Creative Planning
- SEC CIK
- 0001540235
- Latest filing
- Aug 13, 2026
Holdings changes from Q2 2023 to Q3 2023
Long positions only; new, added, reduced and sold out are based on share counts. Pick any two quarters this institution filed.
- New
- 443
- Est. +$92.7M
- Added
- 1,389
- Est. +$3.47B
- Reduced
- 845
- Est. −$674.2M
- Sold out
- 165
- Est. −$52.7M
Portfolio value went from $75.1B to $74.9B (−$122.3M (−0.2%)); positions from 2,530 to 2,808 (+278).
All Q3 2023 holdingsAll Q2 2023 holdings
In the shares, value and % of portfolio columns, the top figure is Q3 2023 and the gray one below is Q2 2023. For stocks that split between the two quarters, Q2 2023 shares are converted at the split ratio before comparing.
| Security | Action | Shares | Share change | Value | Est. bought or sold | % of portfolio | Weight change (pp) |
|---|---|---|---|---|---|---|---|
| iShares Core S&P 500 ETF464287200 | Added– | 19,963,10519,890,387 | +72,718+0.4% | $8.57B$8.87B | +$31.2M | 11.4%11.8% | −0.37 |
| Vanguard Ftse Developed Markets ETF921943858 | Added– | 124,132,310122,405,892 | +1,726,418+1.4% | $5.43B$5.65B | +$75.5M | 7.2%7.5% | −0.29 |
| Vanguard Total Bond Market ETF921937835 | Added– | 55,509,44849,708,772 | +5,800,676+11.7% | $3.87B$3.61B | +$404.8M | 5.2%4.8% | +0.35 |
| iShares Core MSCI Emerging Markets ETF46434G103 | Added– | 70,071,58867,466,075 | +2,605,513+3.9% | $3.33B$3.33B | +$124.0M | 4.5%4.4% | +0.02 |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | Added– | 59,934,23358,257,661 | +1,676,572+2.9% | $2.62B$2.67B | +$73.4M | 3.5%3.6% | −0.06 |
| Vanguard Morningstar Large-Cap ETF922908637 | Added– | 12,982,16512,663,000 | +319,165+2.5% | $2.54B$2.57B | +$62.5M | 3.4%3.4% | −0.03 |
| Vanguard Morningstar Total Stock Market ETF922908769 | Reduced– | 8,349,7218,724,857 | −375,136−4.3% | $1.77B$1.92B | −$79.7M | 2.4%2.6% | −0.19 |
| Vanguard Intermediate-Term Corporate Bond ETF92206C870 | Added– | 23,133,45623,097,075 | +36,381+0.2% | $1.76B$1.83B | +$2.76M | 2.3%2.4% | −0.09 |
| Vanguard Morningstar Mid-Cap ETF922908629 | Added– | 8,278,4898,247,712 | +30,777+0.4% | $1.72B$1.82B | +$6.41M | 2.3%2.4% | −0.12 |
| State Street SPDR Portfolio Developed World Ex-US ETF78463X889 | Added– | 53,616,37052,312,871 | +1,303,499+2.5% | $1.66B$1.70B | +$40.4M | 2.2%2.3% | −0.05 |
| AAPLApple Inc. | AddedHistory | 8,921,5548,710,829 | +210,725+2.4% | $1.53B$1.69B | +$36.1M | 2.0%2.3% | −0.21 |
| WisdomTree Tr97717W281 | Added– | 31,788,93630,890,964 | +897,972+2.9% | $1.47B$1.44B | +$41.5M | 2.0%1.9% | +0.05 |
| Schwab U.S. Large-Cap ETF808524201 | Reduced– | 28,947,24729,062,002 | −114,755−0.4% | $1.46B$1.52B | −$5.81M | 2.0%2.0% | −0.07 |
