Nonko Eugene's Form 4 filing
MediaAlpha, Inc. (MAX) · filed Aug 3, 2021
- Accession no.
- 0001818383-21-000068
- Filed
- Aug 3, 2021
- Trade date
- Jul 30-Aug 3, 2021
- Filing delay
- 4 days
- Rule 10b5-1 plan
- Not on the form (before 2023)
This filing lists 6 non-derivative transactions and 1 derivative transaction. Open-market sales total $1.38M. It was filed 4 days after the trade.
Reporting owners
A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.
| Owner | Relationship to the company |
|---|---|
| Nonko EugeneCIK 0001830016 | Director, Officer (See Remarks) |
Non-derivative securities (Table I)
Acquisitions and disposals of common stock and similar shares, one row per line on the filing.
| Trade date | Security | Transaction | Shares | Price | Value | Shares after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Jul 30, 2021 | Class A Common Stock | MOption exerciseAcquired | +153,147 | $0.00F1 | $0 | 305,731 | Direct | |
| Aug 2, 2021 | Class A Common Stock | SSaleDisposed | −8,807 | $32.74F3 | −$288,341.18 | 296,924 | Direct | |
| Aug 2, 2021 | Class A Common Stock | SSaleDisposed | −3,800 | $33.37F4 | −$126,806 | 293,124 | Direct | |
| Aug 3, 2021 | Class A Common Stock | SSaleDisposed | −10,960 | $30.21F5 | −$331,101.6 | 282,164 | Direct | |
| Aug 3, 2021 | Class A Common Stock | SSaleDisposed | −18,835 | $31.09F6 | −$585,580.15 | 263,329 | Direct | |
| Aug 3, 2021 | Class A Common Stock | SSaleDisposed | −1,529 | $32.20F7 | −$49,233.8 | 261,800 | Direct |
Derivative securities (Table II)
Options, warrants, restricted stock units and similar. Shares are the underlying shares; price and value are for the derivative itself, and the holding after is in derivative units.
| Trade date | Security | Transaction | Underlying shares | Unit price | Value | Held after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Jul 30, 2021 | Class A Common Stock | MOption exerciseDisposed | −153,147 | $0.00 | $0 | 1,378,326 | Direct |
Footnotes and remarks
Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.
- F1
One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
Referenced by the price of 1 transaction in Table I.
- F3
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $32.30 to $33.26 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F4
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $33.33 to $33.63 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F5
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $29.71 to $30.65 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F6
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $30.79 to $31.77 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F7
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $31.80 to $32.54 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
Remarks
CHIEF TECHNOLOGY OFFICER AND CO-FOUNDER