Madden Advisory Services, Inc.
- SEC CIK
- 0001542284
- Latest filing
- Aug 4, 2026
Holdings in Q3 2023
Holdings as of Sep 30, 2023, filed Nov 13, 2023. Long positions only; changes compare share counts with Q2 2023.
- Positions
- 81
- −1 vs. Q2 2023
- Portfolio value
- $158.1M
- +$3.58M (+2.3%) vs. Q2 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| Schwab U.S. Broad Market ETF808524102 | ETF | 295,396 | $14.7M | 9.3% | −44,303−13.0% | Reduced | – |
| Vanguard S&P 500 ETF922908363 | ETF | 28,170 | $11.1M | 7.0% | +568+2.1% | Added | – |
| Vanguard Information Technology ETF92204A702 | ETF | 25,227 | $10.5M | 6.6% | −944−3.6% | Reduced | – |
| Vanguard Morningstar Value ETF922908744 | ETF | 65,585 | $9.05M | 5.7% | +8,239+14.4% | Added | – |
| iShares MSCI Eafe ETF464287465 | ETF | 94,406 | $6.51M | 4.1% | −3,989−4.1% | Reduced | – |
| iShares Tr46434VAX8 | IBONDS DEC23 ETF | 222,050 | $5.63M | 3.6% | +51,385+30.1% | Added | – |
| Schwab U.S. Large-Cap ETF808524201 | ETF | 96,056 | $4.86M | 3.1% | +4,640+5.1% | Added | – |
| Vanguard Consumer Staples ETF92204A207 | ETF | 25,233 | $4.61M | 2.9% | +3,375+15.4% | Added | – |
| MSFTMicrosoft Corp | Stock | 14,296 | $4.51M | 2.9% | +252+1.8% | Added | History |
| iShares Tr46434VBG4 | IBONDS DEC24 ETF | 174,974 | $4.33M | 2.7% | +99,433+131.6% | Added | – |
| iShares U.S. Medical Devices ETF464288810 | ETF | 79,012 | $3.83M | 2.4% | −10,516−11.7% | Reduced | – |
| Vanguard Health Care ETF92204A504 | ETF | 15,471 | $3.64M | 2.3% | +3,945+34.2% | Added | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 7,952 | $3.40M | 2.2% | −956−10.7% | Reduced | History |
| VanEck ETF Trust92189F486 | IG FLOA RATE ETF | 131,980 | $3.34M | 2.1% | +47,265+55.8% | Added | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 44,598 | $3.24M | 2.1% | −2,981−6.3% | Reduced | – |
| Schwab U.S. Mid-Cap ETF808524508 | ETF | 46,716 | $3.16M | 2.0% | −74−0.2% | Reduced | – |
| IAUiShares Gold Trust | ETF | 85,914 | $3.01M | 1.9% | +320+0.4% | Added | History |
| iShares Tr46429B747 | 0-5 YR TIPS ETF | 30,356 | $2.94M | 1.9% | +3,497+13.0% | Added | – |
| Vanguard Star FDS921909768 | VG TL INTL STK F | 53,776 | $2.88M | 1.8% | +28,245+110.6% | Added | – |
| iShares Core S&P Small Cap ETF464287804 | ETF | 29,762 | $2.81M | 1.8% | +1,114+3.9% | Added | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 16,677 | $2.59M | 1.6% | +6,026+56.6% | Added | – |
| iShares Tr46434V407 | 0-5YR HI YL CP | 62,044 | $2.55M | 1.6% | +20,814+50.5% | Added | – |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 11,662 | $2.48M | 1.6% | −350−2.9% | Reduced | – |
| iShares Ibonds Dec 2025 Term Corporate ETF46434VBD1 | ETF | 89,496 | $2.18M | 1.4% | +69,017+337.0% | Added | – |
| Vanguard Consumer Discretionary ETF92204A108 | ETF | 7,757 | $2.09M | 1.3% | +381+5.2% | Added | – |
| Vanguard Scottsdale FDS92206C409 | SHRT TRM CORP BD | 26,302 | $1.98M | 1.3% | +867+3.4% | Added | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 26,531 | $1.88M | 1.2% | +8,985+51.2% | Added | – |
