Colis Peter George's Form 4 filing
Ethos Technologies Inc. (LIFE) · filed Aug 21, 2026
- Accession no.
- 0002089362-26-000016
- Filed
- Aug 21, 2026, 6:25 PM ET
- Trade date
- Aug 19-21, 2026
- Filing delay
- 2 days
- Rule 10b5-1 plan
- Checked
This filing lists 8 non-derivative transactions and 2 derivative transactions. Open-market sales total $2.80M. It was filed 2 days after the trade.
Reporting owners
A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.
| Owner | Relationship to the company |
|---|---|
| Colis Peter GeorgeCIK 0002089362 | Director, Officer (CEO and Secretary) |
Non-derivative securities (Table I)
Acquisitions and disposals of common stock and similar shares, one row per line on the filing.
| Trade date | Security | Transaction | Shares | Price | Value | Shares after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Aug 19, 2026 | Class A Common Stock | CConversionAcquired | +27,924 | –F1 | – | 1,593,884 | Direct | |
| Aug 19, 2026 | Class A Common Stock | SSaleDisposed | −23,653 | $32.89F4 | −$777,947.17 | 1,570,231 | Direct | |
| Aug 19, 2026 | Class A Common Stock | SSaleDisposed | −4,271 | $33.61F5 | −$143,548.31 | 1,565,960 | Direct | |
| Aug 20, 2026 | Class A Common Stock | CConversionAcquired | +27,924 | –F1 | – | 1,593,884 | Direct | |
| Aug 20, 2026 | Class A Common Stock | SSaleDisposed | −13,180 | $32.60F6 | −$429,668 | 1,580,704 | Direct | |
| Aug 20, 2026 | Class A Common Stock | SSaleDisposed | −14,744 | $33.23F7 | −$489,943.12 | 1,565,960 | Direct | |
| Aug 21, 2026 | Class A Common Stock | SSaleDisposed | −24,564 | $33.30F8 | −$817,981.2 | 1,541,396 | Direct | |
| Aug 21, 2026 | Class A Common Stock | SSaleDisposed | −4,036 | $33.85F9 | −$136,618.6 | 1,537,360 | Direct |
Derivative securities (Table II)
Options, warrants, restricted stock units and similar. Shares are the underlying shares; price and value are for the derivative itself, and the holding after is in derivative units.
| Trade date | Security | Transaction | Underlying shares | Unit price | Value | Held after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Aug 19, 2026 | Class A Common Stock | CConversionDisposed | −27,924 | $0.00 | $0 | 6,182,605 | Direct | |
| Aug 20, 2026 | Class A Common Stock | CConversionDisposed | −27,924 | $0.00 | $0 | 6,154,681 | Direct |
Footnotes and remarks
Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.
- F1
Each share of Class B Common Stock held by the Reporting Person will automatically convert into one share of Class A Common Stock upon the sale or transfer of such share of Class B Common Stock, subject to certain exceptions, and in certain other circumstances described in the Issuer's amended and restated certificate of incorporation. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock. The Class B Common Stock has no expiration.
Referenced by the price of 2 transactions in Table I.
- F4
The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.37 to $33.36 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Referenced by the price of 1 transaction in Table I.
- F5
The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.37 to $34.20 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Referenced by the price of 1 transaction in Table I.
- F6
The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.845 to $32.84 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Referenced by the price of 1 transaction in Table I.
- F7
The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.845 to $33.82 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Referenced by the price of 1 transaction in Table I.
- F8
The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.68 to $33.62 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Referenced by the price of 1 transaction in Table I.
- F9
The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.685 to $34.00 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Referenced by the price of 1 transaction in Table I.