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Cramer Keith's Form 4 filing

MediaAlpha, Inc. (MAX) · filed Nov 3, 2021

Accession no.
0001818383-21-000134
Filed
Nov 3, 2021
Trade date
Oct 30-Nov 2, 2021
Filing delay
4 daysLate
Rule 10b5-1 plan
Not on the form (before 2023)

This filing lists 2 non-derivative transactions and 1 derivative transaction. Open-market sales total $96.1K. It was filed 4 days after the trade, past the 2-business-day deadline.

Reporting owners

A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.

Reporting owners on this filing
OwnerRelationship to the company
Cramer KeithCIK 0001829989Officer (See Remarks)

Non-derivative securities (Table I)

Acquisitions and disposals of common stock and similar shares, one row per line on the filing.

Non-derivative transactions
Trade dateSecurityTransactionSharesPriceValueShares afterOwnershipFlags
Oct 30, 2021Class A Common StockMOption exerciseAcquired+12,762$0.00F1$052,683Direct
Nov 2, 2021Class A Common StockSSaleDisposed−5,743$16.74−$96,137.8246,940Direct

Derivative securities (Table II)

Options, warrants, restricted stock units and similar. Shares are the underlying shares; price and value are for the derivative itself, and the holding after is in derivative units.

Derivative transactions
Trade dateSecurityTransactionUnderlying sharesUnit priceValueHeld afterOwnershipFlags
Oct 30, 2021Class A Common StockMOption exerciseDisposed−12,762$0.00$0102,099Direct

Footnotes and remarks

Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.

F1

One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Referenced by the price of 1 transaction in Table I.

Remarks

SENIOR VICE PRESIDENT, SUPPLY PARTNERSHIPS

Read the full filing on SEC EDGAR (opens in a new tab)