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Planning Directions Inc

SEC CIK
0000821103
Latest filing
Aug 10, 2026

Holdings in Q1 2023

Holdings as of Mar 31, 2023, filed May 11, 2023. Long positions only; changes compare share counts with Q4 2022.

Institution overview
Positions
70
−3 vs. Q4 2022
Portfolio value
$134.5M
+$3.50M (+2.7%) vs. Q4 2022
Filed
May 11, 2023
SEC
Holdings of Planning Directions Inc in Q1 2023
SecurityClassSharesValue% of portfolioShare changeActionHistory
Vanguard Short-Term Bond ETF921937827ETF265,555$20.3M15.1%+7,400+2.9%Added–
Vanguard Dividend Appreciation ETF921908844ETF118,406$18.2M13.6%+5,779+5.1%Added–
Schwab US Dividend Equity ETF808524797ETF181,521$13.3M9.9%+13,272+7.9%Added–
AAPLApple Inc.Stock43,939$7.25M5.4%−2,381−5.1%ReducedHistory
SPDR Series Trust78464A763ST STR SP DIV58,156$7.20M5.3%+666+1.2%Added–
Vanguard Scottsdale FDS92206C409SHRT TRM CORP BD90,491$6.90M5.1%−1,758−1.9%Reduced–
Vanguard World FD921910840MEGA CAP VAL ETF67,655$6.83M5.1%+44+0.1%Added–
Vanguard Morningstar Value ETF922908744ETF31,229$4.31M3.2%−106−0.3%Reduced–
Vanguard Morningstar Growth ETF922908736ETF14,566$3.63M2.7%+632+4.5%Added–
State Street Consumer Staples Select Sector SPDR ETF81369Y308ETF37,448$2.80M2.1%−1,700−4.3%Reduced–
Vanguard BD Index FDS92203C303VANGUARD ULTRA52,392$2.58M1.9%+1,722+3.4%Added–
Invesco Exchange Traded FD T46137V373S&P500 EQL STP15,105$2.57M1.9%−77−0.5%Reduced–
Vanguard Morningstar Mid-Cap Growth ETF922908538ETF11,844$2.31M1.7%+977+9.0%Added–
iShares Core S&P U.S. Growth ETF464287671ETF23,624$2.10M1.6%+856+3.8%Added–
iShares MSCI USA Min Vol Factor ETF46429B697ETF23,814$1.73M1.3%−546−2.2%Reduced–
Vanguard Health Care ETF92204A504ETF7,238$1.73M1.3%−21−0.3%Reduced–
Vanguard Morningstar Mid-Cap Value ETF922908512ETF12,677$1.70M1.3%−87−0.7%Reduced–
iShares Tr464287762US HLTHCARE ETF6,068$1.66M1.2%+384+6.8%Added–
Vanguard Morningstar Mid-Cap ETF922908629ETF7,217$1.52M1.1%+123+1.7%Added–
First Tr Exchange-Traded FD33734H106SHS36,205$1.45M1.1%−3,960−9.9%Reduced–
Vanguard Morningstar Small-Cap Value ETF922908611ETF9,023$1.43M1.1%+42+0.5%Added–
iShares Inc464286525MSCI GBL MIN VOL14,756$1.43M1.1%−333−2.2%Reduced–
State Street Utilities Select Sector SPDR ETF81369Y886ETF17,307$1.17M0.9%+2,560+17.4%Added–
iShares Tr464287754US INDUSTRIALS11,557$1.16M0.9%−1,149−9.0%Reduced–
Vanguard Total World Stock ETF922042742ETF10,692$985.0K0.7%+2,935+37.8%Added–
Vanguard Morningstar Small-Cap ETF922908751ETF5,146$975.0K0.7%+202+4.1%Added–
Vanguard S&P 500 ETF922908363ETF2,538$954.0K0.7%−125−4.7%Reduced–
MSFTMicrosoft CorpStock3,201$923.0K0.7%+7+0.2%AddedHistory
AMZNAmazon Com IncStock8,474$875.0K0.7%+1,832+27.6%AddedHistory
MCDMcDonalds CorpStock2,882$806.0K0.6%−214−6.9%ReducedHistory
BABoeing CoStock3,577$760.0K0.6%00.0%UnchangedHistory
STZConstellation Brands, Inc.Stock2,781$628.0K0.5%−139−4.8%ReducedHistory
HDHome Depot, Inc.Stock2,066$610.0K0.5%+24+1.2%AddedHistory
iShares MSCI Eafe Min Vol Factor ETF46429B689ETF8,862$600.0K0.4%−2,954−25.0%Reduced–