| Vanguard Real Estate ETF922908553 | Reduced– | 19,216,00419,805,499 | −589,495−3.0% | $1.45B$1.65B | −$44.6M | 1.9%2.2% | −0.26 |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | Added– | 26,057,48525,367,366 | +690,119+2.7% | $1.31B$1.32B | +$34.7M | 1.7%1.8% | −0.01 |
| SPYSPDR S&P 500 ETF Trust | ReducedHistory | 2,984,0203,130,476 | −146,456−4.7% | $1.28B$1.39B | −$62.6M | 1.7%1.8% | −0.15 |
| iShares Tr464288414 | Added– | 11,686,88111,101,777 | +585,104+5.3% | $1.20B$1.18B | +$60.0M | 1.6%1.6% | +0.02 |
| iShares Core U.S. Aggregate Bond ETF464287226 | Added– | 11,802,11011,245,592 | +556,518+4.9% | $1.11B$1.10B | +$52.3M | 1.5%1.5% | +0.01 |
| iShares Tr46435G326 | Added– | 17,984,17917,955,954 | +28,225+0.2% | $1.05B$1.10B | +$1.64M | 1.4%1.5% | −0.06 |
| Vanguard Mun BD FDS922907746 | Added– | 21,496,14019,754,060 | +1,742,080+8.8% | $1.03B$992.0M | +$83.8M | 1.4%1.3% | +0.06 |
| BRK.BBerkshire Hathaway Inc | ReducedHistory | 2,632,0662,640,202 | −8,136−0.3% | $922.0M$900.3M | −$2.85M | 1.2%1.2% | +0.03 |
| Vanguard Ftse Emerging Markets ETF922042858 | Added– | 22,897,41922,862,951 | +34,468+0.2% | $897.8M$930.1M | +$1.35M | 1.2%1.2% | −0.04 |
| SPDR Index Shs FDS78463X509 | Added– | 24,946,54023,872,695 | +1,073,845+4.5% | $837.5M$820.7M | +$36.0M | 1.1%1.1% | +0.02 |
| MSFTMicrosoft Corp | AddedHistory | 2,261,9822,080,877 | +181,105+8.7% | $714.2M$708.6M | +$57.2M | 1.0%0.9% | +0.01 |
| Schwab International Equity ETF808524805 | Added– | 20,928,20520,311,971 | +616,234+3.0% | $710.7M$724.1M | +$20.9M | 0.9%1.0% | −0.02 |
| Schwab U.S. Mid-Cap ETF808524508 | Reduced– | 10,233,43710,267,889 | −34,452−0.3% | $692.6M$729.3M | −$2.33M | 0.9%1.0% | −0.05 |
| State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474 | Added– | 21,102,18117,115,888 | +3,986,293+23.3% | $618.7M$503.9M | +$116.9M | 0.8%0.7% | +0.15 |
| Schwab Emerging Markets Equity ETF808524706 | Reduced– | 25,170,82325,655,952 | −485,129−1.9% | $602.6M$631.9M | −$11.6M | 0.8%0.8% | −0.04 |
| Dimensional U.S. Targeted Value ETF25434V609 | Reduced– | 13,103,84913,243,059 | −139,210−1.1% | $598.7M$614.3M | −$6.36M | 0.8%0.8% | −0.02 |
| Schwab U.S. REIT ETF808524847 | Reduced– | 29,910,06031,059,410 | −1,149,350−3.7% | $530.9M$606.6M | −$20.4M | 0.7%0.8% | −0.10 |
| State Street Real Estate Select Sector SPDR ETF81369Y860 | Added– | 15,124,06311,219,432 | +3,904,631+34.8% | $515.3M$422.9M | +$133.0M | 0.7%0.6% | +0.12 |
| Dimensional U.S. Small Cap ETF25434V500 | Reduced– | 9,790,5479,892,843 | −102,296−1.0% | $513.9M$542.1M | −$5.37M | 0.7%0.7% | −0.04 |
| Vanguard Scottsdale FDS92206C706 | Added– | 7,572,7336,887,543 | +685,190+9.9% | $432.8M$404.0M | +$39.2M | 0.6%0.5% | +0.04 |
| Vanguard High Dividend Yield Index ETF921946406 | Reduced– | 3,947,3703,958,884 | −11,514−0.3% | $407.8M$419.9M | −$1.19M | 0.5%0.6% | −0.02 |
| AMZNAmazon Com Inc | AddedHistory | 2,966,2712,744,735 | +221,536+8.1% | $377.1M$357.8M | +$28.2M | 0.5%0.5% | +0.03 |
