 | $4.13M | 1.6% | −1,383−6.7% | Reduced | – |
| iShares Core S&P Small Cap ETF464287804 | ETF | 31,598 | $3.75M | 1.5% | +1,492+5.0% | Added | – |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 11,195 | $3.67M | 1.4% | −249−2.2% | Reduced | – |
| Vanguard Consumer Discretionary ETF92204A108 | ETF | 8,662 | $3.43M | 1.3% | +199+2.4% | Added | – |
| iShares Tr46429B747 | 0-5 YR TIPS ETF | 32,690 | $3.38M | 1.3% | +2,478+8.2% | Added | – |
| VanEck ETF Trust92189F486 | IG FLOA RATE ETF | 117,366 | $3.00M | 1.2% | +5,261+4.7% | Added | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 109,574 | $2.99M | 1.2% | −3,741−3.3% | Reduced | – |
| Invesco QQQ Trust Series I46090E103 | ETF | 4,675 | $2.81M | 1.1% | +1,553+49.7% | Added | – |
| iShares U.S. Medical Devices ETF464288810 | ETF | 45,203 | $2.72M | 1.1% | −106−0.2% | Reduced | – |
| Vanguard Utilities ETF92204A876 | ETF | 13,835 | $2.62M | 1.0% | +420+3.1% | Added | – |
| Schwab U.S. REIT ETF808524847 | ETF | 106,526 | $2.30M | 0.9% | +1,201+1.1% | Added | – |
| Fidelity Covington Trust316092790 | QLTY FCTOR ETF | 29,797 | $2.23M | 0.9% | +3,805+14.6% | Added | – |
| Vanguard Industrials ETF92204A603 | ETF | 7,361 | $2.18M | 0.8% | +481+7.0% | Added | – |
| iShares Ibonds Dec 2028 Term Corporate ETF46435U515 | ETF | 77,998 | $1.99M | 0.8% | +28,077+56.2% | Added | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 3,619 | $1.74M | 0.7% | +277+8.3% | Added | – |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 6,131 | $1.73M | 0.7% | −189−3.0% | Reduced | – |
| iShares Core High Dividend ETF46429B663 | ETF | 13,939 | $1.71M | 0.7% | −724−4.9% | Reduced | – |
| State Street Consumer Discretionary Select Sector SPDR ETF81369Y407 | ETF | 6,646 | $1.59M | 0.6% | +92+1.4% | Added | – |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 24,285 | $1.58M | 0.6% | −1,200−4.7% | Reduced | – |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 5,967 | $1.52M | 0.6% | −61−1.0% | Reduced | – |
| iShares Tips Bond ETF464287176 | ETF | 13,385 | $1.49M | 0.6% | +2,047+18.1% | Added | – |
| Schwab Emerging Markets Equity ETF808524706 | ETF | 39,693 | $1.32M | 0.5% | −376−0.9% | Reduced | – |
| Invesco Exchange Traded FD T46137V357 | S&P500 EQL WGT | 6,865 | $1.30M | 0.5% | −56−0.8% | Reduced | – |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 22,400 | $1.21M | 0.5% | +7,084+46.3% | Added | – |
| AAPLApple Inc. | Stock | 4,704 | $1.20M | 0.5% | −206−4.2% | Reduced | History |
| Schwab International Equity ETF808524805 | ETF | 49,804 | $1.16M | 0.4% | −264−0.5% | Reduced | – |
| Vanguard Real Estate ETF922908553 | ETF | 12,586 | $1.15M | 0.4% | −729−5.5% | Reduced | – |
| iShares Core S&P 500 ETF464287200 | ETF | 1,630 | $1.09M | 0.4% | −3−0.2% | Reduced | – |
| State Street Industrial Select Sector SPDR ETF81369Y704 | ETF | 7,009 | $1.08M | 0.4% | −33−0.5% | Reduced | – |
| iShares Ibonds Dec 2029 Term Corporate ETF46436E205 | ETF | 44,893 | $1.05M | 0.4% | +8,628+23.8% | Added | – |
| iShares Tr464288877 | EAFE VALUE ETF | 15,251 | $1.03M | 0.4% | +1,692+12.5% | Added | – |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 3,508 | $1.03M | 0.4% | −12−0.3% | Reduced | – |
| State Street Consumer Staples Select Sector SPDR ETF81369Y308 | ETF | 11,471 | $899.0K | 0.3% | +1,460+14.6% | Added | – |
| Alps ETF Tr00162Q858 | SECTR DIV DOGS | 14,856 | $894.8K | 0.3% | −122−0.8% | Reduced | – |
| WELLWelltower Inc. | REIT | 4,990 | $888.9K | 0.3% | −271−5.2% | Reduced | History |
| Vanguard Total Bond Market ETF921937835 | ETF | 11,866 | $882.5K | 0.3% | +2,993+33.7% | Added | – |
| Schwab Intermediate-Term US Treasury ETF808524854 | ETF | 31,964 | $803.3K | 0.3% | +31,964 | New | – |
| Vanguard Scottsdale FDS92206C730 | VNG RUS1000IDX | 2,563 | $775.1K | 0.3% | −36−1.4% | Reduced | – |
| VanEck Semiconductor ETF92189F676 | ETF | 2,366 | $772.2K | 0.3% | +254+12.0% | Added | – |
| SGOLabrdn Gold ETF Trust | ETF | 20,695 | $761.8K | 0.3% | −153−0.7% | Reduced | History |
| iShares Tr464287150 | CORE S&P TTL STK | 5,065 | $737.7K | 0.3% | −191−3.6% | Reduced | – |
