Skip to main content

Planning Directions Inc

SEC CIK
0000821103
Latest filing
Aug 10, 2026

Holdings in Q2 2025

Holdings as of Jun 30, 2025, filed Aug 1, 2025. Long positions only; changes compare share counts with Q1 2025.

Institution overview
Positions
85
−32 vs. Q1 2025
Portfolio value
$177.7M
−$56.2M (−24.0%) vs. Q1 2025
Filed
Aug 1, 2025
SEC
Holdings of Planning Directions Inc in Q2 2025
SecurityClassSharesValue% of portfolioShare changeActionHistory
Schwab US Dividend Equity ETF808524797ETF1,307,298$34.6M19.5%+27,216+2.1%Added–
Vanguard Short-Term Bond ETF921937827ETF194,290$15.3M8.6%−2,351−1.2%Reduced–
Vanguard Dividend Appreciation ETF921908844ETF68,159$14.0M7.9%−2,796−3.9%Reduced–
Victory Portfolios II92647N527CORE BD ETF227,341$10.7M6.0%−1,482−0.6%Reduced–
AAPLApple Inc.Stock43,186$8.86M5.0%−789−1.8%ReducedHistory
Vanguard World FD921910840MEGA CAP VAL ETF46,919$6.16M3.5%−48−0.1%Reduced–
Fidelity Merrimack STR Tr316188408LOW DURTIN ETF115,078$5.76M3.2%+15,781+15.9%Added–
iShares Core S&P Small Cap ETF464287804ETF52,289$5.71M3.2%+3,075+6.2%Added–
Vanguard Morningstar Mid-Cap Growth ETF922908538ETF19,116$5.44M3.1%+620+3.4%Added–
Vanguard Morningstar Growth ETF922908736ETF12,224$5.36M3.0%−3,163−20.6%Reduced–
Vanguard Scottsdale FDS92206C409SHRT TRM CORP BD66,026$5.25M3.0%−5,225−7.3%Reduced–
Vanguard Total World Stock ETF922042742ETF39,913$5.13M2.9%−2,926−6.8%Reduced–
iShares Tr46434V4070-5YR HI YL CP84,017$3.62M2.0%+8,284+10.9%Added–
J P Morgan Exchange Traded F46641Q332EQUITY PREMIUM56,648$3.22M1.8%+425+0.8%Added–
SPDR Series Trust78464A763ST STR SP DIV20,024$2.72M1.5%−1,279−6.0%Reduced–
iShares Core S&P U.S. Growth ETF464287671ETF17,260$2.60M1.5%−916−5.0%Reduced–
NVDANVIDIA CorpStock15,962$2.52M1.4%−12,239−43.4%ReducedHistory
Vanguard Morningstar Mid-Cap ETF922908629ETF7,898$2.21M1.2%+234+3.1%Added–
JPMorgan Nasdaq Equity Premium Income ETF46654Q203ETF40,182$2.19M1.2%+761+1.9%Added–
Vanguard Morningstar Value ETF922908744ETF9,156$1.62M0.9%−3,605−28.3%Reduced–
AMZNAmazon Com IncStock6,768$1.48M0.8%−490−6.8%ReducedHistory
MSFTMicrosoft CorpStock2,857$1.42M0.8%−791−21.7%ReducedHistory
Vanguard Morningstar Small-Cap Value ETF922908611ETF7,100$1.38M0.8%−2,988−29.6%Reduced–
Vanguard S&P 500 ETF922908363ETF2,392$1.36M0.8%−1,831−43.4%Reduced–
State Street Consumer Staples Select Sector SPDR ETF81369Y308ETF16,578$1.34M0.8%−1,311−7.3%Reduced–
iShares Inc464286525MSCI GBL MIN VOL11,317$1.34M0.8%−1,216−9.7%Reduced–
Vanguard Morningstar Mid-Cap Value ETF922908512ETF8,016$1.32M0.7%−4,876−37.8%Reduced–
COINCoinbase Global, Inc.COM CL A3,428$1.20M0.7%−765−18.2%ReducedHistory
iShares Tr464287754US INDUSTRIALS7,395$1.05M0.6%−910−11.0%Reduced–
Vanguard Health Care ETF92204A504ETF4,001$993.5K0.6%−976−19.6%Reduced–
J P Morgan Exchange Traded F46641Q647MUNICIPAL ETF19,664$976.1K0.5%+175+0.9%Added–
Vanguard Mun BD FDS922907746TAX EXEMPT BD18,190$891.9K0.5%+151+0.8%Added–
J P Morgan Exchange Traded F46641Q134INTRNL RES EQT12,130$858.4K0.5%+12,130New–
iShares Tr464287762US HLTHCARE ETF13,341$753.5K0.4%−542−3.9%Reduced–
Invesco Exchange Traded FD T46137V373S&P500 EQL STP24,813$743.6K0.4%−354−1.4%Reduced–
Vanguard Morningstar Small-Cap ETF922908751ETF3,117$738.6K0.4%−123−3.8%Reduced–
State Street SPDR S&P Aerospace & Defense ETF78464A631ETF3,145$663.5K0.4%−185−5.6%Reduced–
