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Creative Planning

SEC CIK
0001540235
Latest filing
Aug 13, 2026

Holdings changes from Q1 2021 to Q2 2021

Long positions only; new, added, reduced and sold out are based on share counts. Pick any two quarters this institution filed.

Choose two quarters to compare

New
163
Est. +$1.00B
Added
502
Est. +$5.75B
Reduced
1,233
Est. −$2.63B
Sold out
520
Est. −$254.7M

Portfolio value went from $49.5B to $56.3B (+$6.79B (+13.7%)); positions from 2,332 to 1,975 (−357).

All Q2 2021 holdingsAll Q1 2021 holdings

In the shares, value and % of portfolio columns, the top figure is Q2 2021 and the gray one below is Q1 2021. For stocks that split between the two quarters, Q1 2021 shares are converted at the split ratio before comparing.

Holdings of Creative Planning in Q1 2021 and Q2 2021 compared
SecurityActionSharesShare changeValueEst. bought or sold% of portfolioWeight change (pp)
iShares Core S&P 500 ETF464287200Added–14,447,39713,429,463+1,017,934+7.6%$6.21B$5.34B+$437.6M11.0%10.8%+0.24
Vanguard Ftse Developed Markets ETF921943858Added–90,324,61382,003,279+8,321,334+10.1%$4.65B$4.03B+$428.7M8.3%8.1%+0.13
Vanguard Total Bond Market ETF921937835Added–34,575,25624,393,616+10,181,640+41.7%$2.97B$2.07B+$874.5M5.3%4.2%+1.10
iShares Core MSCI Emerging Markets ETF46434G103Added–44,156,21542,561,998+1,594,217+3.7%$2.96B$2.74B+$106.8M5.3%5.5%−0.28
Vanguard Intermediate-Term Corporate Bond ETF92206C870Reduced–23,531,22423,598,974−67,750−0.3%$2.24B$2.20B−$6.44M4.0%4.4%−0.46
iShares Core U.S. Aggregate Bond ETF464287226Reduced–15,858,69316,793,249−934,556−5.6%$1.83B$1.91B−$107.8M3.2%3.9%−0.61
Vanguard Morningstar Large-Cap ETF922908637Added–8,573,9997,274,649+1,299,350+17.9%$1.72B$1.35B+$260.8M3.1%2.7%+0.33
Vanguard Real Estate ETF922908553Added–16,825,75815,892,331+933,427+5.9%$1.71B$1.46B+$95.0M3.0%2.9%+0.09
State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847Added–34,874,53632,465,960+2,408,576+7.4%$1.65B$1.49B+$113.7M2.9%3.0%−0.08
Vanguard Morningstar Mid-Cap ETF922908629Reduced–6,839,0387,232,442−393,404−5.4%$1.62B$1.60B−$93.4M2.9%3.2%−0.35
SPYSPDR S&P 500 ETF TrustAddedHistory3,701,7111,296,703+2,405,008+185.5%$1.58B$513.9M+$1.03B2.8%1.0%+1.78
Vanguard Morningstar Total Stock Market ETF922908769Reduced–6,333,7756,582,997−249,222−3.8%$1.41B$1.36B−$55.5M2.5%2.7%−0.24
State Street SPDR Portfolio Developed World Ex-US ETF78463X889Added–33,989,92433,604,981+384,943+1.1%$1.25B$1.19B+$14.2M2.2%2.4%−0.18
AAPLApple Inc.ReducedHistory7,028,4787,986,864−958,386−12.0%$962.6M$975.6M−$131.3M1.7%2.0%−0.26
WisdomTree Tr97717W281Added–16,646,69114,871,917+1,774,774+11.9%$906.9M$762.8M+$96.7M1.6%1.5%+0.07
iShares Tr464288414Added–7,568,1376,936,138+631,999+9.1%$887.0M$804.9M+$74.1M1.6%1.6%−0.05
Vanguard Ftse Emerging Markets ETF922042858Added–16,269,59011,415,110+4,854,480+42.5%$883.6M$594.2M+$263.6M1.6%1.2%+0.37