| Vanguard S&P 500 ETF922908363 | Added– | 908,287793,594 | +114,693+14.5% | $356.7M$323.2M | +$45.0M | 0.5%0.4% | +0.05 |
| American Centy ETF Tr025072877 | Added– | 4,562,7574,339,410 | +223,347+5.1% | $355.7M$336.8M | +$17.4M | 0.5%0.4% | +0.03 |
| Vanguard Morningstar Small-Cap ETF922908751 | Added– | 1,875,2171,859,076 | +16,141+0.9% | $354.5M$369.8M | +$3.05M | 0.5%0.5% | −0.02 |
| iShares Tr464288273 | Reduced– | 5,220,9035,336,919 | −116,016−2.2% | $294.8M$314.8M | −$6.55M | 0.4%0.4% | −0.03 |
| American Centy ETF Tr025072802 | Added– | 4,300,1074,132,902 | +167,205+4.0% | $248.8M$237.9M | +$9.67M | 0.3%0.3% | +0.02 |
| iShares Core S&P Mid-Cap ETF464287507 | Added– | 980,056957,274 | +22,782+2.4% | $244.4M$250.3M | +$5.68M | 0.3%0.3% | −0.01 |
| NVDANVIDIA Corp | AddedHistory | 547,979529,554 | +18,425+3.5% | $238.4M$224.0M | +$8.01M | 0.3%0.3% | +0.02 |
| iShares Tr464288661 | Reduced– | 2,024,4152,073,531 | −49,116−2.4% | $229.1M$239.0M | −$5.56M | 0.3%0.3% | −0.01 |
| State Street SPDR Portfolio Intermediate Term Corporate Bond ETF78464A375 | Added– | 7,100,0346,780,877 | +319,157+4.7% | $223.3M$217.7M | +$10.0M | 0.3%0.3% | +0.01 |
| iShares Tr464287150 | Reduced– | 2,339,5022,418,738 | −79,236−3.3% | $220.4M$236.6M | −$7.46M | 0.3%0.3% | −0.02 |
| GOOGAlphabet Inc. | AddedHistory | 1,658,3981,420,755 | +237,643+16.7% | $218.7M$171.9M | +$31.3M | 0.3%0.2% | +0.06 |
| SPDR Index Shs FDS78463X756 | Reduced– | 3,928,5443,986,227 | −57,683−1.4% | $210.1M$209.3M | −$3.08M | 0.3%0.3% | 0.00 |
| GOOGLAlphabet Inc. | AddedHistory | 1,550,3251,448,768 | +101,557+7.0% | $202.9M$173.4M | +$13.3M | 0.3%0.2% | +0.04 |
| XOMExxonMobil Holdings Corp | AddedHistory | 1,720,3541,544,498 | +175,856+11.4% | $202.3M$165.6M | +$20.7M | 0.3%0.2% | +0.05 |
| iShares Tr464288158 | Added– | 1,921,0781,640,795 | +280,283+17.1% | $197.6M$170.7M | +$28.8M | 0.3%0.2% | +0.04 |
| Invesco QQQ Trust Series I46090E103 | Reduced– | 537,533562,510 | −24,977−4.4% | $192.6M$207.8M | −$8.95M | 0.3%0.3% | −0.02 |
| PGProcter & Gamble Co | AddedHistory | 1,290,4431,222,499 | +67,944+5.6% | $188.2M$185.5M | +$9.91M | 0.3%0.2% | 0.00 |
| TSLATesla, Inc. | ReducedHistory | 750,337771,815 | −21,478−2.8% | $187.7M$202.0M | −$5.37M | 0.3%0.3% | −0.02 |
| iShares Core MSCI Eafe ETF46432F842 | Added– | 2,855,8882,556,890 | +298,998+11.7% | $183.8M$172.6M | +$19.2M | 0.2%0.2% | +0.02 |
| METAMeta Platforms, Inc. | AddedHistory | 604,462560,681 | +43,781+7.8% | $181.5M$160.9M | +$13.1M | 0.2%0.2% | +0.03 |
| JPMJPMorgan Chase & Co | AddedHistory | 1,147,6961,004,780 | +142,916+14.2% | $166.4M$146.1M | +$20.7M | 0.2%0.2% | +0.03 |
| JNJJohnson & Johnson | AddedHistory | 1,037,577931,492 | +106,085+11.4% | $161.6M$154.2M | +$16.5M | 0.2%0.2% | +0.01 |