| Schwab U.S. REIT ETF808524847 | ETF | 89,552 | $1.59M | 1.0% | −8,662−8.8% | Reduced | – |
| iShares Core U.S. Aggregate Bond ETF464287226 | ETF | 16,237 | $1.53M | 1.0% | −6,219−27.7% | Reduced | – |
| Vanguard Industrials ETF92204A603 | ETF | 7,355 | $1.43M | 0.9% | −206−2.7% | Reduced | – |
| iShares Core High Dividend ETF46429B663 | ETF | 14,123 | $1.40M | 0.9% | +742+5.5% | Added | – |
| Vanguard Utilities ETF92204A876 | ETF | 10,108 | $1.29M | 0.8% | +514+5.4% | Added | – |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 5,054 | $1.26M | 0.8% | −248−4.7% | Reduced | – |
| iShares Tips Bond ETF464287176 | ETF | 11,261 | $1.17M | 0.7% | −3,330−22.8% | Reduced | – |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 6,114 | $1.16M | 0.7% | +446+7.9% | Added | – |
| AAPLApple Inc. | Stock | 6,174 | $1.06M | 0.7% | +2,392+63.2% | Added | History |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 6,260 | $1.03M | 0.6% | −397−6.0% | Reduced | – |
| Fidelity Covington Trust316092790 | QLTY FCTOR ETF | 19,692 | $970.7K | 0.6% | +4,142+26.6% | Added | – |
| PIMCO ETF Tr72201R817 | INV GRD CRP BD | 10,531 | $959.6K | 0.6% | +1,566+17.5% | Added | – |
| State Street Consumer Discretionary Select Sector SPDR ETF81369Y407 | ETF | 5,830 | $938.5K | 0.6% | −248−4.1% | Reduced | – |
| First Tr Exchange-Traded FD33739Q408 | FIRST TR ENH NEW | 15,786 | $938.0K | 0.6% | −3,245−17.1% | Reduced | – |
| State Street Industrial Select Sector SPDR ETF81369Y704 | ETF | 8,500 | $861.7K | 0.5% | +138+1.7% | Added | – |
| Schwab Emerging Markets Equity ETF808524706 | ETF | 32,994 | $789.9K | 0.5% | +6,391+24.0% | Added | – |
| Schwab International Equity ETF808524805 | ETF | 22,811 | $774.6K | 0.5% | −567−2.4% | Reduced | – |
| Alps ETF Tr00162Q858 | SECTR DIV DOGS | 16,283 | $765.8K | 0.5% | +719+4.6% | Added | – |
| iShares Ibonds Dec 2026 Term Corporate ETF46435GAA0 | ETF | 31,578 | $736.9K | 0.5% | +31,578 | New | – |
| Invesco QQQ Trust Series I46090E103 | ETF | 2,047 | $733.4K | 0.5% | −5−0.2% | Reduced | – |
| iShares Core MSCI Eafe ETF46432F842 | ETF | 11,389 | $732.9K | 0.5% | +675+6.3% | Added | – |
| Vanguard Real Estate ETF922908553 | ETF | 9,483 | $717.5K | 0.5% | +4,138+77.4% | Added | – |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 3,142 | $654.3K | 0.4% | +615+24.3% | Added | – |
| iShares Tr464287150 | CORE S&P TTL STK | 6,728 | $633.7K | 0.4% | −332−4.7% | Reduced | – |
| iShares Core S&P 500 ETF464287200 | ETF | 1,412 | $606.4K | 0.4% | +192+15.7% | Added | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 2,206 | $600.7K | 0.4% | −7−0.3% | Reduced | – |
| WELLWelltower Inc. | REIT | 7,069 | $579.1K | 0.4% | −434−5.8% | Reduced | History |
| Vanguard Scottsdale FDS92206C730 | VNG RUS1000IDX | 2,695 | $524.5K | 0.3% | −72−2.6% | Reduced | – |
| First Tr Exchange-Traded FD33734X119 | CONSUMR STAPLE | 7,991 | $482.2K | 0.3% | +47+0.6% | Added | – |