BRK.BBerkshire Hathaway IncReducedHistory2,700,5522,885,255−184,703−6.4%$750.5M$737.1M−$51.3M1.3%1.5%−0.16
State Street SPDR Portfolio S&P 500 ETF78464A854Added–13,838,70913,140,718+697,991+5.3%$696.5M$612.5M+$35.1M1.2%1.2%0.00
Vanguard High Dividend Yield Index ETF921946406Added–5,986,9121,723,347+4,263,565+247.4%$627.2M$174.2M+$446.7M1.1%0.4%+0.76
Schwab U.S. REIT ETF808524847Reduced–13,603,16214,524,820−921,658−6.3%$622.9M$596.8M−$42.2M1.1%1.2%−0.10
SPDR Index Shs FDS78463X509Added–12,745,61912,339,553+406,066+3.3%$579.9M$540.2M+$18.5M1.0%1.1%−0.06
Vanguard Morningstar Small-Cap ETF922908751Added–2,221,7731,401,395+820,378+58.5%$500.5M$300.0M+$184.8M0.9%0.6%+0.28
Schwab Emerging Markets Equity ETF808524706Reduced–15,092,92815,433,398−340,470−2.2%$496.3M$490.5M−$11.2M0.9%1.0%−0.11
iShares Tr464288661Reduced–3,698,8424,056,592−357,750−8.8%$482.8M$526.9M−$46.7M0.9%1.1%−0.21
iShares Tr46435G326Reduced–6,776,9516,931,209−154,258−2.2%$457.1M$447.8M−$10.4M0.8%0.9%−0.09
Schwab U.S. Mid-Cap ETF808524508Reduced–5,368,5015,583,320−214,819−3.8%$420.2M$415.6M−$16.8M0.7%0.8%−0.09
MSFTMicrosoft CorpAddedHistory1,539,3381,473,781+65,557+4.4%$417.0M$347.5M+$17.8M0.7%0.7%+0.04
Schwab International Equity ETF808524805Reduced–9,534,8169,872,048−337,232−3.4%$376.1M$371.4M−$13.3M0.7%0.7%−0.08
Schwab U.S. Large-Cap ETF808524201Reduced–3,482,7643,573,440−90,676−2.5%$362.1M$343.2M−$9.43M0.6%0.7%−0.05
Dimensional U.S. Small Cap ETF25434V500New–5,736,8100+5,736,810$335.0M$0+$335.0M0.6%0.0%+0.59
iShares Tr464288273Reduced–4,439,5844,740,956−301,372−6.4%$329.2M$340.6M−$22.3M0.6%0.7%−0.10
Vanguard Mun BD FDS922907746Added–5,735,2715,546,819+188,452+3.4%$317.2M$303.1M+$10.4M0.6%0.6%−0.05
Dimensional U.S. Targeted Value ETF25434V609New–6,917,2270+6,917,227$309.9M$0+$309.9M0.6%0.0%+0.55
AMZNAmazon Com IncReducedHistory89,124112,573−23,449−20.8%$306.6M$348.3M−$80.7M0.5%0.7%−0.16
METAMeta Platforms, Inc.ReducedHistory802,046865,398−63,352−7.3%$278.9M$254.9M−$22.0M0.5%0.5%−0.02
Vanguard Index FDS922908652Added–1,317,981140,116+1,177,865+840.6%$248.6M$24.8M+$222.1M0.4%0.1%+0.39
iShares Core S&P Mid-Cap ETF464287507Reduced–903,316955,332−52,016−5.4%$242.7M$248.7M−$14.0M0.4%0.5%−0.07
SPDR Index Shs FDS78463X756Reduced–3,547,5123,624,929−77,417−2.1%$217.5M$200.8M−$4.75M0.4%0.4%−0.02
iShares MSCI Eafe ETF464287465Reduced–2,654,0262,833,567−179,541−6.3%$209.3M$215.0M−$14.2M0.4%0.4%−0.06
Vanguard Scottsdale FDS92206C706Added–2,976,3331,741,011+1,235,322+71.0%$201.8M$117.0M+$83.8M0.4%0.2%+0.12
Alps ETF Tr00162Q452Reduced–5,464,4066,173,361−708,955−11.5%$199.0M$188.3M−$25.8M0.4%0.4%−0.03
RBLXRoblox CorpAddedHistory2,176,83466,520+2,110,314+3,172.5%$195.9M$4.31M+$189.9M0.3%<0.1%+0.34
iShares Core MSCI Eafe ETF46432F842Added–2,343,8302,136,682+207,148+9.7%$175.5M$153.9M+$15.5M0.3%0.3%0.00
TSLATesla, Inc.ReducedHistory244,567365,751−121,184−33.1%$166.2M$244.3M−$82.4M0.3%0.5%−0.20