CRMDCorMedix Inc.COM50,000$616.0K0.3%00.0%UnchangedHistory
AMATApplied Materials IncStock3,240$593.2K0.3%+707+27.9%AddedHistory
MCDMcDonalds CorpStock1,837$536.6K0.3%−199−9.8%ReducedHistory
WMTWalmart Inc.Stock5,376$525.7K0.3%−6,018−52.8%ReducedHistory
First Tr Exchange-Traded FD33734H106SHS11,238$502.3K0.3%+56+0.5%Added–
State Street Utilities Select Sector SPDR ETF81369Y886ETF6,045$493.7K0.3%+35+0.6%Added–
CEGConstellation Energy CorpStock1,511$487.6K0.3%00.0%UnchangedHistory
XOMExxonMobil Holdings CorpCOM4,258$459.0K0.3%−234−5.2%ReducedHistory
PANWPalo Alto Networks IncStock2,170$444.1K0.2%00.0%UnchangedHistory
Vanguard Star FDS921909768VG TL INTL STK F6,418$443.4K0.2%+1,703+36.1%Added–
iShares MSCI USA Min Vol Factor ETF46429B697ETF4,585$430.4K0.2%+10+0.2%Added–
HDHome Depot, Inc.Stock1,172$429.5K0.2%−13,362−91.9%ReducedHistory
iShares Tr464287580US CONSUM DISCRE4,233$421.7K0.2%+6+0.1%Added–
iShares Tr464287721U.S. TECH ETF2,355$408.0K0.2%+101+4.5%Added–
Vanguard Morningstar Small-Cap Growth ETF922908595ETF1,465$405.6K0.2%−7,036−82.8%Reduced–
iShares Core S&P 500 ETF464287200ETF611$379.3K0.2%−119−16.3%Reduced–
Vanguard BD Index FDS92203C303VANGUARD ULTRA7,433$370.7K0.2%−840−10.2%Reduced–
DEDeere & CoStock709$360.7K0.2%−30−4.1%ReducedHistory
Schwab U.S. Small-Cap ETF808524607ETF13,865$350.8K0.2%−6,462−31.8%Reduced–
Global X FDS37954Y673US INFR DEV ETF8,001$348.7K0.2%00.0%Unchanged–
WSFSWSFS Financial CorpCOM6,157$338.7K0.2%+6,157NewHistory
Vanguard World FD921910816MEGA GRWTH IND905$331.4K0.2%−23−2.5%Reduced–
SPYSPDR S&P 500 ETF TrustETF513$317.0K0.2%−7,123−93.3%ReducedHistory
DELLDell Technologies Inc.Stock2,525$309.5K0.2%+2,525NewHistory
GOOGLAlphabet Inc.Stock1,746$307.8K0.2%−344−16.5%ReducedHistory
COSTCostco Wholesale CorpStock308$305.3K0.2%−41−11.7%ReducedHistory
BABoeing CoStock1,455$304.9K0.2%00.0%UnchangedHistory
PEPPepsiCo IncStock2,067$272.9K0.2%−22,342−91.5%ReducedHistory
IBMInternational Business Machines CorpStock918$270.5K0.2%−58−5.9%ReducedHistory
PLTRPalantir Technologies Inc.Stock1,975$269.2K0.2%−1,928−49.4%ReducedHistory
LOWLowes Companies IncStock1,195$265.1K0.1%−372−23.7%ReducedHistory
Vanguard Whitehall FDS921946810INTL DVD ETF2,925$263.6K0.1%+2,925New–
iShares Tr464287150CORE S&P TTL STK1,911$258.1K0.1%−995−34.2%Reduced–
BRK.BBerkshire Hathaway IncStock524$254.5K0.1%−89−14.5%ReducedHistory
PGProcter & Gamble CoStock1,593$253.8K0.1%−26,249−94.3%ReducedHistory
iShares Russell Mid-Cap Value ETF464287473ETF1,811$239.3K0.1%−623−25.6%Reduced–
iShares MSCI Eafe Min Vol Factor ETF46429B689ETF2,806$235.9K0.1%+45+1.6%Added–
Vanguard Intermediate-Term Corporate Bond ETF92206C870ETF2,797$232.0K0.1%−3,627−56.5%Reduced–
NSCNorfolk Southern CorpStock891$228.0K0.1%−163−15.5%ReducedHistory
Vanguard High Dividend Yield Index ETF921946406ETF1,692$225.5K0.1%−15,645−90.2%Reduced–
BXBlackstone Inc.COM1,492$223.1K0.1%−191−11.3%ReducedHistory
HCAHCA Healthcare, Inc.COM582$222.8K0.1%00.0%UnchangedHistory
METAMeta Platforms, Inc.Stock302$222.6K0.1%−87−22.4%ReducedHistory
Vanguard Ftse Emerging Markets ETF922042858ETF4,211$208.3K0.1%−5,959−58.6%Reduced–
iShares Core Dividend Growth ETF46434V621ETF3,257$208.2K0.1%+3,257New–
MAMastercard IncStock370$207.7K0.1%+1+0.3%AddedHistory
NEENextera Energy IncStock2,989$207.5K0.1%−2,779−48.2%ReducedHistory
JPMJPMorgan Chase & CoStock698$202.4K0.1%−862−55.3%ReducedHistory