| Schwab U.S. Small-Cap ETF808524607 | ETF | 25,770 | $719.0K | 0.3% | −206−0.8% | Reduced | – |
| First Tr Exchange-Traded FD33739Q408 | FIRST TR ENH NEW | 11,809 | $707.5K | 0.3% | +332+2.9% | Added | – |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 7,972 | $695.3K | 0.3% | +196+2.5% | Added | – |
| iShares Core U.S. Aggregate Bond ETF464287226 | ETF | 6,898 | $691.6K | 0.3% | +1,158+20.2% | Added | – |
| iShares Tr464287234 | MSCI EMG MKT ETF | 12,431 | $663.8K | 0.3% | +1,299+11.7% | Added | – |
| iShares Ibonds 2026 Term High Yield and Income ETF46436E528 | ETF | 27,949 | $653.7K | 0.3% | +2,099+8.1% | Added | – |
| Schwab Strategic Tr808524862 | SHT TM US TRES | 26,790 | $653.7K | 0.3% | +26,790 | New | – |
| GLDSPDR Gold Trust | ETF | 1,744 | $619.9K | 0.2% | −55−3.1% | Reduced | History |
| iShares Tr46436E858 | IBONDS 26 TRM TS | 26,090 | $598.8K | 0.2% | +1,698+7.0% | Added | – |
| iShares Core MSCI Eafe ETF46432F842 | ETF | 6,717 | $586.5K | 0.2% | −8,701−56.4% | Reduced | – |
| CEFSprott Physical Gold & Silver Trust | PHYSICAL GOLD AN | 14,855 | $545.0K | 0.2% | −745−4.8% | Reduced | History |
| iShares Tr46434V456 | MSCI INTL QUALTY | 11,996 | $530.1K | 0.2% | 00.0% | Unchanged | – |
| Vanguard Communication Services ETF92204A884 | ETF | 2,759 | $518.0K | 0.2% | +1,152+71.7% | Added | – |
| iShares Russell 2000 ETF464287655 | ETF | 2,015 | $487.5K | 0.2% | −196−8.9% | Reduced | – |
| iShares Tr464287697 | U.S. UTILITS ETF | 4,146 | $459.8K | 0.2% | −133−3.1% | Reduced | – |
| iShares Tr464287622 | RUS 1000 ETF | 1,230 | $449.5K | 0.2% | −293−19.2% | Reduced | – |
| State Street SPDR S&P Homebuilders ETF78464A888 | ETF | 3,964 | $439.2K | 0.2% | 00.0% | Unchanged | – |
| First Tr Exchange-Traded FD33734X119 | CONSUMR STAPLE | 6,556 | $410.9K | 0.2% | −100−1.5% | Reduced | – |
| SLViShares Silver Trust | ETF | 9,577 | $405.8K | 0.2% | +9,577 | New | History |
| iShares Ibonds 2025 Term High Yield & Income ETF46435U168 | ETF | 17,243 | $400.4K | 0.2% | +23+0.1% | Added | – |
| iShares Tr464287721 | U.S. TECH ETF | 1,978 | $387.4K | 0.2% | 00.0% | Unchanged | – |
| State Street SPDR Portfolio Developed World Ex-US ETF78463X889 | ETF | 8,661 | $370.6K | 0.1% | 00.0% | Unchanged | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 3,251 | $370.2K | 0.1% | +986+43.5% | Added | – |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 15,141 | $362.5K | 0.1% | −209−1.4% | Reduced | – |
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 3,433 | $358.8K | 0.1% | −105−3.0% | Reduced | – |
| Vanguard Scottsdale FDS92206C813 | LG-TERM COR BD | 4,446 | $345.2K | 0.1% | +4,446 | New | – |
| iShares Tr46436E866 | IBONDS 25 TRM TS | 14,544 | $339.8K | 0.1% | +653+4.7% | Added | – |
| Vanguard Materials ETF92204A801 | ETF | 1,634 | $334.7K | 0.1% | +16+1.0% | Added | – |
| iShares Russell Midcap ETF464287499 | ETF | 3,404 | $328.7K | 0.1% | +8+0.2% | Added | – |
| VanEck Morningstar Wide Moat ETF92189F643 | ETF | 3,228 | $319.9K | 0.1% | −238−6.9% | Reduced | – |
| State Street SPDR NYSE Technology ETF78464A102 | ETF | 1,107 | $301.4K | 0.1% | −152−12.1% | Reduced | – |
| iShares Tr464288513 | IBOXX HI YD ETF | 3,639 | $295.5K | 0.1% | −160−4.2% | Reduced | – |
| Vanguard Short-Term Bond ETF921937827 | ETF | 3,709 | $292.7K | 0.1% | −3,396−47.8% | Reduced | – |
| Vanguard Financials ETF92204A405 | ETF | 2,229 | $292.5K | 0.1% | +2,229 | New | – |
| State Street Real Estate Select Sector SPDR ETF81369Y860 | ETF | 6,315 | $266.1K | 0.1% | +219+3.6% | Added | – |
| iShares S&P Mid-Cap 400 Value ETF464287705 | ETF | 2,028 | $263.1K | 0.1% | +109+5.7% | Added | – |
| PRUPrudential Financial Inc | Stock | 2,504 | $259.8K | 0.1% | −75−2.9% | Reduced | History |
| State Street Health Care Select Sector SPDR ETF81369Y209 | ETF | 1,803 | $250.9K | 0.1% | +1,803 | New | – |
| Schwab Strategic Tr808524680 | LONG TERM US | 7,433 | $240.2K | 0.1% | +7,433 | New | – |
Sold out since Q2 2025 (3)
Positions held at the end of Q2 2025 that are gone from this filing.