iShares Tr464287622Added–672,388487,554+184,834+37.9%$162.8M$109.1M+$44.7M0.3%0.2%+0.07
Vanguard Short-Term Bond ETF921937827Added–1,788,4511,781,876+6,575+0.4%$146.9M$146.5M+$540.2K0.3%0.3%−0.03
Vanguard S&P 500 ETF922908363Added–370,272304,690+65,582+21.5%$145.7M$111.0M+$25.8M0.3%0.2%+0.03
State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853Added–3,125,7823,125,542+2400.0%$137.3M$132.1M+$10.5K0.2%0.3%−0.02
PGProcter & Gamble CoAddedHistory987,073972,279+14,794+1.5%$133.2M$131.7M+$2.00M0.2%0.3%−0.03
Global X FDS37954Y343Reduced–3,181,4273,290,951−109,524−3.3%$123.0M$108.9M−$4.23M0.2%0.2%0.00
iShares Core S&P Small Cap ETF464287804Added–1,076,968850,281+226,687+26.7%$121.7M$92.3M+$25.6M0.2%0.2%+0.03
Invesco QQQ Trust Series I46090E103Reduced–323,631397,457−73,826−18.6%$114.7M$126.8M−$26.2M0.2%0.3%−0.05
Vanguard Star FDS921909768Added–1,741,995117,264+1,624,731+1,385.5%$114.4M$7.35M+$106.7M0.2%<0.1%+0.19
JNJJohnson & JohnsonAddedHistory691,672596,223+95,449+16.0%$113.9M$98.0M+$15.7M0.2%0.2%0.00
Invesco Actively Managed Exc46090A887New–2,015,3400+2,015,340$101.7M$0+$101.7M0.2%0.0%+0.18
WisdomTree Tr97717W794Reduced–2,061,4892,258,578−197,089−8.7%$101.7M$106.9M−$9.73M0.2%0.2%−0.04
GOOGLAlphabet Inc.ReducedHistory41,06152,076−11,015−21.2%$100.3M$107.4M−$26.9M0.2%0.2%−0.04
GOOGAlphabet Inc.ReducedHistory39,34845,900−6,552−14.3%$98.6M$95.0M−$16.4M0.2%0.2%−0.02
SCHWSchwab Charles CorpReducedHistory1,339,2901,348,544−9,254−0.7%$97.5M$87.9M−$673.8K0.2%0.2%0.00
iShares Russell 1000 Growth ETF464287614Reduced–355,245538,879−183,634−34.1%$96.4M$131.0M−$49.9M0.2%0.3%−0.09
JPMJPMorgan Chase & CoReducedHistory585,047605,221−20,174−3.3%$91.0M$92.1M−$3.14M0.2%0.2%−0.02
HDHome Depot, Inc.ReducedHistory265,069311,460−46,391−14.9%$84.5M$95.1M−$14.8M0.2%0.2%−0.04
iShares Russell 1000 Value ETF464287598Reduced–528,517829,477−300,960−36.3%$83.8M$125.7M−$47.7M0.1%0.3%−0.10
IAUiShares Gold TrustAddedConverted for a 1-for-2 splitHistory2,450,379455,835+1,994,545+437.6%$82.6M$14.8M+$67.2M0.1%<0.1%+0.12
WisdomTree Tr97717W315Reduced–1,691,2941,721,117−29,823−1.7%$77.3M$76.3M−$1.36M0.1%0.2%−0.02
Dimensional ETF Trust25434V401New–1,623,3970+1,623,397$76.5M$0+$76.5M0.1%0.0%+0.14
Vanguard Ftse All-World Ex-US Index Fund922042775Added–1,201,329518,176+683,153+131.8%$76.2M$31.4M+$43.3M0.1%0.1%+0.07
iShares Russell 2000 ETF464287655Added–325,495182,791+142,704+78.1%$74.7M$40.4M+$32.7M0.1%0.1%+0.05
VVisa Inc.ReducedHistory316,896333,228−16,332−4.9%$74.1M$70.6M−$3.82M0.1%0.1%−0.01
XOMExxonMobil Holdings CorpReducedHistory1,161,7271,208,311−46,584−3.9%$73.3M$67.5M−$2.94M0.1%0.1%−0.01
Vanguard Dividend Appreciation ETF921908844Reduced–471,325476,100−4,775−1.0%$73.0M$70.0M−$739.1K0.1%0.1%−0.01
KOCoca Cola CoReducedHistory1,271,1211,876,928−605,807−32.3%$68.8M$98.9M−$32.8M0.1%0.2%−0.08
NVDANVIDIA CorpReducedHistory85,192151,786−66,594−43.9%$68.2M$81.0M−$53.3M0.1%0.2%−0.04