Sold out since Q1 2025 (37)

Positions held at the end of Q1 2025 that are gone from this filing.

Positions of Planning Directions Inc sold out since Q1 2025
SecurityClassShares in Q1 2025Value in Q1 2025% of portfolio in Q1 2025History
PMPhilip Morris International Inc.Stock47,983$7.62M3.3%History
QCOMQualcomm IncStock30,611$4.70M2.0%History
PFEPfizer IncStock96,107$2.44M1.0%History
WPCW. P. Carey Inc.COM37,191$2.35M1.0%History
SPDR Index Shs FDS78463X202ST STR EU 50 ETF27,722$1.51M0.6%–
iShares Russell Mid-Cap Growth ETF464287481ETF10,301$1.21M0.5%–
TSLATesla, Inc.Stock3,623$938.9K0.4%History
Invesco Exchange Traded FD T46137V357S&P500 EQL WGT5,114$885.8K0.4%–
VVisa Inc.Stock2,445$856.9K0.4%History
First Tr Exchange-Traded FD33734X150INDLS PROD DUR11,204$780.2K0.3%–
First Trust Financials Alphadex Fund33734X135ETF14,699$779.1K0.3%–
iShares Russell 1000 Value ETF464287598ETF3,973$747.5K0.3%–
First Trust Dow Jones Internet Index Fund33733E302ETF3,306$734.4K0.3%–
State Street Technology Select Sector SPDR ETF81369Y803ETF3,489$720.4K0.3%–
First Trust Nasdaq-100 Technology Sector Index Fund337345102ETF3,437$596.6K0.3%–
NFLXNetflix IncStock599$558.6K0.2%History
iShares Russell 1000 Growth ETF464287614ETF1,502$542.5K0.2%–
UNHUnitedHealth Group IncStock909$475.8K0.2%History
USOUnited States Oil Fund, LPUNITS5,927$458.3K0.2%History
RTXRTX CorpStock3,390$449.0K0.2%History
PDIPIMCO Dynamic Income FundSHS20,369$403.3K0.2%History
ORealty Income CorpREIT6,753$391.7K0.2%History
Vanguard Ftse Developed Markets ETF921943858ETF7,195$365.7K0.2%–
JPCNuveen Preferred & Income Opportunities FundCOM45,549$362.6K0.2%History
Vanguard Morningstar Total Stock Market ETF922908769ETF1,257$345.7K0.1%–
State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847ETF6,534$334.4K0.1%–
DISWalt Disney CoStock3,305$326.3K0.1%History
Vanguard Information Technology ETF92204A702ETF566$306.9K0.1%–
DIASPDR Dow Jones Industrial Average ETF TrustUT SER 1687$288.4K0.1%History
PSAPublic StorageCOM936$280.0K0.1%History
SHWSherwin Williams CoCOM752$262.7K0.1%History
Dimensional ETF Trust25434V724US MKTWIDE VALUE6,189$255.0K0.1%–
Pacer FDS Tr69374H634AMERICAN ENERGY5,988$246.2K0.1%–
Vanguard Intermediate-Term Bond ETF921937819ETF3,107$237.8K0.1%–
WMWaste Management IncStock1,024$237.2K0.1%History
NKENIKE, Inc.Stock3,503$222.4K0.1%History
EXCExelon CorpStock4,410$203.2K0.1%History