Planning Directions Inc
- SEC CIK
- 0000821103
- Latest filing
- Aug 10, 2026
Holdings in Q2 2025
Holdings as of Jun 30, 2025, filed Aug 1, 2025. Long positions only; changes compare share counts with Q1 2025.
- Positions
- 85
- −32 vs. Q1 2025
- Portfolio value
- $177.7M
- −$56.2M (−24.0%) vs. Q1 2025
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| Schwab US Dividend Equity ETF808524797 | ETF | 1,307,298 | $34.6M | 19.5% | +27,216+2.1% | Added | – |
| Vanguard Short-Term Bond ETF921937827 | ETF | 194,290 | $15.3M | 8.6% | −2,351−1.2% | Reduced | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 68,159 | $14.0M | 7.9% | −2,796−3.9% | Reduced | – |
| Victory Portfolios II92647N527 | CORE BD ETF | 227,341 | $10.7M | 6.0% | −1,482−0.6% | Reduced | – |
| AAPLApple Inc. | Stock | 43,186 | $8.86M | 5.0% | −789−1.8% | Reduced | History |
| Vanguard World FD921910840 | MEGA CAP VAL ETF | 46,919 | $6.16M | 3.5% | −48−0.1% | Reduced | – |
| Fidelity Merrimack STR Tr316188408 | LOW DURTIN ETF | 115,078 | $5.76M | 3.2% | +15,781+15.9% | Added | – |
| iShares Core S&P Small Cap ETF464287804 | ETF | 52,289 | $5.71M | 3.2% | +3,075+6.2% | Added | – |
| Vanguard Morningstar Mid-Cap Growth ETF922908538 | ETF | 19,116 | $5.44M | 3.1% | +620+3.4% | Added | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 12,224 | $5.36M | 3.0% | −3,163−20.6% | Reduced | – |
| Vanguard Scottsdale FDS92206C409 | SHRT TRM CORP BD | 66,026 | $5.25M | 3.0% | −5,225−7.3% | Reduced | – |
| Vanguard Total World Stock ETF922042742 | ETF | 39,913 | $5.13M | 2.9% | −2,926−6.8% | Reduced | – |
| iShares Tr46434V407 | 0-5YR HI YL CP | 84,017 | $3.62M | 2.0% | +8,284+10.9% | Added | – |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 56,648 | $3.22M | 1.8% | +425+0.8% | Added | – |
| SPDR Series Trust78464A763 | ST STR SP DIV | 20,024 | $2.72M | 1.5% | −1,279−6.0% | Reduced | – |
| iShares Core S&P U.S. Growth ETF464287671 | ETF | 17,260 | $2.60M | 1.5% | −916−5.0% | Reduced | – |
| NVDANVIDIA Corp | Stock | 15,962 | $2.52M | 1.4% | −12,239−43.4% | Reduced | History |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 7,898 | $2.21M | 1.2% | +234+3.1% | Added | – |
| JPMorgan Nasdaq Equity Premium Income ETF46654Q203 | ETF | 40,182 | $2.19M | 1.2% | +761+1.9% | Added | – |
| Vanguard Morningstar Value ETF922908744 | ETF | 9,156 | $1.62M | 0.9% | −3,605−28.3% | Reduced | – |
| AMZNAmazon Com Inc | Stock | 6,768 | $1.48M | 0.8% | −490−6.8% | Reduced | History |
| MSFTMicrosoft Corp | Stock | 2,857 | $1.42M | 0.8% | −791−21.7% | Reduced | History |
| Vanguard Morningstar Small-Cap Value ETF922908611 | ETF | 7,100 | $1.38M | 0.8% | −2,988−29.6% | Reduced | – |
| Vanguard S&P 500 ETF922908363 | ETF | 2,392 | $1.36M | 0.8% | −1,831−43.4% | Reduced | – |
| State Street Consumer Staples Select Sector SPDR ETF81369Y308 | ETF | 16,578 | $1.34M | 0.8% | −1,311−7.3% | Reduced | – |