| iShares MSCI Eafe ETF464287465 | Added– | 2,268,5642,230,434 | +38,130+1.7% | $156.3M$161.7M | +$2.63M | 0.2%0.2% | −0.01 |
| iShares Tr464287622 | Reduced– | 646,288654,137 | −7,849−1.2% | $151.8M$159.4M | −$1.84M | 0.2%0.2% | −0.01 |
| Vanguard Dividend Appreciation ETF921908844 | Added– | 971,389778,981 | +192,408+24.7% | $150.9M$126.5M | +$29.9M | 0.2%0.2% | +0.03 |
| Dimensional ETF Trust25434V724 | Reduced– | 4,323,3684,360,160 | −36,792−0.8% | $147.1M$150.4M | −$1.25M | 0.2%0.2% | 0.00 |
| iShares Core S&P Small Cap ETF464287804 | Added– | 1,505,0351,399,603 | +105,432+7.5% | $142.0M$139.5M | +$9.95M | 0.2%0.2% | 0.00 |
| WisdomTree Tr97717W794 | Reduced– | 2,933,8663,064,675 | −130,809−4.3% | $133.8M$144.6M | −$5.97M | 0.2%0.2% | −0.01 |
| HDHome Depot, Inc. | AddedHistory | 434,096423,975 | +10,121+2.4% | $131.2M$131.7M | +$3.06M | 0.2%0.2% | 0.00 |
| American Centy ETF Tr025072885 | Reduced– | 1,780,0452,060,258 | −280,213−13.6% | $130.4M$154.9M | −$20.5M | 0.2%0.2% | −0.03 |
| PEPPepsiCo Inc | AddedHistory | 761,797654,801 | +106,996+16.3% | $129.1M$121.3M | +$18.1M | 0.2%0.2% | +0.01 |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | Reduced– | 3,369,9603,384,285 | −14,325−0.4% | $124.4M$131.4M | −$528.6K | 0.2%0.2% | −0.01 |
| MDYSPDR S&P Midcap 400 ETF Trust | ReducedHistory | 271,610309,961 | −38,351−12.4% | $124.0M$148.4M | −$17.5M | 0.2%0.2% | −0.03 |
| VVisa Inc. | AddedHistory | 519,481482,035 | +37,446+7.8% | $119.5M$114.5M | +$8.61M | 0.2%0.2% | +0.01 |
| Alps ETF Tr00162Q452 | Reduced– | 2,633,2843,348,179 | −714,895−21.4% | $111.1M$131.3M | −$30.2M | 0.1%0.2% | −0.03 |
| COSTCostco Wholesale Corp | AddedHistory | 192,806179,305 | +13,501+7.5% | $108.9M$96.5M | +$7.63M | 0.1%0.1% | +0.02 |
| iShares Russell 1000 Growth ETF464287614 | Reduced– | 404,835408,226 | −3,391−0.8% | $107.7M$112.3M | −$902.0K | 0.1%0.1% | −0.01 |
| iShares Russell 2000 ETF464287655 | Added– | 590,635544,015 | +46,620+8.6% | $104.4M$101.9M | +$8.24M | 0.1%0.1% | 0.00 |
| Schwab U.S. Small-Cap ETF808524607 | Added– | 2,444,4061,859,500 | +584,906+31.5% | $101.2M$81.4M | +$24.2M | 0.1%0.1% | +0.03 |
| ABBVAbbVie Inc. | AddedHistory | 665,332610,506 | +54,826+9.0% | $99.2M$82.3M | +$8.17M | 0.1%0.1% | +0.02 |
| KOCoca Cola Co | AddedHistory | 1,754,5291,553,373 | +201,156+12.9% | $98.2M$93.5M | +$11.3M | 0.1%0.1% | +0.01 |
| WisdomTree Tr97717W307 | Reduced– | 1,567,3251,585,928 | −18,603−1.2% | $96.4M$100.9M | −$1.14M | 0.1%0.1% | −0.01 |
| Schwab US Dividend Equity ETF808524797 | Added– | 1,351,0091,256,883 | +94,126+7.5% | $95.6M$91.3M | +$6.66M | 0.1%0.1% | +0.01 |
| Global X FDS37954Y343 | Reduced– | 2,136,6672,537,402 | −400,735−15.8% | $95.3M$108.9M | −$17.9M | 0.1%0.1% | −0.02 |
| MAMastercard Inc | AddedHistory | 239,375184,829 | +54,546+29.5% | $94.8M$72.7M | +$21.6M | 0.1%0.1% | +0.03 |
