Nonko Eugene's Form 4 filing
MediaAlpha, Inc. (MAX) · filed Nov 3, 2021
- Accession no.
- 0001818383-21-000143
- Filed
- Nov 3, 2021
- Trade date
- Oct 30-Nov 2, 2021
- Filing delay
- 4 daysLate
- Rule 10b5-1 plan
- Not on the form (before 2023)
This filing lists 3 non-derivative transactions and 1 derivative transaction. Open-market sales total $1.07M. It was filed 4 days after the trade, past the 2-business-day deadline.
Reporting owners
A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.
| Owner | Relationship to the company |
|---|---|
| Nonko EugeneCIK 0001830016 | Director, Officer (See Remarks) |
Non-derivative securities (Table I)
Acquisitions and disposals of common stock and similar shares, one row per line on the filing.
| Trade date | Security | Transaction | Shares | Price | Value | Shares after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Oct 30, 2021 | Class A Common Stock | MOption exerciseAcquired | +153,146 | $0.00F1 | $0 | 392,677 | Direct | |
| Nov 2, 2021 | Class A Common Stock | SSaleDisposed | −60,729 | $15.43F3 | −$937,048.47 | 331,948 | Direct | |
| Nov 2, 2021 | Class A Common Stock | SSaleDisposed | −8,415 | $16.27F4 | −$136,912.05 | 323,533 | Direct |
Derivative securities (Table II)
Options, warrants, restricted stock units and similar. Shares are the underlying shares; price and value are for the derivative itself, and the holding after is in derivative units.
| Trade date | Security | Transaction | Underlying shares | Unit price | Value | Held after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Oct 30, 2021 | Class A Common Stock | MOption exerciseDisposed | −153,146 | $0.00 | $0 | 1,225,180 | Direct |
Footnotes and remarks
Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.
- F1
One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
Referenced by the price of 1 transaction in Table I.
- F3
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.86 to $15.84 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F4
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $15.86 to $16.75 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
Remarks
CHIEF TECHNOLOGY OFFICER AND CO-FOUNDER