Madden Advisory Services, Inc.
- SEC CIK
- 0001542284
- Latest filing
- Aug 4, 2026
Holdings in Q2 2024
Holdings as of Jun 30, 2024, filed Aug 7, 2024. Long positions only; changes compare share counts with Q1 2024.
- Positions
- 93
- +1 vs. Q1 2024
- Portfolio value
- $196.7M
- +$6.92M (+3.6%) vs. Q1 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| Schwab U.S. Broad Market ETF808524102 | ETF | 267,802 | $16.8M | 8.6% | +794+0.3% | Added | – |
| Vanguard S&P 500 ETF922908363 | ETF | 29,119 | $14.6M | 7.4% | +1,160+4.1% | Added | – |
| Vanguard Information Technology ETF92204A702 | ETF | 24,029 | $13.9M | 7.0% | +213+0.9% | Added | – |
| Vanguard Morningstar Value ETF922908744 | ETF | 71,627 | $11.5M | 5.8% | +839+1.2% | Added | – |
| iShares MSCI Eafe ETF464287465 | ETF | 89,939 | $7.04M | 3.6% | +356+0.4% | Added | – |
| iShares Tr46434VBG4 | IBONDS DEC24 ETF | 267,237 | $6.72M | 3.4% | +9,275+3.6% | Added | – |
| MSFTMicrosoft Corp | Stock | 14,155 | $6.33M | 3.2% | +60+0.4% | Added | History |
| Schwab U.S. Large-Cap ETF808524201 | ETF | 90,636 | $5.82M | 3.0% | −567−0.6% | Reduced | – |
| Vanguard Consumer Staples ETF92204A207 | ETF | 27,179 | $5.52M | 2.8% | −331−1.2% | Reduced | – |
| Vanguard Health Care ETF92204A504 | ETF | 20,514 | $5.46M | 2.8% | +202+1.0% | Added | – |
| iShares Ibonds Dec 2025 Term Corporate ETF46434VBD1 | ETF | 199,944 | $4.97M | 2.5% | +15,455+8.4% | Added | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 42,322 | $4.27M | 2.2% | −355−0.8% | Reduced | – |
| Vanguard Star FDS921909768 | VG TL INTL STK F | 69,935 | $4.22M | 2.1% | +1,701+2.5% | Added | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 7,741 | $4.21M | 2.1% | +285+3.8% | Added | History |
| IAUiShares Gold Trust | ETF | 95,184 | $4.18M | 2.1% | +2,548+2.8% | Added | History |
| Schwab U.S. Mid-Cap ETF808524508 | ETF | 47,303 | $3.68M | 1.9% | −473−1.0% | Reduced | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 19,612 | $3.58M | 1.8% | −63−0.3% | Reduced | – |
| iShares Tr46434V407 | 0-5YR HI YL CP | 79,166 | $3.34M | 1.7% | +3,228+4.3% | Added | – |
| VanEck ETF Trust92189F486 | IG FLOA RATE ETF | 130,673 | $3.33M | 1.7% | +620+0.5% | Added | – |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 11,488 | $3.07M | 1.6% | −86−0.7% | Reduced | – |
| iShares Core S&P Small Cap ETF464287804 | ETF | 28,806 | $3.07M | 1.6% | +326+1.1% | Added | – |
| iShares U.S. Medical Devices ETF464288810 | ETF | 52,942 | $2.97M | 1.5% | −341−0.6% | Reduced | – |
| iShares Tr46429B747 | 0-5 YR TIPS ETF | 28,875 | $2.87M | 1.5% | +712+2.5% | Added | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 35,192 | $2.74M | 1.4% | +816+2.4% | Added | – |
| iShares Ibonds Dec 2026 Term Corporate ETF46435GAA0 | ETF | 107,672 | $2.56M | 1.3% | +9,765+10.0% | Added | – |
| Vanguard Consumer Discretionary ETF92204A108 | ETF | 7,845 | $2.45M | 1.2% | +131+1.7% | Added | – |
| Vanguard Scottsdale FDS92206C409 | SHRT TRM CORP BD | 26,905 | $2.08M | 1.1% | +394+1.5% | Added | – |
| Schwab U.S. REIT ETF808524847 | ETF | 93,761 | $1.87M | 1.0% | +3,654+4.1% | Added | – |
| Vanguard Utilities ETF92204A876 | ETF | 11,563 | $1.71M | 0.9% | +110+1.0% | Added | – |