| iShares Inc464286525 | MSCI GBL MIN VOL | 11,317 | $1.34M | 0.8% | −1,216−9.7% | Reduced | – |
| Vanguard Morningstar Mid-Cap Value ETF922908512 | ETF | 8,016 | $1.32M | 0.7% | −4,876−37.8% | Reduced | – |
| COINCoinbase Global, Inc. | COM CL A | 3,428 | $1.20M | 0.7% | −765−18.2% | Reduced | History |
| iShares Tr464287754 | US INDUSTRIALS | 7,395 | $1.05M | 0.6% | −910−11.0% | Reduced | – |
| Vanguard Health Care ETF92204A504 | ETF | 4,001 | $993.5K | 0.6% | −976−19.6% | Reduced | – |
| J P Morgan Exchange Traded F46641Q647 | MUNICIPAL ETF | 19,664 | $976.1K | 0.5% | +175+0.9% | Added | – |
| Vanguard Mun BD FDS922907746 | TAX EXEMPT BD | 18,190 | $891.9K | 0.5% | +151+0.8% | Added | – |
| J P Morgan Exchange Traded F46641Q134 | INTRNL RES EQT | 12,130 | $858.4K | 0.5% | +12,130 | New | – |
| iShares Tr464287762 | US HLTHCARE ETF | 13,341 | $753.5K | 0.4% | −542−3.9% | Reduced | – |
| Invesco Exchange Traded FD T46137V373 | S&P500 EQL STP | 24,813 | $743.6K | 0.4% | −354−1.4% | Reduced | – |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 3,117 | $738.6K | 0.4% | −123−3.8% | Reduced | – |
| State Street SPDR S&P Aerospace & Defense ETF78464A631 | ETF | 3,145 | $663.5K | 0.4% | −185−5.6% | Reduced | – |
| CRMDCorMedix Inc. | COM | 50,000 | $616.0K | 0.3% | 00.0% | Unchanged | History |
| AMATApplied Materials Inc | Stock | 3,240 | $593.2K | 0.3% | +707+27.9% | Added | History |
| MCDMcDonalds Corp | Stock | 1,837 | $536.6K | 0.3% | −199−9.8% | Reduced | History |
| WMTWalmart Inc. | Stock | 5,376 | $525.7K | 0.3% | −6,018−52.8% | Reduced | History |
| First Tr Exchange-Traded FD33734H106 | SHS | 11,238 | $502.3K | 0.3% | +56+0.5% | Added | – |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 6,045 | $493.7K | 0.3% | +35+0.6% | Added | – |
| CEGConstellation Energy Corp | Stock | 1,511 | $487.6K | 0.3% | 00.0% | Unchanged | History |
| XOMExxonMobil Holdings Corp | COM | 4,258 | $459.0K | 0.3% | −234−5.2% | Reduced | History |
| PANWPalo Alto Networks Inc | Stock | 2,170 | $444.1K | 0.2% | 00.0% | Unchanged | History |
| Vanguard Star FDS921909768 | VG TL INTL STK F | 6,418 | $443.4K | 0.2% | +1,703+36.1% | Added | – |
| iShares MSCI USA Min Vol Factor ETF46429B697 | ETF | 4,585 | $430.4K | 0.2% | +10+0.2% | Added | – |
| HDHome Depot, Inc. | Stock | 1,172 | $429.5K | 0.2% | −13,362−91.9% | Reduced | History |
| iShares Tr464287580 | US CONSUM DISCRE | 4,233 | $421.7K | 0.2% | +6+0.1% | Added | – |
| iShares Tr464287721 | U.S. TECH ETF | 2,355 | $408.0K | 0.2% | +101+4.5% | Added | – |
| Vanguard Morningstar Small-Cap Growth ETF922908595 | ETF | 1,465 | $405.6K | 0.2% | −7,036−82.8% | Reduced | – |
| iShares Core S&P 500 ETF464287200 | ETF | 611 | $379.3K | 0.2% | −119−16.3% | Reduced | – |
| Vanguard BD Index FDS92203C303 | VANGUARD ULTRA | 7,433 | $370.7K | 0.2% | −840−10.2% | Reduced | – |
| DEDeere & Co | Stock | 709 | $360.7K | 0.2% | −30−4.1% | Reduced | History |