INTCIntel CorpReducedHistory1,172,5261,234,569−62,043−5.0%$65.8M$79.0M−$3.48M0.1%0.2%−0.04
WisdomTree Tr97717W307Reduced–509,261559,955−50,694−9.1%$61.3M$64.2M−$6.10M0.1%0.1%−0.02
Schwab International Small-Cap Equity ETF808524888Reduced–1,456,9791,470,668−13,689−0.9%$60.6M$58.0M−$569.5K0.1%0.1%−0.01
MDYSPDR S&P Midcap 400 ETF TrustAddedHistory122,225118,076+4,149+3.5%$60.0M$56.2M+$2.04M0.1%0.1%−0.01
DISWalt Disney CoReducedHistory337,483573,581−236,098−41.2%$59.3M$105.8M−$41.5M0.1%0.2%−0.11
Schwab U.S. Small-Cap ETF808524607Reduced–568,201581,053−12,852−2.2%$59.2M$57.9M−$1.34M0.1%0.1%−0.01
SPDR Series Trust78464A763Reduced–472,073488,523−16,450−3.4%$57.7M$57.7M−$2.01M0.1%0.1%−0.01
UNPUnion Pacific CorpAddedHistory260,802260,536+266+0.1%$57.4M$57.4M+$58.5K0.1%0.1%−0.01
iShares Tr464287150Reduced–567,191625,337−58,146−9.3%$56.0M$57.3M−$5.74M0.1%0.1%−0.02
State Street SPDR Portfolio Aggregate Bond ETF78464A649Reduced–1,827,5971,904,609−77,012−4.0%$54.8M$56.5M−$2.31M0.1%0.1%−0.02
Vanguard Intl Equity Index F922042874Added–802,665795,936+6,729+0.8%$54.0M$50.1M+$452.6K0.1%0.1%−0.01
MCDMcDonalds CorpReducedHistory231,259242,179−10,920−4.5%$53.4M$54.3M−$2.52M0.1%0.1%−0.01
BRK.ABerkshire Hathaway IncReducedHistory123205−82−40.0%$51.5M$79.0M−$34.3M0.1%0.2%−0.07
BABoeing CoReducedHistory209,112235,074−25,962−11.0%$50.1M$59.9M−$6.22M0.1%0.1%−0.03
American Centy ETF Tr025072877Added–655,915447,471+208,444+46.6%$49.9M$32.3M+$15.8M0.1%0.1%+0.02
BACBank of America CorpReducedHistory1,195,7011,501,287−305,586−20.4%$49.3M$58.1M−$12.6M0.1%0.1%−0.03
Vanguard Morningstar Value ETF922908744Added–354,273301,316+52,957+17.6%$48.7M$39.6M+$7.28M0.1%0.1%+0.01
WisdomTree Tr97717W505Reduced–1,160,2361,273,174−112,938−8.9%$48.7M$51.5M−$4.74M0.1%0.1%−0.02
PEPPepsiCo IncReducedHistory319,823876,025−556,202−63.5%$47.4M$123.9M−$82.4M0.1%0.3%−0.17
WMTWalmart Inc.ReducedHistory332,649368,212−35,563−9.7%$46.9M$50.0M−$5.02M0.1%0.1%−0.02
COSTCostco Wholesale CorpReducedHistory117,949119,951−2,002−1.7%$46.7M$42.3M−$792.1K0.1%0.1%0.00
WisdomTree Tr97717W604Reduced–1,423,9071,538,464−114,557−7.4%$45.4M$47.9M−$3.65M0.1%0.1%−0.02
Vanguard Morningstar Mid-Cap Value ETF922908512Reduced–322,342539,559−217,217−40.3%$45.3M$72.8M−$30.5M0.1%0.1%−0.07
American Centy ETF Tr025072794Reduced–749,932771,312−21,380−2.8%$45.1M$44.7M−$1.28M0.1%0.1%−0.01
ABBVAbbVie Inc.ReducedHistory393,689448,409−54,720−12.2%$44.3M$48.5M−$6.16M0.1%0.1%−0.02
Vanguard Morningstar Growth ETF922908736Added–153,967140,749+13,218+9.4%$44.2M$36.2M+$3.79M0.1%0.1%+0.01

Estimated amounts multiply the change in shares by the quarter-end price implied by the filing (market value divided by shares): new positions use this quarter's value and sold-out positions last quarter's; positions reported only as principal (PRN) cannot be estimated. 13F shows only quarter-end holdings, not when trades happened or at what price.