| Vanguard Industrials ETF92204A603 | ETF | 6,950 | $1.63M | 0.8% | −54−0.8% | Reduced | – |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 25,541 | $1.49M | 0.8% | +560+2.2% | Added | – |
| PIMCO ETF Tr72201R817 | INV GRD CRP BD | 15,653 | $1.49M | 0.8% | +3,083+24.5% | Added | – |
| iShares Core High Dividend ETF46429B663 | ETF | 13,495 | $1.47M | 0.7% | +348+2.6% | Added | – |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 6,429 | $1.45M | 0.7% | +34+0.5% | Added | – |
| Fidelity Covington Trust316092790 | QLTY FCTOR ETF | 23,154 | $1.42M | 0.7% | +1,288+5.9% | Added | – |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 5,866 | $1.28M | 0.7% | +77+1.3% | Added | – |
| State Street Consumer Discretionary Select Sector SPDR ETF81369Y407 | ETF | 6,649 | $1.21M | 0.6% | +6+0.1% | Added | – |
| Invesco QQQ Trust Series I46090E103 | ETF | 2,466 | $1.18M | 0.6% | −125−4.8% | Reduced | – |
| AAPLApple Inc. | Stock | 5,234 | $1.10M | 0.6% | +431+9.0% | Added | History |
| Vanguard Real Estate ETF922908553 | ETF | 12,704 | $1.06M | 0.5% | +116+0.9% | Added | – |
| Schwab International Equity ETF808524805 | ETF | 27,163 | $1.04M | 0.5% | −740−2.7% | Reduced | – |
| State Street Industrial Select Sector SPDR ETF81369Y704 | ETF | 8,410 | $1.02M | 0.5% | +10.0% | Added | – |
| iShares Tips Bond ETF464287176 | ETF | 9,451 | $1.01M | 0.5% | +163+1.8% | Added | – |
| Schwab Emerging Markets Equity ETF808524706 | ETF | 37,136 | $986.3K | 0.5% | −480−1.3% | Reduced | – |
| iShares Core MSCI Eafe ETF46432F842 | ETF | 13,543 | $983.8K | 0.5% | +1,087+8.7% | Added | – |
| iShares Core U.S. Aggregate Bond ETF464287226 | ETF | 9,478 | $920.0K | 0.5% | −151−1.6% | Reduced | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 2,409 | $901.0K | 0.5% | +15+0.6% | Added | – |
| Alps ETF Tr00162Q858 | SECTR DIV DOGS | 16,406 | $866.7K | 0.4% | −70−0.4% | Reduced | – |
| iShares Ibonds Dec 2027 Term Corporate ETF46435UAA9 | ETF | 36,410 | $864.0K | 0.4% | +9,860+37.1% | Added | – |
| iShares Tr464287150 | CORE S&P TTL STK | 7,201 | $855.3K | 0.4% | +260+3.7% | Added | – |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 3,460 | $837.6K | 0.4% | 00.0% | Unchanged | – |
| First Tr Exchange-Traded FD33739Q408 | FIRST TR ENH NEW | 13,574 | $809.0K | 0.4% | −18−0.1% | Reduced | – |
| iShares Core S&P 500 ETF464287200 | ETF | 1,271 | $695.5K | 0.4% | +11+0.9% | Added | – |
| WELLWelltower Inc. | REIT | 6,506 | $678.3K | 0.3% | 00.0% | Unchanged | History |
| Vanguard Scottsdale FDS92206C730 | VNG RUS1000IDX | 2,694 | $662.9K | 0.3% | 00.0% | Unchanged | – |
| State Street Consumer Staples Select Sector SPDR ETF81369Y308 | ETF | 7,620 | $583.5K | 0.3% | −648−7.8% | Reduced | – |
| Vanguard Short-Term Bond ETF921937827 | ETF | 7,562 | $580.0K | 0.3% | −458−5.7% | Reduced | – |
| Schwab U.S. Small-Cap ETF808524607 | ETF | 12,076 | $573.0K | 0.3% | −134−1.1% | Reduced | – |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 12,873 | $563.3K | 0.3% | +2,413+23.1% | Added | – |
| iShares Tr464288877 | EAFE VALUE ETF | 9,653 | $512.0K | 0.3% | +516+5.6% | Added | – |
| SGOLabrdn Gold ETF Trust | ETF | 22,598 | $502.1K | 0.3% | −36−0.2% | Reduced | History |
| First Tr Exchange-Traded FD33734X119 | CONSUMR STAPLE | 7,790 | $501.9K | 0.3% | 00.0% | Unchanged | – |
| iShares Tr46434V456 | MSCI INTL QUALTY | 12,658 | $494.3K | 0.3% | 00.0% | Unchanged | – |