| Schwab U.S. Small-Cap ETF808524607 | ETF | 13,865 | $350.8K | 0.2% | −6,462−31.8% | Reduced | – |
| Global X FDS37954Y673 | US INFR DEV ETF | 8,001 | $348.7K | 0.2% | 00.0% | Unchanged | – |
| WSFSWSFS Financial Corp | COM | 6,157 | $338.7K | 0.2% | +6,157 | New | History |
| Vanguard World FD921910816 | MEGA GRWTH IND | 905 | $331.4K | 0.2% | −23−2.5% | Reduced | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 513 | $317.0K | 0.2% | −7,123−93.3% | Reduced | History |
| DELLDell Technologies Inc. | Stock | 2,525 | $309.5K | 0.2% | +2,525 | New | History |
| GOOGLAlphabet Inc. | Stock | 1,746 | $307.8K | 0.2% | −344−16.5% | Reduced | History |
| COSTCostco Wholesale Corp | Stock | 308 | $305.3K | 0.2% | −41−11.7% | Reduced | History |
| BABoeing Co | Stock | 1,455 | $304.9K | 0.2% | 00.0% | Unchanged | History |
| PEPPepsiCo Inc | Stock | 2,067 | $272.9K | 0.2% | −22,342−91.5% | Reduced | History |
| IBMInternational Business Machines Corp | Stock | 918 | $270.5K | 0.2% | −58−5.9% | Reduced | History |
| PLTRPalantir Technologies Inc. | Stock | 1,975 | $269.2K | 0.2% | −1,928−49.4% | Reduced | History |
| LOWLowes Companies Inc | Stock | 1,195 | $265.1K | 0.1% | −372−23.7% | Reduced | History |
| Vanguard Whitehall FDS921946810 | INTL DVD ETF | 2,925 | $263.6K | 0.1% | +2,925 | New | – |
| iShares Tr464287150 | CORE S&P TTL STK | 1,911 | $258.1K | 0.1% | −995−34.2% | Reduced | – |
| BRK.BBerkshire Hathaway Inc | Stock | 524 | $254.5K | 0.1% | −89−14.5% | Reduced | History |
| PGProcter & Gamble Co | Stock | 1,593 | $253.8K | 0.1% | −26,249−94.3% | Reduced | History |
| iShares Russell Mid-Cap Value ETF464287473 | ETF | 1,811 | $239.3K | 0.1% | −623−25.6% | Reduced | – |
| iShares MSCI Eafe Min Vol Factor ETF46429B689 | ETF | 2,806 | $235.9K | 0.1% | +45+1.6% | Added | – |
| Vanguard Intermediate-Term Corporate Bond ETF92206C870 | ETF | 2,797 | $232.0K | 0.1% | −3,627−56.5% | Reduced | – |
| NSCNorfolk Southern Corp | Stock | 891 | $228.0K | 0.1% | −163−15.5% | Reduced | History |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 1,692 | $225.5K | 0.1% | −15,645−90.2% | Reduced | – |
| BXBlackstone Inc. | COM | 1,492 | $223.1K | 0.1% | −191−11.3% | Reduced | History |
| HCAHCA Healthcare, Inc. | COM | 582 | $222.8K | 0.1% | 00.0% | Unchanged | History |
| METAMeta Platforms, Inc. | Stock | 302 | $222.6K | 0.1% | −87−22.4% | Reduced | History |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 4,211 | $208.3K | 0.1% | −5,959−58.6% | Reduced | – |
| iShares Core Dividend Growth ETF46434V621 | ETF | 3,257 | $208.2K | 0.1% | +3,257 | New | – |
| MAMastercard Inc | Stock | 370 | $207.7K | 0.1% | +1+0.3% | Added | History |
| NEENextera Energy Inc | Stock | 2,989 | $207.5K | 0.1% | −2,779−48.2% | Reduced | History |
| JPMJPMorgan Chase & Co | Stock | 698 | $202.4K | 0.1% | −862−55.3% | Reduced | History |
Sold out since Q1 2025 (37)
Positions held at the end of Q1 2025 that are gone from this filing.