| UNHUnitedHealth Group Inc | AddedHistory | 186,749170,625 | +16,124+9.4% | $94.2M$82.0M | +$8.13M | 0.1%0.1% | +0.02 |
| MRKMerck & Co., Inc. | AddedHistory | 893,239699,675 | +193,564+27.7% | $92.0M$80.7M | +$19.9M | 0.1%0.1% | +0.02 |
| American Centy ETF Tr025072604 | Reduced– | 1,719,0591,956,394 | −237,335−12.1% | $90.7M$105.3M | −$12.5M | 0.1%0.1% | −0.02 |
| CVXChevron Corp | AddedHistory | 534,652502,693 | +31,959+6.4% | $90.2M$79.1M | +$5.39M | 0.1%0.1% | +0.01 |
| Dimensional ETF Trust25434V807 | Reduced– | 2,707,6662,721,767 | −14,101−0.5% | $88.3M$89.4M | −$460.0K | 0.1%0.1% | 0.00 |
| LLYEli Lilly & Co | AddedHistory | 161,849149,838 | +12,011+8.0% | $86.9M$70.3M | +$6.45M | 0.1%0.1% | +0.02 |
| WisdomTree Tr97717W315 | Reduced– | 2,276,0172,340,369 | −64,352−2.7% | $85.3M$89.6M | −$2.41M | 0.1%0.1% | −0.01 |
| MCDMcDonalds Corp | AddedHistory | 321,659319,054 | +2,605+0.8% | $84.7M$95.2M | +$686.3K | 0.1%0.1% | −0.01 |
| Vanguard World FD921910733 | Added– | 1,114,1231,103,931 | +10,192+0.9% | $83.8M$86.5M | +$766.6K | 0.1%0.1% | 0.00 |
| Dimensional ETF Trust25434V401 | Added– | 1,747,0241,740,549 | +6,475+0.4% | $81.3M$83.8M | +$301.4K | 0.1%0.1% | 0.00 |
| ACNAccenture plc | AddedHistory | 260,140214,258 | +45,882+21.4% | $79.9M$66.1M | +$14.1M | 0.1%0.1% | +0.02 |
| WMTWalmart Inc. | AddedHistory | 494,961466,707 | +28,254+6.1% | $79.2M$73.4M | +$4.52M | 0.1%0.1% | +0.01 |
| ABTAbbott Laboratories | AddedHistory | 813,222662,910 | +150,312+22.7% | $78.8M$72.3M | +$14.6M | 0.1%0.1% | +0.01 |
| Vanguard Morningstar Value ETF922908744 | Added– | 566,268507,123 | +59,145+11.7% | $78.1M$72.1M | +$8.16M | 0.1%0.1% | +0.01 |
| BACBank of America Corp | AddedHistory | 2,843,5462,450,187 | +393,359+16.1% | $77.9M$70.3M | +$10.8M | 0.1%0.1% | +0.01 |
| Schwab Intermediate-Term US Treasury ETF808524854 | Added– | 1,605,953358,202 | +1,247,751+348.3% | $77.0M$17.7M | +$59.8M | 0.1%<0.1% | +0.08 |
| ADBEAdobe Inc. | AddedHistory | 147,14679,530 | +67,616+85.0% | $75.0M$38.9M | +$34.5M | 0.1%0.1% | +0.05 |
| iShares Iboxx $ Investment Grade Corporate Bond ETF464287242 | Added– | 721,664365,664 | +356,000+97.4% | $73.6M$39.5M | +$36.3M | 0.1%0.1% | +0.05 |
| iShares Russell 1000 Value ETF464287598 | Reduced– | 484,767496,624 | −11,857−2.4% | $73.6M$78.4M | −$1.80M | 0.1%0.1% | −0.01 |
| American Centy ETF Tr025072703 | Reduced– | 1,299,3471,485,413 | −186,066−12.5% | $72.3M$85.3M | −$10.4M | 0.1%0.1% | −0.02 |
Estimated amounts multiply the change in shares by the quarter-end price implied by the filing (market value divided by shares): new positions use this quarter's value and sold-out positions last quarter's; positions reported only as principal (PRN) cannot be estimated. 13F shows only quarter-end holdings, not when trades happened or at what price.