| VanEck Semiconductor ETF92189F676 | ETF | 1,779 | $463.8K | 0.2% | +99+5.9% | Added | – |
| iShares Tr464287622 | RUS 1000 ETF | 1,523 | $453.2K | 0.2% | 00.0% | Unchanged | – |
| iShares Tr46436E874 | IBONDS 24 TRM TS | 18,793 | $450.7K | 0.2% | +237+1.3% | Added | – |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 6,504 | $443.2K | 0.2% | +10+0.2% | Added | – |
| iShares Tr46435U184 | IBONDS 24 TRM HG | 18,986 | $441.2K | 0.2% | +483+2.6% | Added | – |
| GLDSPDR Gold Trust | ETF | 2,003 | $430.7K | 0.2% | −70−3.4% | Reduced | History |
| State Street SPDR S&P Homebuilders ETF78464A888 | ETF | 4,208 | $425.3K | 0.2% | 00.0% | Unchanged | – |
| iShares Tr464287697 | U.S. UTILITS ETF | 4,291 | $377.1K | 0.2% | −4−0.1% | Reduced | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 5,202 | $374.8K | 0.2% | +1,223+30.7% | Added | – |
| iShares Russell 2000 ETF464287655 | ETF | 1,828 | $370.9K | 0.2% | +47+2.6% | Added | – |
| CEFSprott Physical Gold & Silver Trust | PHYSICAL GOLD AN | 16,795 | $370.3K | 0.2% | −155−0.9% | Reduced | History |
| PRUPrudential Financial Inc | Stock | 2,944 | $345.0K | 0.2% | +618+26.6% | Added | History |
| iShares Tr464287721 | U.S. TECH ETF | 2,274 | $342.2K | 0.2% | 00.0% | Unchanged | – |
| iShares Ibonds 2025 Term High Yield & Income ETF46435U168 | ETF | 14,136 | $329.0K | 0.2% | +482+3.5% | Added | – |
| State Street SPDR Portfolio Developed World Ex-US ETF78463X889 | ETF | 8,939 | $313.6K | 0.2% | 00.0% | Unchanged | – |
| Vanguard Malvern FDS922020805 | STRM INFPROIDX | 6,304 | $306.0K | 0.2% | +565+9.8% | Added | – |
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 3,704 | $296.8K | 0.2% | 00.0% | Unchanged | – |
| Schwab Strategic Tr808524698 | 5 10YR CORP BD | 6,387 | $281.7K | 0.1% | +6,387 | New | – |
| Vanguard Materials ETF92204A801 | ETF | 1,399 | $269.5K | 0.1% | −11−0.8% | Reduced | – |
| State Street SPDR NYSE Technology ETF78464A102 | ETF | 1,375 | $268.5K | 0.1% | −4−0.3% | Reduced | – |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 11,369 | $264.1K | 0.1% | +1,110+10.8% | Added | – |
| iShares Tr46436E866 | IBONDS 25 TRM TS | 10,819 | $251.2K | 0.1% | +245+2.3% | Added | – |
| SPDR Series Trust78468R622 | ST BLOO HIGH ETF | 2,517 | $237.3K | 0.1% | 00.0% | Unchanged | – |
| MDYSPDR S&P Midcap 400 ETF Trust | ETF | 426 | $227.9K | 0.1% | +19+4.7% | Added | History |
| State Street Real Estate Select Sector SPDR ETF81369Y860 | ETF | 5,928 | $227.7K | 0.1% | 00.0% | Unchanged | – |
| iShares Russell Midcap ETF464287499 | ETF | 2,736 | $221.9K | 0.1% | 00.0% | Unchanged | – |
| MCDMcDonalds Corp | Stock | 844 | $215.2K | 0.1% | +844 | New | History |
| PEPPepsiCo Inc | Stock | 1,293 | $213.2K | 0.1% | +5+0.4% | Added | History |
| JNJJohnson & Johnson | Stock | 1,405 | $205.4K | 0.1% | +92+7.0% | Added | History |
| IVTInvenTrust Properties Corp. | COM NEW | 8,173 | $202.4K | 0.1% | 00.0% | Unchanged | History |
Sold out since Q1 2024 (1)
Positions held at the end of Q1 2024 that are gone from this filing.
| Security | Class | Shares in Q1 2024 | Value in Q1 2024 | % of portfolio in Q1 2024 | History |
|---|---|---|---|---|---|
| iShares S&P Mid-Cap 400 Value ETF464287705 | ETF | 1,750 | $207.0K | 0.1% | – |