PEPPepsiCo IncStock2,965$541.0K0.4%−81−2.7%ReducedHistory
Schwab US Tips ETF808524870ETF9,946$533.0K0.4%−3,915−28.2%Reduced–
LOWLowes Companies IncStock2,597$519.0K0.4%+12+0.5%AddedHistory
WMTWalmart Inc.Stock3,505$517.0K0.4%−114−3.2%ReducedHistory
PFEPfizer IncStock12,642$516.0K0.4%−669−5.0%ReducedHistory
XOMExxonMobil Holdings CorpCOM4,605$505.0K0.4%+5+0.1%AddedHistory
iShares Tr464287150CORE S&P TTL STK5,293$479.0K0.4%+21+0.4%Added–
State Street SPDR S&P Aerospace & Defense ETF78464A631ETF3,680$430.0K0.3%+670+22.3%Added–
Schwab U.S. Small-Cap ETF808524607ETF9,036$379.0K0.3%+24+0.3%Added–
Vanguard Morningstar Small-Cap Growth ETF922908595ETF1,744$377.0K0.3%−57−3.2%Reduced–
Vanguard Utilities ETF92204A876ETF2,164$319.0K0.2%−89−4.0%Reduced–
PGProcter & Gamble CoStock2,142$318.0K0.2%−41−1.9%ReducedHistory
iShares Core S&P Mid-Cap ETF464287507ETF1,265$317.0K0.2%−18−1.4%Reduced–
iShares Tr464287580US CONSUM DISCRE4,899$317.0K0.2%+9+0.2%Added–
PANWPalo Alto Networks IncStock1,578$315.0K0.2%−93−5.6%ReducedHistory
Victory Portfolios II92647N766VCSHS US 500 VOL4,305$296.0K0.2%−431−9.1%Reduced–
SPYSPDR S&P 500 ETF TrustETF684$280.0K0.2%00.0%UnchangedHistory
PIMCO ETF Tr72201R718ENHNCD LW DUR AC2,850$270.0K0.2%−3,058−51.8%Reduced–
Vanguard World FD921910816MEGA GRWTH IND1,315$269.0K0.2%+44+3.5%Added–
Invesco Exch Traded FD Tr II46138E198S&P MIDCP LOW4,946$259.0K0.2%+33+0.7%Added–
iShares Core S&P 500 ETF464287200ETF623$256.0K0.2%−120−16.2%Reduced–
iShares Core S&P Small Cap ETF464287804ETF2,597$251.0K0.2%+8+0.3%Added–
NVDANVIDIA CorpStock896$249.0K0.2%+896NewHistory
CMCSAComcast CorpStock6,504$247.0K0.2%−5,556−46.1%ReducedHistory
NKENIKE, Inc.Stock1,954$240.0K0.2%00.0%UnchangedHistory
WTRGEssential Utilities, Inc.COM5,380$235.0K0.2%−698−11.5%ReducedHistory
Global X FDS37954Y673US INFR DEV ETF8,093$229.0K0.2%−1,500−15.6%Reduced–
MRKMerck & Co., Inc.Stock2,136$227.0K0.2%+2,136NewHistory
DEDeere & CoStock544$225.0K0.2%+8+1.5%AddedHistory
NVONovo Nordisk A SADR1,399$223.0K0.2%+1,399NewHistory
EXCExelon CorpStock5,297$222.0K0.2%+10+0.2%AddedHistory
Vanguard Information Technology ETF92204A702ETF558$215.0K0.2%+558New–
iShares Tr464288406MRGSTR MD CP VAL3,352$207.0K0.2%−25−0.7%Reduced–
CRMDCorMedix Inc.COM50,000$207.0K0.2%00.0%UnchangedHistory
CISOCISO Global, Inc.COM323,000$109.0K0.1%00.0%UnchangedHistory
WTERAlkaline Water Co IncCOM NEW11,000$2.00K<0.1%00.0%UnchangedHistory

Sold out since Q4 2022 (7)

Positions held at the end of Q4 2022 that are gone from this filing.

Positions of Planning Directions Inc sold out since Q4 2022
SecurityClassShares in Q4 2022Value in Q4 2022% of portfolio in Q4 2022History
Invesco Exchange Traded FD T46137V274S&P500 EQL UTL2,075$241.0K0.2%–
MAMastercard IncStock622$216.0K0.2%History
NSCNorfolk Southern CorpStock841$207.0K0.2%History
DISWalt Disney CoStock2,354$204.0K0.2%History
PEGPublic Service Enterprise Group IncCOM3,328$204.0K0.2%History
CVSCVS Health CorpStock2,172$202.0K0.2%History
BRK.BBerkshire Hathaway IncStock649$200.0K0.2%History