| Security | Class | Shares in Q1 2025 | Value in Q1 2025 | % of portfolio in Q1 2025 | History |
|---|---|---|---|---|---|
| PMPhilip Morris International Inc. | Stock | 47,983 | $7.62M | 3.3% | History |
| QCOMQualcomm Inc | Stock | 30,611 | $4.70M | 2.0% | History |
| PFEPfizer Inc | Stock | 96,107 | $2.44M | 1.0% | History |
| WPCW. P. Carey Inc. | COM | 37,191 | $2.35M | 1.0% | History |
| SPDR Index Shs FDS78463X202 | ST STR EU 50 ETF | 27,722 | $1.51M | 0.6% | – |
| iShares Russell Mid-Cap Growth ETF464287481 | ETF | 10,301 | $1.21M | 0.5% | – |
| TSLATesla, Inc. | Stock | 3,623 | $938.9K | 0.4% | History |
| Invesco Exchange Traded FD T46137V357 | S&P500 EQL WGT | 5,114 | $885.8K | 0.4% | – |
| VVisa Inc. | Stock | 2,445 | $856.9K | 0.4% | History |
| First Tr Exchange-Traded FD33734X150 | INDLS PROD DUR | 11,204 | $780.2K | 0.3% | – |
| First Trust Financials Alphadex Fund33734X135 | ETF | 14,699 | $779.1K | 0.3% | – |
| iShares Russell 1000 Value ETF464287598 | ETF | 3,973 | $747.5K | 0.3% | – |
| First Trust Dow Jones Internet Index Fund33733E302 | ETF | 3,306 | $734.4K | 0.3% | – |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 3,489 | $720.4K | 0.3% | – |
| First Trust Nasdaq-100 Technology Sector Index Fund337345102 | ETF | 3,437 | $596.6K | 0.3% | – |
| NFLXNetflix Inc | Stock | 599 | $558.6K | 0.2% | History |
| iShares Russell 1000 Growth ETF464287614 | ETF | 1,502 | $542.5K | 0.2% | – |
| UNHUnitedHealth Group Inc | Stock | 909 | $475.8K | 0.2% | History |
| USOUnited States Oil Fund, LP | UNITS | 5,927 | $458.3K | 0.2% | History |
| RTXRTX Corp | Stock | 3,390 | $449.0K | 0.2% | History |
| PDIPIMCO Dynamic Income Fund | SHS | 20,369 | $403.3K | 0.2% | History |
| ORealty Income Corp | REIT | 6,753 | $391.7K | 0.2% | History |
| Vanguard Ftse Developed Markets ETF921943858 | ETF | 7,195 | $365.7K | 0.2% | – |
| JPCNuveen Preferred & Income Opportunities Fund | COM | 45,549 | $362.6K | 0.2% | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 1,257 | $345.7K | 0.1% | – |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 6,534 | $334.4K | 0.1% | – |
| DISWalt Disney Co | Stock | 3,305 | $326.3K | 0.1% | History |
| Vanguard Information Technology ETF92204A702 | ETF | 566 | $306.9K | 0.1% | – |
| DIASPDR Dow Jones Industrial Average ETF Trust | UT SER 1 | 687 | $288.4K | 0.1% | History |
| PSAPublic Storage | COM | 936 | $280.0K | 0.1% | History |
| SHWSherwin Williams Co | COM | 752 | $262.7K | 0.1% | History |
| Dimensional ETF Trust25434V724 | US MKTWIDE VALUE | 6,189 | $255.0K | 0.1% | – |
| Pacer FDS Tr69374H634 | AMERICAN ENERGY | 5,988 | $246.2K | 0.1% | – |
| Vanguard Intermediate-Term Bond ETF921937819 | ETF | 3,107 | $237.8K | 0.1% | – |
| WMWaste Management Inc | Stock | 1,024 | $237.2K | 0.1% | History |
| NKENIKE, Inc. | Stock | 3,503 | $222.4K | 0.1% | History |
| EXCExelon Corp | Stock | 4,410 | $203.2K | 0.1% | History |