| Schwab U.S. Small-Cap ETF808524607 | ETF | 10,794 | $447.1K | 0.3% | +1,153+12.0% | Added | – |
| iShares Tr46434V456 | MSCI INTL QUALTY | 12,658 | $425.4K | 0.3% | −31−0.2% | Reduced | – |
| iShares Tr464288877 | EAFE VALUE ETF | 8,366 | $409.3K | 0.3% | +305+3.8% | Added | – |
| SGOLabrdn Gold ETF Trust | ETF | 21,826 | $386.1K | 0.2% | −3,344−13.3% | Reduced | History |
| CEFSprott Physical Gold & Silver Trust | PHYSICAL GOLD AN | 21,783 | $377.3K | 0.2% | −9,075−29.4% | Reduced | History |
| Vanguard Short-Term Bond ETF921937827 | ETF | 4,785 | $359.7K | 0.2% | −3,257−40.5% | Reduced | – |
| GLDSPDR Gold Trust | ETF | 1,936 | $331.9K | 0.2% | −46−2.3% | Reduced | History |
| State Street SPDR S&P Homebuilders ETF78464A888 | ETF | 4,289 | $328.4K | 0.2% | −279−6.1% | Reduced | – |
| iShares Tr464287697 | U.S. UTILITS ETF | 4,357 | $320.6K | 0.2% | +153+3.6% | Added | – |
| iShares Tr464287622 | RUS 1000 ETF | 1,294 | $304.0K | 0.2% | −1−0.1% | Reduced | – |
| PRUPrudential Financial Inc | Stock | 3,121 | $296.2K | 0.2% | −111−3.4% | Reduced | History |
| iShares Russell 2000 ETF464287655 | ETF | 1,673 | $295.7K | 0.2% | −52−3.0% | Reduced | – |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 4,958 | $292.2K | 0.2% | +4,958 | New | – |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 7,398 | $290.1K | 0.2% | +7,398 | New | – |
| State Street SPDR Portfolio Developed World Ex-US ETF78463X889 | ETF | 8,939 | $277.2K | 0.2% | 00.0% | Unchanged | – |
| SPDR Series Trust78468R622 | ST BLOO HIGH ETF | 2,903 | $262.4K | 0.2% | −65−2.2% | Reduced | – |
| JNJJohnson & Johnson | Stock | 1,628 | $253.6K | 0.2% | +188+13.1% | Added | History |
| iShares Tr464287721 | U.S. TECH ETF | 2,331 | $244.6K | 0.2% | −300−11.4% | Reduced | – |
| Vanguard Malvern FDS922020805 | STRM INFPROIDX | 5,018 | $237.3K | 0.2% | +467+10.3% | Added | – |
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 3,971 | $235.4K | 0.1% | −11−0.3% | Reduced | – |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 10,162 | $227.8K | 0.1% | −715−6.6% | Reduced | – |
| PEPPepsiCo Inc | Stock | 1,308 | $221.6K | 0.1% | +2+0.2% | Added | History |
| iShares Tr464288737 | GLB CNSM STP ETF | 3,875 | $221.1K | 0.1% | −318−7.6% | Reduced | – |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 1,995 | $206.2K | 0.1% | +1,995 | New | – |
| iShares Tr46435G318 | IBONDS DEC2023 | 7,953 | $203.0K | 0.1% | −3,482−30.5% | Reduced | – |
Sold out since Q2 2023 (5)
Positions held at the end of Q2 2023 that are gone from this filing.
| Security | Class | Shares in Q2 2023 | Value in Q2 2023 | % of portfolio in Q2 2023 | History |
|---|---|---|---|---|---|
| iShares Tr46434V803 | HDG MSCI EAFE | 12,890 | $399.6K | 0.3% | – |
| BCEBce Inc | COM NEW | 6,351 | $289.5K | 0.2% | History |
| State Street SPDR NYSE Technology ETF78464A102 | ETF | 1,513 | $211.1K | 0.1% | – |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 2,918 | $204.1K | 0.1% | – |
| State Street Real Estate Select Sector SPDR ETF81369Y860 | ETF | 5,368 | $202.3K | 0.1% | – |